It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.NOTE: all purchasers of BookBub Ads Expert get access to a whole bunch of extra resources at DavidGaughran.com:*visual step-by-step guide to building campaigns*gallery of successful ad images in a wide range of genres*embodying the winning principles from the book*detailed optimization advice to improve your results*links to even more tips and resources too.Praise for BookBub Ads Expert :"David Gaughran knows more about book marketing than anyone on the planet. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--USA Today bestselling author Ernest Dempsey.PART I--BOOKBUB BASICS1. How BookBub Ads Work2. General Strategy3. Two (or Three) Ingredients For SuccessPART II--ANATOMY OF A KILLER AD4. Attractive Images5. Discriminate Targeting6. CPM BiddingPART III--TEST PREP7. Creating Clickworthy Images8. Generating Author Targets9. Bidding To Be The BossPART IV--OPTIMIZING FOR VICTORY!10. Building A Test Campaign11. Evaluating Results12. Tweakers Of The World UnitePART V--DEPLOYING THE TROPES13. When To Use BookBub Ads14. Running A Promo15. Tackling ProblemsPART VI--NINJA TRICKS...16. Also Bought Insurance17. Get Out Of Jail Free18. Filling The FunnelPART VII--...AND KILLER MOVES19. Turbocharge Series Sales20. Riding The Launch Slipstream21. Do It Again (And Again)

    Learn the basics of this simple and beautiful craft with valuable information on basic stitches, tools needed, and even how to make your own looms. Split by loom type—circular, rectangular, and even found objects—24 lush, bohemian, and uniquely modern projects for the home and to wear draw deeply on the nostalgic quality of vintage textiles. In addition to the how-to, this is the ultimate resource for finding your own creativity and style through this medium, from learning which materials to use for different effects to discovering how to use color to create vintage-inspired projects with a modern twist.

    With the same direct, easy-to-follow approach of Juliette Aristides's previous books, Lessons in Classical Painting presents aspiring artists with the fundamental skills and tools needed to master painting in the atelier style. With more than 25 years of experience in ateliers and as an art instructor, Aristides pairs personal examples and insights with theory, assignments and demonstrations for readers, discussions of technical issues, and inspirational quotes. After taking a bird's eye look at painting as a whole, Aristides breaks down painting into big picture topics like grisaille, temperature, and color, demonstrating how these key subjects can be applied by all painters.

    Often, a photographer will spend long days capturing photos only to return with a set of images that he or she is not completely satisfied with. Sure, the lighting and exposure may have turned out great, but the overall composition of the photos leaves something to be desired. In short, they lack that “wow” factor that they see in other photographers’ shots.Composition is the foundation in which great photography is built upon. A photo may be properly lit and contain good subject matter, but if it is doesn’t have good composition it will never be considered more than an amateur shot. How can you overcome this? We’ll teach you in this book. Finally, a Book on the Art of Photography that Teaches Tips and Tricks for Creative Composition! Our intention with this book is to teach you the tips and tricks professionals use to craft a great image design and learn how to incorporate these into composition that will lay the foundation for you to create amazing photos. Once you master the art of photography composition, you’ll know exactly what elements it takes to compose a great shot before you even touch the shutter button! As a result, it will free you up to concentrate on the other ingredients that go into making a beautiful photograph.Digital photography composition techniques you'll learn include: - How to develop the ability to see and shoot great digital photographs- Multiple ways in which to compose the best shot, regardless of subject matter- What the rule of thirds is and how to use it to your advantage- Where to place dominant vertical or horizontal subjects within the frame for maximum results- How to effectively use symmetry in photography- Understanding balance and visual weight within a photo- How to use lines in photography- How each type of line (horizontal, vertical, diagonal and curved) can be used to evoke a specific feeling within the viewer- How to instantly make a boring composition more dynamic- Ways in which to use different camera angles to add interest to a photo- How to master Out of Focus Foreground Framing, a signature style of many professional photographers- Unique ways to composing better backgrounds in any situation- How less can actually be more in photography- and much more!If you own a camera you owe it to yourself to learn how to master the art of composition in photography. The lessons taught in this book will provide you with knowledge you can use or the rest of your life as a photographer. Throughout this book you’ll find multiple examples of great photography composition that you can use for inspiration for your own shots. Secure your copy of this book and start your journey to better photography today!

