And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    A meld of history and science, this book is a group portrait of some of the greatest minds who ever lived as they wrestled with nature’s most sweeping mysteries. The answers they uncovered still hold the key to how we understand the world.At the end of the seventeenth century—an age of religious wars, plague, and the Great Fire of London—when most people saw the world as falling apart, these earliest scientists saw a world of perfect order. They declared that, chaotic as it looked, the universe was in fact as intricate and perfectly regulated as a clock. This was the tail end of Shakespeare’s century, when the natural land the supernatural still twined around each other. Disease was a punishment ordained by God, astronomy had not yet broken free from astrology, and the sky was filled with omens. It was a time when little was known and everything was new. These brilliant, ambitious, curious men believed in angels, alchemy, and the devil, and they also believed that the universe followed precise, mathematical laws—-a contradiction that tormented them and changed the course of history.The Clockwork Universe is the fascinating and compelling story of the bewildered geniuses of the Royal Society, the men who made the modern world.

    However, it is one of the basic principles of quantum theory, the most widely accepted explanation of the subatomic world - and one of the fascinating subjects dealt with in Equations of Eternity.

    A series of 24 lectures comprising a course on comparative religion presented by Charles Kimball, director of the Religious Studies Program at the University of Oklahoma.

    While they're at it, they helpfully demystify many complicated things we do know about, from quarks and neutrinos to gravitational waves and exploding black holes. With equal doses of humor and delight, they invite us to see the universe as a vast expanse of mostly uncharted territory that's still ours to explore.This entertaining illustrated science primer is the perfect book for anyone who's curious about all the big questions physicists are still trying to answer.

    if it would just cut to the chase. Stripped of its arcane language and its interminable passages of poetry, genealogy, and law, every book of the Bible is condensed down to its core message, in no more than a few pages each. Written by Mark Russell with cartoons by New Yorker cartoonist Shannon Wheeler, God Is Disappointed in You is a frequently hilarious, often shocking, but always accurate retelling of the Bible, including the parts selectively left out by Sunday School teachers and church sermons. Irreverent yet faithful, this book is a must-read for anyone who wants to see past the fog of religious agendas and cultural debates to discover what the Bible really says.

    Taking you from ancient Greece and Japan to North America and Africa to New Zealand and Great Britain, these 36 lectures reveal mythology's profound importance in shaping nearly every aspect of culture. You'll also discover the hidden connections between them - a comparative approach that emphasizes the universality of myths across cultures.Along with the stories themselves, you'll encounter fascinating characters, including Herakles, the ancient Greek hero whose life illustrates the idea that all heroic stories have a similar structure; Loki, the shape-shifting trickster who introduces the concept of time into the Norse realm of Asgard; and King Arthur, the Celtic lord and founder of the Knights of the Round Table.Myths, according to Professor Voth, are "gifts from the ancestors to be cherished." His enchanting lectures are the perfect way for you to celebrate these cherished gifts, inviting you to develop your own interpretations of these age-old tales, as well as to ponder the role that myths - both ancient and everyday - play in your own life.(Great Courses, #2332)

    A retail store uses predictive data analytics to send pregnancy-related advertising to a teenager who has not told her parents about her condition. A police officer places a GPS device on a suspected criminal's car to follow him and build a case against him. The news is full of such stories, in which new technologies lead to dilemmas that could not have been imagined just a few decades ago. The 21st century has seen remarkable technological advances, with many wonderful benefits. But with these advances come new questions about privacy, security, civil liberties, and more. Big Data is here, which means that government and private industries are collecting massive amounts of information about each of us - information that may be used in marketing, to help solve criminal investigations, and to promote the interests of national security. Pandora's box has been opened, but in many ways the government is behind the times, relying on legislation from the 1970s to inform its stance on regulating the collection and use of this information. Taught by Professor Rosenzweig, JD, esteemed legal expert and professorial lecturer at The George Washington University School of Law, these 24 revealing lectures tackle the tough questions about surveillance and data in the 21st century. With Professor Rosenzweig's guidance, you'll scrutinize our system of oversight for intelligence agencies, and you'll consider the ways in which the information that is collected impacts (or potentially impacts) our civil liberties. This is your reliable source for all the facts you need to make your own reasonable choices - and take a first step toward an empowered future.

