Shoemaker: Reebok and the Untold Story of a Lancashire Family Who Changed the World


Joe Foster - 2020
    Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.

Cafe Neandertal: Excavating Our Past in One of Europe's Most Ancient Places


Beebe Bahrami - 2017
    In Café Neandertal, Bahrami follows this compelling riddle along a path populated with colorful local personalities and opinionated, polemical, and brilliant archaeologists working in remote and fascinating places across Eurasia, all the while maintaining a firm foothold in the Dordogne, a region celebrated by the local tourist office as a vacation destination for 400,000 years. From this prehistoric perch Bahrami gets to know first-hand the Neandertals and the people who love them — those who have devoted their lives to them. She is thrown into a world debating not only what happened to these close cousins but also what legacy they have left for those who followed.Café Neandertal is also a detective story, investigating one of the biggest mysteries of prehistory and archaeology: Who were the Neandertals? Why did they disappear around 35,000 years ago? And more mysteriously, what light do they shed on us moderns?Bahrami takes readers into the thick of an excavation, neck-deep in Neanderthal dirt, and to the front row of the heated debates about our long-lost cousins. Café Neandertal pulls us deeply into the complex mystery of the Neandertals, shedding a surprising light on what it means to be human.

The Magic of Believing (Original Classic Edition)


Claude Bristol - 2014
    Times have changed since the late 1940s, but ambitions have not, and millions of Americans have drawn on the no-nonsense techniques described in The Magic of Believing to reach their dreams and achieve success. Obstacles have become a thing of the past, when they were “blasted” with Bristol’s powerful book, T.N.T.: It Rocks the Earth. Adhering to his corner- stone philosophy on the power of believing, T.N.T. offers practical suggestions on how to accurately and scientifically proceed to get what you want in life. In these 2 great books, you will learn: • How to project confidence
• How to impress your subconscious mind
• Why a focused aim leads to achievement.
• What your appearance reveals about you.
• The mental secret to success.
• How to transfer your thoughts to others
• To have a power at your command that astounds Let the wisdom the author imparts, infiltrate both your conscious and uncon- scious mind. It’s time to shift into high gear and forward motion, as you commit to your greatest and highest purpose. The late Claude M. Bristol was a lawyer, lecturer, investment banker, and foreign correspondent. He is the coauthor of the long-time best- seller, TNT: The Power Within. Claude Bristol’s tough-minded, hard-hitting message remains as fresh and focused today as when his books were first published, when the subconscious mind was less understood. Times have changed since the late 1940s, but ambitions have not, and millions of Americans have drawn on the no-nonsense techniques described in The Magic of Believing to reach their dreams and achieve success. Obstacles have become a thing of the past, when they were “blasted” with Bristol’s powerful book, T.N.T.: It Rocks the Earth. Adhering to his corner- stone philosophy on the power of believing, T.N.T. offers practical suggestions on how to accurately and scientifically proceed to get what you want in life. In these 2 great books, you will learn: • How to project confidence
• How to impress your subconscious mind
• Why a focused aim leads to achievement.
• What your appearance reveals about you.
• The mental secret to success.
• How to transfer your thoughts to others
• To have a power at your command that astounds Let the wisdom the author imparts, infiltrate both your conscious and uncon- scious mind. It’s time to shift into high gear and forward motion, as you commit to your greatest and highest purpose. The late Claude M. Bristol was a lawyer, lecturer, investment banker, and foreign correspondent. He is the coauthor of the long-time best- seller, TNT: The Power Within.

