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SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again
Andy Williams - 2012
Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.
Radical Frugality: Living in America on $8,000 a Year
Nic Adams - 2011
Radical Frugality tells the story of 5 people who did it: Paul, 27, discovering how to overcome student loan debt; David and Winona, late 40's, living their retirement dream today; and Dan and Charlotte, family of 4, with an underwater mortgage. Waking up every morning debt-free with cash in your pocket helps your brain feel safe, secure, and smart. Embracing the concepts in this book frees you from the overwhelming anxiety of the consumer lifestyle by showing you how to take control. You can start today. What if you could spend 66% less money than you spend today setting yourself up to live a self-determined lifestyle doing exactly what you love to do regardless of financial compensation? Radical Frugality shows you exactly how to achieve those goals within one to five years. Using our step-by-step common sense plan, we teach you what to do (break the spell of the consumer credit con), when to do it (planning and preparation), and most importantly where to do it (discover the 5 top cities for living frugally). We'll help you evaluate your financial situation. Are you in the Yellow Zone, the Orange Zone, the Red Zone, or even the Dead Zone (paying debt with debt)? This book lays out a plan for how to pay off your debt and get into the Neutral Zone (getting back to monthly break-even), the Green Zone (debt free with $1,000 a month free cash-flow) or even the Golden Zone (living a self-determined life). Whether you are desperate right now about your financial situation, facing retirement, just starting out, or just plain tired and worn-out from struggling to pay bills, Radical Frugality can show you over 100 tips for feeling better today. Radical Frugality offers a soup to nuts plan for living a self-determined life that will leave you happier and healthier than ever before. CHAPTER ONE: IT'S NOT ABOUT WHAT YOU EARN—IT'S ABOUT WHAT YOU SPEND. HOW TO TAKE CONTROL CHAPTER TWO: THE CONSUMER CREDIT CON. HOW MARKETERS PLAY TRICKS ON YOUR BRAIN CHAPTER THREE: WHY FRUGALITY? GETTING STRAIGHT ABOUT WHY YOU'RE ON THE PLANET CHAPTER FOUR: WHO ARE YOU TODAY? EVALUATE YOUR SPENDING PROFILE CHAPTER FIVE: HOW TO DO IT. YOUR STEP BY STEP PLAN TO GAIN CONTROL CHAPTER SIX: GOING GREEN AND NEVER LOOKING BACK. THIS IS YOUR BRAIN ON CASH CHAPTER SEVEN: WHEN WILL YOU BE READY? LEARNING TO ASK THE RIGHT QUESTIONS CHAPTER EIGHT: LIVING THE DREAM. WHERE YOU LIVE DETERMINES HOW YOU LIVE
Atkins: Eat Right, Not Less: Your Guidebook for Living a Low-Carb and Low-Sugar Lifestyle
Colette Heimowitz - 2017
Dr. Atkins actually introduced the concept of “ketosis” to the general public in 1972 in his first book, Dr. Atkins’ Diet Revolution. With this book, you too can live a low-carb and low-sugar lifestyle that’s as flexible as it is inspiring. A BETTER KETO DIET AND SO MUCH MORE: This all-new Atkins guidebook focuses on eating right—not less—for painless weight management and better overall health. Choose the program that works for you: Atkins’ classic approach (Atkins 20®), a better keto diet (Atkins 40®), or small changes that lead to big results (Atkins 100™). 100 DELICIOUS WHOLE-FOOD RECIPES: Not only are the recipes in this book low in carbs and sugar, they contain a healthy balance of proteins and healthy fats, and they are nutrient-dense. MEAL PLANS TO HELP YOU ACHIEVE YOUR GOALS: Six full weeks of meal plans packed with variety, these healthy takes on classic comfort foods offer simple solutions for eating the foods we love in a healthier way. Plus, learn about the Hidden Sugar Effect and how to avoid it, and read real-life tips for creating a low-carb kitchen and for setting achievable goals. You’ll see how easy it is to eat right—not less—to reach your weight-management goals and achieve optimal health.
What's the Difference?: Recreational Culinary Reference for the Curious and Confused
Brette Warshaw - 2021
This informative reference makes clear the differences between things that are often confused in the kitchen, on the plate, behind the bar, and everywhere in between. Illustrated.
OBSERVE to UNMASK: 100 Small Things to Know People Better
Pushpendra Mehta - 2020
Pushpendra Mehta, writer, marketer, and mentor, has been an observer of human behavior all his life. Inspired by Sir Arthur Conan Doyle's memorable fictional detective character, Sherlock Holmes, Pushpendra realized people drop subtle clues to their true nature, which is often hidden behind masks. The more he watched and studied, the better able he was to discern who people truly were.In 2019, he answered a question-"What small thing can tell you a lot about a person?"-that was posted on Quora, a popular question-and-answer website. His answer received over 1 million views. This unexpected response led him to write Observe to Unmask, in which he explains what we can learn about people based on their conversations (including social media posts), interests, behavior, emotions, thoughts, and more.Packed with intriguing insights, Observe to Unmask is useful in understanding not only the people in our personal and professional lives, but can act as a guide for self-reflection and improvement. Short and easy to read, it is a book you will turn to again and again, always finding something new and worthwhile.Observe to Unmask will sharpen your ability to draw conclusions quickly and accurately from the smallest observations. It will help you develop positive relationships or harmonious associations that work for you and make you happier; assist you in comprehending an individual's backstory; prevent you from being exploited, abused, manipulated, or lied to; aid you in distancing yourself from negative or toxic people, or avoiding them as much as possible.
My Grandmother's Knitting: Family Stories and Inspired Knits from Top Designers
Larissa Brown - 2011
How to Knit Socks That Fit: Techniques for Toe-Up and Cuff-Down Styles. A Storey BASICS® Title
Donna Druchunas - 2015
You’ll learn several approaches for getting started, and you’ll also discover how to shape comfortable toes, create heels that fit, and ensure stretchy cuffs that can be counted on to keep your socks up. Druchunas’s useful tips and tricks include working confidently with double-pointed needles, knitting socks on one or two circular needles, and even knitting two socks at the same time. Once you’ve mastered these basic techniques, you can adapt them to create your own custom sock designs.
The Vinyl Frontier: The Story of the Voyager Golden Record
Jonathan Scott - 2019
The Vinyl Frontier reveals the inside story of how the record was created, from the first phone call to the final launch, when Voyager 1 and 2 left Earth with a playlist that would represent humanity to any future alien races that come into contact with the probe. Each song, sound and picture that made the final cut has a story to tell.The Golden Record is a 90-minute playlist of music from across the globe, a sound essay of life on Earth, spoken greetings in multiple languages, and more than 100 photographs, all painstakingly chosen by Sagan and his team to create an aliens' guide to Earthlings. The final playlist contains music written and performed by well-known names such as Bach, Beethoven, Chuck Berry and Blind Willie Johnson, as well as music from China, India and more remote cultures, such as a community in Small Malaita in the Solomon Islands. Through interviews with all of the key players involved with the record, this book pieces together the whole story of the Golden Record. It addresses the myth that the Beatles were left off of the record because of copyright reasons and will include new information about US president Jimmy Carter’s role in the record, as well as many other fascinating insights that have never been reported before. It also tells the love story between Carl Sagan and the project’s creative director Ann Druyan that flourishes as the record is being created.The Golden Record is more than just a time capsule. It is a unique combination of science and art, and a testament to the genius of its driving force, the great polymath Carl Sagan.
Martha Stewart's Very Good Things: Clever Tips Genius Ideas for an Easier, More Enjoyable Life
Martha Stewart - 2021
These practical tricks cover all areas of Martha’s domestic expertise, including decorating, organizing, homekeeping, cooking, entertaining, and celebrating. From clever ways to solve common problems (use file folder dividers to organize cutting boards and sheet pans in your cabinets) to time-saving tricks (keep a pail stocked with cleaning supplies for easy access and portability to stress reducers (color-code kids’ bathroom gear to make mornings less hectic), every one of these ideas will make you wonder, “Why didn’t I think of that?” Also included are ways to use what you have (a Parmesan cheese rind will add great flavor to soup), streamline your stuff (use certain kitchen tools for many different purposes), or just make life a little more luxurious (add elegance to your table with DIY place cards). Whether functional, delightful, or a little bit of both, these are the details that enliven and inspire every day—that’s a good thing!
