Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Deany Brady tells the story of her colorful childhood in the 1930s and 40s with freshness, humor, wit, and intelligence. She is a master storyteller, following in the vigorous oral tradition of her parents and her grandmother, who told vivid family stories all through her childhood. Following the arc of her young life, Brady beautifully captures her own growth from a daydreaming child, creating mansions out of moss and sticks, and gazing at the famous people in the newspapers covering the walls, to a girl in love with language and writing, whose greatest happiness is to read all of Gone with the Wind to her mother by the wash stream one magical summer. Unusual in her Appalachian community, the young Deany yearns not only to complete her high school education but to find a way to better her own life and that of her family’s, by moving to the big city of Atlanta and hoping to gain a college education. Even as Deany’s life grows more intricate and challenging, and even as she makes her own mistakes in her urge to escape the constraints of Appalachia, she holds onto her dream of a life filled with knowledge, happiness and beauty.An Appalachian Childhood is the first half of a two-part memoir. It covers Deany Brady’s first twenty-two years. The second half, Higher than Yonder Mountain, is forthcoming. This second volume follows her grown-up life’s arc from Georgia to Miami Beach, to Park Avenue in New York, and ultimately to her life as a writer in California.

    With full-color photo essays, the author guides readers past good taste, sense and even logic into the magical, mayhem-ridden world known as his life.

    From revelations about the meanest, softest, and smelliest players in the league, to Williams’s early days as a “young man with a lot of money and not a lot of sense,” to his strong and powerful views on race, privilege, and giving back, Loose Balls is a basketball book unlike any other.No inspirational pieties or chest-thumping boasting here—instead, Jayson Williams gives us the real insider tales of refs, groupies, coaches, entourages, and all the superstars, bench warmers, journeymen, clowns, and other performers in the rarefied circus that is professional basketball.From the Trade Paperback edition.

     Mike Weiss spent nearly two years with Ferrari-Carano, a California winemaker founded in Sonoma County just over twenty years ago by Don Carano, a casino and hotel mogul from Reno. The narrative in A Very Good Year follows Ferrari-Carano’s Fume Blanc from barren vines in November to its first sampling by a customer at the Four Seasons in New York, and, over the course of the book, Weiss presents his unique insight into the making and marketing of wine today. BACKCOVER: “Superb. . . . Weiss tells a great story.” —THE NEW YORK TIMES “Finally, a wine book that explains all the ingredients. . . . You will marvel at the richness of what Mike Weiss . . . was able to capture and convey within this delicious book.” —LOS ANGELES TIMES “Compelling . . . A Very Good Year is both entertaining and comprehensive.” —THE BOSTON GLOBE “A sweeping book about tourism, globalism, environmental sustainability, immigration, and glamour. . . . The bottle of Fume Blanc . . . is like a Pandora’s box. Open it up and out spill all the vanity, marketing savvy, self-mythologizing, acres of land, buckets of money, precise science, alchemical blending, and feudal working conditions that make up the California dream known as the wine industry.” —SAN FRANCISCO CHRONICLE

    Staff nursing in a ward where she's challenged by an inventory driven ward sister, she reckons it's time to swap such trivialities for life as a district nurse.Independent thinking is one thing, but Jane's about to find that the drama on district can demand instant reaction; and without hospital back up, she's usually the one having to provide it. She meets a rich cast of patients all determined to follow their own individual star, and goes to Edinburgh where Queen Victoria's Jubilee Institute's nurse training is considered the cr me de la cr me of the district nursing world.Call Me Sister recalls Jane's challenging and often hilarious route to realizing her own particular dream.

    He was forced to choose which path he was going to take: continue the cycle of family poverty or break it. The Mindset is an inspirational memoir of Ace Bowers’ personal transformation from janitor to millionaire. Bowers began his journey uneducated, overweight, addicted to cigarettes, in debt, and depressed. Revealing the skeletons in his closet for the first time set the scene for how he got to the point of cleaning a motel for $6 an hour. Bowers’ detailed accounts of his turbulent and traumatizing childhood illustrated what it is like growing up in a poor, alcoholic, and abusive family. The metamorphosis began as soon as he changed his mindset. Within five years, Bowers was able to completely turn his life around, going from trash to technology. This memoir illuminates step by step his unconventional path to wealth, health, and happiness.

    in his home.Dan recounts the first trip day by day, the highs of being a homeowner where every room has a view that can change daily, the lows of having steam burst from below deck and an overheating engine and everything in between from the perfect natural surrounds to the long hard days of lock working.After the long trip home we are then given a view of his first year onboard as Tilly the narrowboat is transformed into a full time home and the seasons bring their own tint to boat life, particularly a winter that wont soon be forgotten.Written with honesty and humour Dan gives readers an insight into living on a boat, his own life and personality and why people in his local area instantly know who someone is referring to when they say "The Narrowboat Lad".

    37 pages of chapter summaries, quotes, character analysis, themes, and more – everything you need to sharpen your knowledge of Somebody Else's Kids. This detailed literature summary also contains Topics for Discussion and a Free Quiz on Somebody Else's Kids by Torey Hayden.

    This autobiographical history of Scientology is told by one of L. Ron Hubbard’s staunchest defenders.

    An electrician by trade, Frank’s experience of sailing amounted to not very much – an unpleasant spell on a Scottish fishing trawler as a young man and a brief holiday on someone else’s yacht off the coast of Mozambique a couple of years before. Never one to be daunted by a challenge or to be resisted in any way, he took his nine year old twins, Robert and Nicky, out of school, persuaded his wife Maureen that they would all learn how to sail and cope with life on the open seas as they went, and prepared to follow his dream of circumnavigating the world. Facing real danger from the elements and at first having to live more by their wits than their skills, the Stilwell family set off boldly, determined to become part of a community of sailors and adventurers who spend more time on the ocean than they do on dry land. Thinking Up a Hurricane is the unique coming of age memoir of Martinique Stilwell’s recounting of her true life gypsy childhood. It is poignant and funny and heartbreaking all at the same time. With the wisdom and innocence of a child’s point of view, it is a powerful yet tender story of physical and emotional adversity, of family dysfunction and the ties that bind, and of the shackles and exhilarating freedom of growing up different.

    As the Vietnam war took more and more of his friends, and many of those who returned sank further into drugs and despair, Stan looked for meaning and found nothing. His life's purpose lay thirty-three hundred miles northwest, deep in the Tozitna River Valley in the heart of Alaska's frozen interior. Deadly cold, famine, grizzly bears, and one unruly sled dog with a grudge kept Stan on the knife's edge between survival and death. Humbled by the power of nature, the Boston greaser who was destined for prison found a new life in the wild, where one mistake can prove fatal. This is the true story of Stan Zuray's incredible journey; the reformation of a man's heart and mind in the forbidding darkness of Alaska's endless winter.

    She lost 120 pounds and found happiness along the way. Kara Richardson Whitely has been a journalist for the past decade. She has been featured in Self, American Hiker and Redbook magazines.

    Blanchard’s 2011 five-hundred mile pilgrimage on the Camino de Santiago—hiking from St-Jean-Pied-de-Port in France over the Pyrenees to Roncesvalles in Spain, and then westward across northern Spain to Santiago de Compostella.For over a millennium, Christians have made this pilgrimage to the cathedral in Santiago, where the remains of St. James the apostle are entombed. Today, this journey is known as a European Cultural Itinerary, attracting people from around the world. In 2011, more than 183,000 people completed the pilgrimage; 44% of these pilgrims were women.Though Women of the Way is about Jane’s journey on the Camino de Santiago (also known as “The Way”) and discussions with women she met on the pilgrimage, this is not a “chic” book. It is about embracing the Camino, the personal changes, and the beauty and appeal of the most popular of all the pilgrimages to Santiago de Compostela, the Camino Frances. — Discover why people from around the world walk the Camino. — Learn how to prepare for the Camino, about the daily rituals in long-distance walking, and the camaraderie shared among these modern-day pilgrims. — Visualize the beauty of northern Spain through Jane’s vivid descriptions. — Understand why so many people embrace the Camino.“An articulate, well-observed and thoughtful look at walking the Camino.” ~ Adam Nathan“I felt as though I, too, was a pilgrim as I saw the beautiful landscapes Jane described, felt the tiredness she experienced, enjoyed the food along with her, laughed and cried with her.” ~ Elizabeth Chandler“My husband, John (62), and I are reading your book while we prepare to walk the Camino in May of 2013. We are loving it! I like your honesty and factual approach. Your descriptions have caused us to laugh and almost cry at times. Thank you! We are reading a little each day and John reminds me to bring the book in the car or to bed. The spirit of the Camino is already appearing in our relationship as we prepare. I can see a change and it is wonderful!” ~ Kim Todaro