This definitive, magisterial study of football and society profiles includes interviews with all-time greats like Bobby Charlton, George Best, Alf Ramsay, Stanley Matthews, Matt Busby and Nat Lofthouse. It is a snapshot of a pivotal era in sporting history; changes and decisions were made in the sixties that would create the game we know today.

    Caudron reveals why people are indulging in their fanatical passions, and how that indulgence is transforming community life.

    To become a persuasion powerhouse, start by imagining the human brain as an electrical circuit with 8 psychological switches that all need to be turned on for an effortless YES. 90% of purchasing decisions in the buyer’s mind are the result of someone sparking that circuit into action. The result? People stop scrolling and start drooling because you have tapped into their deepest, darkest desires. Consumers scramble for their credit cards because you have managed to position your products, your ideas and YOURSELF as irresistible. People take to their social media soapboxes on your behalf, telling the world how much they love you. And the best part about this excuse-disarming, desire-cultivating, wallet-opening thing called persuasion is that you don’t have to be a natural at persuasion, to persuade! Here are the eight persuasion switches in Mass Persuasion Method that once activated turn you into a master persuader: PERSUASION SWITCH #1 THE PRESTIGE SWITCH PERSUASION SWITCH #2 THE BELIEVABILITY SWITCH PERSUASION SWITCH #3 THE PARITY SWITCH PERSUASION SWITCH #4 THE CURIOSITY SWITCH PERSUASION SWITCH #5 THE URGENCY SWITCH PERSUASION SWITCH #6 THE DESIRABILITY SWITCH PERSUASION SWITCH #7 THE EDUTAINMENT SWITCH PERSUASION SWITCH #8 THE RELATABILITY SWITCH This book will not only show you the science and psychology behind each switch but will also give you specific, hands-on tactics that you can use on your websites, your social media & your client communications to to hook, pull, draw, magnetize and altogether mesmerize your customers and potential customers into buying from you, above everyone else in your industry...and not just once, but over and over again.

    Secret Police. Inside the LAPD Elite Spy Network is a New York Times and Los Angeles Times Bestseller. This incredible non-fiction book rips the lid off the LAPD and exposes the reader to its dark underbelly of corruption during the reign of Chief Daryl Gates. L.A. cops ruined lives and reputations, inflicted mindless brutality, committed murder and engaged in massive cover-ups. In Los Angeles, police corruption was much more than unmarked envelopes stuffed with cash. It was a total corruption of power. For decades LAPD engaged in massive illegal spying and lied about it. Its spying targets included politicians, movie stars, professional athletes, news reporters and anyone wielding power or those of interest to Daryl Gates. Incredibly, the spying targets included a Director of the Central Intelligence Agency, a Secretary of Defense, a current Governor and the President of the United States. It all happened in Los Angeles. Detective Rothmiller is the modern-day Frank Serpico; he exposed the tentacles of corruption which reached to the highest levels within the LAPD and Washington D.C. It wasn’t long after that an assassin attempted to take his life. It was apparent to many that powerful forces wanted him silenced. Incredibly, in this book Detective Rothmiller names names! See why this book changed the LAPD and is required reading at many universities. As former Assistant United States Attorney Marvin Rudnick said, “Rothmiller was in a position to know. He did very sensitive work.” Every book has an ending. However, the ending of this book will shock you. Within the new epilogue is a multi-page essay written especially for this updated book by Pulitzer Prize winning journalist David Cay Johnston. In it he describes his personal experience as a target of Daryl Gates illegal intelligence operations while he served as a Los Angeles Times reporter. You’ll also read the challenge posed by detective Rothmiller to the LAPD. A challenge LAPD has refused to answer. Since releasing this updated eBook, Detective Rothmiller has been interviewed dozens of times by the national media regarding current NSA domestic spying and the 2013 murderous rampage of former LAPD cop Christopher Dorner. In late 2013 Detective Rothmiller was interviewed for a major television documentary which will expose corruption and major crimes committed at the highest levels. The documentary is scheduled for release in 2016.

    I also didn’t expect to lose my apartment, my job, and my boyfriend in a rapid series of embarrassing events. Events that, unfortunately, also landed me in a bit of hot water, and left me with a secret that only money can fix. So when the opportunity arose to enter my book club buddies into a contest for a chance to win $50,000, I took it...I just forgot to tell them about it. And guess what? We won. Which poses a problem, since I didn’t bother to read the fine print. Now, I need to find a way to convince Alex and Gigi, two gems I’ve never even met outside of a computer screen, to recreate a girls’ trip with me – photos and all – by the end of the week. What could possibly go wrong? ** ** Girl Tripping is a full-length, standalone chick-lit/romantic comedy novel. It features a strong set of girlfriends, a sweet romantic interest, and some sassy heroines on the adventure of a lifetime. Note: It is rated PG-13 for sarcasm and some strong language. No graphic gore or sex.

    In fact, that's exactly why we're handing you Cocktail Party Cheat Sheets—a totally effective, foolproof guide to starting and sustaining conversations on every topic under the sun. Want to wax wise about barbarians, socialist theory, and jazz musicians? What about Keynesian economics, the Dead Sea Scrolls, and James Joyce's Ulysses? Well, it's all right here in front of you.We've jam-packed this book with jaw-dropping facts and hysterical anecdotes that are sure to please. So go ahead and stock up for your next soiree. We're not guaranteeing it will make you the most knowledgeable person in the room . . . just the most interesting.

    In a short amount of time her lively interiors and custom furnishings have made her one of today's most in-demand creatives. Heuman's rooms, colorful spaces enlivened by exuberant elements and poetic inspirations, capture her signature quirkiness and Scandinavian attention to detail while staying rooted in practicality. Lauded for international residential and commercial projects, Heuman has also garnered praise for her growing collection of bespoke fabrics, wallpaper, lighting, homewares, and furniture.This beautifully crafted volume presents Heuman's innovative approach in book form for the very first time. Organized according to design principle, each chapter offers fresh ways to think about decorating a home, finding your voice, making ordinary details extraordinary, and forging a truly unique space. Vibrant photographs showcase standout properties--including several London town houses and a Nantucket vacation residence--that are brought to life by cheerful color palettes, unexpected contrasts, and a d�gag� use of bold patterns and texture. With original drawings and whimsical graphic details, this new tome is a dynamic look into the ethos and work of one of the most exciting names in interior design today.

    With assistance from her spirit guide, Francine, she offers a unique new look at more than fifty beloved celebrities, including Steve Jobs, Amy Winehouse, Elizabeth Taylor, Michael Jackson, Whitney Houston, and Martin Luther King Jr. Browne does not just reveal what celebrities were doing in their past lives, but also makes a spiritual connection between what they did then and what they did now. She also tells us whether this is a celebrity’s final life, or whether he or she will continue the journey into future lives.

    In Gita Wisdom, Joshua Greene retells this timeless text in a completely new way, revealing that it is, in essence, a heart-to-heart talk between two friends about the meaning of life. As Krishna and his friend Arjuna reminisce on a battlefield known as Kurukshetra, readers learn that the two played together as children, were close as young men, and became family when Arjuna married Krishna’s sister. In later life the men shared extraordinary adventures, including a journey to places outside the known universe. Like all great literature, the Gita explores the human condition: who we are, where we came from, and why we’re here. With a helpful glossary that lists names, terms, and places, this accessible, enlightening retelling is the perfect introduction to the Gita’s venerable wisdom.

     Laugh Tactics is full of strategies that dissect, break down, and analyze all of the types of humor that you’ll encounter in daily conversation – stuff you can really use with people you talk to. We’re not all trying to become standup comedians, and this isn’t a book about ha-ha jokes with setups and punch lines. Learn to simply make a better impression on people, put them at ease, charm them, and make them smile with you. Learn witticisms, quips, retorts, comebacks, and wisecracks without being cheesy or corny. Don’t worry if you feel like you’ve never understood humor or how to be funny. I’ve done the work for you and analyzed everyone from comedy writers to standup comedians and given you step-by-step, complete guidance to use common joke structures in everyday situations. Adaptable to any premise, topic, or setting! Strategies to instantly be clever and witty and sound like a world-class comedian. Patrick King is an internationally bestselling author and sought-after Social Skills and Conversation Coach. He teaches building rapport, and a major part of that is using humor to connect with others – shared moments of laughter are incredible bonding moments, and you'll be able to create them without being "that guy/girl". What techniques will you learn to make people laugh spontaneously? • What makes an impactful comedic delivery and storytelling. • How to use irony and sarcasm conversationally. • How to create and build a banter chain with others. • Injecting role play into any situation. You will also learn the following: • How to play on people’s expectations and sense of contrast. • The art of misconstruing. • Why relatability is so darn funny. • The famous “comic triple.” Humor is the highway to the relationships you want in life. It’s not just hilarious jokes and mastering laugh tactics. When you can make someone laugh, you create a shared moment and experience that leads immediately to rapport and friendship. Humor is the ability to lighten people’s moods, ease tension, provide comfort, and give perspective in tough times to make everything okay. 100% proven and replicable techniques to be interesting and funny, broken down for your consumption and use. Click the BUY NOW button at the top right of this page!

    Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come? In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical – and sometimes devastating – breakthroughs of the Cognitive, Agricultural and Scientific Revolutions. Drawing on insights from biology, anthropology, paleontology and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come? Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power ... and our future.

    And they are based on commodity products or services.Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.In “Bigger Than This,” Geyrhalter analyzes brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.

    . . all of whom just so happened to play professional basketball. The 2019-20 Nets were the team of tomorrow—a player-first franchise, in a star-first city, at a nation-first moment—and anything was possible. As soon as the mega-stars Kevin Durant and Kyrie Irving arrived, the Nets were destined to become a dynasty for the ages.Then came the wildest year in modern NBA—and world—history.Can't Knock the Hustle is the definitive chronicle of the season when basketball's status as a force for progress in society was put to the ultimate test, and Matt Sullivan had a courtside seat: Deal-making with Kyrie and Jay-Z. Rehabbing with KD at the Nets' world-class health facility. International intrigue between LeBron James and the Chinese government. The final days of Kobe Bryant, front-row at Barclays Center in Brooklyn. The first days of Covid-19, when the Nets found themselves at the epicenter of a virus—and integral to a comeback of the very culture they had come to define.Hundreds of interviews—with NBA Hall-of-Famers, All-Stars, coaches, owners and power-brokers from across the globe—provide a lasting portrait of an unforgettable time, as sports brought people back together again, like never before.

    I called work and booked some time off. Then I bought a one-way train ticket to Liverpool.'In 1981, Mike Carter's dad, Pete, organised the People's March for Jobs, which saw 300 people walk from Liverpool to London to protest as the Thatcher government's policies devastated industrial Britain and sent unemployment skyrocketing. Just before the 2016 EU referendum, Mike set off to walk the same route in a quest to better understand his dad and his country.As he walked, Mike found many echoes of the early eighties: a working class overlooked and ignored by Westminster politicans; communities hollowed out but fiercely resistant; anger and despair co-existing with hope and determination for change. And he also found that he and Pete shared more in common than he might have thought.All Together Now? maps the intricate, overlapping path of one man's journey and that of an entire country. It is a book about belonging, about whether to stay or go, and about the need to write new stories for our communities and ourselves.