It is the history of who you are and how you came to be. It is unique to you, as it is to each of the 100 billion modern humans who have ever drawn breath. But it is also our collective story, because in every one of our genomes we each carry the history of our species births, deaths, disease, war, famine, migration, and a lot of sex. Since scientists first read the human genome in 2001, it has been subject to all sorts of claims, counterclaims, and myths. In fact, as Adam Rutherford explains, our genomes should be read not as instruction manuals, but as epic poems. DNA determines far less than we have been led to believe about us as individuals, but vastly more about us as a species. In this captivating journey through the expanding landscape of genetics, Adam Rutherford reveals what our genes now tell us about history, and what history tells us about our genes. From Neanderthals to murder, from redheads to race, dead kings to plague, evolution to epigenetics, this is a demystifying and illuminating new portrait of who we are and how we came to be."

    Ian Hodder and Scott Hutson argue that archaeologists must consider a variety of perspectives in the complex and uncertain task of "translating the meaning of past texts into their own contemporary language". While remaining centered on the importance of meaning, agency and history, the authors explore the latest developments in post-structuralism, neo-evolutionary theory and phenomenology. Previous Edition Hb (1991): 0-521-40142-9 Previous Edition Pb (1991): 0-521-40957-8

    With this book, Barthes offers a broad-ranging meditation on the culture, society, art, literature, language, and iconography--in short, both the sign-oriented realities and fantasies--of Japan itself.

    Over thirty years ago, the man who did such important, pioneering work in Kon-Tiki wrote another best-selling book, Aku-Aku, about Easter Island. More recently, Heyerdahl was invited to return to Easter Island and there confronted the conundrum of the famous, haunting statues that stud the lovely island, massive and mysterious.How were they made? How were they moved? What did the natives mean when they had said, those many years earlier, that "the statues walked"? Who made them--and where did the Easter Islanders themselves come from? What did earlier visitors discover--or believe?It is characteristic of Dr. Heyerdahl's many explorations that his research, his theories, his conclusions all are entwined with objectives greater than mere adventure. Just as his expeditions have been partly in pursuit and proof of his theories that early man traveled further (and faster) than others had previously suspected, and that the peoples of many cultures can work together peacefully, his probes into the past are coupled with an enduring, endearing conviction--never before displayed better than in this volume--that just as we must avoid prejudice in the present, we should not look down on the people of the past--for they and we have more in common than it might seem.

    Covering such turning points as the little-known Celtic and Welsh influences on English, the impact of the Viking raids and the Norman Conquest, and the Germanic invasions that started it all during the fifth century ad, John McWhorter narrates this colorful evolution with vigor. Drawing on revolutionary genetic and linguistic research as well as a cache of remarkable trivia about the origins of English words and syntax patterns, Our Magnificent Bastard Tongue ultimately demonstrates the arbitrary, maddening nature of English--and its ironic simplicity due to its role as a streamlined lingua franca during the early formation of Britain. This is the book that language aficionados worldwide have been waiting for (and no, it's not a sin to end a sentence with a preposition).

    It is also the best route to enjoying the landscape of Great Britain. Within these pages Vicki Pipe and Geoff Marshall from All the Stations (YouTube transport experts and survivors of a crowd-funded trip to visit all the stations in the UK) help you discover the hidden stories that lie behind branch lines, as well as meeting the people who fix the engines and put the trains to bed. Embark on unknown routes, disembark at unfamiliar stations, explore new places and get to know the communities who keep small stations and remote lines alive.

    In this provocative analysis, leading legal scholar and social critic Dorothy Roberts argues that America is once again at the brink of a virulent outbreak of classifying population by race. By searching for differences at the molecular level, a new race-based science is obscuring racism in our society and legitimizing state brutality against communities of color at a time when America claims to be post-racial.Moving from an account of the evolution of race—proving that it has always been a mutable and socially defined political division supported by mainstream science—Roberts delves deep into the current debates, interrogating the newest science and biotechnology, interviewing its researchers, and exposing the political consequences obscured by the focus on genetic difference. Fatal Invention is a provocative call for us to affirm our common humanity.

    A large stone Venus. Nothing unusual about it_except that it was found on an island in the Pacific Northwest. Archaeologist Hannah Green and her shovelbum nephew find themselves in a tangled web of competing interests avaricious land owners, hungry media, and a cult of goddess worshippers while investigating one of the finds of the century. In untangling the mystery of the Washington Venus, Hannah and Sean have to confront questions of archaeological evidence, of ethics, of conflicting interpretation of data, and of the very nature of archaeological truths. Helping them are a cadre of disdainful graduate students who propose various theories processualist, marxist, feminist, postmodernist to explain the bizarre events. Teach your students archaeological theory in a fashion they'll enjoy, while they solve the mystery in Adrian Praetzellis's delightful textbook-as-novel.

