Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

    

    This is done in a way that is not only easy to understand, but is actually fun! Professors and engineers, with high school and college students following closely, comprise the largest percentage of our readers. It is a must-have for anyone interested in music, mathematics, physics, engineering, or complex science. Dr. Yoichiro Nambu, 2008 Nobel Prize Winner in Physics, served as a senior adviser to the English version of Who is Fourier? A Mathematical Adventure.

    Intro is based on the principle that low-level learning does not equal low-level thinking. Topics such as clothing and fashion, sports and hobbies, food and diet, and holidays and customs are presented in unique ways using interesting real-life information. Beautiful color photographs and illustrations facilitate the teaching of new vocabulary. As with the other levels of New Interchange, a complete set of ancillaries, including a video program, is available to make classes interesting and productive.

    In A Brief History of Mathematical Thought, Luke Heaton explores how the language of mathematics has evolved over time, enabling new technologies and shaping the way people think. From stone-age rituals to algebra, calculus, and the concept of computation, Heaton shows the enormous influence of mathematics on science, philosophy and the broader human story. The book traces the fascinating history of mathematical practice, focusing on the impact of key conceptual innovations. Its structure of thirteen chapters split between four sections is dictated by a combination of historical and thematic considerations. In the first section, Heaton illuminates the fundamental concept of number. He begins with a speculative and rhetorical account of prehistoric rituals, before describing the practice of mathematics in Ancient Egypt, Babylon and Greece. He then examines the relationship between counting and the continuum of measurement, and explains how the rise of algebra has dramatically transformed our world. In the second section, he explores the origins of calculus and the conceptual shift that accompanied the birth of non-Euclidean geometries. In the third section, he examines the concept of the infinite and the fundamentals of formal logic. Finally, in section four, he considers the limits of formal proof, and the critical role of mathematics in our ongoing attempts to comprehend the world around us. The story of mathematics is fascinating in its own right, but Heaton does more than simply outline a history of mathematical ideas. More importantly, he shows clearly how the history and philosophy of maths provides an invaluable perspective on human nature.

    This new textbook has been developed to match the requirements of the CAPE Management of Business syllabus. Full coverage of the CAPE syllabus is provided and the content has a clear focus on the Caribbean economic and business environment. A distinctive feature is the provision of examination-type questions at the end of each major section. The questions come with suggested time limite for answering, giving useful practice in how to allocate time for the final examination. Management of Business for CAPE includes case studies from a variety of countries and industries, as well as an internal assessment component.

    

    The content of this book has been used successfully with students whose mathematics background consists of calculus and calculus-based probability. The text gives both precise statements of results, plausibility arguments, and even some proofs, but more importantly intuitive explanations developed and refine through classroom experience with this material are provided. The book includes a self-contained treatment of the probability theory needed for shastic calculus, including Brownian motion and its properties. Advanced topics include foreign exchange models, forward measures, and jump-diffusion processes.This book is being published in two volumes. This second volume develops shastic calculus, martingales, risk-neutral pricing, exotic options and term structure models, all in continuous time.Masters level students and researchers in mathematical finance and financial engineering will find this book useful.Steven E. Shreve is Co-Founder of the Carnegie Mellon MS Program in Computational Finance and winner of the Carnegie Mellon Doherty Prize for sustained contributions to education.

    It can also be used by IoT (Internet of Things) vendors and service providers for training their program developers. The authors have used an immersive 'hands on' approach, similar to the one adopted in the companion book, Cloud Computing: A Hands-on Approach, to help readers gain expertise in developing working code for real-world IoT applications.

    "Using Econometrics: A Practical Guide "provides readers with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginners. New problem sets and added support make "Using Econometrics" modern and easier to use.

    Using playing cards, a newspaper, the back of an envelope, a Sudoku, some pennies and of course a pair of socks, Rob Eastaway shows how maths can demonstrate its secret beauties in even the most mundane of everyday objects. Among the many fascinating curiosities in these pages, you will discover the strange link between limericks and rabbits, an apparently 'fair' coin game where the odds are massively in your favour, why tourist boards can't agree on where the centre of Britain is, and how simple paper folding can lead to a Jurassic Park monster. With plenty of ideas you'll want to test out for yourself, this engaging and refreshing look at mathematics is for everyone.

    A Simon & Schuster eBook

    In Standard Deviations, economics professor Gary Smith walks us through the various tricks and traps that people use to back up their own crackpot theories. Sometimes, the unscrupulous deliberately try to mislead us. Other times, the well-intentioned are blissfully unaware of the mischief they are committing. Today, data is so plentiful that researchers spend precious little time distinguishing between good, meaningful indicators and total rubbish. Not only do others use data to fool us, we fool ourselves.With the breakout success of Nate Silver’s The Signal and the Noise, the once humdrum subject of statistics has never been hotter. Drawing on breakthrough research in behavioral economics by luminaries like Daniel Kahneman and Dan Ariely and taking to task some of the conclusions of Freakonomics author Steven D. Levitt, Standard Deviations demystifies the science behind statistics and makes it easy to spot the fraud all around.

    The easy kind, practiced by ants, shrimp, Welsh corgis -- and us -- is innate. What innate calculating skills do we humans have? Leaving aside built-in mathematics, such as the visual system, ordinary people do just fine when faced with mathematical tasks in the course of the day. Yet when they are confronted with the same tasks presented as "math," their accuracy often drops. But if we have innate mathematical ability, why do we have to teach math and why do most of us find it so hard to learn? Are there tricks or strategies that the ordinary person can do to improve mathematical ability? Can we improve our math skills by learning from dogs, cats, and other creatures that "do math"? The answer to each of these questions is a qualified yes. All these examples of animal math suggest that if we want to do better in the formal kind of math, we should see how it arises from natural mathematics. From NPR's "Math Guy" -- The Math Instinct will provide even the most number-phobic among us with confidence in our own mathematical abilities.