    It is illustrated throughout with clear demonstration photos, Mr. McCreight's beautifully rendered drawings, and examples of exceptional contemporary jewelry. This relaxed yet thorough introduction to the skills of metalworking is a fully revised, expanded and updated edition of Tim McCreight's popular guide for novice metalworkers. As both a fresh presentation of fundamental techniques and a portfolio of the finest contemporary design, Jewelry: Fundamentals of Metalsmithing is an instant classic in its own right.

    Whether you've been sewing for years or just gotten the itch, you'll find invaluable information inside for using your sewing machine to its maximum potential.Learn how to:Troubleshoot machine problems like skipped stitches, needle breaks and tension troublesPerform basic maintenance on your machine to keep it running smoothlyChoose fabrics, threads and other materials that will keep your machine running at full capacity and result in quality projectsRecognize and utilize the best sewing machine feet to achieve the desired resultsRefine everyday tasks from installing zippers to sewing buttonholes and constructing perfect hemsCreate beautiful embellishments like scallops, ruches, smocking, pin tucks, cutwork, puffing and entredeux to enhance any sewn project or garmentAn indispensable reference book to keep next to your machine, inside you'll find quick answers to all your sewing problems. Take control of your sewing machine and achieve wonderful results every time!

    Not with Seamless Crochet!With Seamless Crochet, innovative designer Kristin Omdahl has pioneered a new technique for crocheters of all skill levels to create motif-based patterns in one piece, eliminating seams and leaving only two ends to weave in. Kristin’s revolutionary modular construction allows one motif to flow into the next, creating secure joins and beautiful geometric patterning on the exterior round.Inside you’ll find a showcase of 18 garment, home decor, and accessory projects from Kristin that will change the way you crochet forever. From pillows to shawls to blankets, these projects illustrate just how versatile and time-saving this “tail-free” construction method is. As a bonus, Seamless Crochet also includes a helpful instructional DVD of Kristin explaining the details of her new technique. Plus, the book offers a motif directory of original designs with Kristin’s expert advice on how to adapt any motif-based pattern to her one-of-a-kind seamless technique.Seamless Crochet will forever transform the way you approach every crocheted motif-based design and project.

    Two weeks later I was gone, witnessing my new world wizz by, especially at dusk, then darkness as I watched the sum of all the city lights cast my silhouette across the pine trees of the Florida panhandle. This was it, I was riding my very first freight train. And soon, what would begin as mere natural curiosity and self-discovery would evolve into a casting call of sorts, taking photographs of my newfound friends. — Mike Brodie11 x 13 Inches60 Four-color Plates104 Pages

    Critics and popular audiences alike marveled at these quilts that combined the best of contemporary design with a deeply rooted ethnic heritage and compelling human stories about the women. Gee's Bend: The Architecture of the Quilt is a major book and museum exhibition that will premiere at the Museum of Fine Arts, Houston (MFAH), in June 2006 before traveling to seven American museums through 2008. The book's 330 color illustrations and insightful text bring home the exciting experience to readers while displaying all the cultural heritage and craftsmanship that have gone into these remarkable quilts.

    With Hand Lettering 101, Sarah brings her fabulous Hand Lettering 101 workshop right to you with this beginner workbook! In this book, you will go over the basics on how to learn Sarah's fun style of faux calligraphy. This book will guide you through each letter of the lower case alphabet, go over her technique behind connecting letters, give tips on how to mix and match your fonts, and finally lead you to make six finished projects! This is an introduction, so no experience is needed! Since practice is key, this gold spiral bound workbook lays flat and provides tons of opportunities for practice! Chalkfulloflove was created to encourage, inspire and make you giggle, so just pour yourself a cup of coffee or a glass of wine and settle in to start your own unique, adorable lettering creations!Hand Lettering 101: An Introduction to the Art of Creative LetteringHardcover, oversized gold wire-o binding and gold corner protectors Step by step instructions on how to create various fonts and designs Thick premium paper, perfect for lettering Beautiful coffee table book and practical workbook

