Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.

    Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.Bruno Munari (1907-1998), born in Milan, was the enfant terrible of Italian art and design for most of the twentieth century, contributing to many fields of both visual (paint, sculpture, film, industrial design, graphics) and non-visual arts (literature, poetry). He was twice awarded the Compasso d'Oro design prize for excellence in his field.If you enjoyed Design as Art, you might like John Berger's Ways of Seeing, also available in Penguin Modern Classics.'One of the most influential designers of the twentieth century ... Munari has encouraged people to go beyond formal conventions and stereotypes by showing them how to widen their perceptual awareness'International Herald Tribune

    Dublin-based designer Annie Atkins invites readers into the creative process behind her intricately designed, rigorously researched, and visually stunning graphic props. These objects may be given just a fleeting moment of screen time, but their authenticity is vital and their role is crucial: to nudge both the actors on set and the audience just that much further into the fictional world of the film.

    As the founder and creative director of DwellStudio—which is famous for its brightly colored, graphic textile designs for home furnishings—designer Christiane Lemieux challenges tradition in a quintessentially American way, championing a fresh, unconventional approach to creating a beautiful and comfortable home. Lemieux emboldens readers to push aside stuffy, professionally-designed décor, showing them instead how to infuse their own personality into their home.  Undecorate profiles twenty homes from all over the country, revealing their owners’ love of imperfection and penchant for surprise and unusual juxtapositions while inspiring readers to follow their own whimsy and practicalities in their personal spaces. An anglophile creates an English manor in Hollywood, mixing British flea-market finds with midcentury furniture. A car fanatic turns a vintage Airstream trailer into a master bedroom and situates it in the middle of a vast industrial loft in downtown Chicago. A couple transforms a log house in Nashville, Tennessee, by blending their modern and eclectic styles with the home’s rustic charm. Though the designs differ widely, the spaces all express an open-minded attitude. Some homes embrace their contexts, while others transcend them. All are shaped by instinct and imagination and share innovative ideas that readers can use to organically and elegantly create their home to match their lifestyle and tastes.  Lemieux gets to the essence of the homeowners’ distinctive styles, pinpointing the transformative ideas, thoughtful details, and useful solutions that make each home memorable. With more than 200 full-color photographs, Undecorate will both inspire and guide homeowners to a new outlook on home design.

    An analysis of letter forms, from Garamond and Bembo to the design and manufacture of sans-serif and newspaper type.

    But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

     Tales from The Beach House is a satiric work of fiction that sharply captures the “Man-Bites-Dog” world of contemporary South Florida. The Beach House, a crumbling old motel, is home to a collection of eccentric residents. Amongst their ranks; a tennis pro at the end of his game, a mortuary scientist whose love life has flat-lined, a paparazzo photographer searching for scoops, a bawdy duo fronting an improbable Ponzi enterprise, a beauty from “The Islands” with a dark secret, a fried-out TV weather man who claims to channel God, a middle school principal with a soft spot for Crack, a Rod Stewart cover artist searching for redemption, and a waitress serving a side order of erotic fiction. Each member of this cohort is in search of something – fast money, an easy hustle, fleeting romance, enduring love, fame, power, dignity, happiness… a place they can call home. As well as facing their own tender, tragic, and often hilarious personal circumstances, this eclectic gang is compelled by necessity to band together when a sinister developer threatens the very existence of The Beach House. Tales from The Beach House is carefully crafted in the spirit of Carl Hiaasen’s career-long deconstruction of South Florida. Each chapter focuses on one of The Beach House’s individual apartments. These standalone stories possess interwoven subplots reminiscent of Chaucer’s The Canterbury Tales, Paul Theroux’s Hotel Honolulu and Thornton Wilder’s classic novel The Bridge of San Luis Rey. Tales from The Beach House is written in a fast-paced tabloid style, reflecting both the author’s transatlantic sensibilities and his two-decade career in the rough and tumble trenches of celebrity journalism. James Aylott was previously a Hollywood paparazzo photographer and staffer at an American supermarket tabloid. This is the author’s first work of fiction, although he was often creative in his career of entertainment newsgathering and hated letting the truth interfere with a good story. A prior resident of Berkeley, California, he is currently embedded in St. Louis, Missouri researching his follow up novel: Tales of Whiskey Tango from Misery Towers.

    No longer relegated to designer's sketchbooks, hand-drawn type has emerged from the underground as a dynamic vehicle for visual communicationfrom magazine, book, and album covers to movie credits and NFL advertisements. As the practice and appreciation of hand-drawn type grows, its time to celebrate the work of those typographers whose every letterform is a work of art.Hand Job collects groundbreaking work from fifty of today's most talented typographers who draw by hand. Graphic designer and hand typographer Michael Perry selects work representing the full spectrum of design methods and styles. Each hand-drawn work is entirely shaped by the artist's unique processevery one a carefully executed composition enhanced by unplanned "accidents" of line, color, and craft. Hand Job also includes photographs of found type,artists studios, and the tools that help make typography come to life. Whether you are looking to invigorate your design work or are just in need of a little offbeat inspiration, Hand Job will have you reaching for your favorite pen.

    Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

    Go, is an introduction to the ways in which a designer communicates his or her ideas to the world. It's written and designed just for those curious kids, not to mention their savvy parents, who want to learn the secret of how to make things dynamic and interesting.

    In 1989 Fili founded her own graphic design studio, Louise Fili Ltd, and branched out into the fields of restaurant and food packaging design. Her lavish and elegant typography, often hand drawn, helps advertise and market such well-known brands as Sarabeth's, Bella Cucina, Jean-Georges, and Good Housekeeping, among many others. Known for her intense attention to detail, her fresh reinterpretation of vintage sources, and her passion for all things Italian, Fili has won numerous awards. Elegantissima, the first monograph on her work, covers the breadth of her nearly forty-year design career and is a must-have for graphic design students and professionals, as well as anyone interested in advertising, food, restaurants, Italy, and books.

    Glaser’s work ranges from the psychedelic Bob Dylan poster to book and record covers; from store and restaurant design to toy creations; and magazine formats including New York magazine and logotypes, all of which define the look of our time. Here Glaser undertakes not only a remarkably wide-ranging representation of his oeuvre from the incredibly fertile early years, but, in a new preface, speaks of the influences on his work, the responsibilities of the artist, the hierarchies of the traditional art world, and the role of graphic design in the area of his creative growth. First published in 1973, Milton Glaser: Graphic Design is an extraordinary achievement and indisputably a classic in the field.

    From the Pale Gold (15-0927 TPX) and Almost Mauve (12-2103 TPX) of the 1900 Universal Exposition in Paris to the Rust (18-1248 TPX) and Midnight Navy (19-4110 TPX) of the countdown to the Millennium, the 20th century brimmed with color. Longtime Pantone collaborators and color gurus Leatrice Eiseman and Keith Recker identify more than 200 touchstone works of art, products, d cor, and fashion, and carefully match them with 80 different official PANTONE color palettes to reveal the trends, radical shifts, and resurgences of various hues. This vibrant volume takes the social temperature of our recent history with the panache that is uniquely Pantone.

    In this inspirational guide, Geraldine James, veteran collector of all things beautiful, shows you ways to organize and display your treasured collections to celebrate their uniqueness and your creativity. Collections of quirky items can illuminate a little corner, whereas a teenager’s bedroom will transform instantly when hoarded sports memorabilia makes the leap from the floor to the wall in a bold, clever arrangement. Look for unusual spaces and items: line up a series of themed prints above a picture rail, set heaps of floral china plates in grand style above the fireplace or simply add a mirror into a display to instantly create another in its image. Chapter by chapter, discover how to arrange virtually anything from scratch, rearrange the collections you treasure to best effect and begin a journey into colour, texture and themes to create elegant displays that give a home character and charm. From a memory wall of sepia family photographs to witty collections of kitsch art, this clever guide shows how to create a look that will bring any space to life.

    Indie Publishing is a practical guide to creating and distributing printed books regardless of your background, skill set, or ambition. It will help you realize projects of every scale and budget, from the traditional bookmaking techniques used to create zines to the more ambitious industrial production methods required to produce hardcover books in large quantity.Indie Publishing's special focus on the visual design of books makes it unique among publish-it-yourself manuals. Readers are taken step-by-step through the process of designing a book to give it personal style as well as visual coherence and authority. Design principles such as scale, cropping, pacing, and typography are explored in relation to each example, along with commentary on how to create effective title pages, tables of contents, captions, and more. Indie Publishing aims to inspire readers with examples of print projects similar to those they might undertake on their own. Sample designs include a picture book, artist's portfolio, exhibition catalog, poetry chapbook, novel, and zine. Indie Publishing addresses the important business aspects of independentpublishingfrom how and why you should get an isbn number to creating promotional materials and using the internet to market your book. This comprehensive, illustrated guide concludes with a curated portfolio of the most exciting examples of independent publishing from the contemporary scene, reproduced in full color. If you have content to share and you want to give it a fresh and orderly form, this book will kick-start your project and keep you motivated until the ink dries. Indie Publishing is the eighth title in our best-selling Design Briefs series, which has sold more than 100,000 copies worldwide.