That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    An essential book for readers of Peter Hart, Tim Cook and Nick Lloyd.The men of the 46th Canadian Infantry Battalion were some of the most effective shock troops of the Allied forces in the Great War. They drove back German forces wherever they met and refused ever to surrender. Such tactics struck fear in their enemies, yet, it came at a tremendous cost. Of the 5374 officers and men who passed through the unit, a total of 4917, or 91 per cent, were either killed or wounded.J.L. McWilliams and R. James Steel chart the history of this battalion from when it was formed on 7th November 1914 through all of its major battles, including the Somme, Vimy Ridge, Hill 70, Passchendaele, Amiens, the Hundred Days Offensive and breaking through the Hindenburg Line, to when it was finally disbanded at the end of the war. Rather than focus simply on the grand strategies of generals, McWilliams and Steel use numerous personal accounts, both written at the time and afterwards, to depict what life was like for the regular soldier of the 46th Battalion during these treacherous years spent in muddy trenches in France and Belgium.

    Antiques expert Furlow Gatewood's highly personal property in bucolic Americus, Georgia, where he has meticulously restored his family's carriage house and added intimate dwellings and outbuildings-several rescued from demolition-has evolved over decades to become a sublime expression of stylish living. The structures exemplify various architectural traditions-from mid-nineteenth-century Gothic to Palladian. He has collaborated with local craftsmen to create these follies and takes delight in designing the picturesque grounds and plantings and in devising comfortable areas for his beloved dogs and peacocks. A gifted designer and longtime associate of antiques dealer John Rosselli, Gatewood has a talent for discovering singular pieces with a poetic patina, composing custom paint finishes and subtle palettes, and knowing how to incorporate distinctive architectural elements. To accompany the book's atmospheric images, close friend Bunny Williams writes about the lessons she has learned from this master of discernment. Gatewood's seductive and hospitable Arcadian oasis, with its exquisite and timeless design, will have an enduring impact on the design community.

    The authors acknowledge both the structural and sociological issues that contribute to low-performing schools and offer multiple tools and strategies to assess and improve classroom management, increase literacy, establish academic vocabulary, and contribute to a healthier school culture.

    Thank you for your feedback and patience.From Andrew Warner:I first interviewed Paul Graham after I heard something shocking from Alexis Ohanian, a founder whose company was funded by Graham's Y Combinator. Alexis came to Mixergy to tell the story of how he launched and sold Reddit.If you're a founder, you know the kind of problems that founders have, right? Figuring out what product to create, how to build it, how to get users to try it, etc.Well Alexis didn't seem to have those problems, or at least they weren't as challenging for him as they were for most of the other 600 entrepreneurs I interviewed on Mixergy.Why? Because Paul Graham helped him launch his business.How did Graham make Reddit's launch easier and more successful than other companies' founding? How did he do the same for hundreds of other startups? And, more importantly, what can you learn from his experiences to grow your business?The book you're holding has those answers.Use what you're about to learn to build your successful startup. After you do, I hope you'll let me interview you so other founders can learn from your experience, the way you're about to benefit from Graham's.About Hyperink, the publisher:Hyperink is the easiest way for anyone to publish a beautiful, high-quality book.We work closely with subject matter experts to create each eBook. We cover topics ranging from higher education to job recruiting, from Android apps marketing to barefoot running.If you have interesting knowledge that people are willing to pay for, especially if you've already produced content on the topic, please reach out to us! There's no writing required and it's a unique opportunity to build your own brand and earn royalties.

    Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

    Some of the stories motivate, some are spiritual, and some provide strategies for excellence. All promote positive feelings, encouraging confidence, direction and vision. The stories contained in The Magic of Metaphor focus on values, responsibility, and leadership in all its forms. Specially selected to promote change in people's ideas, attitudes, beliefs, visions and behaviours they act as reframes, challenging and disturbing our existing frames of reference, recharting our accustomed maps of the world, and shifting us away from our limited thinking towards new learning and discovery through the use of effective metaphor. Containing sixteen suggestions (or tips) for effective story telling, advice on organisation, style and story telling skills, and a selection of stories that can be adapted and developed, The Magic of Metaphor is an inspirational sourcebook for counsellors, health workers, psychologists, professional speakers, managers, leaders and NLP practitioners, as well as for teachers, trainers, therapists. Providing tools that assist people in making beneficial changes in their lives, the stories contained in this book will bring pleasure and power to all those that listen to or read them.