    Simply apply paint with a soft rubber brayer, make your marks and pull your print. It's that simple! Wipe the plate down with a spritz of water and a paper towel, and you're ready to go again.In this premier guide, artist Joan Bess--inventor of the concept for the Gelli plate--unleashes the fun through more than 60 step-by-step techniques. Create intriguing patterns using tools like sponges, textured rollers and homemade combs. Learn how to incorporate stencils and rubber stamps. Experiment with metallic paint, dimensional paint and gel medium. Become a texture-hunter, creating a wide world of effects using embossed papers, natural objects, rubber bands, lace, corrugated cardboard, metal tape, die cut letters...anything goes!Even beginners can enjoy immediate gratification--just grab a textured surface, smoosh it into your painted Gelli plate, and you'll have a stack of amazing prints in no time. For experienced printmakers, the inspirations in these pages will push you to experiment, adapt, combine and layer. It's easy, fun and totally addicting!Printmaking just got easier!- Expert tips from the creator of the Gelli plate - 60+ awesome step-by-step techniques - Ideas for incorporating stamps and stencils, using ghost prints, salvaging uninspired prints, and more - 26-page gallery shows the many wonderful ways artists are incorporating Gelli printing into their work

    Families decorate grave sites with marigolds and set up stunning altars. Streets flutter with paper banners. Store windows glisten with sugar skulls. Skeleton figures grin rakishly from every corner. Day of the Dead Crafts is filled with dozens of terrific projects that allow you to participate in the excitement of the holiday while expressing your own creativity. You'll enjoy showcasing these unique, fun, and meaningful projects throughout the year.Inside you'll find step-by-step instructions, ideas, and inspiration for a wide range of projects, including:Calaveras, those comical and clever skeleton figures caught in the act of enjoying life's favorite activitiesMasks and skulls made from paper mache, gourds, and even sugarA meaningful and artistic ofrenda, or altar, to honor those who have passedNecklaces, earrings, bracelets, and more to wear day or nightPieces guaranteed to liven up any decorColorful, whimsical, and often dramatic, Day of the Dead art is steeped in rich history and symbolism. The projects in Day of the Dead Crafts honor the traditional, while taking advantage of today's materials for a fresh and exciting twist.

    Under Erika Knight's guidance even those who have never picked up a crochet hook before will soon be making gorgeous projects and all the while learning new techniques and adding to their skills. Each of the 20 projects in the book will teach you a new stitch, technique, or trick, and will build on and consolidate crochet techniques already learned in the preceding projects, until you have mastered a wide repertoire of skills and completed and enviable collection of crocheted items.Simple Crocheting showcases the incredible variety of finishes that different crochet techniques can produce. Erika begins with simple scarves and hats that are chic accessories as well as being the perfet items to practice basic stitches. She then takes you through the dense textures of double and treble crochet---which make excellent bags, purses, and even a laptop case---and then moves on to the more intricate, deilcate lace and cluster stitches---perfect for heirloom shawls and antique-style cushions. Freeform or random crochet takes the craft to a more demanding level and projects like the edge-to-edge cardigan will provide a new chlalenge for all creative crocheters. With exquisite photography by Yuki Sugiura that perfectly shows each of the beautiful designs, and supported with clear diagrams and illustrations, Erika Knight has created the ultimate book for all enthusiasts of this remarkable craft.

    With humor and insight, authors Vicki Stiefel and Lisa Souza illustrate how to become a laidback knitter--one who enjoys the process as much as the product. Join in and be inspired by the mix of people, patterns, and places in their knitting world; follow the steps they took; and discover the secrets that set them along this path. 10 Secrets contains a wealth of other valuable and fun information including profiles, websites and other resources the authors can't live without, information on fibers, spinning, and crochet, and much more!Additionally, an amazing collection of twenty-seven patterns--complete with instructions and charts--fills the book with elegant shawls, chic sweaters, and colorful scarves from a spectrum of designers, all beautifully photographed in full-color.This is a book that gives knitters permission to relax and have fun; to see that knitting can be as much about process as about the finished product, and know that the stitches they knit can express the inner joy they feel. The exciting patterns--aimed at knitters from beginners to experienced--complement the books exuberant purpose and style.

    Find the motivation to change what's not working for you. Choose a smart solution for organizing and storing your stash. Turn scrapbooking into a sustainable hobby that fits comfortably into your life. Learn real organization solutions that work for you.