Simply constructed, the book explores 50 key works – from the realist painting of Courbet to a contemporary installation by Yayoi Kusama – and then links them to the most important movements, themes and techniques. Accessible, concise and richly illustrated, the book reveals the connections between different periods, artists and styles, giving readers a thorough understanding and broad enjoyment of modern art.

    Ken Rand offers his own advice and twenty-five years of experience for the benefit of other writers.His no-nonsense approach to editing fiction will do more to make writing more professional.

    McNair explains the common mistakes made by most writers and shows how eliminating unnecessary words strengthens action, shorten sentences, and makes writing crackle with life. Containing 21 simple, straightforward principles, Editor-Proof Your Writing teaches how to edit weak verb forms, strip away author intrusions, ban redundancies, eliminate foggy phrases, correct passive-voice sentences, slash misused and overused words, and fix other writing mistakes. A superb addition to any writer’s toolkit, this book will not only make writing clearer and more grammatical, it will also make it more concise, entertaining, and appealing to publishers.

    It can only help you write better genre stories. What's to lose?” Vanessa Gebbie, award-wining author and editor of “Short Circuit: A Guide to the Art of the Short Story" Writing Genre Fiction: Creating Imaginary Worlds - The 12 Rules is a guide for writers and readers of sci fi and fantasy that explains the 12 unwritten rules for creating believable imaginary worlds. Flout these rules and a good story idea can be destroyed losing the reader along the way. The conventions, tricks and the trips are explained and lots of examples given so authors, whether writing flash fiction or a full length novel, don’t strain their reader’s patience, sympathy and credibility. Written also to entertain readers of genre fiction - sci fi, fantasy, paranormal, horror - the book is useful for beginning writers, established authors, writing groups and creative writing courses in schools and universities as a quick and fun 101 on creating imaginary worlds in books and film. About the Author Charles Christian is a barrister and Reuters correspondent turned award-winning technology journalist, newsletter editor, blogger, publisher and science fiction author. His dystopian sci-fi and urban fantasy stories are Gothic tales for the 21st century – with a sense of humour and a topical twist. His collection of science fiction and urban fantasy short stories, This is the Quickest Way Down, was listed for three national and international book awards. Set mostly in the present day, the eleven stories give everyday existence a gentle nudge into the realms of the weird, the supernatural, the horrific and the surreal. He has also recently published Secret Cargo, a sci fi/steampunk story, Tomorrow's Ghosts and Rip and Burn. Charles lives in Norfolk with his wife, Jane, three dogs and two horses.

    This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

    Illuminating the way in which faith has influenced both her life and her writing, Karon also discusses her calling as an author—a calling she received early but took years to answer. Only an incredible leap of faith gave her the courage to give up all she had, risking everything to follow this call. Intimate, funny, and straight-from-the-heart, this eSpecial is a superb companion to Jan Karon’s novels, providing a revealing glimpse into the life of a novelist who has moved so many people with her words.

    If you’re struggling to learn English and speak it well in your work, business, teaching or daily life this is the book for you."Master English FAST – An Uncommon Guide to Speaking Extraordinary English", by Dr Julian Northbrook, will get you started on the right track by showing you step-by-step what to do as an intermediate or advanced English learner to speak English as a second language at a very high level.This is Julian's most complete and comprehensive guide on the topic and is the recommended starting point for all of his English improvement books.

    But before you can screen your short film, you need to shoot it. And before you can shoot it, you need to write it. The Short Screenplay provides both beginning and experienced screenwriters with all the guidance they need to write compelling, filmable short screenplays. Explore how to develop characters that an audience can identify with. How to create a narrative structure that fits a short time frame but still engages the audience. How to write dialogue that's concise and memorable. How to develop story ideas from concept through final draft. All this and much more is covered in a unique conversational style that reads more like a novel than a "how-to" book. The book wraps up with a discussion of the role of the screenplay in the production process and with some helpful (and entertaining) sample scripts. This is the only guide you'll ever need to make your short film a reality!

