It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:*Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.*Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.*Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.*Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”

    And yet many western democracies actively ignore how science might help us to survive our own ingenuity. Shawn Lawrence Otto’s provocative book investigates the historical, social, and emotional reasons for why this is the case, and offers a vision and an argument to bring us to our collective senses, before it’s too late.

    It also includes contributions from industry leaders including Joseph Gordon-Levitt (Emmy-award winning actor), Peter H. Diamandis (Founder of XPRIZE, Singularity University), Jim Zemlin (Executive Director, The Linux Foundation), Mike Shinoda (Co-Founder, Linkin Park), Jim Whitehurst (CEO, Red Hat), and more.Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.A small selection of endorsements for People Powered:"Jono is an expert at integrating the potential of communities with businesses. People Powered provides a clear and thoughtful blueprint for others looking to tap into this potential and unlock benefits for their own organizations." -- Jim Whitehurst, president and CEO, Red Hat and author of "The Open Organization"“If you want to unlock the power of collaboration in communities, companies, and teams, Jono Bacon should be your tour guide, and People Powered should be your map.” -- Jamie Smith, former deputy press secretary to President Barack Obama.“If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.” -- Nat Friedman, CEO, GitHub"People Powered equips businesses with a powerful community building formula. It is clear, consistent and thus a genuinely effective tool for integrating community into the day to day operations of a business. Highly recommended." -- Paul Salnikow, CEO, The Executive Centre"If you don’t like herding cats but need to build a community, you need to read People Powered" - Jamie Hyneman, Co-Host and Co-Creator of Mythbusters“Whether you are a start-up or a corporation, if you are not building a community, you are missing an enormous opportunity. People Powered needs to be on every executive’s bookshelf.” -- Maxx Bricklin, Co-Founder, BOLD Capital Partners

    The Story of Food is a sumptuously illustrated exploration of our millennia-old relationship with nearly 200 foods.A true celebration of food in all its forms, this book explores the early efforts of humans in their quest for sustenance through the stories of individual foods. Covering all food types including nuts and grains, fruit and vegetables, meat and fish, and herbs and spices, this fascinating reference provides the facts on all aspects of a food's history.Discover how foods have become a part of our culture, from their origins and how they are eaten to their place in world cuisine today.

    Build your brand. Change your life. Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment. Whether you're an Indie author self-publishing for the first time or an experienced author working on your book marketing skills, this book will help you build an advertising and marketing plan that will find readers and end up selling lots of books. Learn how to: - run ads - manage ads - analyze ads - optimize your description for improved conversions - build a long-term plan This book will give you the road map to success you need to quit your day job and get back to writing.

    You’ll discover how to navigate this new community, and find the best resources for learning the tools and skills you need to be a dynamic maker in your own right.Lang reveals how he became a pro maker after losing his job, and how the experience helped him start OpenROV—a DIY community and product line focused on open source undersea exploration. It all happened once he became an active member of the Maker culture. Ready to take the plunge into the next Industrial Revolution? This guide provides a clear and inspiring roadmap.* Take an eye-opening journey from unskilled observer to engaged maker-entrepreneur* Enter the Maker community to connect with experts and pick up new skills* Use a template for building a maker-based entrepreneurial lifestyle* Learn from the organizer of the first-ever Maker Startup Weekend* Be prepared for exciting careers of the future

    From the origins and evolution of the romance novel to establishing a vital story framework to writing that last line to seeking out appropriate publishers, everything you ever wanted to know about writing a romance novel is here.In addition to a comprehensive breakdown of more than thirty romance subgenres, including such categories as historical, inspirational, Regency, and sweet traditional, you'll discover how to:Steer clear of cliches and stereotypes by studying the genreCraft engaging and realistic heroes and heroines readers will adoreConvincingly develop the central couple's blossoming relationshipAdd conflict by utilizing essential secondary characters like the "other woman"Use tension and timing to make your love scenes sizzle with sensualityGet your characters to happily-ever-after with an ending readers will always rememberlus, read a sample query letter, cover letter, and synopsis, and learn how to properly prepare you romance novel for submission to agents and editors. On Writing Romance has everything you need to leave readers swooning!

    And the secret phrase is this:NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?"

    Graduation. Work a 9 to 5 job, save up and retire on a pension. This isn’t the correct path for everyone. Nor should it be. Global Career: How to Work Anywhere and Travel Forever is a paperback for your backpack, a step-by-step blueprint to travel the world, build a successful career others wish they had, and build a life that most people only dream of. This comprehensive guide is filled with genuine stories and actionable advice including:  Specific shortcuts and tips you need to build a world-class career on the move Skills for negotiating and obtaining further education, internships and high-paying work overseas Building a life you love in any city in the world, and how to make lifelong friends quickly Global Career will challenge you to venture into the exciting unknown. If you have ever fantasized about a more fulfilling international career, this book will empower you to buy a one-way ticket to your dream destination, and further your career in ways you never thought possible!

    George combines clear, intelligent, and functional advice on fiction writing with anecdotes from her own life, the story of her journey to publication, and inside information on how she meticulously researches and writes her novels. George's solid understanding of craft is conveyed in the enticing manner of a true storyteller, making Write Away not only a marvelous, interesting, and informative book but also a glimpse inside the world of a beloved writer.

    The topic couldn’t be timelier: As more people are going hungry while simultaneously more people are morbidly obese, American Wasteland sheds light on the history, culture, and mindset of waste while exploring the parallel eco-friendly and sustainable-food movements. As the era of unprecedented prosperity comes to an end, it’s time to reexamine our culture of excess.Working at both a local grocery store and a major fast food chain and volunteering with a food recovery group, Bloom also interviews experts—from Brian Wansink to Alice Waters to Nobel Prize–winning economist Amartya Sen—and digs up not only why and how we waste, but, more importantly, what we can do to change our ways.

    Now, Madhur Jaffrey, the beloved authority on Indian cooking, shares more than seventy fabulous recipes--some entirely new, others reworked from her previous, acclaimed cookbooks--for the Instant Pot. Here are recipes for Saffron Rice with Golden Raisins; Mung Dahl Rice and Cabbage Soup; Sweet Hot and Sour Eggplant; Chicken Cooked in a Kerala Style; and Pork Vindaloo. Also included are a selection of side dishes including chutneys, yogurts, and salads (think Baby Arugula Salad with Mustard Oil; Quick Tamarind Chutney; Onion and Tomato Salad; and Spicy Mushroom Chips). Here too is a primer on how to best use the Instant Pot to maximize flavor. And while these recipes are quick and easy to prepare, they retain all the rich complexity for which Jaffrey's food has always been known. Here is the only Indian Instant Pot cookbook the home cook will ever need.

    Use them to pry, chip, yank and sift good characters out of the place where they live in your memory, your imagination and your soul.Award-winning author Orson Scott Card explains in depth the techniques of inventing, developing and presenting characters, plus handling viewpoint in novels and short stories. With specific examples, he spells out your narrative options–the choices you'll make in creating fictional people so "real" that readers will feel they know them like members of their own families.You'll learn how to: draw the characters from a variety of sources, including a story's basic idea, real life–even a character's social circumstances make characters show who they are by the things they do and say, and by their individual "style" develop characters readers will love–or love to hate distinguish among major characters, minor characters and walk-ons, and develop each one appropriately choose the most effective viewpoint to reveal the characters and move the storytelling decide how deeply you should explore your characters' thoughts, emotions and attitudes

    4 is an elucidation of the writer's craft by a master practitioner. In a series of playful but expertly wrought essays, John McPhee shares insights he's gathered over his career and refined during his long-running course at Princeton University, where he has launched some of the most esteemed writers of several generations. McPhee offers a definitive guide to the crucial decisions regarding structure, diction, and tone that shape nonfiction pieces, and presents extracts from some of his best-loved work, subjecting them to wry scrutiny. The result is a vivid depiction of the writing process, from reporting to drafting to revising and revising, and revising.More than a compendium of advice, Draft No. 4 is enriched by personal detail and charming reflections on the life of a writer. McPhee describes his enduring relationships with The New Yorker and Farrar, Straus and Giroux, and recalls his early years at Time magazine. Enlivened by his keen sense of writing as a way of being in the world, Draft No. 4 is the long-awaited master class given by America's most renowned writing instructor.

    This is not one of those books. On the contrary, this is a collection of terrible, awkward, and laughably unreadable excerpts that will teach you what to avoid—at all costs—if you ever want your novel published.In How Not to Write a Novel, authors Howard Mittelmark and Sandra Newman distill their 30 years combined experience in teaching, editing, writing, and reviewing fiction to bring you real advice from the other side of the query letter. Rather than telling you how or what to write, they identify the 200 most common mistakes unconsciously made by writers and teach you to recognize, avoid, and amend them. With hilarious "mis-examples" to demonstrate each manuscript-mangling error, they'll help you troubleshoot your beginnings and endings, bad guys, love interests, style, jokes, perspective, voice, and more. As funny as it is useful, this essential how-NOT-to guide will help you get your manuscript out of the slush pile and into the bookstore.