Just the right amount of science. Common sense and rational.” -- Wayne R. The greenhouse effect is always quoted—but that is a METAPHOR. What is the fundamental physical process that drives it? And how exactly does human activity play such a powerful role with it? How did we go from worrying about global warming to climate change…to carbon dioxide (CO2) emissions? "Great book - should me mandatory reading for anyone that uses the term 'Climate Change' " - Amazon purchaser Macsugar Are there gases more powerful and influential in the greenhouse effect than CO2? Yes, by a lot! As you will learn in this book… Why aren’t we spending more time, money, and attention focusing on those? Smart people want to get to the point of a problem and solve it as quickly, inexpensively, and effortlessly as possible. They know about the Pareto Principle, and you will too after you read this book. It is also called the 80/20 rule. What happens when we apply that principle to the global climate change “consensus”? “Thank You! I always thought the numbers were small, but I never took the time to do the math.” -- Mike S. There are many books that are long, technical, and—frankly, irrelevant—on the topic of climate change. Here are the most important questions that nobody has bothered to answer in straightforward, simple and short language, until now: * What are basic facts about our planet’s atmosphere? And what do they tell us about the fundamental physics of climate change? * What are the basic physics and assumptions behind the anthropogenic global warming (AGW) hypothesis or belief? Are they valid? * What element or compound is the single greatest factor in temperature control in our atmosphere? Hint—it isn’t carbon dioxide. How does carbon dioxide compare with this other chemical? "Takes less than an hour to read... A must-read for every official policy-maker at every level... This deserves 6 stars out of 5!" -- Terry Dunleavy (Amazon reviewer) “Brilliant, what a refreshing approach.” -- Christopher K. Before we spend more time, money, and emotional energy on the presumed EFFECTS and CONSEQUENCES of global warming and climate change (things like rising temperatures, rising sea levels, etc., etc.), shouldn’t we all have a BASIC UNDERSTANDING of the FUNDAMENTAL PROCESSES AND PHYSICS of our planet’s atmosphere? If you have any questions, or doubts about that, this book is for you. “Very good. I am a geophysicist.” -- Ben B. Even better, you’ll learn (or re-learn) a very simple and indisputable fact about our atmosphere that makes the entire controversy look ridiculous. Use this information as a test (or a bet) the next time you talk with someone on the “other side” of the climate change debate. “A very useful contribution to bringing sanity and reason back to the analysis of AGW.” – Tom P. The climate change threat is consuming more of our precious time, energy, and resources. So is the debate about what to do about it. Don’t allow yourself be a part of the problem—get this book so that you can be a part of the solution! If you are convinced that AGW is the biggest threat facing our planet, this book has facts and

    The impossible task of knowing God's mind...

    No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

    Economics, finance, business & management

    

    Setting out across the harsh desert in order to forge a new path to 1837 California, daring mountain man Hugh Falconer leads his band of roughnecks and outcasts through the dangerous land against menacing odds.

    So when a poor, straight-A student goes missing in a small town outside Atlanta, Nola vows to bring her home. But in a case that already cuts close to her own wounded heart, she discovers the teenager is only the latest girl to vanish into gangland vice.Fearing for the naive victims, Nola channels her boiling rage into working alone. But as she pushes further into a shadowy conspiracy, even her lethal fists and deadly marksmanship may not be enough to save innocent lives.Can Nola free the captives before she is silenced?Surrender the Fear is the haunting first book in the Nola James crime fiction series. If you like powerful women, vigilante enforcement, and brutal hand-to-hand combat, then you'll love R.D. Brady's dark mystery.Buy Surrender the Fear to put evil in the crosshairs today!

    After quitting her boring editing job, aspiring writer Lily Rosenthal isn’t sure what to do next. Her only joys in life are collecting antique quilts and frequenting the area’s beautiful wine country. The murder of a friend results in her inheriting the inventory of a local antique store. She begins to consider opening her own shop, even though this will mean uprooting her life. With some help from her sisters, a ghost, and a handsome baseball fan, Lily embarks on a journey filled with laughs, loss, and red-and-white quilts.

    With over fifteen years of success in the laughter business, he’s figured out how to harness the power of humor to change minds, persuade people, and influence decisions. Now, in this one-of-a-kind book, the king of corporate roasts and presentation humor shares his foolproof method for identifying ways to punch up presentations and engage audiences of all stripes. Drawing from years of experience crafting his own entertaining presentations—and working with seriously funny people—Chiles provides step-by-step instructions for learning how to successfully inject public speaking with humor to further your influence, expand your business, and build you career. He teaches readers to distinguish between comedy and humor, and provides examples from his own experiences to illustrate his methods. No matter your profession, your experience—or lack thereof—or the content you’re working with, Your Presentation Is a Joke can help. So whether you’re a seasoned public speaker or are scared stiff about a looming presentation, take the time to learn how to captivate minds by tickling funny bones.

    Amrapali craved peace; Upagupta’s bearing exuded contentment. Amrapali depended on the adulation of her audience; Upagupta spurned the attentions of the rich and famous. Their stories were different, but the Buddha’s wise teachings linked their lives – and the lessons to be learned from them.

    Perfect for kids learning English or Hindi as their second language. Jimmy the little bunny goes to the beach with his family. There he learns about the importance of helping others. When Jimmy's sandcastle is destroyed by the wave, they work together to build the bigger and better one. Everything works out better when we help each other.

    Wecht, M.D., J.D., one of America’s most respected forensic pathologists. Coauthored by crime writer Dawna Kaufmann, Final Exams explores both the technical and the human side of murder. From the heartbreaking case of abducted child, Jessica Lunsford, held captive within shouting distance of her loved ones, to the peculiar story of a murder for hire with a most unlikely victim, Final Exams takes the reader behind the scenes. Secrets about the private lives of both predators and victims are revealed as the authors detail the events that turned rage to tragedy. Fans of CSI will appreciate how Wecht and Kaufmann share the real life process of solving crimes with clues left with the victim.

    Prepared especially for readers who want a translation that accurately expresses the full meaning of the original text in a style that is clear and easy to understand.

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

    Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.