Book picks similar to
The Copy Workshop Workbook by Bruce H. Bendinger


writing
advertising
copywriting
brands-and-advertising

The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't


Robert I. Sutton - 2007
    Sutton addressed a taboo topic that affects every workplace: employees who are insensitive to their colleagues, corporate bullies, bosses who just don't get it, the kind of people who make you exclaim in exasperation, "What an asshole!"Now, in a definitive book that addresses this growing problem, Sutton shows you how you can work with unsavory people without becoming one of them yourself.

Speaking of India: Bridging the Communication Gap When Working with Indians


Craig Storti - 2007
    Teaching readers how to bridge the cultural divide, Storti offers a set of best practices that will enable Westerners and Indians to work together with extraordinary results.

Save the Cat: The Last Book on Screenwriting You'll Ever Need


Blake Snyder - 2005
    This ultimate insider's guide reveals the secrets that none dare admit, told by a show biz veteran who's proven that you can sell your script if you can save the cat!