Book picks similar to
Advertising the American Dream: Making Way for Modernity, 1920-1940 by Roland Marchand
history
nonfiction
non-fiction
advertising
Age of Fracture
Daniel T. Rodgers - 2010
This book shows how the collective purposes and meanings that had framed social debate became unhinged and uncertain. It offers a reinterpretation of the ways in which the decades surrounding the 1980s changed America.
Amusing the Million: Coney Island at the Turn of the Century
John F. Kasson - 1978
Amusing the Million examines the historical context in which Coney Island made its reputation as an amusement park and shows how America's changing social and economic conditions formed the basis of a new mass culture. Exploring it afresh in this way, John Kasson shows Coney Island no longer as the object of nostalgia but as a harbinger of modernity--and the many photographs, lithographs, engravings, and other reproductions with which he amplifies his text support this lively thesis.
Service and Style: How the American Department Store Fashioned the Middle Class
Jan Whitaker - 2006
With names such as City of Paris, Penn Traffic, The Maze, Maison Blanche, or The Popular, they suggested spheres far beyond mundane shopping. Nicknames reflected the affection customers felt for their favorites, whether Woodie's, Wanny's, Stek's, O.T.'s, Herp's, or Bam's. The history of downtown department stores is as fascinating as their names and as diverse as their merchandise. Their stories encompass many themes: the rise of decorative design, new career paths for women, the growth of consumerism, and the technological ingenuity of escalators and pneumatic tubes. Just as the big stores made up their own small universes, their stories are microcosmic narratives of American culture and society. The big stores were much more than mere businesses. They were local institutions where shoppers could listen to concerts, see fashion shows and art exhibits, learn golf or bridge, pay electric bills, and plan vacations - all while their children played in the store's nursery under the eye of a uniformed nursemaid.From Boston to San Diego and Miami to Seattle, department stores symbolized a city's spirit, wealth, and progressiveness. Situated at busy intersections, they occupied the largest and finest downtown buildings, and their massive corner clocks became popular meeting places. Their locations became the epicenters of commerce, the high point from which downtown property taxes were calculated. Spanning the late 19th century well into the 20th, their peak development mirrors the growth of cities and of industrial America when both were robust and flourishing. The time may be gone when children accompany their mothers downtown for a day of shopping and lunch in the tea room, when monogrammed trucks deliver purchases for free the very same day, and when the personality of a city or town can be read in its big stores. But they are far from forgotten and they still have power to influence how we shop today. Service and Style recreates the days of downtown department stores in their prime, from the 1890s through the 1960s. Exploring in detail the wide range of merchandise they sold, particularly style goods such as clothing and home furnishings, it examines how they displayed, promoted, and sometimes produced goods. It reveals how the stores grew, why they declined, and how they responded to and shaped the society around them.
Triangle: The Fire That Changed America
David von Drehle - 2003
On March 25, 1911, as workers were getting ready to leave for the day, a fire broke out in the Triangle Shirtwaist factory in New York’s Greenwich Village. Within minutes it spread to consume the building’s upper three stories. Firemen who arrived at the scene were unable to rescue those trapped inside: their ladders simply weren’t tall enough. People on the street watched in horror as desperate workers jumped to their deaths. The final toll was 146 people—123 of them women. It was the worst disaster in New York City history.
Stayin' Alive: The 1970s and the Last Days of the Working Class
Jefferson R. Cowie - 2010
Jefferson Cowie’s edgy and incisive book—part political intrigue, part labor history, with large doses of American musical, film, and TV lore—makes new sense of the 1970s as a crucial and poorly understood transition from New Deal America (with its large, optimistic middle class) to the widening economic inequalities, poverty, and dampened expectations of the 1980s and into the present.Stayin’ Alive takes us from the factory floors of Ohio, Pittsburgh, and Detroit, to the Washington of Nixon, Ford, and Carter. Cowie also connects politics to culture, showing how the big screen and the jukebox can help us understand how America turned away from the radicalism of the 1960s and toward the patriotic promise of Ronald Reagan. Cowie makes unexpected connections between the secrets of the Nixon White House and the failings of George McGovern campaign; radicalism and the blue-collar backlash; the earthy twang of Merle Haggard’s country music and the falsetto highs of Saturday Night Fever. Like Jeff Perlstein’s acclaimed Nixonland, Stayin’ Alive moves beyond conventional understandings of the period and brilliantly plumbs it for insights into our current way of life.
The Great Depression: America 1929-1941
Robert S. McElvaine - 1984
In the 25 years since its publication, critics & scholars have praised historian Robert McElvaine's sweeping, authoritative history of the Great Depression as one of the best & most readable studies of the era. Combining clear-eyed insight into the machinations of politicians & economists who struggled to revive the battered economy, personal stories from the average people who were hardest hit by an economic crisis beyond their control & an evocative depiction of the popular culture of the decade, he paints an epic picture of an America brought to its knees--but also brought together by people's widely shared plight. A new introduction draws striking parallels between the roots of the Great Depression & the economic meltdown that followed in the wake of the credit crisis of 2008. He also examines the resurgence of anti-regulation free market ideology, beginning in the Reagan era, & argues that some economists & politicians revised history & ignored the lessons of the Depression era.--From the Trade Paperback edition
The End of Victory Culture: Cold War America and the Disillusioning of a Generation
Tom Engelhardt - 1995
Anyone who wishes to introduce students to post-1945 American culture should assign this wonderful book."--John Dower, MIT, author of "War Without Mercy" "Absorbing and provocative." "--New York Times""Full of brilliancies, this "tour de force" is one of those rare books that can change the way we see."--Todd Gitlin, author of "The Sixties""A perfect book to use in twentieth-century history courses."--Elaine Tyler May, author of "Homeward Bound"
Colossus: The Rise and Fall of the American Empire
Niall Ferguson - 2004
Despite the conquest of two sovereign states in as many years, despite the presence of more than 750 military installations in two thirds of the world's countries and despite his stated intention to extend the benefits of freedom...to every corner of the world, George W. Bush maintains that America has never been an empire. We don't seek empires, insists Defense Secretary Rumsfeld. We're not imperialistic.Nonsense, says Niall Ferguson. In Colossus he argues that in both military and economic terms America is nothing less than the most powerful empire the world has ever seen. Just like the British Empire a century ago, the United States aspires to globalize free markets, the rule of law, and representative government. In theory it's a good project, says Ferguson. Yet Americans shy away from the long-term commitments of manpower and money that are indispensable if rogue regimes and failed states really are to be changed for the better. Ours, he argues, is an empire with an attention deficit disorder, imposing ever more unrealistic timescales on its overseas interventions. Worse, it's an empire in denial--a hyperpower that simply refuses to admit the scale of its global responsibilities. And the negative consequences will be felt at home as well as abroad. In an alarmingly persuasive final chapter Ferguson warns that this chronic myopia also applies to our domestic responsibilities. When overstretch comes, he warns, it will come from within--and it will reveal that more than just the feet of the American colossus is made of clay.
The Origins of the Urban Crisis: Race and Inequality in Postwar Detroit
Thomas J. Sugrue - 1996
In this reappraisal of America's dilemma of racial and economic inequality, Thomas Sugrue asks why Detroit and other industrial cities have become the sites of persistent racialized poverty.
Diffusion of Innovations
Everett M. Rogers - 1982
It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
The Way We Never Were: American Families & the Nostalgia Trap
Stephanie Coontz - 1992
Placing current family dilemmas in the context of far-reaching economic, political, and demographic changes, Coontz sheds new light on such contemporary concerns as parenting, privacy, love, the division of labor along gender lines, the black family, feminism, and sexual practice.
No Logo
Naomi Klein - 2000
First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing."This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." —Naomi Klein, from her Introduction
The Sixties: Years of Hope, Days of Rage
Todd Gitlin - 1987
Part critical history, part personal memoir, part celebration, and part meditation, this critically acclaimed work resurrects a generation on all its glory and tragedy.
The Power Elite
C. Wright Mills - 1956
C. Wright Mills examines and critiques the organization of power in the United States, calling attention to three firmly interlocked prongs of power: the military, corporate, andpolitical elite. The Power Elite can be read as a good account of what was taking place in America at the time it was written, but its underlying question of whether America is as democratic in practice as it is in theory continues to matter very much today.What The Power Elite informed readers of in 1956 was how much the organization of power in America had changed during their lifetimes, and Alan Wolfe's astute afterword to this new edition brings us up to date, illustrating how much more has changed since then. Wolfe sorts out what is helpful inMills' book and which of his predictions have not come to bear, laying out the radical changes in American capitalism, from intense global competition and the collapse of communism to rapid technological transformations and ever changing consumer tastes. The Power Elite has stimulated generations ofreaders to think about the kind of society they have and the kind of society they might want, and deserves to be read by every new generation.
Good Wives, Nasty Wenches, and Anxious Patriarchs: Gender, Race, and Power in Colonial Virginia
Kathleen M. Brown - 1996
Both a basic social relationship and a model for other social hierarchies, gender helped determine the construction of racial categories and the institution of slavery in Virginia. But the rise of racial slavery also transformed gender relations, including ideals of masculinity. In response to the presence of Indians, the shortage of labor, and the insecurity of social rank, Virginia's colonial government tried to reinforce its authority by regulating the labor and sexuality of English servants and by making legal distinctions between English and African women. This practice, along with making slavery hereditary through the mother, contributed to the cultural shift whereby women of African descent assumed from lower-class English women both the burden of fieldwork and the stigma of moral corruption. Brown's analysis extends through Bacon's Rebellion in 1676, an important juncture in consolidating the colony's white male public culture, and into the eighteenth century. She demonstrates that, despite elite planters' dominance, wives, children, free people of color, and enslaved men and women continued to influence the meaning of race and class in colonial Virginia.