These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

    It is also recommended for students studying btech, be, and other professional courses related to machine design. The book is systematic and is presented in clear and simple language. The syllabus of the book is in line with the course at nmims. It is good reference book for students of other colleges too. The book explains the life cycle of engineering design, with respect to machines beginning from identifying a problem, defining it in relatively simpler terms, considering the environment in which it operates, and finding a solution to solve problems or improvise methods. It includes more than 30 chapters like shafts, levers, chain drives, power screws, flywheel, springs, clutches, brakes, welding joints, pressure vessels, spur gears, internal combustion engine parts, bevel gears, pipes and pipe joints, worms gears, columns and struts, riveted joints, keys and coupling, and more. S chand publishing is the publisher of a textbook of machine design, and it was published in 2005. This 25th revised edition book is available in paperback. Key features: this is a multi-coloured edition with pictures, illustrations, diagrams, and graphics to support the concepts explained. About the authorsj k gupta and r s khurmi have authored the book. Dr r s khurmi worked as a professor in delhi university, and now he writes books on engineering. J k gupta is also a technical writer, and writes mostly in collaboration with r s khurmi. They have their individual authored books as well like strength of material, life and work of ramesh chunder dutta c. I. E, and history of sirsa town. Some of the books that have been authored by both of them are refrigeration tables with chart, textbook of refrigeration and airconditioning (m. E.

    Without vision, you likely find yourself flailing both behind the camera and in front of the computer--indiscriminately shooting and arbitrarily moving sliders in hopes of stumbling upon something great every once in a while. With vision, you bring direction and intention to both the creation and development of all your images.Vision & Voice: Refining Your Vision in Adobe Photoshop Lightroom is about identifying your vision and using Lightroom's Develop module to give voice--that outward expression--to your vision. Photographer David duChemin begins with the fundamentals of a vision-driven workflow, where he discusses everything from vision and style, to the importance of mood and color, to the crucial role of histograms and of getting the best possible digital negative to work with. After demonstrating how the Develop module's tools affect the aesthetics of your image, duChemin then offers a straightforward approach to developing your images in accordance with your own personal vision: identify your intention, minimize the distractions, maximize the mood, and draw the viewer's eye--all while leaving room for play and serendipity. Finally, duChemin applies this approach to 20 of his photographs as he takes you into his own digital darkroom and, beginning with the original RAW file, works step by step through the development of the final image.

    Complete with instructions for designing and presenting jewelry concepts as working drawings. Step-by-step color photos make every instruction and entry easy to understand.

    Beginning in 1936, when she became a fashion editor at Harper’s Bazaar, Vreeland established herself as a controversial visionary with an astonishing ability to invent and discover fashion ideas, designers, personalities, and photographers. She was a memorable writer with a vivid personality and a talent for coining aphorisms. Diana Vreeland: The Eye Has to Travel chronicles 50 years of international fashion and Vreeland’s rich life. With more than 350 illustrations, including original magazine spreads and many famous photographs, this intensely visual book shows fashion as it was being invented, and how Vreeland shaped American taste through her superb vision.Praise for Diana Vreeland: The Eye Has to Travel:“Before there was Daphne Guinness, before there was Lady Gaga, there was the original style setter. A new book takes a look at the career and influence of the woman who made fashion modern.” —Town & Country “A must-have and the perfect addition to anyone’s holiday gift list, the book begs to be displayed on a coffee table and leisurely reviewed from the corner of a comfy couch, when there is ample time to savor Vreeland's pioneering five decades in fashion.” —Publishers Weekly

    Now, he drills down into specific challenges of making sketches on location, rain or shine, quickly or slowly, and the most suitable techniques for every situation, in The Urban Sketching Handbook series.It's easy to overlook that ample variety of characters that walk the streets everyday. From neighbors, dog walkers and shoppers to dancers and joggers, the people that move through the cities and towns are fascinating subjects to study and sketch. In The Urban Sketching Handbook: People and Motion Gabriel lays out keys to help make the experience of drawing humans and movements fun and rewarding. Using composition, depth, scale, contrast, line and creativity, sketching out citizens and the way they move has never been more inspirational and entertaining. This guide will help you to develop your own creative approach, no matter what your skill level may be today. As much as The Urban Sketching Handbook: People and Motion may inspire you to draw more individuals, it can also help to increase your appreciation of the folks around you. Drawing our postal workers, shopkeeps and neighbors, is a great way to show your appreciation and creativity.

    Throughout his life, Churchill painted to relieve his mind from the demands of leadership—and to stave off depression. Included in this volume are Churchill’s meditations on painting as a salve for the spirit and an important method of relaxation—particularly for people under considerable stress over a long period of time. In addition, it includes 18 reprints of Churchill’s original work in oil, giving the reader a window into the little-known creative and artistic talent of this prominent figure in contemporary history. ABOUT THE AUTHOR Sir Winston Churchill was awarded the Nobel Prize in Literature in 1953 “for his mastery of historical and biographical description as well as for brilliant oratory in defending exalted human values.” Over a 64-year span, Churchill published over 40 books, many multi-volume definitive accounts of historical events to which he was a witness and participant. All are beautifully written and as accessible and relevant today as when first published. During his fifty-year political career, Churchill served twice as Prime Minister in addition to other prominent positions—including President of the Board of Trade, First Lord of the Admiralty, Chancellor of the Exchequer, and Home Secretary. In the 1930s, Churchill was one of the first to recognize the danger of the rising Nazi power in Germany and to campaign for rearmament in Britain. His leadership and inspired broadcasts and speeches during World War II helped strengthen British resistance to Adolf Hitler—and played an important part in the Allies’ eventual triumph. One of the most inspiring wartime leaders of modern history, Churchill was also an orator, a historian, a journalist, and an artist. All of these aspects of Churchill are fully represented in this collection of his works. ABOUT THE SERIES When the Conservative government was defeated in Britain’s 1929 general election, Winston Churchill was exiled from the party—chiefly because of his disagreements with party leaders over Indian Home Rule and protective tariffs, as well as his connections with financiers, press barons, and others who were not trusted by Conservative leadership. This period, between 1929 and 1939, came to be known as Churchill’s “wilderness years.” During this time, he focused on his writing—and served as an important voice for British armament against the rise of Hitler. Many of his works published during this time—including collections of newspaper articles and one very rare short story—are considered lost classics in the Churchill canon.

    What makes a photo compelling is the arrangement of that content—in other words, its composition. The right composition gives your images impact and emotion; the wrong one leaves them flat. In this handy, take-anywhere guide, renowned photographer, instructor, and bestselling author Bryan Peterson frees amateur photographers from the prejudices of what is “beautiful” or “ugly” so that they can instead focus on color, line, light, and pattern. Get the tools you need to show your distinct voice and point of view in every image you shoot. With this guide in your camera bag, you’ll be equipped not only to “see” beautiful images but to successfully shoot them each and every time.  Also available as an ebook