From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    Shortly after, he came back to Stratford to play Richard III – a breakthrough performance that would transform his career, winning him the Olivier and Evening Standard Awards for Best Actor. Sher’s record of the making of this historic theatrical event, Year of the King, has become a classic of theatre writing, a unique insight into the creation of a landmark Shakespearean performance.More than thirty years later, Antony Sher returned to Lear, this time in the title role, for the 2016 RSC production directed by Gregory Doran. Sher’s performance was acclaimed by the Telegraph as ‘a crowning achievement in a major career’, and the show transferred from Stratford to London’s Barbican. Once again, he kept a diary, capturing every step of his personal and creative journey to opening night.Year of the Mad King: The Lear Diaries is Sher’s account of researching, rehearsing and performing what is arguably Shakespeare’s most challenging role, known as the Everest of Acting. His strikingly honest, illuminating and witty commentary provides an intimate, first-hand look at the development of his Lear and of the production as a whole. Also included is a selection of his paintings and sketches, many reproduced in full colour.Like his Year of the King and Year of the Fat Knight: The Falstaff Diaries, this book, Year of the Mad King, offers a fascinating perspective on the process of one of the greatest Shakespearean actors of his generation.'One of the finest books I have ever read on the process of acting' Time Out on Year of the King'Antony Sher's insider journal is a brilliant exploded view of a great actor at work – modest and gifted, self-centred and selfless – a genius capable of transporting us backstage' Craig Raine, The Spectator (Books of the Year) on Year of the Fat Knight

    The first and only authorized book about the band, The Phish Book is an extraordinary verbal and visual chronicle of a year in the life of Phish, featuring extensive interviews with the four band members--Trey Anastasio, Jon Fishman, Mike Gordon, and Page McConnell--conducted by writer Richard Gehr, who also serves as guide to the history, mythology, musical context, and unique audience-band relationship in which the Vermont quartet flourishes.        While it contains many of the trappings of other lavish rock monuments--including more than two hundred pieces of previously unpublished art and photography from the band's private archive--The Phish Book elevates the form by means of an innovative roundtable-style discussion format. Richard Gehr and Phish use the events of 1997 as a jumping-off point from which the band members free-associate about themselves, their music, and the dedicated and colorful community that springs up wherever they perform.        Beginning with the backstage scene at Boston's Fleet Center on New Year's Eve, 1996, The Phish Book explores the band's earliest days in Burlington, Vermont; their musical influences, which include James Brown, Frank Zappa, and the Grateful Dead; their legendary Halloween shows; the two European and two American tours the group undertook in 1997; the stories behind their 1996 studio album, Billy Breathes, and the following year's live Slip Stitch and Pass; life onstage and off; the sixty-thousand-fan Maine campout and art project known as the Great Went; and the experimental recording and performing techniques that informed the band's most recent studio album, The Story of the Ghost.        More than a retrospective journal of the group's evolution, The Phish Book is a glorious snapshot of a band much bigger than its parts and at the height of its collective power.

    Detailing his life, his lovers, and his ideas on matters high and low, The Japan Journals is a record of both a nation and an evolving expatriate sensibility. As Japan modernizes and as the author ages, the tone grows elegiac, and The Japan Journals—now in paperback after the critically acclaimed hardcover edition—becomes a bittersweet chronicle of a complicated life well lived and captivatingly told.Donald Richie, the eminent film historian, novelist, and essayist, still lives in Tokyo.

    Through his unconventional wisdom and singular storytelling, Simon Doonan is the ideal instructor to help readers find – and then flaunt – their own creative style and vision. With provocative wit, he walks us through every aspect of our lives: fashion, socializing, love, work, decor, and family, sharing case studies, quotations by cultural icons and practical tips.Illustrated with amusing vintage and contemporary photographs, some lifted from the Doonan family album, How to Be Yourself is an inspiring, joyful and entertaining survival guide – a literary GPS that promises to transport you away from your phone and back to yourself.

    The authors propose that the 20th century was not only the American century, but also the century of human capital. That is, her educational system made America the richest nation on earth.

    He survives this perilous wheel of fortune, and thrives in the face of danger! I would like to add to why my book is important, is that we are true authentic Alaskans that live life off of the grid and that we have been entrepreneurs, making our living off of the land and sea. We are wilderness and off the grid consultants if that is important. On our website we have a variety of things we consult on from sport fishing, hunting, adventures, lodges/outfitters, developing or improving remote properties, and much more.

