Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    McNair explains the common mistakes made by most writers and shows how eliminating unnecessary words strengthens action, shorten sentences, and makes writing crackle with life. Containing 21 simple, straightforward principles, Editor-Proof Your Writing teaches how to edit weak verb forms, strip away author intrusions, ban redundancies, eliminate foggy phrases, correct passive-voice sentences, slash misused and overused words, and fix other writing mistakes. A superb addition to any writer’s toolkit, this book will not only make writing clearer and more grammatical, it will also make it more concise, entertaining, and appealing to publishers.

    Brimming with examples, quotes, and case studies that include an illuminating discussion of Max Perkins's editorial collaboration with F. Scott Fitzgerald on The Great Gatsby, this book proves how fundamental editing is to great writing. Bell also offers strategic tips and exercises for self-editing, and a series of remarkable interviews, that take us into the studios of established authors such as Michael Ondaatje, Tracy Kidder, and Ann Patchett to learn from their various approaches to shaping their work after its initial creation. Much more than a manual, The Artful Edit inspires readers to think about both the discipline and the creativity of editing and how editing can enhance their work. A vigorous investigation into the history and meaning of the edit, this book, like The Triggering Town and The Elements of Style, is a must-have companion for every writer.

    This book covers the core concepts of operating systems without any unnecessary jargon or text. The authors put you on your way to mastering the fundamental concepts of operating systems while you also prepare for today's emerging developments.Covers the core concepts of operating systems Bypasses unnecessary and wordy text or jargon Encourages you to take your operating system knowledge to the next level Prepares you for today's emerging developments in the field of operating systems Operating Systems Concepts Essentials is a soup-to-nuts guide for all things involving operating systems!

    One minute we were living life and doing our thing, the next, most of us were advised to stay at home for a month or more.

    A bestseller through six editions, Writing Fiction by novelists Janet Burroway and Elizabeth Stuckey-French explores the elements of fiction, providing practical writing techniques and concrete examples. Written in a tone that is personal and non-prescriptive, the text encourages students to develop proficiency through each step of the writing process, offering an abundance of exercises designed to spur writing and creativity. The text also integrates diverse, contemporary short stories in every chapter in the belief that the reading of inspiring fiction goes hand-in-hand with the writing of fresh and exciting stories.

    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

    Now, for the first time ever, bestselling author and writing teacher, Jessica Brody, takes the beloved Save the Cat! plotting principals and applies them to the craft of novel writing in this exciting new “workshop style” guide, featuring over 20 full beat sheets from popular novels throughout time.Whether you’re writing your first novel or your seventeenth, Save the Cat! breaks down plot in an easy-to-follow, step-by-step method so you can write stories that resonate! This book can help you with any of the following:Outlining a new novelRevising an existing novelBreaking out of the dreaded “writer’s block”Fixing a “broken” novelReviewing a completed novelFleshing out/test driving a new idea to see if it “has legs”Implementing feedback from agents and/or editorsHelping give constructive feedback to other writersBut above all else, SAVE THE CAT! WRITES A NOVEL will help you better understand the fundamentals and mechanics of plot, character transformation, and what makes a story work!

    Written by America’s most distinguished editors, these 38 essays will teach, inform, and inspire anyone interested in the world of editing. Editors on Editing includes essays on the evolution of the American editor; the ethical and moral dimensions of editing; what an editor looks for in a query letter, proposal, and manuscript; line editing; copyediting; the freelance editor; the question of political correctness; making the most of writers’ conferences; and numerous other topics

    We recycle, try to reduce our waste and plastics, choose organic food when shopping, eat less meat and opt for environmentally friendly cleaning products. Yet we often wish we were doing more and it can be overwhelming to know where to start.  Live Green is a practical guide of 52 changes – one for each week of the year – you can make to your home and lifestyle to reduce your impact on the environment. Tackling all areas of your life from your cleaning routine, home furnishings, food shopping, fashion choices, natural beauty and Christmas, this book has all the ingredients to help you achieve a more sustainable year.  From making your own eco-friendly cleaning products, buying vintage furniture, making your own moth repellent and improving your natural beauty regime to creating a capsule wardrobe and creating your own ethical Christmas decorations – discover how to get the most out of life by living with intention. Live simply. Live Green.

    Forster's Aspects of the Novel is an innovative and effusive treatise on a literary form that, at the time of publication, had only recently begun to enjoy serious academic consideration. This Penguin Classics edition is edited with an introduction by Oliver Stallybrass, and features a new preface by Frank Kermode.First given as a series of lectures at Cambridge University, Aspects of the Novel is Forster's analysis of this great literary form. Here he rejects the 'pseudoscholarship' of historical criticism - 'that great demon of chronology' - that considers writers in terms of the period in which they wrote and instead asks us to imagine the great novelists working together in a single room. He discusses aspects of people, plot, fantasy and rhythm, making illuminating comparisons between novelists such as Proust and James, Dickens and Thackeray, Eliot and Dostoyevsky - the features shared by their books and the ways in which they differ. Written in a wonderfully engaging and conversational manner, this penetrating work of criticism is full of Forster's habitual irreverence, wit and wisdom.In his new introduction, Frank Kermode discusses the ways in which Forster's perspective as a novelist inspired his lectures. This edition also includes the original introduction by Oliver Stallybrass, a chronology, further reading and appendices.E. M. Forster (1879-1970) was a noted English author and critic and a member of the Bloomsbury group. His first novel, Where Angels Fear To Tread appeared in 1905. The Longest Journey appeared in 1907, followed by A Room With A View (1908), based partly on the material from extended holidays in Italy with his mother. Howards End (1910) was a story that centered on an English country house and dealt with the clash between two families, one interested in art and literature, the other only in business. Maurice was revised several times during his life, and finally published posthumously in 1971.If you enjoyed Aspects of the Novel, you might like Forster's A Room with a View, also available in Penguin Classics.

    The book brings value to both students and teachers/lecturers. It explores the basics of comprehension and memorization and shows effective applications of memory in learning. Some of the topics covered are: How to master the art of effective note taking; how to become avidly interested in any subject matter; how to get a mental second wind; and how to get physically conditioned for effective study. Written by Indiana University Professor of Psychology Harry D. Kitson in 1921 (Second Edition), "How to Use Your Mind" is today still as contemporary as it was then.

    It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers' needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users.Understanding how ITIL can help you Getting to grips with ITIL processes and the service lifecycle Implementing ITIL into your day to day work Learn key skills in planning and carrying out design and implementation projects

    Because of the different spellings and conventions of American English, it has been unavailable here--until now. The new book is thoroughly revised, updated, expanded, and Americanized. It maintains the attractions of the original--friendly, easy-to-understand rules for improved writing. It's a quick read, and an easy reference for anybody who wants to communicate clearly with American English. The book is non-technical in its approach. It doesn't cover grammatical terms such as present perfect progressive or correlative conjunctions. It boils grammar and style into a few simple rules that will serve you well whether you are a journalist, a student, a novelist, a business executive, a blogger, or anybody else who would like to make effective use of written language.

    Try a little Second Sight. In this collection of talks, a professional editor offers insights from the other side of the publishing desk on a wide range of writerly topics: * Terrific first lines and how they got that way * What makes a strong picture book manuscript * Why the Harry Potter series was such a tremendous success * Finding the emotional heart of your story * Worksheets and checklists for building characters and bolstering plot * The Annotated Query Letter from Hell * And an Annotated Query Letter That Does It Right With its wit, intelligence, and practical tools for analyzing and revising your work, Second Sight will be a first resource for writers of children's and young adult fiction. This book has not been endorsed or approved by J. K. Rowling or any of her publishers or representatives, and all thoughts expressed here on all matters, including the Harry Potter series, are solely Cheryl B. Klein's own, and should not be taken as the official opinions, intentions, or interpretations of any of the writers or publishers mentioned.