Handbook of Bird Biology


Cornell Laboratory of Ornithology - 2004
    This gloriously illustrated volume provides comprehensive college-level information about birds and their environments in a style accessible to nonscientists and teachers the world over.The "Handbook of Bird Biology" covers all major topics, from anatomy and physiology to ecology, behavior, and conservation biology. One full chapter addresses vocal communication and is accompanied by a CD of bird vocalizations. Produced by the Cornell Laboratory of Ornithology's world-renowned Macaulay Library of Natural Sounds, the CD illustrates key elements of bioacoustics.The book's text was written by 12 leading ornithologists and illustrated by respected photographers and acclaimed artist John Schmitt. It includes an extensive glossary and index, a list of the common and scientific names of all birds mentioned in the text, author profiles, suggested readings following each chapter, and a complete reference section.The "Handbook" serves as the backbone of the Lab's popular Home Study Course in Bird Biology, a self-paced course that can be taken from anywhere in the world, by anyone with a serious interest in birds who would like guidance from professional ornithologists. Comprehensive and readable guide covering all major topicsFree CD of bird vocalizations enclosedExtensive glossary and indexList of all common and scientific namesSuggested readingsComplete reference sectionCompanion to the Cornell Laboratory of Ornithology's popular Home Study Course in Bird Biology

On the Origin of Tepees: The Evolution of Ideas (and Ourselves)


Jonnie Hughes - 2011
    Perhaps ideas have us. After all, ideas do appear to have a life of their own. And it is they, not us, that benefit most when they are spread. Many biologists have already come to the opinion that our genes are selfish entities, tricking us into helping them to reproduce. Is it the same with our ideas?     Jonnie Hughes, a science writer and documentary filmmaker, investigates the evolution of ideas in order to find out. Adopting the role of a cultural Charles Darwin, Hughes heads off, with his brother in tow, across the Midwest to observe firsthand the natural history of ideas—the patterns of their variation, inheritance, and selection in the cultural landscape. In place of Darwin’s oceanic islands, Hughes visits the “mind islands” of Native American tribes. Instead of finches, Hughes searches for signs of natural selection among the tepees.     With a knack for finding the humor in the quirks of the American cultural landscape, Hughes takes us on a tour from the Mall of America in Minneapolis to what he calls the “maul” of America—Custer’s last stand—stopping at road-sides and discoursing on sandwiches, the shape of cowboy hats, the evolution of barn roofs, the wording of jokes, the wearing of moustaches, and, of course, the telling features from tepees of different tribes. Original, witty, and engaging, On the Origin of Tepees offers a fresh way of understanding both our ideas and ourselves.

Viruses, Plagues, and History


Michael B.A. Oldstone - 1998
    The first small cities formed not only the cradle of civilization, but the spawning ground for the earliest viral epidemics, the first opportunity for viruses to find a home in the human herd. This is a story of fear and ignorance, as everything from demons and the wrath of the gods to minority groups have been blamed for epidemics from smallpox to yellow fever to AIDS. It is a story of grief and heartbreak, as hundreds of thousands, sometimes millions, are wiped out in a single year. And it is a story of great bravery and sacrifice, as doctors and nurses put themselves in harm's way to combat yellow fever in Memphis and Ebola in Zaire, and as researchers risk their own lives to test theories of vaccines and the transmission of disease. Now, in Viruses, Plagues, and History, Michael B. A. Oldstone tells all these stories as he illuminates the history of the devastating diseases that have tormented humanity.Oldstone focuses his tale on a few of the most famous viruses humanity has battled, beginning with some we have effectively defeated, such as smallpox, polio, and measles. Nearly 300 million people were killed by smallpox in this century alone -- more than were killed in all the wars of the twentieth century combined. The author presents a vivid account of the long campaign against the virus, the insightful work of Edward Jenner, who created the smallpox vaccine from cowpox virus in 1796, and the monumental efforts of D. A. Henderson and an army of W.H.O. health care workers to finally eradicate smallpox. The smallpox virus remains the only organism that we have deliberately pushed to complete extinction in the wild.Oldstone then describes the fascinating viruses that have captured headlines in more recent years: Ebola and other hemorrhagic fevers, which literally turn their victims' organs to a bloody pulp; the Hantavirus outbreaks in the southwestern United States and elsewhere; mad cow disease, a frightening illness made worse by government mishandling and secrecy; and, of course, AIDS, often called the plague of our time. And he tells us of the many scientists watching and waiting even now for the next great plague, monitoring influenza strains to see whether the deadly variant from 1918 -- a viral strain that killed over 20 million people in 1918-1919, more than twice the military and civilian casualties of the First World War -- will make a comeback.Viruses have enormous power. They have wiped out cities, brought down dynasties, and helped destroy civilizations. But, as Michael Oldstone reveals, scientific research has given us the power to tame many of these viruses as well. Viruses, Plagues, and History shows us the panorama of humanity's long-standing conflict with our unseen viral enemies, from our successes to our continuing struggles. Oldstone's book is a vivid history of a fascinating field, and a highly reliable dispatch from a worker on the frontiers of this ongoing campaign.