    He was a fierce competitor with a well-earned reputation as a winner. But few people know his real story, not only of the astonishing journey he took to making NHL history, but of the deep understanding of leadership and respect for the power of teamwork he gained.Messier tells of his early years with his tight-knit family, learning especially from his father, Doug – a hockey player, coach, and teacher. He describes what it was like entering the NHL as an eighteen-year-old with a wild side, and growing close with teammates Wayne Gretzky, Kevin Lowe, Paul Coffey, Glenn Anderson and others during their high-flying dynasty years with the Edmonton Oilers. He chronicles summers spent looking for inspiration and renewed energy on trips to exotic destinations around the world. And he recounts the highs, lows, and hard work that brought the New York Rangers to the ultimate moment for a hockey club: lifting the Stanley Cup.Throughout, Messier shares insights about success, winning cultures, and how leaders can help teams overcome challenges. Told with heart and sincerity, No One Wins Alone is about more than hockey—it’s about the deep love and gratitude that comes from a life shared with others.

    And for a millennium and a half, the philosophers and theologians of Europe have scorned the marketplace. The bourgeois life, capitalism, Mencken’s “booboisie” and David Brooks’s “bobos”—all have been, and still are, framed as being responsible for everything from financial to moral poverty, world wars, and spiritual desuetude. Countering these centuries of assumptions and unexamined thinking is Deirdre McCloskey’s The Bourgeois Virtues, a magnum opus that offers a radical view: capitalism is good for us.McCloskey’s sweeping, charming, and even humorous survey of ethical thought and economic realities—from Plato to Barbara Ehrenreich—overturns every assumption we have about being bourgeois. Can you be virtuous and bourgeois? Do markets improve ethics? Has capitalism made us better as well as richer? Yes, yes, and yes, argues McCloskey, who takes on centuries of capitalism’s critics with her erudition and sheer scope of knowledge. Applying a new tradition of “virtue ethics” to our lives in modern economies, she affirms American capitalism without ignoring its faults and celebrates the bourgeois lives we actually live, without supposing that they must be lives without ethical foundations. High Noon, Kant, Bill Murray, the modern novel, van Gogh, and of course economics and the economy all come into play in a book that can only be described as a monumental project and a life’s work. The Bourgeois Virtues is nothing less than a dazzling reinterpretation of Western intellectual history, a dead-serious reply to the critics of capitalism—and a surprising page-turner.

    Gosch, this powerful inside chronicle is literally the "last testament" of America's most notorious gangster.

    Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic façade.

    Filling a gap in the literature for an academically oriented volume on the Viking period, this unique book is a one-stop authoritative introduction to all the latest research in the field.Bringing together today's leading scholars, both established seniors and younger, cutting-edge academics, Stefan Brink and Neil Price have constructed the first single work to gather innovative research from a spectrum of disciplines (including archaeology, history, philology, comparative religion, numismatics and cultural geography) to create the most comprehensive Viking Age book of its kind ever attempted.Consisting of longer articles providing overviews of important themes, supported by shorter papers focusing on material of particular interest, this comprehensive volume covers such wide-ranging topics as social institutions, spatial issues, the Viking Age economy, warfare, beliefs, language, voyages, and links with medieval and Christian Europe.This original work, specifically oriented towards a university audience and the educated public, will have a self-evident place as an undergraduate course book and will be a standard work of reference for all those in the field.

    Jacqueline Kennedy’s selection of Oleg Cassini to design her personal wardrobe as First Lady was not only fashion history, but political history as well. As the creator of the "Jackie look," Cassini made the First Lady one of the best-dressed women in the world and a glamorous icon of the Kennedy era. During the 1000 days of the Kennedy administration, Cassini designed over 300 outfits for Jackie Kennedy—coats, dresses, evening gowns, suits, and day wear—and coordinated every aspect of her wardrobe, from shoes and hats to gloves and handbags. In this book, Cassini offers a fascinating and comprehensive view of his role as Jackie’s personal couturier, a position that allowed him unprecedented access to both Jackie and John Kennedy as a designer and a trusted friend. From the details of his first meetings with the First Lady to his thoughts on Jackie’s clothes and their legacy, Cassini’s recollections are far-ranging and informative. Also included are Cassini's original sketches accompanied by 200 color and black-and-white photographs of the First Lady as she tours India, France, England, and Italy, shows off the White House, and hosts state dinners and family gatherings. Public moments as well as private ones capture the great elegance and charm of one of the most admired and emulated women in the world.

    Amidst the fantastic luxury, sexy celebrities, and hyped-up household politics, the nanny certainly has more to handle than diapers and bedtimes. But if you’re just looking for dirt, you won’t find it in these pages. Instead, authors Julie Swales and Stella Reid share anecdotes and insights about what happens when money, power, and fame intersect with the highly personal arena of raising children.

     It was a battle that nearly everyone but attorney Jim Ferraro deemed unwinnable. After all, it involved one of the world's most powerful industrial giants. In the process, it was a fight that changed the landscape of tort law forever. Before it was over Castillo-vs-DuPont would go down in history as the first and one of the most important cases of its kind, setting precedent and also sparking a crucial debate over the questionable use of what is known as the "junk-science defense." Blindsided is a real life David and Goliath story-a true courtroom drama for the ages.