Ordinary art. Ordinary art means something like: all art not made by Mozart. After all, art is rarely made by Mozart-like people; essentially-statistically speaking-there aren't any people like that. Geniuses get made once-a-century or so, yet good art gets made all the time, so to equate the making of art with the workings of genius removes this intimately human activity to a strangely unreachable and unknowable place. For all practical purposes making art can be examined in great detail without ever getting entangled in the very remote problems of genius."--from the Introduction

    This book helps students, academics and nonfiction writers to get more done, write intelligent texts and learn for the long run. It teaches you how to take smart notes and ensure they bring you and your projects forward. The Take Smart Notes principle is based on established psychological insight and draws from a tried and tested note-taking-technique. This is the first comprehensive guide and description of this system in English, and not only does it explain how it works, but also why. It suits students and academics in the social sciences and humanities, nonfiction writers and others who are in the business of reading, thinking and writing. Instead of wasting your time searching for notes, quotes or references, you can focus on what really counts: thinking, understanding and developing new ideas in writing. It does not matter if you prefer taking notes with pen and paper or on a computer, be it Windows, Mac or Linux. And you can start right away.

    Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner.In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content:1. Web Content2. Blogging3. Social Media4. Advertising/Sales Copy5. Industry Writing6. Journalism 7. Creative WritingJulia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content.After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamentals in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16.

    An imprisoned man receives an unexpected caller, after which "everything changed..."And the reader is hooked. But whether or not readers will stay on for the entire wild ride will depend on how well the writer structures the story, scene by scene.This book is your game plan for success. Using dozens of examples from his own work - including "Dropshot," "Tiebreaker" and other popular novels - Jack M. Bickham will guide you in building a sturdy framework for your novel, whatever its form or length. You'll learn how to: -"worry" your readers into following your story to the end -prolong your main character's struggle while moving the story ahead -juggle cause and effect to serve your story action As you work on crafting compelling scenes that move the reader, moment by moment, toward the story's resolution, you'll see why believable fiction must make more sense than real life. Every scene should end in disastersome scenes should be condensed, and others built big. Whatever your story, this book can help you arrive at a happy ending in the company of satisfied readers.

    Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.   As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:   • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

    For over half a century, the MLA Handbook is the guide millions of writers have relied on.The seventh edition is a comprehensive, up-to-date guide to research and writing in the online environment. It provides an authoritative update of MLA documentation style for use in student writing, including simplified guidelines for citing works published on the Web and new recommendations for citing several kinds of works, such as digital files and graphic narratives.Every copy of the seventh edition of the MLA Handbook comes with a code for accessing the accompanying Web site. New to this edition, the Web site provides- the full text of the print volume of the MLA Handbook- over two hundred additional examples- several research-project narratives--stories, with sample papers, that illustrate the steps successful students take in researching and writing papers- searching of the entire site, including the full text of the MLA Handbook- continuous access throughout the life of the seventh edition of the MLA Handbook

    What makes a good English sentence? How should you rewrite a bad one? What clichés and other word-traps are to be avoided? Using a wealth of examples drawn from British and American newspapers, Essential English is an indispensable guide for all who have to convey information by the written or printed word.

     Meet Spills, Bea Silly, Albert, and Marge. No, they aren't TV's latest cartoon characters. They're just a few of the new and improved Muses. Combining the whimsical and spiritual appeal of Sark with the concrete step-by-step approach of The Artist's Way, The Nine Modern Day Muses (and a Bodyguard) presents a fresh approach toward accessing your creativity, and is designed specifically for our frazzled and time-sensitive era. Creativity coach Jill Badonsky takes the nine classical Greek Muses and updates them for our time. Along with a little help from their no-nonsense bodyguard, Arnold, they personify ten principles designed to overcome creative blocks and embrace the wonders of self-expression. Meet Aha-Phrodite, the inspired Muse of paying attention to possibility and new ideas. And Audacity, the uninhibited Muse of the courage to take risks. Lull gives you permission to let go of the process and take a break; Marge brings common sense and a call to action; while nurturing Muse Song sings your praises. Arnold acts as protection against such intruders as discouragement, creativity blocks, and mindless TV. With these and other encouraging, supportive, and practical Muses as your guides, you'll discover how to view your talents and creative potential in a positive light, with passion and self assurance. Each Muse will take you on a journey and share with you: o Empowering exercises to awaken creativity o Brainstorming o Muse rituals to inspire faith and confidence o Muse walks o Spiritual affirmations o Quotes from mortals who've been inspired by the Muses o Journaling and much more. This entertaining, inspirational, and practical book is an indispensable handbook for the twenty-first-century seeker.

    The power of a business's mission statement. If you can dial a telephone, you can do anything. These are the lessons to be learned from "Star Trek." First a hit television show, and then a pop culture phenomenon, "Star Trek" is now the basis for inspiration and guidance in our daily lives. ALL I REALLY NEED TO KNOW I LEARNED FROM WATCHING STAR TREK is an anthology of valuable lessons that can be found within the episodes of "Star Trek." Discover why its dangerous to wear a plain red shirt, why Captain Kirk was such a superb leader, and why you should always help people in need.

    "Not a means to an end, but an ongoing participation." A widely acclaimed poet and finalist for the National Book Award, Addonizio meditates on her own process as she encourages writers to explore both their personal and political worlds, to seek inspiration from poets new and old, and to discover the rich poetic resources of the Internet. Lively, accessible, and informative, Ordinary Genius?provides wisdom gleaned through personal experience and offers a heady variety of writing exercises. Chapters on gender, addiction, race and class, metaphor and line invite each individual writer to find and to hone his or her unique voice. This is the perfect book for both experienced writers and beginners eager to glimpse the angel of poetry.