    In this third edition of Cultural Resource Laws and Practice, Thomas F. King presents clear, practical information for those who need to navigate the labyrinth of cultural resource management (CRM). He discusses the various federal, state, and local laws governing the protection of resources, how they have been interpreted, how they operate in practice, and even how they are sometimes in contradiction with each other. He provides helpful advice on how to ensure regulatory compliance in dealing with archaeological sites, historic buildings, urban districts, sacred sites and objects, shipwrecks, and archives. King also offers careful guidance through the confusing array of federal, state, and tribal offices concerned with cultural resource management.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    Her face has become one of the most recognizable images in the world. She was an independent woman and thinker centuries before her time. But who was Egypt's Queen Nefertiti?After years of intense research, Dr. Joann Fletcher has answered the questions countless researchers before her could not. While studying Egyptian royal wigs, she read a brief mention of an unidentified and mummified body, discovered long ago and believed to belong to an Egyptian of little importance. This body happened to have a wig, which Dr. Fletcher knew was a clear sign of power. After examining the hairpiece and the woman to which it belonged, to the astonishment of her colleagues she identified this body as the missing remains of Queen Nefertiti.The search for Nefertiti had ended. She had been found. But the questions were just beginning.Nefertiti first rose to prominence in Egyptology in 1912, when a three-thousand-year-old bust of the queen was unearthed and quickly became a recognizable artifact around the world. But pieces of Nefertiti's life remained missing. The world had seen what she looked like, but few knew about her place in history.Virtually nothing is recorded about Nefertiti's early years. What is known about her life starts with her rise to power, her breaking through the sex barrier to rule as a virtual co-Pharaoh alongside her husband, Akhenaten. Upon his death she took full control of his kingdom. The Egyptian people loved her and celebrated her beauty in art, but the priests did not feel the same way. They believed Nefertiti's power over her husband was so great that she would instill her monotheistic beliefs upon him, rendering their own power obsolete. Egyptologists concur that it was these priests who, upon Nefertiti's death, had her name erased from public record and any likeness of her defaced. This ultimately led to her being left out of history for three thousand years.In The Search for Nefertiti Dr. Fletcher, an esteemed Egyptologist, traces not only her thirteen-year search for this woman, whose beauty was as great as her power, but also brings to the forefront the way Egypt's royal dead have been treated over time by people as varied as Agatha Christie and Adolf Hitler. She also explores how modern technology and forensics are quickly changing the field of archaeology and, in turn, what we know about history.

    Flannery describes the development of North America's deciduous forests and other flora, and tracks the immigration and emigration of various animals to and from Europe, Asia, and South America, showing how plant and animal species have either adapted or become extinct. The story takes in the massive changes wrought by the ice ages and the coming of the Indians, and continues right up to the present, covering the deforestation of the Northeast, the decimation of the buffalo, and other facets of the enormous impact of frontier settlement and the development of the industrial might of the United States. Natural history on a monumental scale, The Eternal Frontier contains an enormous wealth of fascinating scientific details, and Flannery's accessible and dynamic writing makes the book a delight to read. This is science writing at its very best -- a riveting page-turner that is simultaneously an accessible and scholarly trove of incredible information that is already being hailed by critics as a classic. "Tim Flannery's account ... will fascinate Americans and non-Americans alike." -- Jared Diamond, author of Guns, Germs, and Steel "No one before Flannery ... has been brave enough to tackle the whole pageant of North America." -- David Quammen, the New York Times Book Review "Tim Flannery's book will forever change your perspective on the North American continent ... Exhilarating." -- John Terborgh, The New York Review of Books "Full of engaging and attention-catching information about North America's geology, climate, and paleontology." -- Patricia Nelson Limerick, the Washington Post Book World "Natural history par excellence." -- Kirkus Reviews (starred review) "This gutsy Aussie may have read our landscape and ecological history with greater clarity than any native son." -- David A. Burney, Natural History "A fascinating, current, and insightful look at our familiar history from a larger perspective." -- David Bezanson, Austin-American Statesman "The scope of [Flannery's] story is huge, and his research exhaustive." -- Lauren Gravitz, The Christian Science Monitor

    All of these were smart, strong, and inventive. But around 50,000 years ago, Homo sapiens made a cognitive leap that gave us an edge over other species. What happened?Since Charles Darwin wrote about "evolutionary fitness," the idea of fitness has been confused with physical strength, tactical brilliance, and aggression. In fact, what made us evolutionarily fit was a remarkable kind of friendliness, a virtuosic ability to coordinate and communicate with others that allowed us to achieve all the cultural and technical marvels in human history. Advancing what they call the "self-domestication theory," Brian Hare, professor in the department of evolutionary anthropology and the Center for Cognitive Neuroscience at Duke University and his wife, Vanessa Woods, a research scientist and award-winning journalist, shed light on the mysterious leap in human cognition that allowed Homo sapiens to thrive.But this gift for friendliness came at a cost. Just as a mother bear is most dangerous around her cubs, we are at our most dangerous when someone we love is threatened by an "outsider." The threatening outsider is demoted to sub-human, fair game for our worst instincts. Hare's groundbreaking research, developed in close coordination with Richard Wrangham and Michael Tomasello, giants in the field of cognitive evolution, reveals that the same traits that make us the most tolerant species on the planet also make us the cruelest. Survival of the Friendliest offers us a new way to look at our cultural as well as cognitive evolution and sends a clear message: In order to survive and even to flourish, we need to expand our definition of who belongs.

    "Addiction by Design" takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schull shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the "machine zone," in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible--even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schull describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and "ambience management," player tracking and cash access systems--all designed to meet the market's desire for maximum "time on device." Her account moves from casino floors into gamblers' everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two."Addiction by Design" is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.

    Examining navigation and shipbuilding; cultural analogies between Native Americans and Africans; the transportation of plants, animals, and textiles between the continents; and the diaries, journals, and oral accounts of the explorers themselves, Ivan Van Sertima builds a pyramid of evidence to support his claim of an African presence in the New World centuries before Columbus. Combining impressive scholarship with a novelist’s gift for storytelling, Van Sertima re-creates some of the most powerful scenes of human history: the launching of the great ships of Mali in 1310 (two hundred master boats and two hundred supply boats), the sea expedition of the Mandingo king in 1311, and many others. In They Came Before Columbus, we see clearly the unmistakable face and handprint of black Africans in pre-Columbian America, and their overwhelming impact on the civilizations they encountered.