Best of
Communication

1987

The Unpublished David Ogilvy


David Ogilvy - 1987
    13 black-and-white photographs.

Arguing and Thinking: A Rhetorical Approach to Social Psychology


Michael Billig - 1987
    His witty and original book examines argumentation and its psychological importance in human conduct, and traces the connections between ancient rhetorical ideas and modern social psychology. In a new Introduction, he offers further reflections on rhetoric and social psychology, discusses the recent scholarship, and allows some forgotten voices in the history of rhetoric to be heard. This book will be enjoyable and provocative reading for scholars in social psychology, English language and the history of philosophy.

American Sign Language Dictionary


Martin L.A. Sternberg - 1987
    Indispensable for professionals and others who must communicate with the deaf. More than 6,600 line drawings.

Human Communication as Narration: Toward a Philosophy of Reason, Value, and Action


Walter R. Fisher - 1987
    This book addresses questions that have concerned rhetoricians, literary theorists, and philosophers since the time of the pre-Socratics and the Sophists: How do people come to believe and to act on the basis of communicative experiences? What is the nature of reason and rationality in these experiences? What is the role of values in human decision making and action? How can reason and values be assessed? In answering these questions, Professor Fisher proposes a reconceptualization of humankind as homo narrans, that all forms of human communication need to be seen as stories--symbolic interpretations of aspects of the world occurring in time and shaped by history, culture, and character; that individuated forms of discourse should be considered good reasons--values or value-laden warrants for believing or acting in certain ways; and that a narrative logic that all humans have natural capacities to employ ought to be conceived of as the logic by which human communication is assessed.

Arguing Constructively


Dominic A. Infante - 1987
    On the one hand, the purpose is to instruct on the methods of argumentation theory. This represents a set of principles, methods, and strategies of argument that have evolved from the time of Ancient Greece. On the other hand, the intent is to teach human relations in argumentative situations, specifically, how to manage interpersonal relations during arguments. Books on argumentation and debate have tended to say little about how arguing can affect the relationship one has with an adversary. How do you prevent harm to a valued friendship, for instance? Moreover, books on interpersonal communication have had little to say about arguing. Instead, the emphasis is on achieving satisfying relations with others. The author shows that recent research makes it clear that argumentation and interpersonal communication are complementary areas of communication. Arguing constructively in informal interpersonal and small group contexts is a skill that can bring about good outcomes. Interpersonal communication instruction on building and maintaining satisfying relations with other people is lacking if it does not deal with how to do this while arguing, especially since argumentative communication probably will occur throughout a relationship. This book has been written to correct what has been perhaps too narrow a focus in the areas of argumentation and interpersonal communication.

You Are the Message: Secrets of the Master Communicators


Roger Ailes - 1987
    Congressmen, and some of America's top executives. In his book he teaches simple concepts and techniques for personal and professional communication.

Discourse and Social Psychology: Beyond Attitudes and Behaviour


Jonathan Potter - 1987
    The book′s clarity means that it has the power to influence a lot of people ill-at-ease with traditional social psychology but unimpressed with (or simply bewildered by) other alternatives on offer. It could rescue social psychology from the sterility of the laboratory and its traditional mentalism′ - Charles Antaki, The Times Higher Education Supplement This book is the first systematic and accessible introduction to the theory and application of discourse analysis within the field of social psychology.Discourse and Social Psychology includes chapters on the

Business Communication: Strategy and Skill


Mary Munter - 1987
    

Hidden Differences: Doing Business with the Japanese


Edward T. Hall - 1987
    By  drawing Western readers into the world in which they  must function, the Halls simplify the process of  adapting Western ways to a new environment.

The Story of Human Communication: Cave Painting to Microchip


Wilbur L. Schramm - 1987