Case in Point 10: Complete Case Interview Preparation


Marc P. Cosentino - 2018
    He takes you inside a typical interview by exploring the various types of case questions, and he shares with you the acclaimed Ivy Case System. It will give you the confidence to answer even the most sophisticated cases. The book includes dozens of strategy cases, with case starts exercises, 21 ways to cut costs -- plus a special section on Federal and nonprofit cases.!

The Author Blog: Easy Blogging for Busy Authors


Anne R. Allen - 2017
    An author blog doesn't have to follow the rules that monetized business blogs do. This book teaches the secrets that made Anne R. Allen a multi-award-winning blogger and one of the top author-bloggers in the industry.And you'll learn why having a successful author blog is easier than you think.Here are some things you'll learn in this book:1) How an author blog is different—and easier to maintain—than a business blog2) What authors should blog about at different stages of their careers3) Choosing the right blog topics for your genre and audience4) How one type of blogpost can build your platform quickly5) Basic SEO tips that don't make your eyes glaze over with tech jargon6) How to write headers that will grab the attention of Web surfers 7) How to keep your audience by learning the tricks of content writing8) Essential blog and social media etiquette rules9) What happens to your blog when you die?

The Extroverted Writer: An Author's Guide to Marketing and Building a Platform


Amanda Luedeke - 2013
    From ideas to tips to absolute musts, THE EXTROVERTED WRITER builds on Amanda's successful "Thursdays with Amanda" blog posts on ChipMacGregor.com. This easy-to-read guide breaks down the most popular social media sites and online options to give YOU the tools you need to be effective when engaging with your readers. Whether you're new to social media or a longtime pro...whether you have dozens of books under your belt or are still waiting for your first deal, this book is for you. I started reading Amanda's posts on chipmagregor.com about the time my novel was launching. Amanda's understanding of branding and her insight as an agent were extremely helpful to me as I thought about an overall platform strategy. I had no idea what to do about Facebook, and her thoughts helped me refine what I was doing and better connect with my fiction readers. Charity Hawkins, author of The Homeschool Experiment: a novel My twitter following tripled with Amanda's training and after putting her Google search rules into practice, my blog posts are drawing increased traffic and new shares. Reading The Extroverted Writer is like getting down-to-earth advice from your best friend. Your extroverted best friend that knows all the social media answers you need. Finally! Laura Anderson Kurk (laurakurk.com), author of Glass Girl and Perfect Glass Amanda Luedeke, agent at the number one literary agency in the country, MacGregor Literary, Inc., takes you through easy, step by step approaches to growing your online presence and as a result, your audience. Her lessons are straightforward, simple and applicable, no smoke and mirrors or degrees in physics required. From growing your readership on your blog, to pumping up your number of Twitter followers, to utilizing the eye candy of Pinterest to promote your books, she has it all. I recommend this book for all authors; newbies, established and everyone in between. Laura L. Smith, author"

Blue Sparrow: Tweets on Writing, Reading, and Other Creative Nonsense


Ksenia Anske - 2013
    It's a compilation of my daily ramblings as a first time novelist encouraging myself and others to bite the bullet and do it despite the fear of the blank paper, the insecurities, and the angst every writer faces when trying to bleed the story out. My Twitter followers asked me to make this book. They said they want to carry it around in their pockets and take it out each time they feel stuck, scared, or simply need to smile. They tell me my tweets are encouraging and funny. You be the judge.

Romancing the Beat: Story Structure for Romance Novels (How to Write Kissing Books Book 1)


Gwen Hayes - 2016
    The romance arc is made up of its own story beats, and the external plot and theme need to be braided to the romance arc—not the other way around. Told in conversational (and often irreverent) prose, Romancing the Beat can be read like you are sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure. The way she does with her clients. Some of whom are regular inhabitants of the New York Times and USA Today bestseller lists. Romancing the Beat is a recipe, not a rigid system. The beats don’t care if you plot or outline before you write, or if you pants your way through the drafts and do a “beat check” when you’re revising. Pantsers and plotters are both welcome. So sit down, grab a cuppa, and let’s talk about kissing books.

Words for Pictures: The Art and Business of Writing Comics and Graphic Novels


Brian Michael Bendis - 2014
    Words for Pictures shows readers the creative methods of a writer at the very top of his field. Bendis guides aspiring creators through each step of the comics-making process—from idea to script to finished sequential art—for fan favorite comics like The Avengers, Ultimate Spider-Man, Uncanny X-Men, and more. Along the way, tips and insights from other working writers, artists, and editors provide a rare, extensive look behind the creative curtain of the comics industry. With script samples, a glossary of must-know business terms for writers, and interactive comics-writing exercises, Words for Pictures provides the complete toolbox needed to jump start the next comics-writing success story.

Romance Your Brand: Building a Marketable Genre Fiction Series


Zoe York - 2019
    For many, they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers:
 • high-concept pitches 
• world-building 
• taglines and blurbs 
• building a cast of characters
 • writing the first book in a series 
• finding comparable series 
• covers 
• how to write towards future marketing 
• and why ALL OF THE ABOVE should be considered before you write a single word

Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation


Lynne Truss - 2003
    She proclaims, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. Using examples from literature, history, neighborhood signage, and her own imagination, Truss shows how meaning is shaped by commas and apostrophes, and the hilarious consequences of punctuation gone awry.Featuring a foreword by Frank McCourt, and interspersed with a lively history of punctuation from the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, Eats, Shoots & Leaves makes a powerful case for the preservation of proper punctuation.

The Artist's Way: A Spiritual Path to Higher Creativity


Julia Cameron - 1992
    An international bestseller, millions of readers have found it to be an invaluable guide to living the artist’s life. Still as vital today—or perhaps even more so—than it was when it was first published one decade ago, it is a powerfully provocative and inspiring work. In a new introduction to the book, Julia Cameron reflects upon the impact of The Artist’s Way and describes the work she has done during the last decade and the new insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist’s Way for a new century.

Style: Toward Clarity and Grace


Joseph M. Williams - 1981
    A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)

How to Write a Novel Using the Snowflake Method


Randy Ingermanson - 2014
    You’ve heard of “organic writing,” but that seems a bit squishy to you. Take a look at the wildly popular Snowflake Method—a battle-tested series of ten steps that jump-start your creativity and help you quickly map out your story. All around the world, novelists are using the Snowflake Method right now to ignite their imaginations and get their first drafts down on paper. In this book, you’ll follow the story of a fictitious novelist as she learns to tap into the amazing power of the Snowflake Method. Almost magically, she finds her story growing from a simple idea into a deep and powerful novel. And she finds her novel changing her—turning her into a stronger, more courageous person.Zany, Over the Top, and Just Plain FunHow to Write a Novel Using the Snowflake Method is a “business parable”—a how-to guide written in story form. It’s zany. It’s over the top. It’s just plain fun. Most important, it’s effective, because it shows you, rather than telling you.You’ll learn by example how to grow your story idea into a sizzling first draft. You’ll discover:* How to define your “target audience” the right way, so you know exactly how your ideal readers think and feel. Forget what the experts tell you about “demographics.”* How to create a dynamite selling tool that will instantly tell people whether they’ll love your story or hate it. And you want them to either love it or hate it.* How to get inside the skin of every one of your characters—even your villain. Especially your villain.* How to find a deep, emotively powerful theme for your story. Do you know the one best point in your novel to unveil your theme—when your reader is most eager to hear it?* How to know when to backtrack, and why backtracking is essential to writing great fiction.* How to fire-test each scene to guarantee it’ll be high-impact—before you write it.Excerpt from Chapter 1:Goldilocks had always wanted to write a novel. She learned to read before she went to kindergarten. In grade school, she always had her nose in a book. In junior high, the other kids thought she was weird, because she actually liked reading those dusty old novels in literature class. All through high school, Goldilocks dreamed of writing a book of her own someday.But when she went to college, her parents persuaded her to study something practical. Goldilocks hated practical, and secretly she kept reading novels. But she was a very obedient girl, so she did what her parents told her. She got a very practical degree in marketing. After college, she got a job that bored her to tears—but at least it was practical.Then she got married, and within a few years, she had two children, a girl and then a boy. She quit her job to devote full time to them. As the children grew, Goldilocks took great joy in introducing them to the stories she had loved as a child. When her son went off to kindergarten, Goldilocks thought about looking for a job. But her resume now had a seven-year hole in it, and her practical skills were long out of date. The only jobs Goldilocks could qualify for were minimum wage.She suddenly realized that being practical had made her horribly unhappy. On a whim, Goldilocks decided to do the one thing she had always wanted more than anything else—she was finally going to write a novel.She didn’t care if it was impractical.She didn’t care if nobody would ever read her novel.She was going to do it just because she wanted to.For the first time in years, she was going to do something just for herself.And nobody was going to stop her.

How to Write and Sell Your First Novel


Oscar Collier - 1986
    The book gives case histories of first novel success, detailing exactly how the book was created and sold. Included are tips from now-famous novelists on how they made their first sale and practical ideas on manuscript presentation.Even the most famous novelists had to start somewhere. Now you can make your start—successfully—will this book.Literary agent Oscar Collier and successful freelance writer Frances Spatz Leighton team up to give you practical, specific advice on how to write your first novel and get it published. You'll find 100 expert tips, including:Solid Writing Instruction•choose the kind of novel you want to write•make characters, dialogue and plot work together to keep your reader (and prospective editor) turning the pages•determine how many characters your story needs•establish a daily writing routine that works for you—and gets your novel finished•revise, edit and prepare your manuscript for submissionExpert Markieting Advice•the pros and cons of using an agent—and how to represent yourself if you choose•contract negotiations•publicity and self-promotion basicsActual Cast Histories•Conversations With Five New Novelists, a chapter dedicated to enlightening and inspiring interviews with newly published authors•valuable insight into the working methods, attitudes and specific strategies superstar novelists used to get published—to help you start building your own success“This book should inspire many yearners to start writing and stop talking about doing so. It is rich with tactical, down-to-earth information on how to write novels and contend with agents and publishers.”—Howard Cody, former editor in chief of Little, Brown; Putnam's; and Holt, Rhinehart & Winston

Sin and Syntax: How to Craft Wickedly Effective Prose


Constance Hale - 1999
    Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone.With its crisp, witty tone, Sin and Syntax covers grammar’s ground rules while revealing countless unconventional syntax secrets (such as how to use—Gasp!—interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to:*Distinguish between words that are “pearls” and words that are “potatoes”* Avoid “couch potato thinking” and “commitment phobia” when choosing verbs* Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing)Everyone needs to know how to write stylish prose—students, professionals, and seasoned writers alike. Whether you’re writing to sell, shock, or just sing, Sin and Syntax is the guide you need to improve your command of the English language.

Strong Female Characters


Marcy Kennedy - 2013
    Do we have to strip away all femininity to make a female character strong? How do we keep a strong female character likeable? If we're writing historical fiction or science fiction or fantasy based on a historical culture, how far can we stray from the historical records when creating our female characters? In Strong Female Characters: A Busy Writer's Guide you'll learn - what “strong female characters” means, - the keys to writing characters who don’t match stereotypical male or female qualities, - how to keep strong female characters likeable, and - what roles women actually played in history. Each book in the Busy Writer’s Guide series is intended to give you enough theory so that you can understand why things work and why they don’t, but also enough examples to see how that theory looks in practice. In addition, they provide tips and exercises to help you take it to the pages of your own story with an editor's-eye view. Strong Female Characters is a mini-book of approximately 4,000 words.

Writing Flash Fiction: How to Write Very Short Stories and Get Them Published


Carly Berg - 2015
    She is the author of Coffee House Lies: 100 Cups of Flash Fiction. www.carlyberg.com