Pulp Fiction: The Complete Story of Quentin Tarantino's Masterpiece
Jason Bailey - 2013
The New York Times called it a "triumphant, cleverly disorienting journey," and thirty-one-year-old Quentin Tarantino, with just three feature films to his name, became a sensation: the next great American director. Nearly twenty years later, those who proclaimed Pulp Fiction an instant classic have been proven irrefutably right. In Pulp Fiction: The Complete Story of Quentin Tarantino's Masterpiece, film expert Jason Bailey explores why Pulp Fiction is such a brilliant and influential film. He discusses how the movie was revolutionary in its use of dialogue ("You can get a steak here, daddy-o," "Correct-amundo"), time structure, and cinematography--and how it completely transformed the industry and artistry of independent cinema. He examines Tarantino's influences, illuminates the film's pop culture references, and describes its phenomenal legacy. Unforgettable characters like Jules Winnfield (Samuel L. Jackson), Vincent Vega (John Travolta), Butch Coolidge (Bruce Willis), and Mia Wallace (Uma Thurman) are scrutinized from all-new angles, and memorable scenes--Christopher Walken's gold watch monologue, Vince's explanation of French cuisine--are analyzed and celebrated. Much like the contents of Marcellus Wallace's briefcase, Pulp Fiction is mysterious and spectacular. Illustrated throughout with original art inspired by the film, with sidebars and special features on everything from casting close calls to deleted scenes, this is the most comprehensive, in-depth book on Pulp Fiction ever published.
The Make-Ahead Sauce Solution: Elevate Your Everyday Meals with 61 Freezer-Friendly Sauces
Elisabeth Bailey - 2018
They run the gamut from traditional sausage ragu to Thai peanut, Gorgonzola chive butter, all-American barbecue, coconut lemon, Parmesan leek, cheesy cashew garlic, and Meyer lemon spinach. Every recipe is accompanied by a quick-reference chart showing the best base combinations of proteins and vegetables. The struggle to make imaginative, flavorful weeknight meals is over. With a few of these sauces stashed away in the freezer, a great meal can be topped off in minutes.
Family Meal: Recipes from Our Community
Penguin Random House - 2020
While they’re closed, we need to nourish them.Beyond the basics of providing food and drink, restaurants fulfill a human need for connection. They’re a gathering place for family and friends, for first dates and breakups and birthdays and weddings. They’ve been there for us in good times and bad. Now it’s time for us to give back.To help support America’s restaurant industry, Penguin Random House is publishing Family Meal: Recipes from Our Community, a digital-only collection featuring 50 easy recipes from our family of food and drink authors that you can’t find anywhere else. Readers will get an exclusive look at what these culinary masters are cooking at home right now–recipes that feed, sustain, and provide connection to the world outside. From Mushroom Bolognese to Shrimp and Chorizo White Bean Stew to Chocolate Chip Olive Oil Cookies to Quarantine Wine Pairings, learn what Ina Garten, Samin Nosrat, Hugh Acheson, Dan Barber, Bobby Flay, Alison Roman, Christina Tosi, Kwame Onwuachi, Ruth Reichl, Claire Saffitz, Danny Trejo, and many others are cooking for comfort. All proceeds from Family Meal will benefit the Restaurant Workers’ Covid-19 Emergency Relief Fund, which supports on-the-ground efforts in the restaurant community during this challenging time.
Salad in a Jar: 68 Recipes for Salads and Dressings [A Cookbook]
Anna Helm Baxter - 2015
These nutritionally balanced recipes are perfect for making ahead. Anna Helm Baxter reveals the keys to layering ingredients to maximize freshness and texture for a hearty and satisfying dish or snack. Tips and tricks include instructions on designing salads in a jar with recipes for raw salads, side salads, meal salads, snacks, and desserts.
Help for the Harried Homeschooler: A Practical Guide to Balancing Your Child's Education with the Rest of Your Life
Christine M. Field - 2002
Between their children’s educational needs; their roles as spouse, parent, and more; and their own individual desires and goals, these mothers and fathers struggle to accomplish all that must be done. In Help for the Harried Homeschooler, experienced homeschooler, author, and mother of four Christine Field offers sound advice for parents who want not only to achieve homeschooling success but also to reach a balance in their lives.
How to Get Back Up: A Memoir of Failure & Resilience
Neil Pasricha - 2018
We all fall. We all need to know how to get back up. Few know this better than New York Times best-selling author Neil Pasricha. For the first time, he tells his story and shows you how.Before selling over a million copies of his Book of Awesome series and touring the world to teach Fortune 500 CEOs, Ivy league deans, and members of the royal family how to unlock a positive mind-set, Pasricha's life hit rock bottom.He flamed out of his dream job and then racked up $300,000 of debt as a failed entrepreneur. He lost his best friend to suicide and his wife to divorce - in the same week. And then there were his own demons - the hang-ups, anxieties, and bouts of self-doubts that plagued him from adolescence.And yet, inch by inch, Neil learned how to get back up. And you can, too.