We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Since reptiles are cold-blooded creatures, most humans don't instinctively understand their requirements the way they understand the needs of a cat or dog. Herp expert Philippe de Vosjoli and his team of veterinarians and authors seek to make keepers confident in their ability to properly care for their bearded dragons through this most informative book. A key component of caring for bearded dragons, according to the authors, is recognizing that their needs change as they develop. De Vosjoli states in the introduction to the book, "Looking at the life stages of bearded dragons also made [the authors] aware that, like humans, they undergo changes in growth and behavior, which may require the dedicated owner to make adjustments in husbandry (and general care) to meet the needs of each life style." The Bearded Dragon Manual is the first book to present this information that is so critical to the proper maintenance of these very popular reptiles.Colorfully illustrated, The Bearded Dragon Manual provides chapter-length coverage on the following topics: selecting a dragon, making a home for a dragon, heating and lighting, diet and feeding management, and behavior. The feeding chapter, which includes as age-by-age guide to nutrition, was co-written with veterinarian Dr. Susan Donoghue. A chapter on breeding discusses strategies for breeding dragons, requirements, conditioning, incubation, and potential problems encountered. Lizard vet extraordinaire Dr. Roger Klingenberg has written a chapter on recognizing and treating bearded dragon diseases, in which he discusses how to recognize a sick dragon, various internal and external parasites, nutritional disorders as well as kidney disease, prolapses, egg-binding, respiratory infections, and eye problems. The chapter concludes with a four-page chart for troubleshooting health problems. Herb expert Jerry Cole has provided a special chapter on frilled dragons, an agamid similar to the bearded dragon that has attracted many bearded dragon fans. Appendices and index included.

    In the coming years, we will make decisions regarding our human spaceflight program that will lead to one of two familiar futures: the open universe of "Star Trek, "where we allow ourselves the opportunity to spread our wings and attempt to flourish as an interplanetary species--or the closed, dystopian, and ultimately self-destructive world of "Soylent Green." If we ever hope to live in the future that is the former scenario, our first stepping stone must be a manned mission to Mars. In this four-part e-special, Dr. Robert Zubrin details the challenges of a manned Earth-to-Mars mission. Challenges which, according to Zubrin, we are technologically more prepared to overcome than the obstacles of the missions to the moon of the sixties and seventies. Dr. Zubrin's relatively simple plan, called Mars Direct, could feasibly have humans on the surface of Mars within a decade. Zubrin also discusses the current predicament of NASA, the promise of privatized space flight from companies like SpaceX, and the larger implication behind the absolute necessity to open the final frontier to humanity--the human race's future as a species that takes the necessary baby steps away from the cradle that is planet Earth or, ultimately, perishes here.

    Ultimate Speed Secrets is the indispensable tool to help make you faster, whatever your driving goals.  Professional race driver and coach Ross Bentley has raced everything from Indycars to World Sports Cars to production sedans, on ovals, road courses, and street circuits around the world. His proven high-performance driving techniques benefit novice drivers as well as professional racers. Ultimate Speed Secrets covers everything you need to know to maximize your potential and your car:Choosing the correct lineOvertaking maneuversAdapting to new tracks and carsThe mental game and dealing with adversityFinding (and keeping) a sponsor.The pages are filled with specially commissioned color diagrams to illustrate the concepts described. Whether you are a track-day novice or a seasoned professional, Ultimate Speed Secrets will arm you with practical information to lower your lap times and help you get the best out of your vehicle—and yourself. It’s the ultimate high-performance driving tutorial!

    This is a book about how many of the 'big' philosophical and religious questions that have puzzled mankind for centuries can be answered by recent breakthroughs in science.

    But where should you start? Americans are slowly becoming ill from impaired glucose metabolism that manifests itself as a debilitating illness or chronic condition. You may try to manage one problem after another– diuretics to treat blood pressure, statins to lower cholesterol, metformin and insulin to treat diabetes--without fully realizing that the root of these issues is insulin resistance which revs up inflammation, damages the immune system, and disrupts the whole hormonal/chemical system in the body.It's time to feel better and get healthy by following a simple step-by-step plan to a healthy lifestyle. Rob Thompson, MD and Dana Carpender create the ultimate dream team in your journey to wellness.The Insulin Resistance Solution offers a step-by-step plan and 75 recipes for reversing even the most stubborn insulin resistance.The Program:- Reduce Your Body's Demand for Insulin: This is the stumbling block of many other plans/doctor recommendations. Even "healthy" and "moderate" carb intake can continue to fuel insulin resistance.- Fat is Not the Enemy: Stop Worrying about Fat, Cholesterol, and Salt- Exercise--the RIGHT way:- Use Carb Blockers: Eat and Supplement to Slow Glucose Digestion and Lower Insulin Levels- Safe, Effective Medication

