Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional.Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success.Much like Zendesk's mission itself--to remove friction, barriers, and mystery in order to make customer service easier and more approachable--Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.

    In fact, the mysteries surrounding her fate often overshadows her accomplishments as a pilot and author. Who was this high-flying woman who lived as if she were invincible but understood she was anything but? Here, from historian Nancy Nahra, is her inspiring story.

    Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

    But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

    Then, in 2012, Linda Lewis, Loretta Young’s daughter-in-law, called, urging me to finally bring this book to full life. I’ll be forever grateful to Loretta Young, a guarded woman by nature, who finally decided to tell a very personal story. In doing so, she enlisted the help of her three sisters and life-long friends. These people have all passed on, but their voices remain vividly in the present.Excerpts pertaining to Loretta’s relationship with Clark GableGable arrived at Loretta’s train compartment uninvited. She recalled,” I allowed him in as I would have any member of the crew, thinking he was there for a visit. He had other intentions. Very persistent intentions. He wasn’t rough, but I kept saying no, and he wouldn’t take no for an answer.” Loretta received a phone call from Ria Gable a few weeks later. Loretta recalled, "I was in Mama's room and I picked up the phone. Mrs. Gable said, 'This is very presumptuous of me, but you may or may not know that there are rumors flying around town about you and my husband.'”In 1998, when Loretta was eighty-five, she was watching television with Edward Funk. There was the mention of date-rape on the news, and she asked him what exactly did that mean. He explained to the best of his ability. The following day, Loretta called her daughter-in-law, Linda and said. “I know now that there was a word for what happened to me with Clark.”Clark Gable arrived on the set of THE CRUSADES. Loretta recalled, “He waited until I was through and then offered to take me home. We went for a drive up in the Hollywood Hills. He didn’t say much, but it was apparent that he was agitated. With the long silences, I felt very uncomfortable and finally felt the pressure to say something. I blurted out, ‘Would it make any difference if I told you that I wasn’t pregnant?’ He turned and looked at me and then asked, ‘Well, are you or aren’t you?’ I felt like such a fool. I didn’t know why I had said that except that I had tried to think of something to say he wanted to hear, my inherent need to please taken to an illogical length. I had to tell him that I was pregnant. His look toward me was one of total exasperation, and very little was said as he drove me home.” There would be some phone calls in the interim, but it would be more than a year before Loretta would see Clark Gable again. Loretta’s sister, Sally, "I remember taking an odd route to get there (the house in Westwood where Loretta and the baby were in hiding). My mother didn't approve that I was going at all because of all the secrecy, but I was dying to see the baby. She was very big by the time I did. I just loved her looks and kept saying, ‘Oh Loretta, I hope I have a baby that looks just like this.' In response to my enthusiasm about Judy, Loretta referred to Gable’s visit earlier in the week, the first time he had seen his daughter, and said, 'Yes, and do you know after all that has gone on, all that we've gone through, instead of having any interest in his daughter, he tried to knock me down on the bed! Can you imagine, Sally? That bastard! Who the hell does he think he is?' And I thought, 'With all that's happened, she thinks he's a bastard. He didn't understand that Loretta was a human being that had suffered very much.”Loretta acted like she couldn’t have been more flattered that MGM’s two biggest male stars (Clark Gable and Spencer Tracy) would come to see her (on the set of UNGUARDED HOUR). Under her smile she thought differently. She reflected, “I thought how different these two men were.

    

    Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

    I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump  Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.

    "Congratulations, Mr. Chairman", said Reg. It was a defining moment for American business. So begins the story of a self-made man and a self-described rebel who thrived in one of the most volatile and economically robust eras in U.S. history, while managing to maintain a unique leadership style. In what is the most anticipated book on business management for our time, Jack Welch surveys the landscape of his career running one of the world's largest and most successful corporations.

