The World According to Clarkson


Jeremy Clarkson - 2004
    He has, as they say, been around a bit. And as a result, he's got one or two things to tell us about how it all works; and being Jeremy Clarkson he's not about to voice them quietly, humbly and without great dollops of humour.In The World According to Clarkson, he reveals why it is that:Too much science is bad for our health'70s rock music is nothing to be ashamed ofHunting foxes while drunk and wearing night-sights is neither big nor cleverWe must work harder to get rid of cricketHe likes the Germans (well, sometimes)With a strong dose of common sense that is rarely, if ever, found inside the M25, Clarkson hilariously attacks the pompous, the ridiculous, the absurd and the downright idiotic, whilst also celebrating the eccentric, the clever and the sheer bloody brilliant.Less a manifesto for living and more a road map to modern life, The World According to Clarkson is the funniest book you'll read this year. Don't leave home without it.

Captains Of Consciousness: Advertising And The Social Roots Of The Consumer Culture


Stuart Ewen - 1977
    For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Unscientific America: How Scientific Illiteracy Threatens Our Future


Chris C. Mooney - 2009
    Snow described science and the humanities as "two cultures," separated by a "gulf of mutual incomprehension." And the humanists had all the cultural power--the low prestige of science, Snow argued, left Western leaders too little educated in scientific subjects that were increasingly central to world problems: the elementary physics behind nuclear weapons, for instance, or the basics of plant science needed to feed the world's growing population.Now, Chris Mooney and Sheril Kirshenbaum, a journalist-scientist team, offer an updated "two cultures" polemic for America in the 21st century. Just as in Snow's time, some of our gravest challenges--climate change, the energy crisis, national economic competitiveness--and gravest threats--global pandemics, nuclear proliferation--have fundamentally scientific underpinnings. Yet we still live in a culture that rarely takes science seriously or has it on the radar.For every five hours of cable news, less than a minute is devoted to science; 46 percent of Americans reject evolution and think the Earth is less than 10,000 years old; the number of newspapers with weekly science sections has shrunken by two-thirds over the past several decades. The public is polarized over climate change--an issue where political party affiliation determines one's view of reality--and in dangerous retreat from childhood vaccinations. Meanwhile, only 18 percent of Americans have even met a scientist to begin with; more than half can't name a living scientist role model.For this dismaying situation, Mooney and Kirshenbaum don't let anyone off the hook. They highlight the anti-intellectual tendencies of the American public (and particularly the politicians and journalists who are supposed to serve it), but also challenge the scientists themselves, who despite the best of intentions have often failed to communicate about their work effectively to a broad public--and so have ceded their critical place in the public sphere to religious and commercial propagandists.A plea for enhanced scientific literacy, Unscientific America urges those who care about the place of science in our society to take unprecedented action. We must begin to train a small army of ambassadors who can translate science's message and make it relevant to the media, to politicians, and to the public in the broadest sense. An impassioned call to arms worthy of Snow's original manifesto, this book lays the groundwork for reintegrating science into the public discourse--before it's too late.

Wonderland: How Play Made the Modern World


Steven Johnson - 2016
    . . . Wonderland inspires grins and well-what-d'ya-knows" —The New York Times Book Review From the New York Times-bestselling author of How We Got to Now and Where Good Ideas Come From, a look at the world-changing innovations we made while keeping ourselves entertained. This lushly illustrated history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused.Johnson's storytelling is just as delightful as the inventions he describes, full of surprising stops along the journey from simple concepts to complex modern systems. He introduces us to the colorful innovators of leisure: the explorers, proprietors, showmen, and artists who changed the trajectory of history with their luxurious wares, exotic meals, taverns, gambling tables, and magic shows.In Wonderland, Johnson compellingly argues that observers of technological and social trends should be looking for clues in novel amusements. You'll find the future wherever people are having the most fun.

