To demonstrate his point McLuhan wrote Counterblast. More a manifesto than a book, Counterblast is a typographically explosive compilation of short essays and probes (complex ideas compressed into a few thought-provoking words), all of which focus on the effects of media on the human condition. It could be seen as a compilation of bold headlines and it is hauntingly prescient, as this superbly reproduced facsimile of the original edition will affirm. In true McLuhan style that title 'Counterblast' is a play on the word 'Blast', the name given to a magazine designed by Wyndham Lewis in 1914 and the first publication ever to be set in heavy headline type, albeit in the face of enormous resistance from the London printing establishment who considered it anti-literary.

    Burke contributes an introductory and summarizing remark, "What is involved, when we say what people are doing and why they are doing it? An answer to that question is the subject of this book. The book is concerned with the basic forms of through which, in accordance with the nature of the world as all men necessarily experience it, are exemplified in the attributing of motives. These forms of though can be embodied profoundly or trivially, truthfully or falsely. They are equally present in systematically elaborated or metaphysical structures, in legal judgments, in poetry and fiction, in political and scientific works, in news and in bits of gossip offered at random."

    So released, both have prospered and produced their impressive nineteenth- and twentieth-century outputs. It is this premise that William M. Ivins, Jr., elaborates in Prints and Visual Communication, a history of printmaking from the crudest wood block, through engraving and lithography, to Talbot's discovery of the negative-positive photographic process and its far reaching consequences.