    Today he controls 80% of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion. He spent decades performing meticulous estate planning so that his control would extend beyond the grave (which he loved telling reporters he would never lie in), constructing trusts designed to make it impossible for his heirs to sell his companies after he died. “Unless they start doing terribly,” he told the Wall Street Journal in 2012, “which they will not.”As readers will discover in The King of Content, Redstone’s confidence at the time was not misplaced. His life up to that point had been a story of exceeding expectations, climbing from the son of a linoleum peddler in the Jewish immigrant tenements of Boston’s West End to Harvard Law School, from the president of his father’s regional drive-in movie chain to the owner of Viacom, from a cerebral lawyer who shopped at Filene’s Basement to the owner of a coveted Hollywood studio, and ultimately, after the Viacom-CBS merger, to the controlling shareholder of the largest merged media entity in U.S. history. The credo that he coined and repeated for decades—“content is king”—turned out to be more true in the digital world than he could have ever guessed.Through exclusive interview and hundreds of pages of legal documents, Keach Hagey reveals the story behind the rise and fall of this remarkable figure, and the details of the family members fighting for control of his vast empire. At the heart of all the dueling lawsuits running through the Redstone family is Sumner Redstone’s tumultuous love life —particularly the fallout from his 2002 divorce from Phyllis, his wife of 52 years. More recently, Redstone’s life has become a tabloid soap opera thanks a lawsuit brought by one of his ex-girlfriends, Manuela Herzer. If the judge finds him incompetent, it will greatly increase the pressure on his trustees to begin the process of placing his controlling stakes in the hands of a seven-person trust who are expected to duke it out over what will become of the companies.Yet the appetite for Redstone’s assets is not what it would have been just a few years ago. While CBS—bolstered by its sports rights and the programming prowess of its former actor CEO, Les Moonves—has experienced modest declines in the age of cord-cutting, Viacom’s fall has been dizzying. Ratings at its biggest cable networks, which include MTV, Comedy Central, Nickelodeon, BET, and Vstrong, have been falling double-digit percentages for years. A few small cable companies, annoyed at Viacom’s demands for price hikes for their entire package of dozens of channels when ratings were so weak, dropped them altogether last year—a move widely viewed as a canary in the industry coal mine.There’s a corporate whodunnit here, as well as a series of mysteries that has captivated both the business and tabloid press. The answers lie in family feuds, corporate battles and alliances that go back decades, and will be laid bare in this ambitious book.

    He has thrown Hollywood actresses out of his restaurants and is notorious for his anger, but his food has been served to numerous heads of state, and he is one of only three chefs in England whose restaurant is rated at three Michelin stars. In this illuminating work, Ramsay discusses the violent, alcoholic, absent father who died just days after the pair had been reconciled as adults; the best friend and protégé whose bizarre suicide came hours after the two had shared a final meal; the decade-long battle to save his younger brother from heroin addiction and crime; and the real reason why he has not attended the birth of any of his four children. Sometimes hilarious and frequently heartbreaking, this is Gordon Ramsay’s full life, from tenements and poverty to top-notch restaurants and fame.

    At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    By the time Jack was 16, he was addicted to alcohol and prescription drugs, was hanging out with rock stars in LA and living a life that any teenager would aspire to—and then the reality show The Osbournes turned him into a global celebrity. As much as Jack enjoyed his fame, underneath it all he was still an awkward teenager, using his sense of humor as a protective shield. With fame and money came greater access to drugs and soon his addictions took a firmer hold on him and his behavior was soon out of control. In 21 Years Gone Jack writes with brutal frankness about his descent into addiction and the low point he reached when his mother Sharon was diagnosed with cancer. Scared that his she might die, Jack retreated further into his alcoholic shell, hating who he was, hating what he did. When Sharon realized what was happening she told Jack he had to go into rehab and slowly he turned his life around. Discovering a passion for extreme sports, he went from overweight and unfit to the lean young man he is today—courtesy of such adventures as running with the bulls in Pamplona, fighting a Thai martial arts expert, and scaling El Capitan, one of the world's toughest climbs.

    Editor of two top-selling women's magazines, a happy marriage, a jetsetting lifestyle covering stories from New York to Greenland, the world was her oyster. But when her beloved husband and brother die within three days of each other, her glittering life shatters. In shock, she zips on her work face, climbs back into her high heels and soldiers on - until one morning eighteen months later, when she simply can't get out of bed. Heartbreaking, funny and searingly honest, Salvation Creek is the story of a woman who found the courage not only to begin again but to beat the odds in her own battle for survival and find a new life - and love - in a tiny waterside idyll cut off from the outside world.Combining all the sweeping, rollercoaster style of a bestselling novel with the very best - and most inspiring - human interest story, Salvation Creek is a tour-de-force that will stay with the reader long after she has turned the last page.

    An unvarnished view of an extraordinary man and the multimillion dollar business he built--and lost.