The True Believer: Thoughts on the Nature of Mass Movements


Eric Hoffer - 1951
    The True Believer -- the first and most famous of his books -- was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences. Completely relevant and essential for understanding the world today, The True Believer is a visionary, highly provocative look into the mind of the fanatic and a penetrating study of how an individual becomes one.

The Art of Procrastination: A Guide to Effective Dawdling, Lollygagging and Postponing


John R. Perry - 2012
    Or Hillary Clinton, or Steven Spielberg. Clearly they have no trouble getting stuff done. For the great majority of us, though, what a comfort to discover that we’re not wastrels and slackers, but doers . . . in our own way. It may sound counterintuitive, but according to philosopher John Perry, you can accomplish a lot by putting things off. He calls it “structured procrastination”:In 1995, while not working on some project I should have been working on, I began to feel rotten about myself. But then I noticed something. On the whole, I had a reputation as a person who got a lot done and made a reasonable contribution. . . . A paradox. Rather than getting to work on my important projects, I began to think about this conundrum. I realized that I was what I call a structured procrastinator: a person who gets a lot done by not doing other things.Celebrating a nearly universal character flaw, The Art of Procrastination is a wise, charming, compulsively readable book—really, a tongue-in-cheek argument of ideas. Perry offers ingenious strategies, like the defensive to-do list (“1. Learn Chinese . . .”) and task triage. He discusses the double-edged relationship between the computer and procrastination—on the one hand, it allows the procrastinator to fire off a letter or paper at the last possible minute; on the other, it’s a dangerous time suck (Perry counters this by never surfing until he’s already hungry for lunch). Or what may be procrastination’s greatest gift: the chance to accomplish surprising, wonderful things by not sticking to a rigid schedule. For example, Perry wrote this book by avoiding the work he was supposed to be doing—grading papers and evaluating dissertation ideas. How lucky for us.

Farmageddon: The True Cost of Cheap Meat


Philip Lymbery - 2014
    We no longer know for certain what is entering the food chain and what we are eating – as the UK horsemeat scandal demonstrated. We are reaching a tipping point as the farming revolution threatens our countryside, health and the quality of our food wherever we live in the world.* Our health is under threat: half of all antibiotics used worldwide (rising to 80 per cent in US) are routinely given to industrially farmed animals, contributing to the emergence of deadly antibiotic-resistant superbugs* Wildlife is being systematically destroyed: bees are now trucked across the States (and even airfreighted from Australia) to pollinate the fruit trees in the vast orchards of California, where a chemical assault has decimated the wild insect population* Cereals that could feed billions of people are being given to animals: soya and grain that could nourish the world's poorest, are now grown increasingly as animal fodderFarmageddon is a fascinating and terrifying investigative journey behind the closed doors of a runaway industry across the world – from the UK, Europe and the USA, to China, Argentina, Peru and Mexico. It is both a wake-up call to change our current food production and eating practices and an attempt to find a way to a better farming future.

Conservatives Without Conscience


John W. Dean - 2006
    Bush, offered the former White House insider's telling perspective on George W. Bush's presidency. Once again, he employs his knowledge & understanding of Washington politics & process to examine the conservative movement's current inner circle of radical Republican leaders--from Capitol Hill to Pennsylvania Ave to K Street & beyond. In Conservatives without Conscience, he not only highlights specific right-wing-driven GOP policies but also probes the conservative mindset, identifying recurring qualities such as the unbridled viciousness toward those daring to disagree with them, as well as the big business favoritism that costs taxpayers billions. He identifies specific examples of how court-packing seeks to form a judiciary that is biased by its very nature, how religious piety is producing politics run amok & how concealed indifference to the founding principles of liberty & equality is pushing America further & further from its constitutional foundations. By the end, he paints a vivid picture of what's happening at the top levels of the Republican Party, a party corrupted by leaders who cloak their actions in moral superiority while packaging their programs in blatant propaganda. He finds disturbing signs that current right-wing authoritarian thinking, when conflated with the domineering personalities of the conservative leadership, could take the USA toward its own version of fascism.

