We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    That's what happens to many bloggers. They work hard and create great content, but there's no way their blog will succeed. Why? Because they failed to research their blog topic ahead of time. In "How to Find a Profitable Blog Topic Idea" you'll learn a proven formula for locating a winning idea that merges YOUR personal passion with something that will actually make money. Start Your Blogging Journey... Finding a great niche is one of the first steps you'll take as a blogger. That's why it's important to get it right. Everything you do online depends on locating a topic that actually has profit potential. Fortunately, it's not hard to research a blog niche. Really, it's a simple process that anyone can do - even if you don't have computer experience. Follow the Six-Step Plan for Starting a Blog "How to Find a Profitable Blog Topic Idea" provides a step-by-step strategy that can be applied TODAY. Here's what's covered: Learn the 3 B's of Demonstrating Authority Complete the Four-Step Plan for Identifying Your Passion Use Four Tools to Find a "Hook" for Your Blog Follow the Seven-Step Plan to Determine the Profit Potential of ANY Market Ask Five Simple Questions to Finalize Your Blog Decision Learn How to Make LOTS of Mistakes and Still Succeed as a Blogger It's not hard to find a great blog idea. Just follow this blueprint and you can do it today. Would You Like To Know More? Download now and locate that perfect blog idea.

    Magnesium is an element that is one of the main building blocks of the body. It is involved in hundreds of body and cellular processes. Yet the great majority of Americans are deficient in magnesium. Because magnesium is essential for normal nerve, muscle, and blood vessel functioning, magnesium deficiency leads to a multiplicity of medication conditions, first and foremost migraine headaches and high blood pressure. The Magnesium Solution for Migraine Headaches explains how magnesium deficiency leaves people vulnerable to migraine attacks, how to use magnesium to overcome this vicious condition, how magnesium is safer and as effective as many prescription drugs, the best types of magnesium products to use, and the dosages that are appropriate for men and women of different ages. Dr. Jay S. Cohen is nationally renowned for his work on avoiding medication side effects via the use of better and safer natural therapies.

    Reviews of new razors and other shaving products are included, and the appendix now includes well over 100 on-line vendors as well as forums and reference sites. The book provides excellent guidance for beginners putting together their first shaving kit and discusses tradeoff considerations in the initial purchases. Traditional shaving is enjoyable and thrifty: double-edged blades are as low as 7¢ each---a year's worth of shaves for $3.50---compared to the same amount spent for one single disposable multiblade cartridge. The recommended beginner razor, one of the Edwin Jagger DE8x series, will last a lifetime and uses a recently designed head that easily provides a comfortable shave using techniques described in the book. The multiblade cartridge's tug-and-cut action often results in skin irritation, razor bumps, in-grown hairs, and razor burn---thus all the "protective" shaving preparations and "soothing and healing" aftershaves now offered. Most men with these skin problems decide that they have "sensitive skin," never realizing that the problem is their daily use of a multiblade cartridge whose its tug-and-cut action, made even worse by the shaver pressing hard to try to extend the life of the (expensive) cartridge. The book also includes a chapter on shaving and skin problems, including information on how DE shaving can help those who have acne as well as how to cure and prevent razor bumps and in-grown whiskers. The book is a complete instruction manual and guide in itself, but it also includes links to a host of resources on the Web to complement the book. Included with the book is a comprehensive list of on-line shaving vendors and other sources of equipment and supplies for everything you need to get started. It's a perfect gift for Father's Day, Valentine's Day, birthdays, graduations, and bar mitzvahs---and a particularly apt gift for men who shave daily but when asked whether they actually enjoy shaving answer, "No. I hate it." Give them this book so that they can look forward eagerly to their next shave---not an exaggeration. Men who have just started DE shaving frequently write that they wish they could shave more than once a day and look for eagerly to the next shave.

    Best-Selling Preparedness Author and Survival Retreat Consultant, Jonathan Hollerman, will present evidence that America as we know it could be destroyed from the loss of our nation's electric grid or other societal collapse scenarios. Many preparedness "experts" severely underestimate the threat posed by millions of starving, desperate people. This preparedness guide will help you develop a plan to escape the deadly rioting and looting, showing you where you can take your family to keep them safe, even if you can't afford a fully- stocked survival retreat. Hollerman's in-depth expertise and recommendations cover Bug Out Bags, SHTF Weapons, Tactical Gear, Survival Tools, Knives, Long Term Food Storage, Livestock, Bug Out Locations, Survival Retreat Recommendations, and much much more...

    This Self-Paced Training Kit is designed to help maximize your performance on 70-680, the required exam for the Microsoft Certified Technology Specialist (MCTS): Windows 7, Configuration certification.This 2-in-1 kit includes the official Microsoft study guide, plus practice tests on CD to help you assess your skills. It comes packed with the tools and features exam candidates want most—including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and customizable testing options. It also provides real-world scenarios, case study examples, and troubleshooting labs to give you the skills and expertise you can use on the job.Work at your own pace through the lessons and lab exercises. This official study guide covers installing, upgrading, and migrating to Windows 7; configuring network connectivity, applications, and devices; implementing backup and recovery; configuring User Account Control (UAC), mobility options, and new features such as DirectAccess and BranchCache; and managing system updates.Then assess yourself using the 200 practice questions on CD, featuring multiple customizable testing options to meet your specific needs. Choose timed or untimed testing mode, generate random tests, or focus on discrete objectives. You get detailed explanations for right and wrong answers—including pointers back to the book for further study. You also get an exam discount voucher—making this kit an exceptional value and a great career investment.

    A Backyard-Gardener's Guide to Growing a Bountiful, Great-Tasting Harvest The Complete Vegetable & Herb Gardener features:A full-color encyclopedia of over 100 vegetables and herbs with detailed, expert advice on growing them successfully from planting to harvest Planting and growing techniques that keep maintenance to a minimum Entries on how to grow unusual edibles, such as refreshing mesclun for salads, colorful edible flowers, spicy mustards, and more Descriptions and photos of a host of succulent vegetables, both hybrids and heirlooms, from common to exotic Complete information on improving even the poorest garden soil using safe, organic techniques, plus practical advice on making compost Recommendations on garden tools you need-and those you don't Information on controlling pests and diseases organically, without resorting to poisonous sprays Spectacular full-color photographs of vegetables and herbs, food gardens, and edible landscapes, plus 30 black-and-white line drawings

    Whether you want to play pop, folk, country, rock, blues, jazz, classical, or any other style of music, you will pick up the basic techniques without tedious drills and exercises. Using real music and a step-by-step approach, How to Play Guitar will teach you about:- Choosing and buying a guitar- Tuning your instrument correctlyReading sheet music, guitar music, and tablature- Playing melodies with chordsFingerpicking- Mastering left-hand techniques, including sliding and bending notes- Transposing melodies from one key to another and much more.

    Together they provide a complete painting programme.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered. The other negative impact of Gerstner was his compensation which was for the first time in IBM history very high. Only the Watson family had become rich running IBM with later CEOs like John Opel and John Akers living comfortable lives with lots of perks, but they never got BIG RICH. That changed with Gerstner. Sam Palmisano an IBM lifer followed Gerstner as CEO and followed, too, the Gerstner playbook. Palmisano retired three years ago with a retirement package worth $241 million, replaced by IBM's first woman CEO, Ginni Rometty, who certainly expects a comparable golden parachute. In order to achieve these numbers, though, IBM has essentially sacrificed both its customers and employees. In order to have ever growing earnings per share the company has cut labor to the bone, off-shored everything it can, dropped quality, deliberately underbid contracts to win them then not performed. IBM's acquisition policy is one of buying companies to get their sales then cutting costs to the bone and under-delivering. This and share buybacks have kept earnings growing until this house of cards recently began to fall. Ginni Rometty, who will end up taking the fall for Palmisano's flawed strategy, has stated a very specific earnings goal for 2015 that she will destroy the company to achieve if she must. This book how IBM fell from grace, where it is headed, and what specifically can be done to save the company before it is too late.

    A veterinarian, a trainer, and a breeder team up to cover all the questions new owners tend to have, and many they don't think to ask, including:* What to ask the breeder before bringing your puppy home* Which vaccinations your puppy needs and when to get them* How to make potty training as smooth (and quick) as possible* What to do when your puppy cries at night* Why and how to crate train your puppy* When socialization should happen and how to make sure it does* When your puppy is ready to learn basic commands--like Sit, Stay, and Come--and the best way to teach them* When and how to go about leash training* How much exercise your puppy needs to stay physically and mentally healthy* What, how much, and when to feed your puppy to give him the nutrition he needs without the extra weight he doesn't* When your puppy is ready for obedience training and how to make sure it works* How and how often to bathe your puppy, brush his coat, clip his nails, and brush his teeth* How to know when a trip to the vet is needed* What causes problem behaviors, when to expect them, and how to correct them

    The Hal Leonard Ukulele Method is designed for anyone just learning to play ukulele. This comprehensive and easy-to-use beginner's guide by acclaimed performer and uke master Lil' Rev includes many fun songs of different styles to learn and play. Includes: types of ukuleles, tuning, music reading, melody playing, chords, strumming, scales, tremolo, music notation and tablature, a variety of music styles, ukulele history and much more.

    Many written by monks, and some written by hippies and spiritual gurus. But how many are written by an ordinary dude? Someone who is just like you: someone who has a day job, whose preferred outfit is jeans and a t-shirt, and enjoys knocking back a few beers on Friday night? I'm as ordinary as they come. The only difference...I've been meditating for over 13 years. And I want to show you how you can too—in a straightforward language that any ordinary dude or dudette can understand. Over a decade of practice, meditation has transformed my life, bringing more peace, calm and clarity into it than I could have ever imagined when I started at the age of 19. And now I want to share how meditation can do the same for you.