    By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today."--MARISSA MAYER, CEO of Yahoo!"Finally, a book on A/B testing and digital optimization that I will eagerly hand out to my clients! It's approachable, not overly technical, and is actually full of real-world examples of testing in action that provide the inspiration for testing that is so badly needed in most companies."-- CALEB WHITMORE, founder and CEO, Analytics Pros; coauthor of Performance Marketing with Google Analytics"A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!"-- Tim Ash, CEO, SiteTuners; bestselling author of Landing Page Optimization; and chair of Conversion Conference"Here's the secret to magnificent marketing success: 1. Create a hypothesis. 2. Test it. 3. Be less wrong! In our immensely complex business world, if your organization is not structured to be less wrong every day, your failure is guaranteed. Ready to be less wrong but don't know how? Let Dan and Pete teach you!"-- Avinash Kaushik, author of Web Analytics 2.0; Digital Marketing Evangelist, Google"Savvy marketers have long known that A/B testing is a great way to optimize marketing and generate more revenue. But for too long, it has been considered too hard and complicated for most marketers to use. A/B Testing: The Most Powerful Way to Turn Clicks into Customers shows marketers at all levels of experience why testing is important--and more importantly, it gives them step-by-step guidance on how to get started and get the best results. I'm giving copies of this to my entire team, and I recommend you do as well!"-- Jon Miller, cofounder and VP of Marketing, Marketo"A/B testing that is fast and simple is set to disrupt web measurement and analytics on a massive scale. Every company should be using A/B testing to continuously improve, and anyone who wants to lead the charge on this revolution within their organization will benefit from reading this book."-- Amy Chang, former Global Head of Product, Google Analytics"Much like the prescriptive writing guide The Elements of Style by Strunk and White, A/B Testing is simple in its construction and design, but deceptively powerful and comprehensive in its message and breadth. This book is sure to be the foundational and prescriptive guide to optimization testing."-- Khai Tran, Senior Manager, Product--Online Video Products & Platforms, Disney/ABC Television Group

    It also contains the easy to follow instructions on how to analyze and compute the structural design of critical building parts such as: reinforced concrete slabs, beams, columns and footings. There are also simple designs and floor plans for a variety of building types to be found in this book.BUILDING DESIGN AND CONSTRUCTION should be of interest to architects, engineers, contractors, developers and allied professionals who are engaged in building design, planning and construction. Students and graduates reviewing for the board examinations for architects and engineers would find in this book valuable practical knowledge to supplement the theories learned in their classrooms.Project owners studying this book would appreciate and get a clear understanding of how their envisioned pet project, which sprang only from a mere idea - is transformed slowly step-by-step - into concrete form.Explanations and instructions in BUILDING DESIGN AND CONSTRUCTION are conveyed in direct and simple language for easy understanding even by the layman. Plans and drawings are clearly presented, to be easily interpreted by construction workers.

    Author Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the original bestselling Web Designer's Idea Book, has cataloged thousands of sites, and showcases the latest and best examples in this book. The web is the most rapidly changing design medium, and this book offers an organized overview of what's happening right now. Sites are categorized by type, design element, styles and themes, structural styles, and structural elements. This new volume also includes a helpful chapter explaining basic design principles and how they can be applied online. Whether you're brainstorming with a coworker or explaining your ideas to a client, this book provides a powerful communication tool you can use to jumpstart your next project.

    They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    In this quirky new title designer and typographer Teresa Monachino rounds up and breaks down a variety of unruly words: words lacking in integrity, misleading words that do not mean what they say, words that mean more than they say, words with inconsistent pronunciation or spellings that are just plain cruel! Using striking and witty graphic design the author demands answers to such troublesome questions as, why is abbreviation such a long word, does monosyllabic really need five syllables and why is lisp so hard to say if you have one?

    It addresses how people deal with words, read images, explore physical space, think about time and motion, and how actions and responses affect human behavior. Various disciplines make up interaction design, such as industrial design, cognitive psychology, user interface design and many others. It is my hope that this book is a starting point for creating a visual language to enhance the understanding of interdisciplinary theories within interaction design. The book uses concise descriptions, visual metaphors and comparative diagrams to explain each term's meaning. Many ideas in this book are based on timeless principles that will function in varying contexts.

    If you are, or plan to be, a cameraperson, I suggest you read your camera's operator's manual in addition to this book. When you understand both, you should be able to go out and shoot footage that works. If you're not interested in becoming a cameraperson, but simply want to better understand how the camera is used, no additional reading is required. Just relax and enjoy the book."