Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

    As she sped through the pages, she became enthralled by the intense drama behind the competition to discover the code of life. Even though her high school counselor told her girls didn’t become scientists, she decided she would.Driven by a passion to understand how nature works and to turn discoveries into inventions, she would help to make what the book’s author, James Watson, told her was the most important biological advance since his co-discovery of the structure of DNA. She and her collaborators turned ​a curiosity ​of nature into an invention that will transform the human race: an easy-to-use tool that can edit DNA. Known as CRISPR, it opened a brave new world of medical miracles and moral questions. The development of CRISPR and the race to create vaccines for coronavirus will hasten our transition to the next great innovation revolution. The past half-century has been a digital age, based on the microchip, computer, and internet. Now we are entering a life-science revolution. Children who study digital coding will be joined by those who study genetic code. Should we use our new evolution-hacking powers to make us less susceptible to viruses? What a wonderful boon that would be! And what about preventing depression? Hmmm…Should we allow parents, if they can afford it, to enhance the height or muscles or IQ of their kids? After helping to discover CRISPR, Doudna became a leader in wrestling with these moral issues and, with her collaborator Emmanuelle Charpentier, won the Nobel Prize in 2020.

    When NASA needed to land Curiosity—a 2,000-pound, $2.5 billion rover—on the surface of Mars, 140 million miles away, they turned to JPL. Steltzner’s team couldn’t test their kooky solution, the Sky Crane. They were on an unmissable deadline, and the world would be watching when they succeeded—or failed. At the helm of this effort was an unlikely rocket scientist and accidental leader, Adam Steltzner. After barely graduating from high school, he followed his curiosity to the local community college to find out why the stars moved. Soon he discovered an astonishing gift for math and physics. After getting his Ph.D. he ensconced himself within JPL, NASA’s decidedly unbureaucratic cousin, where success in a mission is the only metric that matters.  The Right Kind of Crazy is a first-person account of innovation that is relevant to any­one working in science, art, or technology. For instance, Steltzner describes: ·How his team learned to switch from fear-based to curiosity-based decision making·How to escape “The Dark Room”—the creative block caused by fear, uncertainty, and the lack of a clear path forward·How to tell when we’re too in love with our own ideas to be objective about them—and, conversely, when to fight for them·How to foster mutual respect within teams while still bashing bad ideas The Right Kind of Crazy is a book for anyone who wants to channel their craziness into creativity, balance discord and harmony, and find a signal in a flood of noise.

    Though his path to the heavens was riddled with setbacks and injury, Leland persevered to reach the stars.While training with NASA, Melvin suffered a severe injury that left him deaf. Leland was relegated to earthbound assignments, but chose to remain and support his astronaut family. His loyalty paid off. Recovering partial hearing, he earned his eligibility for space travel. He served as mission specialist for two flights aboard the shuttle Atlantis, working on the International Space Station.In this uplifting memoir, the former NASA astronaut and professional athlete offers an examination of the intersecting role of community, determination, and grace that align to shape our opportunities and outcomes. Chasing Space is not the story of one man, but the story of many men, women, scientists, and mentors who helped him defy the odds and live out an uncommon destiny.As a chemist, athlete, engineer and space traveler, Leland’s life story is a study in the science of achievement. His personal insights illuminate how grit and grace, are the keys to overcoming adversity and rising to success.

    It’s not just that the grid has grown old and is now in dire need of basic repair. Today, as we invest great hope in new energy sources--solar, wind, and other alternatives--the grid is what stands most firmly in the way of a brighter energy future. If we hope to realize this future, we need to re-imagine the grid according to twenty-first-century values. It’s a project which forces visionaries to work with bureaucrats, legislators with storm-flattened communities, moneymen with hippies, and the left with the right. And though it might not yet be obvious, this revolution is already well under way.Cultural anthropologist Gretchen Bakke unveils the many facets of America's energy infrastructure, its most dynamic moments and its most stable ones, and its essential role in personal and national life. The grid, she argues, is an essentially American artifact, one which developed with us: a product of bold expansion, the occasional foolhardy vision, some genius technologies, and constant improvisation. Most of all, her focus is on how Americans are changing the grid right now, sometimes with gumption and big dreams and sometimes with legislation or the brandishing of guns.The Grid tells--entertainingly, perceptively--the story of what has been called “the largest machine in the world”: its fascinating history, its problematic present, and its potential role in a brighter, cleaner future.

