Luckily, twenty-seven-year-old decorating prodigy Kyle Schuneman knows that a paper-thin wallet and four plain walls don’t have to stand in your way, and the ten amazing, real apartments in this book show it.From coast to coast, these fabulous first homes are the perfect balance between cool design and comfort, and they offer plenty of practical ideas for making your apartment feel open, organized, and inviting. Examples include:■ Multifunctional studios■ A loft that was sectioned into livable areas■ Cookie-cutter apartments with one-of-a-kind personality■ Shared spaces that accommodate different decorating tastes■ Fantastic examples of how to display collections, hide unsightly stuff, and manage picky landlordsKyle’s creative solutions reveal how you can make your space feel much larger than it really is—and how it can reflect your passions, your travels, and your location. He will inspire you to use your surroundings for decorating ideas (think taxi-cab-yellow accents in New York or graffiti-like dip-dye curtains in Seattle). Short on time and long on style, the thirty DIY projects here include no-sew pillows and a dresser update using a little glue and decorative paper. Full of bold, vibrant photos, an extensive resource section, and hundreds of big ideas for small spaces, this book proves that there are no limits on how spacious and how cool your first apartment can feel.

    In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names. No degree in linguistics required.The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive--evokes a positive brand experience; is Meaningful--your customers get it; uses Imagery--visually evocative to aid in memory; has Legs--lends itself to a theme for extended mileage; and is Emotional--moves people.A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged--looks like a typo; is a Copycat--similar to competitors' names; is Restrictive--limits future growth; is Annoying--frustrates customers; is Tame--flat, uninspired; suffers from the Curse of Knowledge--only insiders get it; and is Hard to pronounce.Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And you'll see dozens of examples--the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

    As a young mom on a tight budget, Ana learned to make her own well-designed pieces inspired by the styles in her favorite stores—saving thousands of dollars in the process.Now, in this reference for woodworkers of all skill levels, Ana shares everything she has learned along the way. Inside The Handbuilt Home you'll find:• Plans for 34 versatile furniture projects for every room in your house—from beginner-friendly home accessories to sturdy tables, a media center, kids’ items, and storage solutions• Comprehensive information on using off-the-shelf lumber and basic equipment—almost every project can be made with a drill, a saw, and some hand tools• Easy-to-follow instructions, costs, and time estimates to guide even the most amateur of carpenters through any projectYou don’t need to be physically tough or superstrong to make your own furniture, and it’s okay if you don’t know that a 2x4 doesn’t actually measure 2 by 4 inches. All you need is the determination to create a better home for yourself or your family and the confidence to say, “I can build that.” Also available as an eBook