A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    But the historic landfall of October 1492 was only a secondary event of the year. The preceding January, they had accepted the surrender of Muslim Granada, ending centuries of Islamic rule in their peninsula. And later that year, they had ordered the expulsion or forced baptism of Spain's Jewish minority, a cruel crusade undertaken in an excess of zeal for their Catholic faith. Europe, in the century of Ferdinand and Isabella, was also awakening to the glories of a new age, the Renaissance, and the Spain of the "Catholic Kings" - as Ferdinand and Isabella came to be known - was not untouched by this brilliant revival of learning. Here, from the noted historian Malveena McKendrick, is their remarkable story.

    The search for little Pearl consumed the next several weeks, and the story became front page news all over the United States. Hundreds of residents from the nearby towns of Waldron and Booneville Arkansas helped in the search, and a mysterious mountain hermit seemed to hold the secret to Pearl's disappearance. The incredible events that followed contributed to a mountain legend that still exists today.

    He finished his schooling determined to participate in the world around him. In 1941, when he was seventeen, that world was Nazi-occupied France. Lusseyran formed a resistance group with fifty-two boys and used his heightened senses to recruit the best. Eventually, Lusseyran was arrested and sent to the Buchenwald concentration camp in a transport of two thousand resistance fighters. He was one of only thirty from the transport to survive. His gripping story is one of the most powerful and insightful descriptions of living and thriving with blindness, or indeed any challenge, ever published.* Chosen as one of the 100 Best Spiritual Books of the Twentieth Century by a jury of writers including Harold Kushner, Thomas Moore, Huston Smith, and Natalie Goldberg* This fourth edition includes a new insert of photographs“One of the most powerful memoirs I’ve ever encountered...[Lusseyran’s] experience is thrilling, horrible, honest, spiritually profound, and utterly full of joy.”— Ethan Hawke, in the Village Voice

    From her early days as a journalist and feminist activist, Steinem's words have helped generations to empower themselves and work together.Covering topics from relationships ("Many are looking for the right person. Too few are trying to be the right person.") to the patriarchy ("Men are liked better when they win. Women are liked better when they lose. This is how the patriarchy is enforced every day.") and activism ("Revolutions, like trees, grow from the bottom up."), this is the definitive collection of Steinem's words on what matters most. Steinem sees quotes as "the poetry of everyday life," so she also has included a few favorites from friends, including bell hooks, Flo Kennedy, and Michelle Obama, in this book that will make you want to laugh, march, and create some quotes of your own. In fact, at the end of the book, there's a special space for readers to add their own quotes and others they've found inspiring. The Truth Will Set You Free, But First It Will Piss You Off! is both timeless and timely. It is a gift of hope from Steinem to readers, and a book to share with friends.

    Tracking down a mass murderer is a constant plot line in films, television, and literature. But these stories are so often based on real life. In certain circumstances, however, real life goes a step beyond what we could imagine happening in fiction. Sometimes, the actions of a serial killer can seem so extreme and strange, their motivations so twisted and evil, that we struggle to comprehend exactly how they fit into the modern world. In the case of Keith Hunter Jesperson, the truth behind his murder spree is more horrific than anything dreamt up by Hollywood’s best screenwriters. After a disturbing childhood left the giant of a man riddled with emotional and psychological scars, Jesperson travelled across Canada and spent time strangling and killing women whom he met along the way. While he was only convicted of eights murders, his own boasts suggest that total could have reached as high as 160. As a truck driver, he had the perfect cover story for travelling from town to town without having to put down roots. Often leaving an unsuspecting family at home, he was out in the wilderness committing heinous acts without anyone from the authorities coming close to suspecting his guilt. Jesperson, annoyed by the lack of attention he was receiving, began to leave messages to the public. Scrawled onto the walls of truck stop bathrooms, he signed each confession with a happy, smiley face. This led the media to christening him the Happy Face Killer. It was decades before the investigators came close to catching the killer, so read on to discover just how Keith Hunter Jesperson managed to get away with numerous horrific murders. This is the story of the Happy Face Killer. Scroll back up and grab your copy now!

    Better to have hostile identities framed by democracy than democrats indifferent to identity.In a vigorous, insightful challenge to the left and right alike, Natan Sharansky, as he has proved repeatedly, is at the leading edge of the issues that frame our times.

    In an era when women were rarely permitted any serious schooling, this twenty-seven-year-old’s nimble conversation and unusual brilliance led Voltaire, then in his late thirties, to wonder, “Why did you only reach me so late?” They fell immediately and passionately in love.Through the prism of their tumultuous fifteen-year relationship we see the crumbling of an ancient social order and the birth of the Enlightenment. Together the two lovers rebuilt a dilapidated and isolated rural chateau at Cirey where they conducted scientific experiments, entertained many of the leading thinkers of the burgeoning scientific revolution, and developed radical ideas about the monarchy, the nature of free will, the subordination of women, and the separation of church and state. But their time together was filled with far more than reading and intellectual conversation. There were frantic gallopings across France, sword fights in front of besieged German fortresses, and a deadly burning of Voltaire’s books by the public executioner at the base of the grand stairwell of the Palais de Justice in Paris. The pair survived court intrigues at Versailles, narrow escapes from agents of the king, a covert mission to the idyllic lakeside retreat of Frederick the Great of Prussia, forays to the royal gambling tables (where Emilie put her mathematical acumen to lucrative use), and intense affairs that bent but did not break their bond.Along with its riveting portrait of Voltaire as a vulnerable romantic, Passionate Minds at last does justice to the supremely unconventional life and remarkable achievements of Emilie du Châtelet—including her work on the science of fire and the nature of light. Long overlooked, her story tells us much about women’s lives at the time of the Enlightenment. Equally important, it demonstrates how this graceful, quick-witted, and attractive woman worked out the concepts that would lead directly to the “squared” part of Einstein’s revolutionary equation: E=mc2.Based on a rich array of personal letters, as well as writings from houseguests, neighbors, scientists, and even police reports, Passionate Minds is both panoramic and intimate in feeling. It is an unforgettable love story and a vivid rendering of the birth of modern ideas.

