Book picks similar to
Advertising the American Dream: Making Way for Modernity, 1920-1940 by Roland Marchand
history
nonfiction
non-fiction
american-history
Virgin Land: The American West as Symbol and Myth
Henry Nash Smith - 1950
Henry Nash Smith shows, with vast comprehension, the influence of the nineteenth-century West in all its variety and strength, in special relation to social, economic, cultural, and political forces. He traces the myths and symbols of the Westward movement such as the general notion of a Westward-moving Course of Empire, the Wild Western hero, the virtuous yeoman-farmer--in such varied nineteenth-century writings as Leaves of Grass, the great corpus of Dime Novels, and most notably, Frederick Jackson Turner's The Frontier in American History. Moreover, he synthesizes the imaginative expression of Western myths and symbols in literature with their role in contemporary politics, economics, and society, embodied in such forms as the idea of Manifest Destiny, the conflict in the American mind between idealizations of primitivism on the one hand and of progress and civilization on the other, the Homestead Act of 1862, and public-land policy after the Civil War.The myths of the American West that found their expression in nineteenth-century words and deeds remain a part of every American's heritage, and Smith, with his insight into their power and significance, makes possible a critical appreciation of that heritage.
Railroaded: The Transcontinentals and the Making of Modern America
Richard White - 2011
Their attempts to generate profits from proliferating debt sparked devastating panics in the U.S. economy. Their dependence on public largess drew them into the corridors of power, initiating new forms of corruption. Their operations rearranged space and time, and remade the landscape of the West. As wheel and rail, car and coal, they opened new worlds of work and ways of life. Their discriminatory rates sparked broad opposition and a new antimonopoly politics.With characteristic originality, range, and authority, Richard White shows the transcontinentals to be pivotal actors in the making of modern America. But the triumphal myths of the golden spike, robber barons larger than life, and an innovative capitalism all die here. Instead we have a new vision of the Gilded Age, often darkly funny, that shows history to be rooted in failure as well as success.
The Averaged American: Surveys, Citizens, and the Making of a Mass Public
Sarah E. Igo - 2007
Through statistics like these, we feel that we understand our fellow citizens. But remarkably, such data now woven into our social fabric became common currency only in the last century. Sarah Igo tells the story, for the first time, of how opinion polls, man-in-the-street interviews, sex surveys, community studies, and consumer research transformed the United States public.Igo argues that modern surveys, from the Middletown studies to the Gallup Poll and the Kinsey Reports, projected new visions of the nation: authoritative accounts of majorities and minorities, the mainstream and the marginal. They also infiltrated the lives of those who opened their doors to pollsters, or measured their habits and beliefs against statistics culled from strangers. Survey data underwrote categories as abstract as the average American and as intimate as the sexual self.With a bold and sophisticated analysis, Igo demonstrates the power of scientific surveys to shape Americans sense of themselves as individuals, members of communities, and citizens of a nation. Tracing how ordinary people argued about and adapted to a public awash in aggregate data, she reveals how survey techniques and findings became the vocabulary of mass society and essential to understanding who we, as modern Americans, think we are.
Becoming Mexican American: Ethnicity, Culture, and Identity in Chicano Los Angeles, 1900-1945
George J. Sanchez - 1993
Yet this study is among the first to examine the relationship between ethnicity and identity among the largest immigrant group to that city. By focusing on Mexican immigrants to Los Angeles from 1900 to 1945, George J. S�nchez explores the process by which temporary sojourners altered their orientation to that of permanent residents, thereby laying the foundation for a new Mexican-American culture. Analyzing not only formal programs aimed at these newcomers by the United States and Mexico, but also the world created by these immigrants through family networks, religious practice, musical entertainment, and work and consumption patterns, S�nchez uncovers the creative ways Mexicans adapted their culture to life in the United States. When a formal repatriation campaign pushed thousands to return to Mexico, those remaining in Los Angeles launched new campaigns to gain civil rights as ethnic Americans through labor unions and New Deal politics. The immigrant generation, therefore, laid the groundwork for the emerging Mexican-American identity of their children.
Tourists of History: Memory, Kitsch, and Consumerism from Oklahoma City to Ground Zero
Marita Sturken - 2007
Sturken investigates the consumerism that followed from the September 11th attacks; the contentious, ongoing debates about memorials and celebrity-architect designed buildings at Ground Zero; and two outcomes of the bombing of the Alfred P. Murrah Federal Building in Oklahoma City: the Oklahoma City National Memorial and the execution of Timothy McVeigh.Sturken contends that a consumer culture of comfort objects such as World Trade Center snow globes, FDNY teddy bears, and Oklahoma City Memorial t-shirts and branded water, as well as reenactments of traumatic events in memorial and architectural designs, enables a national tendency to see U.S. culture as distant from both history and world politics. A kitsch comfort culture contributes to a “tourist” relationship to history: Americans can feel good about visiting and buying souvenirs at sites of national mourning without having to engage with the economic, social, and political causes of the violent events. While arguing for the importance of remembering tragic losses of life, Sturken is urging attention to a dangerous confluence—of memory, tourism, consumerism, paranoia, security, and kitsch—that promulgates fear to sell safety, offers prepackaged emotion at the expense of critical thought, contains alternative politics, and facilitates public acquiescence in the federal government’s repressive measures at home and its aggressive political and military policies abroad.
The World Split Open: How the Modern Women's Movement Changed America
Ruth Rosen - 2000
Interweaving the personal with the political, she vividly evokes the events and people who participated in our era's most far-reaching social revolution. Rosen's fresh look at the recent past reveals fascinating but little-known information including how the FBI hired hundreds of women to infiltrate the movement. Using extensive archival research and interviews, Rosen challenges readers to understand the impact of the women's movement and to see why the revolution is far from over.
The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
Clotaire Rapaille - 2006
His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
The Constitution of the United States of America
Founding Fathers - 1787
This inexpesnive pamphlet edition is sure to be prized by Americans of all ages.
A Different Mirror: A History of Multicultural America
Ronald Takaki - 1993
In a lively account filled with the stories and voices of people previously left out of the historical canon, Ronald Takaki offers a fresh perspective - a re-visioning - of our nation's past.
The Utopia of Rules: On Technology, Stupidity, and the Secret Joys of Bureaucracy
David Graeber - 2013
He then jets forward to the nineteenth century, where systems we can easily recognize as modern bureaucracies come into being. In some areas of life—like with the modern postal systems of Germany and France—these bureaucracies have brought tremendous efficiencies to modern life. But Graeber argues that there is a much darker side to modern bureaucracy that is rarely ever discussed. Indeed, in our own “utopia of rules,” freedom and technological innovation are often the casualties of systems that we only faintly understand.Provocative and timely, the book is a powerful look and history of bureaucracy over the ages and its power in shaping the world of ideas.
River of Shadows: Eadweard Muybridge and the Technological Wild West
Rebecca Solnit - 2003
This striking assertion is at the heart of Rebecca Solnit’s new book, which weaves together biography, history, and fascinating insights into art and technology to create a boldly original portrait of America on the threshold of modernity. The story of Muybridge—who in 1872 succeeded in capturing high-speed motion photographically—becomes a lens for a larger story about the acceleration and industrialization of everyday life. Solnit shows how the peculiar freedoms and opportunities of post–Civil War California led directly to the two industries—Hollywood and Silicon Valley—that have most powerfully defined contemporary society.
Populuxe: The Look and Life of America in the '50s and '60s, from Tailfins and TV Dinners to Barbie Dolls and Fallout Shelters
Thomas Hine - 1986
This was the push-button age when the flick of a finger promised the end of domestic drudgery and was also described as the Jet Age when cars sprout ed tail-fins.
Inheriting the Revolution: The First Generation of Americans
Joyce Appleby - 2000
Anyone who started a business, marketed a new invention, ran for office, formed an association, or wrote for publication was helping to fashion the world's first liberal society. These are the people we encounter in Inheriting the Revolution, a vibrant tapestry of the lives, callings, decisions, desires, and reflections of those Americans who turned the new abstractions of democracy, the nation, and free enterprise into contested realities. Through data gathered on thousands of people, as well as hundreds of memoirs and autobiographies, Joyce Appleby tells myriad intersecting stories of how Americans born between 1776 and 1830 reinvented themselves and their society in politics, economics, reform, religion, and culture. They also had to grapple with the new distinction of free and slave labor, with all its divisive social entailments; the rout of Enlightenment rationality by the warm passions of religious awakening; the explosion of small business opportunities for young people eager to break out of their parents' colonial cocoon. Few in the nation escaped the transforming intrusiveness of these changes. Working these experiences into a vivid picture of American cultural renovation, Appleby crafts an extraordinary--and deeply affecting--account of how the first generation established its own culture, its own nation, its own identity.The passage of social responsibility from one generation to another is always a fascinating interplay of the inherited and the novel; this book shows how, in the early nineteenth century, the very idea of generations resonated with new meaning in the United States.
American Crucible: Race and Nation in the Twentieth Century
Gary Gerstle - 2001
Roosevelt's vision of a hybrid and superior American race, strengthened by war, would inspire the social, diplomatic, and economic policies of American liberals for decades. And yet, for all of its appeal to the civic principles of inclusion, this liberal legacy was grounded in Anglo-Saxon culture, making it difficult in particular for Jews and Italians and especially for Asians and African Americans to gain acceptance.Gerstle weaves a compelling story of events, institutions, and ideas that played on perceptions of ethnic/racial difference, from the world wars and the labor movement to the New Deal and Hollywood to the Cold War and the civil rights movement. We witness the remnants of racial thinking among such liberals as FDR and LBJ; we see how Italians and Jews from Frank Capra to the creators of Superman perpetuated the New Deal philosophy while suppressing their own ethnicity; we feel the frustrations of African-American servicemen denied the opportunity to fight for their country and the moral outrage of more recent black activists, including Martin Luther King, Jr., Fannie Lou Hamer, and Malcolm X.Gerstle argues that the civil rights movement and Vietnam broke the liberal nation apart, and his analysis of this upheaval leads him to assess Reagan's and Clinton's attempts to resurrect nationalism. Can the United States ever live up to its civic creed? For anyone who views racism as an aberration from the liberal premises of the republic, this book is must reading.
The Metaphysical Club
Louis Menand - 2001
Its members included Oliver Wendell Holmes, Jr, founder of modern jurisprudence; William James, the father of modern American psychology; and Charles Sanders Peirce, logician, scientist and the founder of semiotics. The club was probably in existence for about nine months. No records were kept. The one thing we know that came out of it was an idea - an idea about ideas. This book is the story of that idea. Holmes, James and Peirce all believed that ideas are not things out there waiting to be discovered but are tools people invent - like knives and forks and microchips - to make their way in the world. They thought that ideas are produced not by individuals, but by groups of individuals - that ideas are social. They do not develop according to some inner logic of their own but are entirely dependent - like germs - on their human carriers and environment. They also thought that the survival of any idea depends not on its immutability but on its adaptability.