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    And now Jon Franklin, himself a two-time Pulitzer Prize winner and undisputed master of the great American nonfiction short story, shares the secrets of his success. Franklin shows how to make factual pieces come alive by applying the literary techniques of complication/resolution, flashback, foreshadowing, and pace. He illustrates his points with a close analysis and annotation of two of his most acclaimed stories, so that the reader can see, step-by-step, just how they were created. This lively, easy-to-follow guid combines readability and excitement with the best of expository prose and illuminates the techniques that beginning journalists—and more experienced ones, too—will find immensely helpful:Stalking the true short storyDrafting an effective outlineStructuring the rough copyPolishing like a proand the tips, tools, and techniques that will put your stories on the cutting edge

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    This step-by-step guide helps you get past that hurdle, start writing, and cross the finish line to first draft in only twenty-six weeks! This guide covers the entire novel-writing process--from polishing an idea to finding an agent and submitting to publishers.This practical guide takes you through the ins and outs of writing and publishing your first book, including how to:Create authentic characters, engaging plotlines, and believable settingsEdit for tone, structure, and pacingFind the right agentMarket and sell your work to publishersBuild a career as a novelistComplete with writing exercises, inspiring examples, and expert advice from bestselling novelists, this book is an excellent starting place for anyone interested in the art, craft, and business of writing fiction.

    Now, for the first time ever, bestselling author and writing teacher, Jessica Brody, takes the beloved Save the Cat! plotting principals and applies them to the craft of novel writing in this exciting new “workshop style” guide, featuring over 20 full beat sheets from popular novels throughout time.Whether you’re writing your first novel or your seventeenth, Save the Cat! breaks down plot in an easy-to-follow, step-by-step method so you can write stories that resonate! This book can help you with any of the following:Outlining a new novelRevising an existing novelBreaking out of the dreaded “writer’s block”Fixing a “broken” novelReviewing a completed novelFleshing out/test driving a new idea to see if it “has legs”Implementing feedback from agents and/or editorsHelping give constructive feedback to other writersBut above all else, SAVE THE CAT! WRITES A NOVEL will help you better understand the fundamentals and mechanics of plot, character transformation, and what makes a story work!

    Complete with self-critique questions to help you assess your work, these exercises challenge you to experiment with the diverse writing styles as you clarify your own.Make the most of Josip Novakovich's insightful, mind-expanding workshop and come away with a stronger voice, a broader perspective and better fiction.

    It offers practical and inspiring advice on such subjects as structuring a plot and handling rejection. And it combines one of today's most successful fiction writers with a published non-fiction writer who teaches creative fiction. HOW I WRITE is the perfect reference for anyone looking to improve their writing, and for those fans who are hungry to find out more about just how Janet Evanovich ticks.

    Filled with professional tips and a wealth of instructive examples, this valuable, easy-to-use handbook can help you solve any and all writing problems.

    Le Guin generously shares the accumulated wisdom of a lifetime's work.

    From her long experience working with successful writers and discovering new voices, Lerner looks at different writer personality types and addresses the concerns of writers just getting started as well as those stalled mid-career.

    Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    The guide also includes a section on child personality types.

    Packed with practical, actionable advice, the new fourth edition of Let's Get Digital delivers the very latest best practices on publishing your work and building audience.* Boost your writing career with marketing strategies that are proven to sell more books.* Discover expert tips on platform building, blogging and social media.* Learn which approaches are best for selling fiction vs. non-fiction.* Implement powerful ways to make your ebooks more discoverable.* Increase your visibility by optimizing keywords and categories.* Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution.And that's just for starters...

    But with New York Times bestselling author Philip Athans and fantasy giant R. A. Salvatore at your side, you’ll create worlds that draw your readers in--and keep them reading! Just as important, you’ll learn how to prepare your work for today’s market. Drawing on his years of experience as one of the most acclaimed professionals in publishing, Wizards of the Coast editor Athans explains how to set your novel apart--and break into this lucrative field. From devising clever plots and building complex characters to inventing original technologies and crafting alien civilizations, Athans gives you the techniques you need to write strong, saleable narratives.Plus! Athans applies all of these critical lessons together in an unprecedented deconstruction of a never-before-published tale by the one and only R. A. Salvatore!There are books on writing science fiction and fantasy, and then there’s this book--the only one you need to create strange, wonderful worlds for your own universe of readers!

    It’s time to stop dreaming about what you want to write and finally do it! Let award-winning podcaster Mur Lafferty, who in the past has interviewed authors including John Scalzi, Neil Gaiman, Gail Carriger, Adam Christopher, and Kameron Hurley, guide you through the nuts-and-bolts process of honing your craft, including which writing myths to ignore, how to refine your creative process, listening to your inner muse while ignoring your inner bully, and more.  This book also contains writing exercises that will help the blossoming writer strengthen the writer’s muscle of writing every day. These include everything from situational writer's prompts to lists of ideas writers should try to jot down between writing sessions.With this helpful guide, you can make the phrase, "I've always wanted to write a story..." a thing of the past. Because you should be writing!