National Audubon Society Field Guide to North American Birds: Eastern Region


National Audubon Society - 1977
    Accompanying range maps; overhead flight silhouettes; and sections on bird-watching, accidental species, and endangered birds make the National Audubon Society's Field Guide to North American Birds the most comprehensive available.Note: the Eastern Edition generally covers states east of the Rocky Mountains, while the Western Edition covers the Rocky Mountain range and all the states to the west of it.

How to Make $1,000 Per Day Clear Profit on Amazon with One Single $35 Product You Choose: - and - How to Become an After-Tax Cash Millionaire in 3 Simple ... Make Money on the Internet, Small Business)


Bradford Sullivan - 2014
     * Compelling evidence that selling products on Amazon may be the best home-based business opportunity ever created * The Simple Profit Blueprint – How to Make $1,000 Per Day Clear Profit on Amazon with One Single $35 Product You Choose * The biggest obstacle in your way of achieving that goal and how I will help you overcome it (Hint: It's all in your head) * What selling products on Amazon is all about * The common misconceptions about selling products on Amazon * The powerful advantages to selling on Amazon as opposed to trying to sell products online on your own * The PRICELESS benefits to “Partnering” with Amazon * The basics of selling products on Amazon * The basics of finding profitable products to sell on Amazon * The two distinctly different methods to find the products you’ll be selling on Amazon * The “Retail Arbitrage” method of sourcing products to sell on Amazon * The “Private Label” method of sourcing products to sell on Amazon * Two distinctly different methods of Private Labeling products to sell on Amazon * Two distinctly different ways to sell your products on Amazon * Our (my partner and I) experience in our first year as Amazon sellers, exactly how much money we made and what it taught us * Retail Arbitrage vs. Private Label * The two major obstacles to making really big money with Retail Arbitrage * How to sign-up as an Amazon seller today for free and why you'll soon want to pay $39.99 per month to go "Pro" * You're creating "AZ Money Machines" (AMMs instead of ATMs) * How Amazon pays you and the breakdown of the check Amazon would be sending you every two weeks (or depositing directly into your bank account) * How the blueprint creates a self-perpetuating NET annual income of $360,720 * Why you should NOT make your goal $1,000 per day * How to become a cash millionaire in 3 simple steps * How building an enormously successful Amazon business is a simple step-by-step process * How to earn insanely high annualized returns on your product investments * How you can “fail” your way to success * The “Beyond Amazon” Bonus * How to scale your business up with three simple steps to where you are a bona fide cash millionaire * Can you really make more money in one week than you've ever made on your old job in one year? (Simple answer – YES!) * Where to get 100% of the money you need to grow your Amazon business as large as you want – at 0% interest * Where to find MORE money to build your business * Your Free* Training * Your Shortcut to the BIG Money * Your action steps to get started today * Chart your success to $1,000 per day – and more * The "Secret Sauce" that will supercharge your motivation and determination to succeed in this business Tags: Amazon Private Label FBA, FBA, Private Label FBA, Amazon FBA, Amazon FBA Secrets, Sell on Amazon, Retail Arbitrage, Physical Products, Private Label, FBA, Private Label, Home-Based Business, Amazing Selling Machine, Fulfillment by Amazon, Private La

The Book of Life: An Illustrated History of the Evolution of Life on Earth


Stephen Jay Gould - 1993
    The text, under the editorship of Stephen Jay Gould, provides a thorough understanding of the latest research and is accompanied by paintings prepared especially for this book. Never before has our planet's evolution been so clearly, so ingeniously explained. History is marked by disaster. The Book of Lifeexplains how mammals, having survived at least one of these disasters—the impact of a massive comet—luckily inherited the earth. Next came the rise of modern humans, who would shape the world as no creature has. As this fascinating history unfolds, gorgeous illustrations allow us to observe climate changes, tectonic plate movement, the spread of plant life, and the death of the dinosaurs. We discover the chains of animal survival, the causes and consequences of adaptation, and finally the environmental impact of human life.

In Search of Mycotopia: Citizen Science, Fungi Fanatics, and the Untapped Potential of Mushrooms


Doug Bierend - 2021
    As decomposers, they are critical to the formation and sustenance of soils and ecosystems. As endlessly innovative chemists, they devise and secrete enzymes that can break down a vast variety of materials, mitigate bacterial and viral infections, and interact―for better or worse―with the bodies and brains of animals that consume their fruiting bodies, commonly called mushrooms.Given their ubiquity and utility, it’s no surprise that humans have deep cultural connections to fungi and mushrooms, even while they have remained both understudied by institutional science and misunderstood by the general populace. But an emerging mycological vanguard is reaching maturity, exploring and advocating for fungi’s capacity to remediate contaminated landscapes and waterways, provide food and medicine, and demonstrate how humans might live in equitable and sustainable accord with nature and one another. This diverse cadre of growers, independent researchers, ecologists, entrepreneurs, and amateur enthusiasts is also scrambling to seize on rising demand for specialty mushrooms in culinary and medicinal markets, advance burgeoning fields of ‘applied mycology,’ and center conversations about social justice and sustainability.In In Search of Mycotopia, Doug Bierend introduces readers to an incredible and oft-overlooked kingdom of life and the potential it holds for our future, by way of the weird and wonderful communities of citizen scientists and microbe devotees working on the fungal frontier. Together they form a picture of the modern mycological movement, which sees these organisms as teachers, partners, and sources of wisdom that offer ways and means for creating a better world.

Unbelievable Freedom: How We Transformed Our Health and Happiness with Intermittent Fasting


Ryan Smith - 2018
    They had been on the hamster wheel of diets from long before they met. From the time of their wedding in 2003, they ate their way through a decade plagued by massive weight gain until 2014, at which point they topped out at well over 500 pounds combined. First Ryan began a weight loss effort, then Kim followed suit, eventually leading them both to intermittent fasting as outlined in Gin Stephens’ “Delay, Don’t Deny: Living an Intermittent Fasting Lifestyle.” At this point, Ryan and Kim have lost a collective 220 pounds. The journey transformed not only their connection to food, but to themselves and to each other. Their lives are filled with a peaceful joy that they hope to share with others. The Smiths specifically hope to reach couples who feel their separate issues with food are magnified in the context of their relationship. They run a busy Facebook support group called Fasting, Feasting, FREEDOM with Kim & Ryan. Updates about their lives can always be found at www.fastingfeastingfreedom.com.

Biology For Dummies


Rene Fester Kratz - 2010
    Wouldn't it be great to have a single source of quick answers to all our questions about how living things work? Now there is.From molecules to animals, cells to ecosystems, Biology For Dummies, 2nd Edition answers all your questions about how living things work.Written in plain English and packed with dozens of illustrations, quick-reference Cheat Sheets, and helpful tables and diagrams, it cuts right to the chase with fast-paced, easy-to-absorb explanations of the life processes common to all organisms. More than 20% new and updated content, including a substantial overhaul to the organization of topics to make it a friendly classroom supplement Coverage of the most recent developments and discoveries in evolutionary, reproductive, and ecological biology Includes practical, up-to-date examples Whether you're currently enrolled in a biology class or just want to know more about this fascinating and ever-evolving field of study, this engaging guide will give you a grip on complex biology concepts and unlock the mysteries of how life works in no time.

