Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    Shmooze: The Art and Science of Selling Through Relationships presents a composite character of the most successful and gregarious salespeople in America. This character, Mr. Shmooze, demonstrates how to turbocharge sales results by maximizing relationship-selling strategies.

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    

    He reveals how they make it work – from how to downsize to how to support yourself. This is not your typical RVing book that rehashes common knowledge. Jerry Minchey lives full-time in his motorhome, and he breaks the mold about RV living with this highly original book. The appeal and the dream of the RV lifestyle have not changed much since the first RVs were introduced shortly after 1900. Henry Ford and Thomas Edison used to take their motorhomes and go on trips together back in 1910. They loved the adventure. Jerry Minchey's brutally honest descriptions of the RV lifestyles described in this book will answer your most pressing questions as well as answer questions you probably never even thought to ask.You may find that retiring and living the RV lifestyle is just what you want to do. After all, the RV lifestyle is the most enjoyable and least expensive way to retire. See actual logs of what RVers are really spending. I think you'll be pleasantly surprised at the numbers. You'll find that you can live the RV lifestyle even if your only income is your Social Security check. In this book you'll also learn: What's It Like Living Full Time in an RV? Can I Afford the RV Lifestyle? What Kind of Rig Should I get? Can I Drive an RV? How Much Will an RV Cost? Pitfalls to Avoid & Buyer Checklist Planning for the Leap into Full-time RVing How to Get Rid of Your Stuff Pets Make Great Travelers – If You Know a Few Tips and Secrets What About Being Away From Family and Friends? How to Find the Best Campgrounds Boondocking – The Art of Camping for Free Towing a Car – 4 Wheels Down or a Dolly? Getting Your Mail, Voting, Where is Your Legal Residence, and Other Logistics The Internet – How to Stay Connected While on the Road Healthcare on the Road – With up-to-date 2016 Information Ways to Make Money With or Without a Computer The Emotional Aspects of the Full-time RV Lifestyle And a Whole Lot More Freedom, adventure, fun, stress-free, and relaxing are words RV owners frequently use to describe why they enjoy the RV lifestyle, and after reading this book, you'll understand why they feel that way. To say this book is rare would be a grave understatement. This book provides a unique opportunity to peer into the most intimate details of living the exciting full-time RVing lifestyle. For a real behind-the-scenes look at one of the most enjoyable and least expensive ways to retire add Motorhome and RV Retirement Living to your must-read list.

    According to author and acquisitions editor W. Terry Whalin, this approach is backwards. About 80% to 90% of nonfiction books are sold from a book proposal. This mysterious document called a proposal contains many elements that will never appear in a manuscript―yet these details are critical to publishing executives who make the decision about publishing or rejecting an author’s project. In Book Proposals That Sell, Terry reveals 21 secrets to creating a book proposal that every author needs in order to create one that sells.

    Photographer Joey L. found his vision early, drawing critical acclaim as a brilliant commercial photographer with a distinctive technical expertise for lighting.             In Photographing Shadow and Light, Joey lifts the curtain on his dramatic, creatively fearless approach to portraiture, sharing his personal philosophy and a behind-the-scenes look at 15 striking photo sessions—from personal projects shot in Africa, India, and Brooklyn to commercial shoots for 50 Cent, the Jonas Brothers, and Project Runway All Stars. Joey provides readers with a step-by-step description of how he visualized each shoot, formed meaningful connections with his subjects, and “built” his signature dramatic lighting effects—one light at a time.            Featuring more than 85 stunning portraits, detailed lighting diagrams, and a foreword from industry icon David Hobby (aka Strobist), Photographing Shadow and Light shares the creative process behind one of today’s most exciting photography talents, providing serious amateurs and professionals a fresh perspective on creating compelling, professional quality portraits. “Joey Lawrence is . . . the future of photography. Get used to it.” —David Hobby (Strobist) Get inside the images of commercial and fine art portrait photographer Joey L. with this behind-the-lens guide to his fearless approach, creative vision, and signature lighting techniques.Also available as an ebook

    This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

    When his partner dies, he travels to New Hampshire to see the house the man willed to him. And the girl just next door is the Lilac Girl who he saw once, years before...

    

    

    a quick, easy reference to using your Kindle Paperwhite — to the max! Amazon’s Paperwhite is the handiest, best value e-reader, and is your portal to an infinite universe of education and entertainment — and this handy book helps you get the maximum bang for your Kindle bucks. You’ll see how to quickly set up your Paperwhite, navigate the touch-screen and buy, borrow, and browse the world’s largest library of digital books. This reference guide from Amazon guru Steve Weber demystifies the Paperwhite and explains in plain English how to master the Kindle basics, and covers much more, including secret tips, tricks and shortcuts you won’t find elsewhere. Each section includes clearly written step-by-step instructions, illustrated with screenshots and menus just like you’ll see on your own Kindle’s screen. You’ll see how to: > Change your Paperwhite’s setting just the way you want. > Charge your Kindle’s battery properly and prolong its life. > Enjoy an infinite supply of the best books. > Use personal and office documents, including PDFs. Chuck your laptop, and do all your reading on the Kindle! > The easy way to harvest your own content and get it onto your Paperwhite, including gems you didn’t buy at Amazon. > How to download, organize and read your favorite books, magazines and newspapers on the Kindle Fire. > How to get current and archived editions of the world’s most popular newspapers, magazines and websites streamed to your Kindle—updated constantly, with no fees whatsoever! > Use Amazon’s free “Cloud” service for unlimited storage of your digital content. > Find the best free content in the world, downloadable to your Kindle. (You might never have to pay for books, movies or music again—ever!) About the author: Steve Weber has been writing about Amazon for nearly a decade. He is the founding publisher of KindleBuffet.com, a daily website featuring outstanding Kindle books offered free that day.

    It’s a tricky time. You get cravings and your thinking becomes emotional. Most people struggle in the early days. But now there’s a modern, scientific solution. The 10-Day Alcohol Detox Plan walks you through the detox period painlessly and explains everything you need to carry on to your personal sobriety goal, whether short-term or long-term. Written in an engaging and informative way, the 10-Day Alcohol Detox Plan is practical and easy to follow. There’s no doom and gloom or going to meetings. It just does the job, and is suitable for anyone: If you want a short break or to do Dry January If you want to stop drinking to help fitness or weight-loss If you need to give up alcohol for health reasons If you’ve simply had enough and want to quit drinking for good The author is a therapist working in public health who has helped countless drinkers to quit alcohol, and is the author of the Amazon best seller “Alcohol and You: How to Control and Stop Drinking”. Order this book today and find a better way.

     Do you know the best martial art for 'real' street self-defense? Or how board breaking really works - and how you can do it? Uncover the one self-defense myth that will keep you alive! The truth behind martial arts superhumans Which is the original martial art? The truth about your inner badass The surprising reality behind everyone's favorite weapon What meditation can really do for you The secret 'trick' to Bruce Lee's One Inch Punch + Free Bonus Book! And more! From Amazon Best Selling Martial Arts Author Phil Pierce, this guide cracks open the secretive techniques and explores why we are fascinated by the unknown and the mysterious. Whether you train in Karate, Taewkondo, Kung Fu, MMA, Origami or none of these you will find this Kindle Short eye opening and entertaining. Discover the truth behind the legends - Click and Grab your copy now!