    In The Beginnings of Western Science, David C. Lindberg provides a rich chronicle of the development of scientific ideas, practices, and institutions from the pre-Socratic Greek philosophers to the late-medieval scholastics.Lindberg surveys all the most important themes in the history of ancient and medieval science, including developments in cosmology, astronomy, mechanics, optics, alchemy, natural history, and medicine. He synthesizes a wealth of information in superbly organized, clearly written chapters designed to serve students, scholars, and nonspecialists alike. In addition, Lindberg offers an illuminating account of the transmission of Greek science to medieval Islam and subsequently to medieval Europe. And throughout the book he pays close attention to the cultural and institutional contexts within which scientific knowledge was created and disseminated and to the ways in which the content and practice of science were influenced by interaction with philosophy and religion. Carefully selected maps, drawings, and photographs complement the text.Lindberg's story rests on a large body of important scholarship produced by historians of science, philosophy, and religion over the past few decades. However, Lindberg does not hesitate to offer new interpretations and to hazard fresh judgments aimed at resolving long-standing historical disputes. Addressed to the general educated reader as well as to students, his book will also appeal to any scholar whose interests touch on the history of the scientific enterprise.

    In the mid-1970s, scientists began using DNA sequences to reexamine the history of all life. Perhaps the most startling discovery to come out of this new field—the study of life’s diversity and relatedness at the molecular level—is horizontal gene transfer (HGT), or the movement of genes across species lines. It turns out that HGT has been widespread and important. For instance, we now know that roughly eight percent of the human genome arrived not through traditional inheritance from directly ancestral forms, but sideways by viral infection—a type of HGT.David Quammen chronicles these discoveries through the lives of the researchers who made them—such as Carl Woese, the most important little-known biologist of the twentieth century; Lynn Margulis, the notorious maverick whose wild ideas about “mosaic” creatures proved to be true; and Tsutomu Wantanabe, who discovered that the scourge of antibiotic-resistant bacteria is a direct result of horizontal gene transfer, bringing the deep study of genome histories to bear on a global crisis in public health.

    A recent interview where the authors (George Barna and Frank Viola) answer objections and challenges: http://frankviola.org/2012/06/04/geor...This book isn't to be read alone, but is to be read with the constructive sequel, REIMAGINING CHURCH. The official website with author Q & A is http://www.PaganChristianity.org

    Allitt in exploring the story of religious life in America from the first European contacts to the late 20th century. Along the way, you learn the answers to two important questions:Why does America, unlike virtually any other industrial nation, continue to show so much religious vitality?Why are the varieties of religion found here so numerous and diverse?The best way to look for explanations of this truly remarkable vitality and diversity, argues Professor Allitt, is to study the nation's religious history.On the one hand, that study includes examining religion from the directions you might expect, including its formal beliefs, ideas, communal or institutional loyalties, and its styles of worship.But Professor Allitt also examines religion's influence on life "beyond the pews"—investigating the subtle but important links that have long brought religion into close contact with the intellectual, social, economic, and political concerns of Americans.To give a notable and recent example: Professor Allitt explains how Martin Luther King, Jr., used a mixture of biblical references and appeals to patriotism to press the case for civil rights.He also reflects on American religion as a sensory experience—a phenomenon whose deep spiritual and social meanings can in part be:Seen in the design of churches, synagogues, mosques, and templesHeard in the sacred sounds of hymns, prayers, and chantsSmelled in Catholic or Buddhist incenseTasted, as you discover in learning why the casserole may be the most "Protestant" of all dishes!The Living VoiceA wonderful feature of these lectures is Professor Allitt's practice of reading aloud from primary sources, including first-person documents, as if to give history back its voice. Some readings are quite famous; others are rescued from obscurity.You will find them by turns sublime, deeply moving, informative, and at times even charming. They include:Abraham Lincoln's Second Inaugural AddressMartin Luther King's 1963 "I Have a Dream" speechA Civil War veteran's memory of how Catholic sisters cared for the wounded after the Battle of ShilohThe heartfelt letter to Virginia's governor in which John Rolfe explains his spiritual motives for wishing to marry PocahontasAn account of the religious diversity of New York City—in 1683An Anglican cleric's impressions of revivalism in the Carolinas during the First Great Awakening of the 1740s.Richly Detailed Personal GlimpsesYou'll also enjoy biographical sketches and anecdotes about dozens of brilliant, charismatic, or otherwise remarkable American religious figures, among them:Puritan divine Cotton MatherMormon prophet Joseph SmithChristian Science founder Mary Baker EddyThe patriotic revivalist Billy Sunday, who during World War I said, "If you turn hell over, you'll find 'Made in Germany' stamped on the bottom!"After scene-setting lectures that explain the religious situation of Europe in the early modern period and the spirituality of native Americans, Professor Allitt moves on to discussions of religion during the colonial and founding eras, including:The PuritansThe Great AwakeningsThe RevolutionThe flowering of uniquely American religious tendencies such as MormonismThe story of African American religionThe sectional crisis and Civil War.Religion in a Changing SocietyBy the mid-19th century, the American religious landscape was growing more variegated. Large numbers of Catholics, first from Ireland and later from Germany, Poland, and Italy, were coming to what had been an overwhelmingly Protestant land. And growing numbers of Jewish immigrants further diversified the urban religious landscape later in the century.You learn how both groups sometimes became targets of suspicion and intolerance.Professor Allitt also discusses another rising reality of the times—the rapid growth of industrial cities and an economically vulnerable working class.Challenges for Religious LeadersFaced with these new conditions, religious leaders had to rethink the relationships among virtue, prosperity, and God's favor.And still another challenge came from 19th-century discoveries in geology, biology, physics, archaeology, and comparative religion.All of these raised questions about the authority and origins of the Bible. Evolution in particular presented a world of constant predation and strife, promising anything but divinely sponsored harmony.The 20th century inherited these dilemmas, and they continue to resonate up to the present, with strains between liberal and more traditional Protestants being only one example.Professor Allitt leads you through these storylines very closely during the second half of the course, paying special attention to the possible implications they carry for church-state relations.You learn how cherished First Amendment principles of church-state separation and religious freedom had to be applied, mid-century, to difficult cases involving minority religions.And Professor Allitt explains how, in a string of controversial decisions, the Supreme Court has struggled to balance these two principles.20th-Century ChallengesAs America became a great power in the 20th century and played a leading role in the world wars and the Cold War, religious Americans agonized over how they should respond.You learn how debates over the ethics of force and memories of cataclysms such as the Holocaust continue to haunt American religious life to this day.And you see how the century's sweeping social changes were partly shaped by religion and how they in turn powerfully affected religious life:Fundamentalism proved highly adaptableImmigrants and their descendants assimilated to American society, but religious ties proved far more durable than old languages and ethnic customsCatholicism and Judaism each took on a markedly "American" flavor that could discomfit coreligionists abroad.At the Center of the StormYou also learn how religion stood at the center of the upheavals of the 1960s. Many African American civil rights leaders were ministers, inspired by the message of the gospel as well as the promise of the American founding. Religious convictions likewise intensified debates over the Vietnam War and helped energize the feminist movement.As the times have changed, so, too, has religion in America. Some Americans who felt dissatisfied with the Judeo-Christian tradition turned to variants of Islam or Asian spiritualities such as Zen Buddhism. And new waves of immigrants brought their own versions of these traditions, sometimes bumping up against unfamiliar American versions of Buddhism, Islam, and Hinduism.As this course shows, the story of American religious vitality and diversity continues to evolve.