    From Heliocentrism to dark matter, and from Kepler’s laws of planetary motion and orbits to Olber’s paradox and the Shapley-Curtis debate, she explains ideas at the cutting-edge of scientific enquiry, making them comprehensible and accessible to the layperson. Planets and solar system Cosmic microwave background Supermassive black holes Heliocentrism Big bang nucleosynthesis Galaxy formation and evolution Kepler’s laws General relativity Gravitational lensing Galileo Special relativity Stars: types Newton’s laws of motion Black holes Stars: births of stars Gravitation String theory Stars: deaths of stars Spectrum Astroparticle physics Stars: life cycles Milky Way Cosmic rays The sun: fusion and sunspots Doppler shift and redshift Higgs boson Pulsars Shapley-Curtis debate Anthropic principle Cepheids and variable stars Olbers paradox Hubble sequence of galaxy types Gamma ray bursts Hubble’s law Dark matter Exoplanets Cosmic distance ladder Large scale structure Theories of creation Big bang Galaxy clusters and voids Earth-moon giant impact theory Cosmic inflation X-ray background Astrobiology Dark energy Radio galaxies Fermi paradox Matter and antimatter Quasars and active galactic nuclei

    There's no need to look through dozens of photos of birds that don't live in Ohio. This book features 111 species of Ohio birds, organized by color for ease of use. Do you see a yellow bird and don't know what it is? Go to the yellow section to find out. Fact-filled information, a compare feature, range maps and detailed photographs help to ensure that you positively identify the birds that you see.

    

    You should already be familiar with the basic stitches: slip stitch, single crochet, half double crochet, double crochet, treble crochet, and double treble crochet. For additional help, the ebook also contains a link to my website with free how-to-crochet videos.In this ebook, you will learn the following stitches:1. Wheels2. Arched Windows3. Bow Ties4. Textured Clusters5. Slanted Shell Stitch6. Floating Rectangles Insertion7. Long Double Crochet8. Basketweave Stitch9. Wavy Stitch in 2 Colors10. Loop de Loops11. Fan & V Stitch12. Checkerboard13. Staggered Crosses14. Granny Inspired Rows15. Spiked Drop Down Stitch16. Fur Stitch17. Seed Stitch in 3 Colors18. Polka Dots19. Crumpled Stitch20. Chevron Variation

    From the months each of us spent suspended in the womb anticipating birth to the moments when we wait for sleep to transport us to other realities, we are always aware of gravity. In On Gravity, physicist A. Zee combines profound depth with incisive accessibility to take us on an original and compelling tour of Einstein's general theory of relativity.Inspired by Einstein's audacious suggestion that spacetime could ripple, Zee begins with the stunning discovery of gravity waves. He goes on to explain how gravity can be understood in comparison to other classical field theories, presents the idea of curved spacetime and the action principle, and explores cutting-edge topics, including black holes and Hawking radiation. Zee travels as far as the theory reaches, leaving us with tantalizing hints of the utterly unknown, from the intransigence of quantum gravity to the mysteries of dark matter and energy.Concise and precise, and infused with Zee's signature warmth and freshness of style, On Gravity opens a unique pathway to comprehending relativity and gaining deep insight into gravity, spacetime, and the workings of the universe.

    Starting once again with fossils, he turns his gaze skyward, showing us how the entirety of the universe’s fourteen-billion-year history can be seen in our bodies. As he moves from our very molecular composition (a result of stellar events at the origin of our solar system) through the workings of our eyes, Shubin makes clear how the evolution of the cosmos has profoundly marked our own bodies. Fully illustrated with black and white drawings.

    This is Nick's story of his world record-breaking adventure and the extraordinary people who joined him along the way. On January 6th 2018, Nick Butter tied his laces and stepped out on to an icy pavement in Toronto, where he began to take the first steps of an epic journey that would see him run 196 marathons in every one of the world's 196 countries. Spending almost two years on the road and relying on the kindness of strangers to keep him moving, Nick's odyssey allowed him to travel slowly, on foot, immersing himself in the diverse cultures and customs of his host nations. Running through capital cities and deserts, around islands and through spectacular landscapes, Nick dodges bullets in Guinea-Bissau, crosses battlefields in Syria, survives a wild dog attack in Tunisia and runs around an erupting volcano in Guatemala. Along the way, he is often joined by local supporters and fellow runners, curious children and bemused passers-by. Telling their stories alongside his own, Nick captures the unique spirit of each place he visits and forges a new relationship with the world around him. Running the World captures Nick's journey as he sets three world records and covers over five thousand miles. As he recounts his adventures, he shares his unique perspective on our glorious planet, celebrates the diversity of human experience, and reflects on the overwhelming power of running.

    You’ll find it fun to read too - written in simple, everyday language.And, if you’re like most people, you’ll find that learning “why” the law of attraction works will pour rocket fuel into your belief in it. And attaining such a level of belief will allow you to unleash the law of attraction more powerfully than you’ve done previously. Why Quantum Physicists Create More Abundance removes your barriers of doubt and resistance concerning the law of attraction. It can be a very powerful tool for you, helping you soar past previous frustrations and manifesting a life much more closely aligned with your dreams and desires.

    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs