They were the rank underdogs and they swept to victory on an unprecedented tide of goodwill that washed over the nation. Only Martin Flanagan could bring to life this particular miracle. The club's two guiding spirits - captain Bob Murphy and coach Luke Beveridge - welcomed him in, Beveridge making available his match diaries, pre-match notes and video highlights. Flanagan interviewed every player, watched every match, talked with the trainers, the women in the football department, the fans who never miss a training session, the cheer squad.What Flanagan shows is that the Bulldogs found a new way to play partly because they found a new way to be a team - a new way to support each other, even a new way to be. A Wink from the Universe takes us into the heart of the community Luke Beveridge and Bob Murphy dreamt into being with the support of the Bulldog people around them. This is a classic of sportswriting - a book for fans of the club, and of the game, but also a book for anyone who wants to know how a group of people can will a miracle to happen.

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    It is my honor to invite you to enter into his world."--John Thorn, Official Historian, Major League BaseballThe fascinating, true, origin story of baseball -- how America's first great sport developed and how it conquered a nation. Baseball's true founders don't have plaques in Cooperstown. The founders were the hundreds of uncredited amateurs -- ordinary people -- who played without gloves, facemasks or performance incentives in the middle decades of the 19th century. Unlike today's pro athletes, they lived full lives outside of sports. They worked, built businesses and fought in the Civil War.The wrongness of baseball history can be staggering. You may have heard that Abner Doubleday or Alexander Cartwright invented baseball. Neither did. You may have been told that a club called the Knickerbockers played the first baseball game in 1846. They didn't. You have read that baseball's color line was uncrossed and unchallenged until Jackie Robinson in 1947. Nope. You have been told that the clean, corporate 1869 Cincinnati Red Stockings were baseball's first professional club. Not true. They weren't the first professionals; they weren't all that clean, either. You may have heard Cooperstown, Hoboken, or New York City called the birthplace of baseball, but not Brooklyn. Yet Brooklyn was the home of baseball's first fans, the first ballpark, the first statistics--and modern pitching. Baseball was originally supposed to be played, not watched. This changed when crowds began to show up at games in Brooklyn in the late 1850s. We fans weren't invited to the party; we crashed it. Professionalism wasn't part of the plan either, but when an 1858 Brooklyn versus New York City series accidentally proved that people would pay to see a game, the writing was on the outfield wall. When the first professional league was formed in 1871, baseball was already a fully formed modern sport with championships, media coverage, and famous stars. Professional baseball invented an organization, but not the sport itself. Baseball's amazing amateurs had already done that.Thomas W. Gilbert's history is for baseball fans and anyone fascinating by origin stories and American culture.

    Sort of. As the back-up for several legendary goalies, he saw everything - except much playing time. In this book, McLennan looks back on his career, from breaking into the NHL, to working with the legends, to life on the road and in the league.

    In this compilation all focused around the four letter word that has ended more wrestling careers than steroids, pills and alcohol combined: HEAT!HEAT: A dark cloud that follows a wrestler after a personal conflict or misunderstanding between two individuals or more backstage.JTG will take you, the reader, on a journey, from the beginning of his career, to the final curtain call; sharing stories on how he battled Heat from day one. Join JTG on this epic pilgrimage through this blazing inferno that was his career, while managing to piss off more people for writing this book!!!

    A tall, lean striker with the world at his feet, Ferguson seemed destined to develop into one of Scotland's most successful exports, but anger, and a number of injuries, hampered his progress. Ferguson has scored the most goals of any Scot in the Premiership but also shares the record for Premiership red cards. In 1995, he became the first professional footballer to be jailed for an offence committed on the pitch. It earned him a three-month sentence in Glasgow's infamous Barlinnie Prison and a twelve-match ban from the SFA. Bruised by the experience, he walked away from the Scotland team and blanked the media from then on. Featuring contributions from numerous top players, this explosive biography uncovers the real Duncan Ferguson. The author delves into Ferguson's personal and professional life and reveals that there is more to him than the media portrayal of a Scottish hard man.

    In early March 2020 Liverpool were two wins away from an extraordinary achievement, on course for their first league title win in 30 years - since the heads days of Kenny Dalglish - and likely to seal it in the Merseyside derby against their great rivals Everton. And all this an incredible two months before the season was due to end. Then, as we all know, the season was postponed.The architect of the club's great resurgence - including their 2019 UEFA Champions League win - has been J�rgen Klopp. In his personal love-letter to the man, Anthony Quinn, journalist, novelist and life-long Liverpool fan, has written an inspiring and affectionate portrait of the incredible German manager, who came to Liverpool in late 2015, with a growing reputation from his successes at Borussia Dortmund.Closely following the three month break, as well as the club's title-clinching return, Quinn offers a uniquely revealing and personal take on this long-awaited triumph.

    He is undoubtedly one of India's most successful captains, one who moulded a new team when India was at its lowest ebb, reeling from the betting scandal. There can be no argument about his cricketing genius, right from the time he scored a Test century at Lord's to the time he led India to the 2003 World Cup final. But the world of cricketing fans is divided into those who adore him fiercely and despise him greatly. He could be arrogant on occasion: Ganguly allegedly refused to carry the drinks as a twelfth man. He constantly challenged authority. Greg Chappell discarded him from the team during his stint as coach. Ganguly cared little for convention: remember the bare-chested celebration at an Indian win? Yet, in all the years of his roller-coaster ride through Indian cricket, no one questioned the man's utter devotion to the game or his team. In this account of one of India's greatest cricketers, shot through with intimate details, Saptarshi Sarkar tackles controversies around the legendary cricketer head on. Racy and gripping, Sourav Ganguly: Cricket, Captaincy and Controversy investigates the big events in Dada's interesting career. It probes the symbiotic relationship between the man and the cricketer. What was Ganguly thinking before a match? Why did he demand that the grass be trimmed just before start of play at the Nagpur pitch? What was the Indian dressing room like? What was that Greg Chappell chapter all about? An unflinching biography of a man who never shied away from controversies, this is as much a ready reckoner for Sourav Ganguly fans as it is an examination of a crucial era in Indian cricket.

    In Dream Like a Champion Cook shares the coaching and leadership philosophy that has enabled him to become one of the game’s winningest coaches. Growing up in San Diego, Cook acquired his coaching philosophy from his experiences first as a football coach, then as a student of the sport of volleyball on the beaches of Southern California. After a stint as an assistant volleyball coach at Nebraska, he returned to Nebraska as head coach in 2000 and won the national championship in his first season. Even with a bar set so high, Cook saw at Nebraska’s tradition-rich program the potential for even greater growth and success. He decided to focus on higher expectations, training, motivation, goal setting, and other ways to build the strongest teams possible.  In Dream Like a Champion Cook shares the philosophy behind Nebraska’s culture of success and reveals how he’s had to learn, evolve, and be coached himself, even in his fifth decade as a coach. With openness and candor he delivers insights about his methods and passes along lessons that can be used by leaders in any field. Cook also shares behind-the-scenes anecdotes about Nebraska volleyball moments and players—and how he coaches and teaches his players about life beyond the court.

    This New York Times Notable Book of the Year is a trip down memory lane to the days when baseball was king and baseball cards ruled the schoolyard. In fuller-than-living-color, the authors present more than two hundred baseball cards with outrageously funny bios, accompanied by definitive observations on trading, hoarding, collecting, flipping, "and other aberrations of the baseball card life." With a new introduction, this irreverent and affectionate look at baseball in the halcyon days of the 1950s ("before the graphics got better and the game got worse") is sure to appeal to even the most sober of baseball fans.

     'Extremely well written. Compelling, accurate, insightful and brilliant in the way it captures the New Zealand way. - John Hart, former All Blacks coach.With a better winning record than any other sports team in history, they stand head and shoulders above their nearest rugby rivals, and go to the 2019 World Cup as back-to-back World Champions. How did a country of just 4.8 million people conquer the world?Peter Bills, who has reported on international rugby for more than 40 years, was given exclusive access to all the key figures in New Zealand rugby as he set out to understand the secrets behind the All Blacks success. From Steve Hansen to Beauden Barrett, Richie McCaw to the late Sir Colin Meads, Peter Bills talked at length with over 90 people, both in New Zealand and around the world, with intimate knowledge of what makes the All Blacks tick.This is a story of the first settlers, and the 'Originals' who forged the All Blacks legacy, right through to modern times. It draws heavily on the contributions made by all New Zealanders: players, coaches, officials, supporters and those who have worn the most recognized jersey in the world. Intrinsically, The Jersey goes to the heart of the All Blacks success. It is also an epic story of not just a rugby team but a nation, whose identities are inextricably linked. Additionally, it debates a question, terrifying for any of their opponents. Could the All Blacks get even better?

     There is no big league pitcher who is more respected for his skill than David Cone. In his stellar career Cone has won multiple championships andcountless professional accolades. Along the way, the perennial all-star has had to adjust to five different ballclubs, recover from a career-threatening arm aneurysm, cope with the lofty expectations that are standard for the games highest paid players, and overcome a humbling three-month, eight-game losing streak in the summer of 2000. Cone granted exclusive and unlimited access to baseballs most respected writer Roger Angell of the New Yorker. The result is just what baseball fans everywhere would expect from Angell: an extraordinary inside account of a superstar.

     New York Times–bestselling author Phil Pepe takes readers along on Yogi Berra’s journey from St. Louis to New York’s Yankee Stadium, including all the stops along the way—from his days as a tack-puller in a women’s shoe factory, to a pre-game tribute in St. Louis, when he coined the phrase, “I want to thank all those that made this night necessary,” to his induction into the Baseball Hall of Fame. Pepe explores Yogi Berra as a boy, player, hero, coach, manager, husband, father, and jokester, including all of the “Yogi-isms,” in an absorbing treatment that is simultaneously comical, thoughtful, and biographical.   Famous Yogi-isms:   - About a popular restaurant: “Nobody goes there anymore. It’s too crowded.” - On Little League Baseball: “I think it’s wonderful. It keeps the kids out of the house.” - On why the Yankees lost the 1960 World Series: “We made too many wrong mistakes.”

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    Nevertheless, there are numerous situations where even very experienced players behave in predictable ways. These deeply-ingrained habits lead them to make mistakes. The problem is that these situations won’t often arise at the table by chance – you have to make them happen. Exploitative Play in Live Poker is a ground-breaking work that teaches you how to create the circumstances where your opponents will be likely to blunder and how to exploit them when they do. To achieve this you will need to put to one side starting hand charts, balance and GTO (Game Theory Optimal) play. Instead you will incorporate new concepts that may well place you outside your comfort zone. However, your style will now be forcing the other players at the table outside of their comfort zone and, unlike you, they won’t know how to adapt. Learn how to: * Counter the auto-continuation-bettor * Develop a powerful donk-betting strategy * Use the overbet, the check-raise and the three-barrel effectively * As well as being a highly successful player, Alex Fitzgerald runs a poker consultancy that serves more than 1,000 professional poker players in 60 countries. As part of this work, he has very likely trawled through more hand history databases than anyone else. This gives him a unique insight into how players really play, especially when placed under pressure and forced into unfamiliar situations.