SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again


Andy Williams - 2012
    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

The Kill Bill Diary


David Carradine - 2006
    Throughout the filming of Quentin Tarantino's brilliant, violent epic, Carradine kept a daily diary—capturing all the action, the genius, the madness, and the magic that combined to make a masterpiece. More than simply an insider's close-up look at the filmmaking process and the astonishing cast and crew—director Tarantino, star Uma Thurman, and all the other artists whose extraordinary skills helped create something glorious—The Kill Bill Diary illuminates the fine points of the serious actor's craft, as a truly unique talent takes us along with him on a quirky, breathtaking, no-holds-barred, and altogether miraculous journey. It is a must-own volume for anyone who loves the movies.

The Anatomy of Story: 22 Steps to Becoming a Master Storyteller


John Truby - 2007
    As a result, writers will dig deep within and explore their own values and worldviews in order to create an effective story. Writers will come away with an extremely precise set of tools to work with--specific, useful techniques to make the audience care about their characters, and that make their characters grow in meaningful ways. They will construct a surprising plot that is unique to their particular concept, and they will learn how to express a moral vision that can genuinely move an audience.The foundations of story that Truby lays out are so fundamental they are applicable--and essential--to all writers, from novelists and short-story writers to journalists, memoirists, and writers of narrative non-fiction.

The Art of the Matrix


Lana Wachowski - 2000
    An intimate journey into the mind's eyes of the two brothers who wrote and directed one of 1999's most unusual and successful movies of the year (over $170 million in the US and Canada; $350 million worldwide)--The Matrix grew out of the Wachowskis' fascination with ideas that challenge perceptions of reality, and the way that mythology and the Internet informed culture. It tells the story of a computer hacker Keanu Reeves) in the 22nd century who joins a band of freedom fighters (led by Laurence Fishburne) struggling against evil computers that control the earth. To sell their amazing script to Warner executives, the talented Wachowski brothers employed tom comic book professionals to visualize their script in the form of storyboards. This unique book will include the complete storyboards created for 219 scenes by Steve Skroce and others, the Wachowskis' complete shooting script, many of their original sketches, several gatefolds of Geof Darrow's intricate conceptual designs, annotations by Skroce and Phil Oosterhouse, and a section on scenes cut before filming, annotated, wioth script pages and storyboards. A must for all science fiction, cyberspace, comic book, and Matrix fans!This unique volume includes:• The shooting script by writers/directors Larry and Andy Wachowski• Black & white storyboards (600+) by Steve Skroce• Color storyboards by Tani Kunitake and Collin Grant• Conceptual drawings by Geof Darrow, presented in four double-sided gatefolds• Color renderings of Geof Darrow• Conceptuals by Warren Manser• Three storyboard sequences cut before filming• 32-page color album of memorable stills and poster• Commentary by the artists about their work on the film, interviewed especially for this book• Thumbnail sketches by the Wachowski Brothers• Introduction by Zach Staenberg, Oscar "RM" -winning Film Editor• Scene notes by Phil Oosterhouse• Deleted script excerpts• Film credits

My Happy Days in Hollywood: A Memoir


Garry Marshall - 2012
    His work on the small and big screen has delighted audiences for the last three decades and has withstood the test of time.  In My Happy Days in Hollywood, Marshall takes us on a journey from his stickball-playing days in the Bronx to his time at the helm of some of the most popular television series and movies of all time, sharing the joys and challenges of working with the Fonz and the young Julia Roberts, the “street performer” Robin Williams, and the young Anne Hathaway, among many others. This honest, vibrant, and often hilarious memoir reveals a man whose career has been defined by his drive to make people laugh and whose personal philosophy—despite his tremendous achievements—has always been that life is more important than show business.

Film History: An Introduction


Kristin Thompson - 1994
    As in the authors' bestselling "Film Art", concepts and events are illustrated with actual frame enlargements, giving students more realistic points of reference than competing books that use publicity stills.