    Ford put together a radio communications network for a nation that had up to this time relied on messages carried by foot over the highest mountains on the globe. More important, his radio connected the secluded nation to the outside world. When in October 1950 the Communist Chinese army began its march to subjugate Tibet, Ford risked his life by staying behind to send out reports over his radio to let the world know of the attack. The Radio Operator is an overdue and gripping recounting of Ford’s valiant effort to save Tibet from Chinese domination and his subsequent capture and imprisonment.James McGrath Morris is the author of the New York Times bestselling Eye on the Struggle as well as two other acclaimed biographies. His previous Kindle Single, Revolution by Murder, was selected as one of the Best Kindle Singles of 2014. His next book, The Ambulance Drivers, will be published in 2017.Cover design by Kerry Ellis.

    

    In seven separate sketches, he presents his picture of a man whose life is the key to his creation.

    Gandhi is considered the father of India and was an Indian nationalist and spiritual leader. The literal translation of Mahatma, the name which the people of India gave to Gandhi, is "the great soul." This word goes back to the Upanishads, where it is used in speaking of the Supreme Being, and through communion of knowledge and love, those who become one with Him.

    She was just three years old.      She remained in the orphanage until the age of 16, subjected to cruelty and neglect, and starved of love and affection. One of her closest friends was taken away to an asylum after her spirit was broken by repeated beatings, and Maureen herself faced a constant battle against despair. It was an environment from which no one emerged unscathed.      Throughout these tormented years, Maureen dreamed only of escape, and when she was contacted again by her mammy she believed all her dreams were about to come true. Life in the outside world brought its own challenges, however, and Maureen was thrown into turmoil when she discovered that the truth about her past was more murky than she had ever realised.      Annie's Girl stands apart as a poignant testimony to the resilience of the human heart. This touching and evocative memoir is the incredible story of an illegitimate industrial-school survivor's profound struggle to overcome a shame-filled past and solve the mystery of her origins.

    The small, poignant touches are riveting." -"Kirkus Discoveries""I think about what I want and what makes me happy, But orderly and quietly to myself. Because my thoughts tear down fortresses and walls, My thoughts are free. -German folk song, author unknown"The beautiful, safe, joyful places in young Tilli's imagination were her only refuge from the bombing that tore through the sky above her during World War II. Her thoughts were her only freedom from Hitler's Nazi tyranny, and they were her strength to survive after the war ended, when Russians invaded her tiny farming village in eastern Germany; forced her into months of hiding in a dark attic crawlspace; and took her innocence, her childhood, and nearly her life.Tilli's dreams-of a time when she could think and act freely, and travel, work, write, worship, and live however she wished-were what fueled the sixteen-year-old to courageously and single-handedly escape the terror of Stalin's harsh Communist rule and create her own happy ending in a free America.This true tale of sorrow and terror, hope and triumph, is Tilli's story-but it's also the story of the unthinkable suffering and untold bravery of countless innocent children who have lived through a war and its aftermath.

     From 1941 to 1944, Bignor Manor, a farmhouse in Sussex provided board and lodging for men and women of the French Resistance before they were flown by moonlight into occupied France. Barbara Bertram, whose husband was a conducting officer for the Secret Intelligence Service (MI6), became hostess for these daring agents and their pilots during their brief stopovers in their house. But who were these men and women that passed through the Bertram’s house? And what activities did they conduct whilst in France that meant that so many of them never returned? Edward Wake-Walker charts the experiences of numerous agents, such as Gilbert Renault, Christian Pineau and Marie-Madeleine Fourcade, and the networks of operatives that they created that provided top-secret intelligence on German defences and naval bases, U-boats, as well as Hitler’s devastating new weapons, the V-1 and V-2 flying bombs. A House For Spies provides fascinating insight into the lives of SIS agents and their Lysander pilots who provided invaluable intelligence to Allied forces. This is a much-forgotten aspect of the Second World War that is only now being told by Edward Wake-Walker. “Utterly fascinating, very moving and funny. I couldn't have enjoyed it more.” — Hugh Grant “Edward Wake-Walker's meticulously researched chronicles of desperate resistance, audacity, duty, determination and daring are a valuable addition to the history of World War II” — Bel Mooney, Daily Mail “It kept me up at night as I wanted to know what happened to all the various characters [brought] so admirably back to life” — Russell England, Director of Bletchley Park: Codebreaking's Forgotten Genius and Operation Mincemeat