    It ranges from the study of the universe itself to the smallest particles of matter contained within it - and everything in between. It explores everything from the big bang to theories about the end of the universe. If you want to better understand our physical world, as most of us do, gaining a basic understanding of science itself is profoundly important - yet many are intimidated by the breathtaking scope of such an endeavor. Now an award-winning science teacher has taken out the intimidation, harnessing that breathtaking scope into a series of 60 exciting, comprehensive, and accessible lectures that let you explore and understand the wealth of ideas, discoveries, and principles in all of the physical and biological sciences. You learn that understanding science comes from understanding not only its component disciplines - each of which has its own theories, pioneers, problems, and fundamental questions - but of knowing how these disciplines work with one another to create an entire mosaic of human knowledge. The lectures have been crafted to make those relationships crystal-clear, with an integrated approach that takes you through all of the major disciplines that fall under the umbrella of "science," including physics, chemistry, Earth science, geophysics, and biology. Each lecture covers one of the 60 fundamental principles of the scientific world - offering you new knowledge and insight into topics such as the scientific method, gravitation, atoms, the big bang, plate tectonics, volcanoes, proteins, ecosystems, and electricity.

      In the past few years, a handful of scientists have been in a race to explain a disturbing aspect of our universe: only 4 percent of it consists of the matter that makes up you, me, our books, and every planet, star, and galaxy. The rest—96 percent of the universe—is completely unknown.   Richard Panek tells the dramatic story of how scientists reached this conclusion, and what they’re doing to find this "dark" matter and an even more bizarre substance called dark energy. Based on in-depth, on-site reporting and hundreds of interviews—with everyone from Berkeley’s feisty Saul Perlmutter and Johns Hopkins’s meticulous Adam Riess to the quietly revolutionary Vera Rubin—the book offers an intimate portrait of the bitter rivalries and fruitful collaborations, the eureka moments and blind alleys, that have fueled their search, redefined science, and reinvented the universe.

    If they’d only known. This cleverly designed book published in conjunction with Focus on the Family shares heartwarming and vulnerable experiences from well-known moms and dads. Readers will love the upbeat, surprising, sometimes humorous stories of their toddlers, grade-schoolers, tweens and teens. All parents can relate.