We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Bobbi French is just an ordinary person seeking an extraordinary life. For her, that means taking the boldest leap of faith in her life: moving to France to fulfill a lifelong dream. All she has to do is give up her successful medical career in Canada, sell her house, pare down her possessions to only what would fit in a carry-on suitcase, and buy a one-way ticket to Semur-en-Auxois. She also has to ignore the common opinion that she's lost her mind, walking away from it all for a fantasy. Finding Me in France is a chronicle of the delights and deprecations of making a dream come true. Landing in a small village in Burgundy with only her expectations of adventure to guide her, she details the unaccountable stumbling blocks and the unforeseen joys of her often awkward, frequently perplexing, always entertaining journey of discovery. Illustrated with inspiring photographs, a funny and perceptive account of her experience of a lifetime.

     But when one night over a beer his friend suggests they do just that, he surprisingly agrees. It may have been slightly more than just one beer. In his own hapless style, Stevens recalls their adventure; six days of getting lost, scared, wet, tired and more than occasionally drunk.

    This savory sampling of stories — by some of the best writers in and out of the food and travel fields — journeys to the heart of these age-old relationships, taking readers from the familiar kitchens of contemporary America to the far reaches of the globe. In France, an over-enthusiastic waitress serves M. F. K. Fisher the lunch of a lifetime to sustain her on a walk to Avallon. In Tunisia, Ruth Reichl dines at the home of a local, where the meal is eaten with the hands and a dash of sensuality. And in Fiji, where the women are big and beautiful and walk like royalty, Laurie Gough encounters food as a grand and constant celebration. The lively, literate tone of Her Fork in the Road makes it both an enduring read and an ideal companion for the kitchen or the road.

    Now, at the age of eighty-one, he wonders what he should pass on to the next generation. In Where There’s a Will, Mortimer ponders this question and writes about the (nonmaterial) things he believes enrich our experience of life. From the pleasures of drink and outdoor sex (though not necessarily together) to the justification of the odd lie and a vision of God as the Grand Perhaps, Where There’s a Will is Mortimer’s witty and wise, occasionally outrageous, and always thought-provoking examination of what it means to truly live and live well.

    Observe. Ridicule.You run into them every day—the striped-shirt guy, the karaoke master, the dude with a pencil-thin beard, the guy who won’t shut up about his fantasy football team—characters who annoy, irritate, and incense us all. Based on the wildly popular essay on ThePhatPhree.com by Mike Polk, this book is a look inside the heads of the most infuriating douchebags on Earth. It’s the best of ThePhatPhree.com plus more than fifty all-new, hilarious pieces written by some of your favorite writers from this site.Everyone’s (Least) Favorite, The Striped-Shirt Guy…I will valet tonight! I will treat the valet with contempt and make sure that he knows that I am superior to him. I will tell him, “Take it easy on the brakes, champ”! When I do not hook up with a girl at the club, I will say that the place is “full of skanks” and wait in line at another bar, only to strike out again!Your “Cool” High School Teacher…Here are some things I allow in my class that other teachers don’t: eating, drinking,swearing, dancing, smoking, fighting, cell phones, Texas hold ’em, iPods, and sex. Like my Goo Goo Dolls tee? Anyone else here down with the Dolls? No? Me either. I’m just wearing it as a goof.The Guy with Amazing Taste in Music…Personally, I haven’t listened to the radio in fifteen years. If you have ever heard a band on the radio, then I can assure you, I am not a fan. I stopped listening to American music about ten years ago.

    Chesterton, the act of getting to and from a pub is central to an understanding of British life and landscape. So bon viveur, pub singer and writer Ian Marchant set off with photographer Perry Venus on a gruelling month long British pub crawl, to go to and from a lot of pubs in order to test Chesterton's hypothesis.

    What are the ethics of writing about a place you may visit only briefly and view with the eyes of an outsider? With Granta's long tradition of travel writing in mind, we ask some of the world's best writers: is travel writing dead in 2016?Plus: Will Atkins investigates a killing across the US-Mexico borderXan Rice goes back to school in South AfricaEdna O'Brien: 'Chekhov's Ladies'David Flusfeder visits record factories in Detroit and CaliforniaAll the way up London's Holloway Road with Tim AdamsLaura Vapynar: 'Vladimir in Love'

    In a life spanning over four decades as a poker professional, Mike has excelled both on the felt and on the business side of poker. He is a World Series of Poker (WSOP) bracelet winner, helped create PartyPoker in 2001 and was a key player in an event that changed the poker world forever the launch of the World Poker Tour (WPT) in 2002. He has been a commentator on the WPT, along with Vince Van Patten, since its inception. In addition, Mike was recognized as poker's Top Ambassador at the Card Player Magazine Player of the Year Awards gala in 2006. That same year, he won WSOP Tournament of Champions, winning $1 million in prize money half of which he donated to charity. He was inducted into the Poker Hall of Fame in 2009. In this book Mike recounts his personal experiences and gives his take on some of poker's legendary characters over the past 40 years. If you enjoy poker, are fascinated by the development of the game and enjoy compelling poker, golf and gambling adventures, then you'll love Life's A Gamble."

    This updated edition of Birnbaum's Walt Disney World Resort takes readers through Disney's biggest resort with ease and flair and includes the most accurate, current information on prices and attractions. What's new in 2016:• The brand-new Frozen attraction, scheduled to burst onto the Epcot scene in 2016,whisks guests on a chilly trip to meet Anna, Elsa, and Olaf. • Our coverage of Disney's Hollywood Studios includes the inside scoop on plans for new Star Wars-themed additions and other shows and attractions.• Experience new shows and attractions, including the Magic Kingdom's popular new parades:Festival of Fantasy and Move It! Shake it! Dance and Play It!• Fastpass+is Walt Disney World's advance reservation system for theme park shows and attractions. We offer tips and strategies for making the most of this free service.• Downtown Disney has morphed into Disney Springs, a bustling waterside enclave teeming with new dining, shopping, and recreational activities. • Our newly-expanded dining chapter details each and every restaurant, and includes menu updates, a "best of wow restaurant roundup", and specialized indexes.• The 2016 Guide has more photos than ever, including brand-new photo hunts for each of the World's four theme parks. Can you find them all?• Baffled by WDW's magic band? Don't be! We give the scoop on maximizing the potential of the band.• A wave of new entertainment has hit World Showcase: we'll tell you where to see new acts featuring lumberjacks, Celtic folk musicians, and flag wavers.• Disney's Polynesian Village resort has been renewed and revitalized, thanks Disney Vacation Club. • Checkout our bonus chapter featuring "Land and Sea vacation" planning advice, perfect for pairing a Disney Cruise with a visit to Walt Disney World.