Crazy Salad and Scribble Scribble: Some Things About Women and Notes on Media


Nora Ephron - 1978
    In these sharp, hilariously entertaining, and vividly observed pieces, Ephron illuminates an era with wicked honesty and insight. From the famous “A Few Words About Breasts” to important pieces on her time working for the New York Post and Gourmet Magazine, these essays show Ephron at her very best.

Sons of Cain: A History of Serial Killers from the Stone Age to the Present


Peter Vronsky - 2018
    15,000 BC) to today. Delving further back into human history and deeper into the human psyche than Serial Killers--Vronsky's 2004 book, which has been called "the definitive history of the phenomenon of serial murder"--he focuses strictly on sexual serial killers: thrill killers who engage in murder, rape, torture, cannibalism and necrophilia, as opposed to for-profit serial killers, including hit men, or "political" serial killers, like terrorists or genocidal murderers.These sexual serial killers differ from all other serial killers in their motives and their foundations. They are uniquely human and--as popular culture has demonstrated--uniquely fascinating.

Economics of Good and Evil: The Quest for Economic Meaning from Gilgamesh to Wall Street


Tomáš Sedláček - 2009
    Named one of the "Young Guns" and one of the "five hot minds in economics" by the Yale Economic Review, he serves on the National Economic Council in Prague, where his provocative writing has achieved bestseller status. How has he done it? By arguing a simple, almost heretical proposition: economics is ultimately about good and evil. In The Economics of Good and Evil, Sedlacek radically rethinks his field, challenging our assumptions about the world. Economics is touted as a science, a value-free mathematical inquiry, he writes, but it's actually a cultural phenomenon, a product of our civilization. It began within philosophy--Adam Smith himself not only wrote The Wealth of Nations, but also The Theory of Moral Sentiments--and economics, as Sedlacek shows, is woven out of history, myth, religion, and ethics. "Even the most sophisticated mathematical model," Sedlacek writes, "is, de facto, a story, a parable, our effort to (rationally) grasp the world around us." Economics not only describes the world, but establishes normative standards, identifying ideal conditions. Science, he claims, is a system of beliefs to which we are committed. To grasp the beliefs underlying economics, he breaks out of the field's confines with a tour de force exploration of economic thinking, broadly defined, over the millennia. He ranges from the epic of Gilgamesh and the Old Testament to the emergence of Christianity, from Descartes and Adam Smith to the consumerism in Fight Club. Throughout, he asks searching meta-economic questions: What is the meaning and the point of economics? Can we do ethically all that we can do technically? Does it pay to be good? Placing the wisdom of philosophers and poets over strict mathematical models of human behavior, Sedlacek's groundbreaking work promises to change the way we calculate economic value.

Rapture Ready!: Adventures in the Parallel Universe of Christian Pop Culture


Daniel Radosh - 2008
    Written with a perfect blend of curiosity and respect, Rapture Ready! is an insightful, enlightening, and weird journey through Christian pop culture--with it pulpy novels, music, creationism museums, and more--by talented New Yorker writer Radosh.

The Darwin Awards: Evolution in Action


Wendy Northcutt - 2000
     Marvel at the thief who steals electrical wires without shutting off the current. Gape at the lawnchair jockey who floats to a height of 16,000 feet suspended by helium balloons. Learn from the man who peers into a gasoline can using a cigarette lighter. All three -- and many more -- contend for Darwin Awards when their choices culminate in magnificent misadventures. These tales of trial and awe-inspiring error--verified by the author and endorsed by website readers--illustrate the ongoing saga of survival of the fittest in all its selective glory.

The Numerati


Stephen Baker - 2008
    Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives. STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

The Anglo Files: A Field Guide to the English


Sarah Lyall - 2008
    She’s since returned to the United States, but this distillation of incisive—and irreverent—insights, now updated with a new preface, is just as illuminating today. And perhaps even more so, in the wake of Brexit and the attendant national identity crisis.While there may be no easy answer to the question of how, exactly, to understand the English, The Anglo Files—part anthropological field study, part memoir—helps point the way.