Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    In addition to the freedom to work wherever you happen to be, a MacBook offers youA portable darkroom with iPhoto Mobile music, podcasts, and Internet radio GarageBand software that lets you make your own music The ability to create and share original movies and DVDs Safari, a safer and ultra-cool Web browser, and all the other OS X advantages Whether you already have your new MacBook or are still weighing the pros and cons of various models, MacBook For Dummies is a valuable resource. For newcomers to laptop land, it's packed with basic information about using and caring for Mac laptops. It also walks you through Mac OS X, the revolutionary Macintosh operating system that makes your laptop tick. Then it's on to all the fun stuff you can do with your MacBook, like making music, editing photos and turning them into a book, creating DVDs on the road, or adding a wireless keyboard. MacBook For Dummies will help youSet up your MacBook and get acquainted with all the features of the Mac OS X Tiger operating system Use the Safari Web browser and Apple's .Mac Internet subscriber service, connect your MacBook to a printer, and communicate with your cell phone or PDA Connect to a wired or wireless network Make the most of the iLife applications that come with your MacBook--iTunes, iPhoto, iMovie HD, iDVD, and GarageBand Keep your MacBook and your data safe, troubleshoot any problems, and maintain your system Popular For Dummies author Mark Chambers has loaded this fun book with tips, ideas, and his famous "Mark's Maxims"--power user advice that will guide you around the pitfalls and make you a Macxpert in no time. From latptop basics all the way to upgrading and adding memory, MacBook For Dummies will be your MacBook's best friend.

    The Melting Pot dares you to Dip Into Something Different with this collection of recipes from our fondue to yours. The book also contains coupons in the very back which are for discounted eating at the restaurant. The coupons total cover the entire costs of purchasing the book, so you can't loose with this one!

    You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews

    These casual basics are easy to wear, but they can be, well, boring. Now stylist Suze Solari and her “real woman” sidekick, Michele Bua, have written a handbook for elevating this bland look into something special. With easy, step-by-step instructions, Suze and Michele show how a basic outfit can be quickly transformed into a chic, timeless look for almost any occasion. They also provide fit guidelines for every body shape, as well as shopping resources to help you refresh your T-shirt and jeans wardrobe. If you’ve ever stared into your closet and felt clueless or overwhelmed, this book is for you. It’s written for everyday women – not fashionistas – who feel they lack the style gene. "The T-Shirt & Jeans Handbook" will show you how to keep your comfy clothes, but, with a few tweaks and tricks, achieve effortless style, every day.

    Since ours is the only guidebook that's official, this book includes the most accurate information on prices, changes, and new attractions for 2014: --As the pixie dust settles on the newly-expanded Fantasyland, Birnbaum describes everything this Magic Kingdom neighborhood has to offer, including the highly-anticipated Seven Dwarfs Mine Train coaster-an E-Ticket attraction for the whole family.--Can't get enough of the Disney characters? We'll help you find them. A great place to start is at the brand-new Pete's Silly Sideshow, where you can mingle with circus stars Minnie Magnifique, Madame Daisy Fortuna, The Great Goofini, and The Astounding Donaldo!--There's no doubt about it: Fastpass really does cut the time spent waiting in line for the most popular theme park attractions. We give the scoop on this free system and list all the attractions that offer this golden opportunity to skip the standby line.--Big doin's at the Grand Floridian resort! The old favorite has new rooms (courtesy of the Disney Vacation Club), a refreshed (and refreshing) state-of-the-art spa, a splashy new Alice In Wonderland-themed "sprayground," and more. Turn to Birnbaum for the full report.--With or without the Disney Dining Plan, you still need to pre-book those meals or risk missing out on your family's favorites. Birnbaum explains the WDW reservation system, along with descriptions of each and every eatery on property. There's also a handy chart detailing all the opportunities there are to dine with Disney characters and a Restaurant Round-up highlighting the best cuisine the World has to offer.--More money-saving coupon offers than ever before, all geared to help you stretch your Walt Disney World vacation dollar.--And a very special Birnbaum exclusive: A brand-new Kingdom Keepers Quest from bestselling author Ridley Pearson.

    Instead you'll be able to absorb the most important content and begin applying it immediately after just one day!

    You'll progress from a complete beginner regarding Arduino programming and electronics knowledge to intermediate skills and the confidence to create your own amazing Arduino projects. Absolutely no experience in programming or electronics required!Rather than requiring you to wade through pages of theory before you start making things, this book has a hands-on approach. You will dive into making projects right from the start, learning how to use various electronic components and how to program the Arduino to control or communicate with those components.Each project is designed to build upon the knowledge learned in earlier projects and to further your knowledge in programming as well as skills with electronics. By the end of the book you will be able create your own projects confidently and with creativity.Please note: the print version of this title is black & white; the eBook is full color. You can download the color diagrams in the book from http: //www.apress.com/9781430232407

    Wayne Dyer, the author of the international bestsellers Everyday Wisdom and 10 Secrets for Success and Inner Peace, is reflected in this extraordinary collection of inspirational quotes and observations. He says, "We are all on the same path. We're just on different places along the path." Sample quotes:    “The children whom you admire so much for their ability to enjoy life are not foreign creatures to you. You have one of those children inside you.” “I cannot always control what goes on outside, but I can always control what goes on inside.” “Detachment is one of lifes great lessons for those on the path of enlightenment.”

    Spurred by her personal experience and extensive exploration of brain-based learning, author Marilee Sprenger explains how brain science--what we know about how the brain works--can be applied to social-emotional learning. Specifically, she addresses how to- Build strong, caring relationships with students to give them a sense of belonging. - Teach and model empathy, so students feel understood and can better understand others. - Awaken students' self-awareness, including the ability to name their own emotions, have accurate self-perceptions, and display self-confidence and self-efficacy. - Help students manage their behavior through impulse control, stress management, and other positive skills. - Improve students' social awareness and interaction with others. - Teach students how to handle relationships, including with people whose backgrounds differ from their own. - Guide students in making responsible decisions.Offering clear, easy-to-understand explanations of brain activity and dozens of specific strategies for all grade levels, Social-Emotional Learning and the Brain is an essential guide to creating supportive classroom environments and improving outcomes for all our students.

    The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.

    

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    One minute we were living life and doing our thing, the next, most of us were advised to stay at home for a month or more.

    If you're a business or IT professional, this short hands-on guide teaches you how to pull and transform data with SQL in significant ways. You will quickly master the fundamentals of SQL and learn how to create your own databases.Author Thomas Nield provides exercises throughout the book to help you practice your newfound SQL skills at home, without having to use a database server environment. Not only will you learn how to use key SQL statements to find and manipulate your data, but you'll also discover how to efficiently design and manage databases to meet your needs.You'll also learn how to:Explore relational databases, including lightweight and centralized modelsUse SQLite and SQLiteStudio to create lightweight databases in minutesQuery and transform data in meaningful ways by using SELECT, WHERE, GROUP BY, and ORDER BYJoin tables to get a more complete view of your business dataBuild your own tables and centralized databases by using normalized design principlesManage data by learning how to INSERT, DELETE, and UPDATE records