How can it be possible that the world we see is not objective reality? And how can our senses be useful if they are not communicating the truth? Hoffman grapples with these questions and more over the course of this eye-opening work.Ever since Homo sapiens has walked the earth, natural selection has favored perception that hides the truth and guides us toward useful action, shaping our senses to keep us alive and reproducing. We observe a speeding car and do not walk in front of it; we see mold growing on bread and do not eat it. These impressions, though, are not objective reality. Just like a file icon on a desktop screen is a useful symbol rather than a genuine representation of what a computer file looks like, the objects we see every day are merely icons, allowing us to navigate the world safely and with ease.The real-world implications for this discovery are huge. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

    It argues that evolution designed us both to teach and learn, and that the drive to learn is our most important instinct. It also reveals as fascinating insights about our adult capacities and how even young children -- as well as adults -- use some of the same methods that allow scientists to learn so much about the world. Filled with surprise at every turn, this vivid, lucid, and often funny book gives us a new view of the inner life of children and the mysteries of the mind.

    . . . Almost every page could make you say, I didn’t know that!"Tampa Tribune"Gannon’s love for Florida comes through in a marvelous narrative style [that] doesn’t bog down in dates and reams of facts that historians find interesting, but others don’t."--Miami Herald"First rate . . . desperately needed . . . entertaining . . . fun!"--Orlando Sentinel"Gannon is a lifelong student of the history of his state, an acclaimed teacher, a masterful and tireless raconteur, and a superb stylist. Florida: A Short History showcases each of these strengths and talents and contains the latest archaeological and historical scholarship."--Florida Historical QuarterlyAs if Ponce de León, who happened on the peninsula in 1513, returned today to demand a quick reckoning (“Tell me what happened after I was there, but leave out the boring parts!”), Michael Gannon recounts the longest recorded history of any state in the nation in twenty-seven brisk, fully illustrated chapters.From indigenous tribes who lived along spring-fed streams to environmentalists who labor to "Save Our Rivers," from the first conquistadors whose broad black ships astonished the natives to the 123,000 refugees whose unexpected immigration stunned South Floridians in 1980, the story of the state is as rich and distinctive as the story of America.And it’s older than most people think. As Gannon writes, “By the time the Pilgrims came ashore at Plymouth, St. Augustine was up for urban renewal. It was a town with fort, church, seminary, six-bed hospital, fish market, and about 120 shops and houses. Because La Florida stretched north from the Keys to Newfoundland and west to Texas, St. Augustine could claim to be the capital of much of what is now the United States.”Gannon tells his fast-marching saga in chronological fashion. Starting with the wilderness of the ancient earth, he fills the landscape with Indians, colonists, pioneers, entrepreneurs, politicians, and the panorama of Florida today--“the broad superhighways that wind past horse farms, retirement communities, international airports, launch pads, futuristic attractions, and come to rest, finally, amidst the gleaming towers of Oz?like cities.” This revised edition concludes with a look into the twenty-first century, including “in-migration,” restoration of the Everglades, education, the work force, and the infamous 2000 presidential election.Michael Gannon is distinguished service professor emeritus of history at the University of Florida. Among other honors, he has received the first Arthur W. Thompson Prize from the Florida Historical Society and the decoration Knight Commander of the Order of Isabel la Católica from King Juan Carlos I of Spain. He is the author of the best-selling Operation Drumbeat and editor of The New History of Florida.

    "Keegan is at once the most readable and the most original of living military historians . . . A History of Warfare is perhaps the most remarkable study of warfare that has yet been written."--The New York Times Book Review.

    Wright unveils the genetic strategies behind everything from our sexual preferences to our office politics--as well as their implications for our moral codes and public policies. Illustrations.

    Ranging from the depths of the ocean to the most arid corners of the land, Caspar Henderson captures the beauty and bizzareness of the many living forms we thought we knew and some we could never have contemplated, inviting us to better imagine the precarious world we inhabit.A witty, vivid blend of cutting edge natural history and meditative reflections, The Book of Barely Imagined Beings is infectious and celebratory about the sheer ingenuity and variety of life.

    It shows how political orientations across space and time arise from three clusters of measurable personality traits. These clusters entail opposing attitudes toward tribalism, inequality, and differing perceptions of human nature. Together, these traits are by far the most powerful cause of left-right voting, even leading people to regularly vote against their economic interests.      As this book explains, our political personalities also influence our likely choice of a mate, and shape society's larger reproductive patterns. Most importantly of all, it tells the evolutionary stories of these crucial personality traits, which stem from epic biological conflicts.     Based on dozens of exciting new insights from primatology, genetics, neuroscience, and anthropology, this groundbreaking work brings core concepts to life through current news stories and personalities. For instance, readers will meet Glenn Beck and Hugo Chavez and come to understand the underlying evolutionary forces they represent. By blending serious research with relevant contemporary examples, Our Political Nature casts important light onto the ideological clashes that so dangerously divide and imperil our world today.

