*Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA*UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent.Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process.In addition to the important "hows" of logo design—techniques, ideas, and examples of creating logos and building brands—you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout.James shows that design isn’t just about creating images; it’s about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community.Made by James also includes:Annotated case studies that follow designs from concept to completionThe advantages of a hands-on, human approach to designThe value of personal and career growth, and how to enjoy the journey of improvementEffective work habits that can make you more efficient, productive, and satisfied Learn how to harness your passion and become the designer you’ve always wanted to be.

    The result? Sketches that are more vibrant, dynamic, and fun!  Designer, urban sketcher, and author of The Urban Sketching Handbook: Sketch Now, Think Later, Mike Daikubara is your guide to this exciting method in The Urban Sketching Handbook: Color First, Ink Later:Start with a detailed overview of the process, from optional light pencil sketch to finishing touchesFollow along several step-by-step demonstrations that apply the approach to a range of subjects, from still life to figures to architectureGet inspired by an extensive gallery of on-location sketches You’ll learn how to let watercolor do the hard work of urban sketching and enjoy the spontaneous effects and delightful surprises you’ll see in your artwork.  The Urban Sketching Handbooks series offers location artists expert instruction on creative techniques, on-location tips and advice, and an abundance of visual inspiration. These handy references come in a compact, easy-to-carry format—perfect to toss in your backpack or artist’s tote.Also available from the Urban Sketching Handbooks series: Understanding Light; Panoramas and Vertical Vistas; Drawing Expressive People; Techniques for Beginners; Complete Urban Sketching Companion; Drawing with a Tablet; 101 Sketching Tips; Working with Color; Sketch Now, Think Later; Understanding Perspective; People and Motion; and Architecture and Cityscapes.