    No less miraculous, the fundamental laws of the universe can be written in the language of advanced mathematics.Searching for these laws, physicists have found themselves developing ambitious mathematical ideas without experiment as their guide. In The Universe Speaks in Numbers, Graham Farmelo demonstrates how today's greatest scientific minds are working in a tradition that dates back to Newton. He takes us on an adventure from the Enlightenment, through the breakthroughs of Einstein and Dirac, to the contemporary physicists and mathematicians who are shedding fascinating light on each other's disciplines. As Farmelo shows, this blossoming relationship between mathematics and physics is responsible for huge, redefining advances in our understanding of reality, space and time. Always lively, vivid and authoritative, Farmelo guides the reader through the most thrilling and controversial developments in contemporary thought. LISTEN TO THE ACCOMPANYING PODCAST featuring interviews with leading scientists at www.grahamfarmelo.com 'A superbly written, riveting book. In elegant prose, and using virtually no equations, Farmelo describes the ongoing quest of great thinkers to understand the bedrock nature of reality' Martin Rees, Astronomer Royal, Emeritus Professor of Cosmology and Astrophysics at the University of Cambridge'I am overcome with admiration for this book's range and profundity ... An amazing achievement' Michael Frayn, award-winning writer of Copenhagen 'Masterful ... a riveting account of one of the greatest stories of our time' Nima Arkani-Hamed, Professor at the Institute of Advanced Study, Princeton

    Then, in 2005, astronomer Mike Brown made the discovery of a lifetime: a tenth planet, Eris, slightly bigger than Pluto. But instead of its resulting in one more planet being added to our solar system, Brown’s find ignited a firestorm of controversy that riled the usually sedate world of astronomy and launched him into the public eye. The debate culminated in the demotion of Pluto from real planet to the newly coined category of “dwarf” planet. Suddenly Brown was receiving hate mail from schoolchildren and being bombarded by TV reporters—all because of the discovery he had spent years searching for and a lifetime dreaming about.Filled with both humor and drama, How I Killed Pluto and Why It Had It Coming is Mike Brown’s engaging first-person account of the most tumultuous year in modern astronomy—which he inadvertently caused. As it guides readers through important scientific concepts and inspires us to think more deeply about our place in the cosmos, it is also an entertaining and enlightening personal story: While Brown sought to expand our understanding of the vast nature of space, his own life was changed in the most immediate, human ways by love, birth, and death. A heartfelt and personal perspective on the demotion of everyone’s favorite farflung planet, How I Killed Pluto and Why It Had It Coming is the book for anyone, young or old, who has ever dreamed of exploring the universe—and who among us hasn’t?

    Based on original material and previously unavailable documents, this acclaimed book is the definitive biography of the man considered by many to be the founding father of modern electrical technology. Among Tesla's creations were the channeling of alternating current, fluorescent and neon lighting, wireless telegraphy, and the giant turbines that harnessed the power of Niagara Falls.

    Discover the incredible story of the search for life on Mars, told from the unique perspective of Curiosity, the Mars Rover sent to explore the red planet.Markus Motum's stylish illustrations and diagrams reveal how a robot travelled 350,000,000 miles to explore a planet where no human has ever been.

    . . full of intellectual treats and tricks, of whimsy and deep scientific philosophy. It is highbrow entertainment at its best, a teasing challenge to all who aspire to think about the universe." — New York Herald TribuneOne of the world's foremost nuclear physicists (celebrated for his theory of radioactive decay, among other accomplishments), George Gamow possessed the unique ability of making the world of science accessible to the general reader.He brings that ability to bear in this delightful expedition through the problems, pleasures, and puzzles of modern science. Among the topics scrutinized with the author's celebrated good humor and pedagogical prowess are the macrocosm and the microcosm, theory of numbers, relativity of space and time, entropy, genes, atomic structure, nuclear fission, and the origin of the solar system.In the pages of this book readers grapple with such crucial matters as whether it is possible to bend space, why a rocket shrinks, the "end of the world problem," excursions into the fourth dimension, and a host of other tantalizing topics for the scientifically curious. Brimming with amusing anecdotes and provocative problems, One Two Three . . . Infinity also includes over 120 delightful pen-and-ink illustrations by the author, adding another dimension of good-natured charm to these wide-ranging explorations.Whatever your level of scientific expertise, chances are you'll derive a great deal of pleasure, stimulation, and information from this unusual and imaginative book. It belongs in the library of anyone curious about the wonders of the scientific universe. "In One Two Three . . . Infinity, as in his other books, George Gamow succeeds where others fail because of his remarkable ability to combine technical accuracy, choice of material, dignity of expression, and readability." — Saturday Review of Literature