    These provocative, cutting-edge scholars now represent a direct challenge to the academic establishment as the paradigms of science and history shift and their ideas gain acceptance. Representing the latest, often controversial findings in scientific and historical research, this anthology of essays commissioned by Graham Hancock, bestselling author of Fingerprints of the Gods, covers the forefront in alternative theories on history, the origins of civilization, technology, and consciousness with topics ranging from quantum philosophy and paranormal phenomena to the ancient use of electromagnetism, the effect of cosmic rays on human evolution, and NASA’s cover-up of ancient Martian civilizations. Recognizing that many recent discoveries are actually rediscoveries of lost knowledge from past civilizations, these authors seek to understand where, within the bigger picture of human knowledge, our present time fits into the cycle of human existence.

    Acclaimed writer Charles Schaar Murray's Boogie Man is the authorized and authoritative biography of this musician whose extraordinary career spanned over fifty years and included over one-hundred albums and five Grammy Awards. Murray was given unparalleled access to Hooker, and lets him tell his own story in his own words, from life in the Deep South to San Francisco, from the 1948 blues anthem "Boogie Chillen" to the Grammy-winning album The Healer nearly a half-century later. Boogie Man is far more than merely a brilliant biography of one man; it also gives the story of the music that inspired him. "When I die," Hooker said, they'll bury the blues with me. But the blues will never die." Here is the book that does him and his music full justice.

     This book is perfect for history lovers. Author James Weber did the research and compiled this huge list of events that changed the course of history forever. Some of them include: - The first civilization in Mesopotamia in 3,000 B.C. - The Norman Invasion of England in 1066 - The invention of the printing press by Johannes Guttenberg around 1450 - The French Revolution in 1789 - The first motorized airplane flight in 1903 - The Moonlanding in 1969 and many many more The book includes pictures and explanations to every event, making this the perfect resource for students and anyone wanting to broaden their knowledge in histoy. Download your copy now! Tags: history, world history, history books, history of the world, human history, world history textbook, history books for kids, earth history, geographic history, earth history kindle, human history, history books for kids age 9 12, history of the world part 1, a little history of the world, history books for kids age 7-9, history books for young readers, history books for children, history books for kindle,

    Whether it is Hannibal of Carthage marching elephants across the Alps and attacking the heart of Rome, Khalid ibn al-Walid boasting an undefeated military career and destroying the Persian Empire while subduing the Byzantines, or Russian General Alexander Suvurov and his elevation of the bayonet to a work of art that could cut down any European army, great military leaders have exerted tremendous influence on society. This book will look at the lives of the ten greatest military commanders in history. Some conquered the fullest expanse of the known world, as did Alexander the Great. Still others were master statesmen and capable of translating military victory into long-term political gains, such as Julius Caesar, whose vanquishing of the Gauls and his political opponents laid the groundwork for several centuries of unmatchable Roman imperial might. It will also look at the tactics they used to bring down stronger armies and befuddle them at every turn; whether it is Napoleon, who nearly conquered Europe through his deadly manoeuvre sur les derrieres and marching unexpectedly away from the enemy's main strength and concentrating on a weak but vital enemy point; or Hannibal's double entrapment maneuver, which has been the envy of military strategists for the last 2,000 years. Whatever their background, these rulers show that the right military commander at the right time in history can destroy an empire, change civilization, and alter the course of world history forever.

    Cacioppo’s groundbreaking research topples one of the pillars of modern medicine and psychology: the focus on the individual as the unit of inquiry. By employing brain scans, monitoring blood pressure, and analyzing immune function, he demonstrates the overpowering influence of social context—a factor so strong that it can alter DNA replication. He defines an unrecognized syndrome—chronic loneliness—brings it out of the shadow of its cousin depression, and shows how this subjective sense of social isolation uniquely disrupts our perceptions, behavior, and physiology, becoming a trap that not only reinforces isolation but can also lead to early death. He gives the lie to the Hobbesian view of human nature as a “war of all against all,” and he shows how social cooperation is, in fact, humanity’s defining characteristic. Most important, he shows how we can break the trap of isolation for our benefit both as individuals and as a society.

    For almost a century they defied classification; they outwitted hunters and escaped trappers, left the public elbowing and zoo turnstiles spinning, were sent on diplomatic journeys, branded onto products and turned into company logos. Thanks to the World Wide Fund for Nature this species became the face of global conservation. Yet in spite of humankind’s evident obsession with the giant panda, it is only in the last few decades that scientific research has begun to show us what this mysterious, frequently misunderstood creature is really like.Henry Nicholls uses the rich and curious history of the giant panda to do several things: to ponder our changing attitudes towards the natural world; to offer a compelling history of the conservation movement; and to chart the rise of modern China on its journey to become the self-sufficient, twenty-first-century superpower it is today.

    Featuring a consistent chapter format and an appropriate level of detail for students with no previous exposure to archaeology, it also offers outstanding pedagogy including maps, timelines (interactive on the companion Online Learning Center), chapter summaries, lists of key terms, 16 pages of full color photos, and more!

    Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere