Considering the scope and power of their influence in our culture, that's not such a crazy idea.Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny."The Creative Process Illustrated" represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

    Vintage Hairstyles presents all the tools, techniques, and step-by-step instructions needed to achieve eye-catching looks for every occasion. Trendsetters, hairstylists, and fashionistas will love creating elegant updos for special events or playful curls for everyday excursions. Featuring a history of beauty trends by the decades, a list of must-have hair products, and projects for making chic hair accessories, Vintage Hairstyles showcases classic beauty with a fresh twist.

    She used the tools she had available to get what she wanted, like all children. But unlike other children, she didn't care about the damage she inflicted. A few miles away, Lenny Skutnik cared so much about others that he jumped into an ice-cold river to save a drowning woman. What is responsible for the extremes of generosity and cruelty humans are capable of? By putting psychopathic children and extreme altruists in an fMRI, acclaimed psychologist Abigail Marsh found that the answer lies in how our brain responds to others' fear. While the brain's amygdala makes most of us hardwired for good, its variations can explain heroic and psychopathic behavior.A path-breaking read, The Fear Factor is essential for anyone seeking to understand the heights and depths of human nature."You won't be able to put it down."--Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness"[It] reads like a thriller... One of the most mind-opening books I have read in years." --Matthieu Ricard, Author of Altruism

    Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

    Dianne Jacob—journalist and food-writing instructor and coach—offers interviews with award-winning writers such as Jeffrey Steingarten, Calvin Trillin, Molly O'Neill, and Deborah Madison, plus well-known book and magazine editors and literary agents, give readers the tools to get started and the confidence to follow through. Comprehensive yet accessible chapters range from restaurant reviewing to cookbooks to memoirs. Focused exercises at the end of chapters stimulate creativity, help organize thought, and build practical skills. Will Write for Food is the first and ultimate ins and outs guidebook to the incredibly popular world of food writing.

    Highlights include:Unorthodox but proven job-hunting techniques. Making a memorable first impression. Navigating the company's social scene.Practicing cringe-free networking. Mastering goal-setting and self-promotion.Stretching the eight plus hours a day spent at work, from effective time management and organization to making every piece of communication count.Combating negativity. Coping with difficult personalities. Troubleshooting the performance review process and anti-promotion situations. Learning to be an effective boss.Finding a new position and gracefully exiting from the old.

     I would guess that I’ve been at it for more than twenty years. It started as a result of wanting to let the mother of a fallen soldier know what happened to her son, as well as where his death took place. She and I had been in contact over the years, during which she asked quite a few questions; so, I began writing it all down. I may have been better served if I had pushed my memories of Vietnam off into the ditch alongside the road traveled and driven on without looking back. In the long run, I believe it has been therapeutic. Therefore, worth the time I put into writing it all down. We lived, and fought as a unit, covering each other’s backs. Most came home to tell their own stories, many didn’t.

    We build our personal and professional lives around those expectations and at some point, many of us wonder if we are on the right path. We may want to make changes, but it's difficult and we don't know how to start. In What Game Are You Playing?, author Robin Moriarty, PhD shares her view on what being “successful” should look like, and those views will be a surprise to many. According to Moriarty, life is a game, and it is up to each individual to determine just what kind of game they want to play. The author guides readers through a process that shows them how to assess their current state and outlines the steps they need to take in order to achieve their new game and own version of success.The book enables readers to— • Gain awareness of the way they want to live their lives • Reframe success on their own terms • Map out what they will need to do to get there Through a series of examples and exercises designed as a game, Moriarty helps readers recognize—and then step away from—the expectations of others so they can define and pursue their own version of success in work and in life. Through this process of finding and designing their own games,, readers will no longer be a pawn in someone else’s.

    

    You must be agile, willing to adjust your professional expectations, and able to respond quickly to opportunities and threats.In Think Like an Entrepreneur, Act Like a CEO you will learn practical ways to handle vexing workplace challenges. Each chapter uses true stories to illustrate the answers to common questions, including:* How to leave your old job smoothly and start your new one with confidence and flair.* How to gracefully accept praise for your work.* How to recover from stress, setbacks, or the upheaval of a major project.* How to stay steady in the midst of endless change.It’s not enough to know how to manage common work-life challenges; you must also deal with the uncommon ones. Think Like an Entrepreneur, Act Like a CEO gives you proven, easy, go-to techniques for handling even the biggest career surprises, one step at a time.

    Drawing on insights gained from years of growing vegetables in Nova Scotia, Niki Jabbour shares her simple techniques for gardening throughout the year. Learn how to select the best varieties for each season, the art of succession planting, and how to build inexpensive structures to protect your crops from the elements. No matter where you live, you’ll soon enjoy a thriving vegetable garden year-round.

    Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate.Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

    In Broth and Stock from the Nourished Kitchen, Jennifer McGruther, author of The Nourished Kitchen and an authority in the traditional foods movement, illustrates why a good broth or stock is the foundation of amazing and wholesome cooking. Included are over a dozen master recipes for base stocks and then 40 recipes using these stocks in complete meals. These accessible recipes are appropriate for vegetarians, pescatarians, and meat eaters alike and showcase the nutrient-dense, real food that nourishes the body and soul. The Whole Chicken Broth is the perfect base for Springtime Risotto with Asparagus, Green Garlic, and Chive Blossoms, while the recipe for Fish Stock will bring new life to a classic dish like New England Clam Chowder. People are catching on to this centuries old appreciation of bone and vegetable based broths, and Jennifer McGruther shows how these can be made quickly and cost-effectively at home.From the Trade Paperback edition.

    Learn how to make different kinds of seams, hems, fasteners and bindings, as well as when and why to use each kind. Find your perfect signature style with fanciful finishing techniques like ruffles, pleats, ribbons and applique.

    Reprint.