The Death of Cancer: After Fifty Years on the Front Lines of Medicine, a Pioneering Oncologist Reveals Why the War on Cancer Is Winnable--and How We Can Get There


Vincent T. DeVita Jr. - 2015
    But most of us know very little about how the disease works, why we treat it the way we do, and the personalities whose dedication got us where we are today. For fifty years, Dr. Vincent T. DeVita Jr. has been one of those key players: he has held just about every major position in the field, and he developed the first successful chemotherapy treatment for Hodgkin’s lymphoma, a breakthrough the American Society of Clinical Oncologists has called the top research advance in half a century of chemotherapy. As one of oncology’s leading figures, DeVita knows what cancer looks like from the lab bench and the bedside. The Death of Cancer is his illuminating and deeply personal look at the science and the history of one of the world’s most formidable diseases. In DeVita’s hands, even the most complex medical concepts are comprehensible.Cowritten with DeVita’s daughter, the science writer Elizabeth DeVita-Raeburn, The Death of Cancer is also a personal tale about the false starts and major breakthroughs, the strong-willed oncologists who clashed with conservative administrators (and one another), and the courageous patients whose willingness to test cutting-edge research helped those oncologists find potential treatments. An emotionally compelling and informative read, The Death of Cancer is also a call to arms. DeVita believes that we’re well on our way to curing cancer but that there are things we need to change in order to get there. Mortality rates are declining, but America’s cancer patients are still being shortchanged—by timid doctors, by misguided national agendas, by compromised bureaucracies, and by a lack of access to information about the strengths and weaknesses of the nation’s cancer centers.With historical depth and authenticity, DeVita reveals the true story of the fight against cancer. The Death of Cancer is an ambitious, vital book about a life-and-death subject that touches us all.

My Patients and Other Animals: A Veterinarian's Stories of Love, Loss, and Hope


Suzy Fincham-Gray - 2018
    In 2000 she graduated, with honors, from the Royal Veterinary College in London, and her journey in veterinary medicine has taken her from the English-Welsh border to an inner-city Philadelphia ER to the West Coast of America, with thousands of stories collected along the way. In this unforgettable and profound literary debut we are taken into the heart of the relationship we share with the animals in our lives, and the decisions we must make when a loved one becomes sick. We meet Grayling, an Irish Wolfhound in need of intensive care; with Ned, a rescue dog from Mexico, we experience the joy of saving an animal from disease; and the story of Sweetie explores the lengths doctors will go to save a patient. Fincham-Gray is a rare breed--a clinician with an elegant literary style. She affords a view few can obtain and writes with the same tenderness she brings to her patients, whose needs she must meet with her mind, her hands and her heart. Rich in warmth and humor, My Patients and Other Animals is a memorable story of compassion, healing, and hope.

The Human Superorganism: How the Microbiome Is Revolutionizing the Pursuit of a Healthy Life


Rodney Dietert - 2016
    Fascinating... may presage a paradigm shift in medicine." --Kirkus Reviews (starred review)Teeming with information and big ideas... Outstanding."--Booklist (starred review) The origin of asthma, autism, Alzheimer's, allergies, cancer, heart disease, obesity, and even some kinds of depression is now clear. Award-winning researcher on the microbiome, professor Rodney Dietert presents a new paradigm in human biology that has emerged in the midst of the ongoing global epidemic of noncommunicable diseases.The Human Superorganism makes a sweeping, paradigm-shifting argument. It demolishes two fundamental beliefs that have blinkered all medical thinking until very recently: 1) Humans are better off as pure organisms free of foreign microbes; and 2) the human genome is the key to future medical advances. The microorganisms that we have sought to eliminate have been there for centuries supporting our ancestors. They comprise as much as 90 percent of the cells in and on our bodies--a staggering percentage! More than a thousand species of them live inside us, on our skin, and on our very eyelashes. Yet we have now significantly reduced their power and in doing so have sparked an epidemic of noncommunicable diseases--which now account for 63 percent of all human deaths.Ultimately, this book is not just about microbes; it is about a different way to view humans. The story that Dietert tells of where the new biology comes from, how it works, and the ways in which it affects your life is fascinating, authoritative, and revolutionary. Dietert identifies foods that best serve you, the superorganism; not new fad foods but ancient foods that have made sense for millennia. He explains protective measures against unsafe chemicals and drugs. He offers an empowering self-care guide and the blueprint for a revolution in public health. We are not what we have been taught. Each of us is a superorganism. The best path to a healthy life is through recognizing that profound truth.