    Wolke, professor emeritus of chemistry at the University of Pittsburgh and acclaimed author of What Einstein Didn't Know, understands the need to...well, understand. Now he provides more amusing explanations of such everyday phenomena as gravity (If you're in a falling elevator, will jumping at the last instant save your life?) and acoustics (Why does a whip make such a loud cracking noise?), along with amazing facts, belly-up-to-the-bar bets, and mind-blowing reality bites all with his trademark wit and wisdom.If you shoot a bullet into the air, can it kill somebody when it comes down? You can find out about all this and more in an astonishing compendium of the proverbial mind-boggling mysteries of the physical world we inhabit.Arranged in a question-and-answer format and grouped by subject for browsing ease, WHAT EINSTEIN TOLD HIS BARBER is for anyone who ever pondered such things as why colors fade in sunlight, what happens to the rubber from worn-out tires, what makes red-hot objects glow red, and other scientific curiosities. Perfect for fans of Newton's Apple, Jeopardy!, and The Discovery Channel, WHAT EINSTEIN TOLD HIS BARBER also includes a glossary of important scientific buzz words and a comprehensive index. -->

    It’s a staple of small talk, the app on our smartphones, and often the first thing we check each morning. Yet behind these quotidian interactions is one of the most expansive machines human beings have ever constructed—a triumph of science, technology and global cooperation. But what is this ‘weather machine’ and who created it? In The Weather Machine, Andrew Blum takes readers on a fascinating journey through an everyday miracle. In a quest to understand how the forecast works, he visits old weather stations and watches new satellites blast off. He follows the dogged efforts of scientists to create a supercomputer model of the atmosphere and traces the surprising history of the algorithms that power their work. He discovers that we have quietly entered a golden age of meteorology—our tools allow us to predict weather more accurately than ever, and yet we haven’t learned to trust them, nor can we guarantee the fragile international alliances that allow our modern weather machine to exist.Written with the sharp wit and infectious curiosity Andrew Blum is known for, The Weather Machine pulls back the curtain on a universal part of our everyday lives, illuminating our relationships with technology, the planet, and the global community.

    Based on her work at the Santa Fe Institute and drawing on its interdisciplinary strategies, Mitchell brings clarity to the workings of complexity across a broad range of biological, technological, and social phenomena, seeking out the general principles or laws that apply to all of them. Richly illustrated, Complexity: A Guided Tour--winner of the 2010 Phi Beta Kappa Book Award in Science--offers a wide-ranging overview of the ideas underlying complex systems science, the current research at the forefront of this field, and the prospects for its contribution to solving some of the most important scientific questions of our time.

    Corporations & government agencies around the world are pouring billions into achieving AI’s Holy Grail—human-level intelligence. Once AI has attained it, scientists argue, it will have survival drives much like our own. We may be forced to compete with a rival more cunning, more powerful & more alien than we can imagine. Thru profiles of tech visionaries, industry watchdogs & groundbreaking AI systems, James Barrat's Our Final Invention explores the perils of the heedless pursuit of advanced AI. Until now, human intelligence has had no rival. Can we coexist with beings whose intelligence dwarfs our own? Will they allow us to?

    Today he's a part of our nation's history as one of the surviving Mercury space pioneers. Leap of Faith not only reveals what went on behind the scenes of the early space program, but also takes aim at the next millennium of space travel with strong views on the existence of extraterrestrial intelligence--& even the distinct possibility we've already had contact. During his military career, he was one of the best of the best at Edwards Air Force Base, where the setting of world records for speed, endurance & altitude was an everyday occurrence. Even before joining the newly formed manned space program, he understood the dangerous nature of new technologies: hanging it over the edge & pushing the envelope, then hauling it back in & doing it again tomorrow. Gordo Cooper learned to fly with his father at age 8 in his hometown of Shawnee, OK, soloing by age 12. As an impressionable boy, he met overnight visitors to the household, including famous aviators like Amelia Earhart & Wiley Post, heightening his desire to take to the skies. Ride with Cooper thru his adventurous life in the cockpits of planes & spacecraft alike. He was the last American to go into space alone. He flew in Mercury & Gemini, & served as head of flight crew operations for both Apollo & Skylab, America's 1st orbiting space station. He was backup command pilot for Apollo X & directed design input changes for the shuttle program. He was buddies with Gus Grissom, who died in the Apollo I fire at Cape Canaveral, & was close to Wernher von Braun, the German rocket scientist who was responsible for the USA beating Russia to the Moon. Thru it all, Cooper, a hero who shuns the label, speaks candidly of his defeats as well as his accomplishments. His life is a tapestry of space travel in the 20th century. From a source as credible as Cooper come these claims: He innocently took revealing pictures of the mysterious Area 51 during his Gemini mission & ended up in the White House speaking about it to the president; he & other military jet pilots have chased UFOs; & footage of UFOs taken by his film crew was confiscated by the government, all part of the military's long-time UFO cover-up.