Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World


Michael Hoefflinger - 2017
    But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO ● How the growth team achieved the impossible ● Why Facebook's News Feed ads were the company's most important business decision ever ● How Google+ attacked and lost ● Why—and how—Instagram and WhatsApp were added to the mix ● What the company does to win the talent wars ● What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick ● Which products and technical advancements are on the horizon and why ● And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.

Pink Floyd All the Songs: The Story Behind Every Track


Jean-Michel Guesdon - 2017
    While much is known about this iconic group, few books provide a comprehensive history of their time in the studio. In Pink Floyd All the Songs, authors Margotin and Guesdon describe the origin of their nearly 200 released songs, details from the recording studio, what instruments were used, and behind-the-scenes stories of the tensions that helped drive the band.Organized chronologically by album, this massive, 544-page hardcover begins with their 1967 debut album The Piper at the Gates of Dawn, the only one recorded under founding member Syd Barrett's leadership; through the loss of Barrett and the addition of David Gilmour; to Richard Wright leaving the band in 1979 but returning; to Roger Waters leaving in 1985 and the albums recorded since his departure, including their 2014 farewell album, The Endless River, which was downloaded 12 million times on Spotify the week it was released. Packed with more than 500 photos, All the Songs is also filled with stories fans treasure, such as Waters working with engineer Alan Parsons to employ revolutionary recording techniques for The Dark Side of the Moon at Abbey Road Studios in 1972 or producer Bob's Ezrin's contribution in refining Water's original sprawling vision for The Wall.

Platform: Get Noticed in a Noisy World


Michael Hyatt - 2012
    In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

The Inquisition: A History From Beginning to End


Hourly History - 2017
     The Roman Catholic Inquisition was one of the most controversial organizations in human history. Although it has been painted in a negative light, the Inquisition was too broad in scope to define as simply good or bad. It was a period where conflict and bloodshed were inevitable. It was a time where war, famine, plague, and poverty were common factors of human life. From the 1180s to the 1830s, the Inquisition was the judicial arm of the Catholic Church. Created to root out and punish heretics within the Catholic faith, the Inquisition became an institution that would carve its name into history. Inside you will read about... ✓ The Conception of the Inquisition ✓ The Hammer of Witches ✓ The Spanish Inquisition ✓ The Portuguese Inquisition ✓ The Roman Inquisition ✓ Shades of the Inquisition in Modern Society And much more! Throughout its many variations, the Inquisition took hold in France, Spain, Portugal, and Italy and in the process, both hastened and stunted progress in Western society. The Inquisition was as multi-faceted in its failure as it was in its successes. Though it was responsible for the deaths of thousands, it was also responsible for the sparing of thousands more. The Inquisition put to death some of the brightest minds of the time, and yet their brutality quickened the pace of the Renaissance and the Enlightenment. In short, the Inquisition was many things—easy to define is not one of them. This concise, compressed guidebook reveals the history, failures, and successes of the Roman Catholic Inquisition from its birth to its final death rattle.

Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing


Robert Glazer - 2017
    At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business—and Robert can show you how to tap into that boundless potential.

Before You Get Your Puppy


Ian Dunbar - 2011
    "BEFORE You Get Your Puppy" covers the first three developmental deadlines covering the period of puppy selection until your puppy's first week at home. 1st Developmental Deadline: Your Education About Puppy Education - Before you search for a puppy you need to complete your education about puppy education. You need to know how to select a good puppy and how puppies work. Selecting a puppy is similar to selecting a car: Do lots of research beforehand and "test drive" a wide variety. But first, you need to learn how to drive. 2nd Developmental Deadline: Evaluating Your Prospective Puppy's Progress - Before you choose your puppy, you need to know how to assess your prospective puppy's current socialization and educational status. Regardless of breed or breeding, if socialization, housetraining, and basic manners are not well underway by eight weeks of age, the puppy is already developmentally retarded. 3rd Developmental Deadline: Errorless Housetraining & Chewtoy-Training Make certain that an errorless housetraining and chewtoy-training program is instituted from the very first day your puppy comes home.

Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue


Jim F. Kukral - 2010
    When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, includingThe tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears


Meera Kothand - 2020
    It takes several years for that—more than a book and a couple of days of reading can promise.  But this gives you a plan for success before you even start. Think of it as a road map for your first 90 days!Now, you can start a solid blog with the potential to make money WITHOUT a $1,000+ blogging education! Here’s a snapshot of what’s packed into this how-to guide: Popular guru promises exposed! I expose the truth about popular revenue streams and why NOT ALL monetization options are right for you despite guru promises! The 2M (+1) strategy to help you hit your first $1K blogging. How to find YOUR unique angle, so you can stand out from the pack and attract the right kind of readers. The smartest ways to make critical website pages sticky—Make these pages shout out “YES, you’re in the right place!” and understand what you need and don’t need to include. Why some bloggers make the leap and others don’t. (It has everything to do with what they don’t do!) 3 MUST-ANSWER questions that will shape your blog’s journey. How to create a strategic blog launch plan and my answer to the question “How many posts do you need before launching?” (No more confusion or stress. Just an actionable plan for results.) AND MORE! Imagine knowing exactly what you need to focus on despite all the distractions pulling you in a million directions.Imagine if in a mere year you accomplish more than you ever thought possible, feel a sense of satisfaction, and actually make progress toward this larger vision of what you want your blog and business to do for you.You don't flinch, get panicky, or try different tactics hoping one sticks. You have a plan of action and every decision you make for your blog is calculated and intentional. That’s the power of the process and the promise behind The Blog Startup!Intrigued yet? Then scroll to the top and click or tap “Buy Now.”

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue


Shama Kabani - 2010
    People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.From Library Journal:“Highly recommended for anybody with anything to market online—including him- or herself.”

Racing in the Street: The Bruce Springsteen Reader


Martin Scorsese - 2004
    Racing in the Street is the first comprehensive collection of writings about Springsteen, featuring the most insightful, revealing, famous, and infamous articles, interviews, reviews, and other writings. This nostalgic journey through the career of a rock-’n’-roll legend chronicles every album and each stage of Springsteen’s career. It’s all here—Dave Marsh’s Rolling Stone review of Springsteen’s ten sold-out Bottom Line shows in 1975 in New York City, Jay Cocks’s and Maureen Orth’s dueling Time and Newsweek cover stories, George Will’s gross misinterpretation of Springsteen’s message on his Born in the USA tour, and Will Percy’s 1999 interview for Double Take, plus much, much more.

Silhouettes from Popular Culture


Olly Moss - 2012
    Find your favourite pop-culture character in this collection of silhouettes from well-known movie, television, comics and video game characters!

Hockey Dad: True Confessions of a (Crazy?) Hockey Parent


Bob McKenzie - 2009
    This Hockey Dad, Bob McKenzie, is not afraid to look into the mirror and candidly assess and reveal his own strengths and weaknesses. He has anecdotes that will make you laugh, stories that will bring a tear to your eye, and insights into this minor hockey world that can only come from having lived through the highs and the lows and everything in between with two boys who grew up in an environment where minor hockey was their epicenter. Michael is now a 22-year-old entering his junior year playing NCAA hockey on scholarship, one step away from the professional ranks. Shawn, now 19, had his competitive minor hockey life cut drastically short at age 14 because of complications from multiple concussions. While Michael has attempted to, and continues to try to, scale the heights within hockey, Shawn has, at times, had to navigate the depths. Their deeply personal stories, and how their father dealt with them (sometimes well, sometimes not so well), are a compelling look into the world of minor hockey--a major Canadian passion. From hysterically funny anecdotes, to debates on numerous hockey issues, praise and criticism for the system, and personal reflections on the game, this book is an insightful, irreverent, and moving look at a slice of hockey culture that is not so much a recreation as it is a way of life.

Just the Job, Lad


Mike Pannett - 2011
    Working a rural beat in God's Own Country he finds that life and crime in the countryside continue to throw up fresh challenges.

The Bluffer's Guide to Wine


Jonathan Goodall - 2013
    From 'swilling and swirling' to 'Syrah and Chardonnay', The Bluffer's Guide to Wine contains everything you need to know to pass yourself off as an informed imbiber.

The People's Princess: Cherished Memories of Diana, Princess of Wales, from Those Who Knew Her Best


Larry King - 2007
    For "The People's Princess," Larry King asked many people who knew Diana, some officially and some more personally, for their favorite memories. Sir Richard Branson recalls Diana sitting in the cockpit of one of his private planes with baby Prince William on her lap; as they flew past Windsor Castle she announced, "On our right you have Grandma's house!" Heather Mills, who, like Diana, has been a tireless campaigner for charitable causes, recalls Diana's work to eradicate the scourge of land mines, as well as the time she was photographed shaking hands with an AIDS patient in a London hospital, doing so much to counteract the stigma associated with the disease at the time. British radio and television personality Chris Tarrant recalls how clearly nervous he was upon meeting Diana for the first time, and how she put him at ease with an incredibly rude joke about Kermit the Frog. Photographer Tim Graham remembers Diana lying on the floor with baby William in order to coax a smile from the young prince. And her chief bodyguard recalls how happy and at peace she seemed on the day he agreed to her simple request: to be allowed to walk, truly alone for once, along a beautiful, deserted beach. Some of these recollections are warm and intimate, celebrating Diana for her ability to make a human connection with everyone she met, others are perceptive and revealing, even about Diana's human failings and frailties. Together, they coalesce into a multifaceted portrait of a woman that the world has long desired to know a little better.