    They are not separate; they are one. If we want to live an extraordinary life, we have to make our work equally extraordinary. When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine. My aim in writing this book is to help you feel like that every day. To help you make your work work for you. To feel truly free. Reading Free! will remind you that you are fantastic and have the ability to do amazing things; show you that work is your slave, not the other way round; help you make work your ticket to an extraordinary future; and put you in the driving seat and show you a route to freedom.

    You'll learn how to:apply nine different sets of clinical tools;select the appropriate tool for the appropriate clinical situation; andimprove how you carry out the clinical thinking process.Each chapter concludes with a "Living into the Lesson" section that allows you to participate in experiential exercises to master what you've learned.While designed for counselors and therapists in the beginning of their careers, even veterans in the field will find value in this updated edition.

    Rendering is used in the preparation of drawings for engineers, designers and manufacturers, and in advertising and industry generally.

    Packed with powerful, fast-acting techniques – including a novel routine to get any class quiet in 15 seconds or less – this book helps teachers across all age groups connect and succeed with hard-to-reach, reluctant learners.  You’ll d iscover: The simple six-step plan to minimise & deal with classroom behaviour problems How to gain trust & respect from tough, hard-to-reach students How to put an end to power struggles & confrontation How to have students follow your instructions… with no need to repeat yourself The crucial importance of consistency (and how to achieve it) Quick and easy ways to raise engagement and enjoyment in your lessons The ‘Clean Slate’ – a step by step method you can use to ‘start over’ with that particularly difficult group of students who won’t do anything you say. Take Control of the Noisy Class provides hundreds of practical ideas and interventions to end your classroom management struggles & create a thoroughly enjoyable lesson climate for all concerned.

    Her keen eye and vivid writing have reinforced to readers how important architecture is and why it continues to be both controversial and fascinating.In her new book--which gathers together the best of her writing, from one of her first pieces in the New York Times in 1962 on le Corbusier's Carpenter Center at Harvard, to essays in the New York Review of Books, to more recent writing in the Wall Street Journal--Huxtable bears witness to some of the twentieth century's best--and worst--architectural masters and projects.With a perspective of more than four decades, Huxtable examines the century's modernist beginnings and then turns her critic's eye to the seismic shift in style, function, and fashion that occurred midcentury--all leading to a dramatic new architecture of the twenty-first century. Much of the writing in On Architecture has never appeared in book form before, and Huxtable's many admirers will be delighted to once again have access to her elegant, impassioned opinions, insights, and wisdom."Looking back, I realize that my career covered an extraordinary period of change, that I was writing at a time in which architecture was changing slowly but radically--a time when everything about modernism was being incrementally questioned and rejected as we moved into a new kind of thinking and building." And while it was a quiet, nearly stealth revolution, it was a absolutely a revolution in which the past was reaccepted and reincorporated, periods and styles ignored by modernism were reexamined and reevaluated. History and theory, once considered irrelevant, became central to the practice of architecture again."

     Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for choosing colors, creating a gallery wall, how to use accent tables, entry benches, rugs, and more! Helmuth has shared her affordable design advice and step-by-step approaches with millions through live teaching workshops, guest columns, television appearances, and interviews. Now, she has distilled her expertise into this practical guide. The chapters follow her secret design formula and include creating a design budget, mapping out floor plans, selecting a color palette, and accessorizing like a stylist. It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!

    In addition to 12 comprehensive lessons, this innovative book includes games, exercises, Tricks of the Trade and common pitfalls and mistakes well as enough sample test questions for nearly a full CAPM exam. This book contains over 400 pages of material, including new exercises and sample questions never before in print. With critical time-saving tips, plus games and activities available nowhere else, this book will help you pass the CAPM exam on your FIRST try.

    Provinces are in rebellion, while Emperor Nero struggles to maintain the remnants of his political power, as well as his last shreds of sanity. In the province of Hispania, the governor, Servius Sulpicius Galba, marches on Rome. In his despair, Nero commits suicide. Galba, the first Emperor of Rome from outside the Julio-Claudian Dynasty, is at first viewed as a liberator, yet he soon proves to be a merciless despot, alienating even those closest to him. A member of the imperial court, and former favorite of Nero, Marcus Salvius Otho seeks to become the childless Galba’s successor. When he is snubbed for another of the new emperor’s favorites, Otho decides to take the mantle of Caesar by force. At the same time, the governor of Germania, Aulus Vitellius, is proclaimed emperor by his legions, leading Rome into civil war. In the east, the empire’s fiercest general, Flavius Vespasian, has been embroiled in suppressing the rebellion in Judea over the last two years. With nearly one third of the entire Roman Army under his command, he wields formidable power. At first attempting to stay above the fray, and with the empire fracturing into various alliances, Rome’s most loyal soldier may soon be compelled to put an end to the Reign of the Tyrants.