Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    George directly influenced the likes of Muhammad Ali, who took his bragging and boasting from George; James Brown, who began to wear sequined capes onstage after seeing George on TV; John Waters, whose films featured the outrageous drag queen Divine as an homage to George; and too many wrestlers to count. Amid these pop culture discoveries are firsthand accounts of the pro wrestling game from the 1930s to the 1960s.The ideal American male used to be stoic, quiet, and dignified. But for a young couple struggling to make ends meet, in the desperation born of the lingering Depression and wartime rationing, an idea was hatched that changed the face of American popular culture, an idea so bold, so over-the-top and absurd, that it was perfect. That idea transformed journeyman wrestler George Wagner from a dark-haired, clean-cut good guy to a peroxide-blond braggart who blatantly cheated every chance he got. Crowds were stunned—they had never seen anything like this before—and they came from miles around to witness it for themselves.Suddenly George—guided by Betty, his pistol of a wife—was a draw. With his golden tresses grown long and styled in a marcel, George went from handsome to . . . well . . . gorgeous overnight, the small, dank wrestling venues giving way to major arenas. As if the hair wasn't enough, his robes—unmanly things of silk, lace, and chiffon in pale pinks, sunny yellows, and rich mauves—were but a prelude to the act: the regal entrance, the tailcoat-clad valet spraying the mat with perfume, the haughty looks and sneers for the "peasants" who paid to watch this outrageously prissy hulk prance around the ring. How they loved to see his glorious mane mussed up by his manly opponents. And how they loved that alluringly alliterative name . . . Gorgeous George . . . the self-proclaimed Toast of the Coast, the Sensation of the Nation!All this was timed to the arrival of that new invention everyone was talking about—television. In its early days, professional wrestling and its larger-than-life characters dominated prime-time broadcasts—none more so than Gorgeous George, who sold as many sets as Uncle Miltie.Fans came in droves—to boo him, to stick him with hatpins, to ogle his gowns, and to rejoice in his comeuppance. He was the man they loved to hate, and his provocative, gender-bending act took him to the top of the entertainment world. America would never be the same again.

    

    Donovan Gray answers that question in Dude, Where's My Stethoscope? - a laugh-out-loud funny, heartbreaking and sometimes poignant collection of true-life medical short stories. We follow Dr. Gray through medical school and two decades of unforgettable ER and family practice. Humorously written in an engaging mash-up of formal prose and informal medical slang with a nod to pop culture and ancient mythology, Dude is a powerful book that captures the essence of what it is to be an emergency room doctor.

    Remember! is an autobiography which recounts Marcel Scharfstein's life experience in the Warsaw Ghetto and in Nazi concentration camps of Poland and Germany during World War II.

    As the voyage steams (sweats, rather) eastward from Seattle to New York, he meets a diverse, humorous, and motley bunch of individuals in full support of his spirit of adventure, evidence that one's wildest dreams are in fact worth pursuing. The story is a testament to the power of welcoming the stranger and the good that resides in us all. Read it to laugh, read it to learn, or read it simply to remember that you are human.They say once you start pedaling you can't stop. So buckle your helmet, don spandex if you dare, and get ready for the ride of a lifetime.

    This book is a must-read for anyone who wants to shed off some extra weight without counting calories. Click buy now with 1-click to own your copy today!

    Though competing against one another for the flying assignments of their dreams, like the fearsome F-15 and F-16 fighters, a good mission sometimes takes a backseat to a good party or punch line in this classroom of cut-ups. The high stakes, however, loom over Lt. Wright. In a program where one out of three students fails, not everybody who starts UPT will finish it. And not everybody who does finish will get a desirable flying assignment. Some won’t even escape the Columbus Air Force Base. Will Lt. Wright get his dream assignment flying a C-141 cargo plane based out of beachside Charleston, South Carolina? Or be forced to perpetuate the If you ain’t a pilot… system as the dreaded FAIP (First Assignment Instructor Pilot) in Columbus, Mississippi? Though a military memoir, IF YOU AIN’T A PILOT… is a story of youthful innocence, a happy tale of the best of friends. Beneath the story’s surface layer of how an Air Force officer’s aeronautical rating determines his worth, similar thematic layers unfold around gender, race, and other ways people define each other. At its core, this story is about people, our relationships, and how we choose to treat each other. While 30 years have passed since the memoir’s events—and our aircraft, our enemy, and our pop-culture ties have changed—we still struggle with our differences. IF YOU AIN’T A PILOT taps into the mystic of Top Gun, the satirical wryness of Candide and Catch-22, and the allure of the air-travel genre captured by Mark Vanhoenacker’s recent Skyfaring: A Journey with a Pilot (2015), Tom Wolfe’s The Right Stuff, and James Salter’s The Hunters. Set at the end of the Cold War in the heart of Dixie, IF YOU AIN’T A PILOT…crosses Top Gun adrenaline with Pee-Wee’s Playhouse antics at a flight training base where Air Force idealism collides with Deep South heritage. Complete at 142,000 words, this comedic memoir written for a general audience charts the year when a newly commissioned officer is challenged not only by flight school but also by the Air Force dictum If you ain’t a pilot, you ain’t $#!+. That said, the primary mission for IF YOU AIN’T A PILOT...is to make readers laugh. While the story is written for a non-military audience, military pilots, civilian pilots, and any person who ever dreamed about flying as a kid will love IF YOU AIN’T A PILOT….

    Throw in the St. Valentine’s Day Massacre and the murders of John F. Kennedy, Lee Harvey Oswald, Marilyn Monroe, Bugsy Siegel, Sam Giancana, Lucky Luciano, Tony the Ant Spilotro, Johnny Roselli and Jimmy Hoffa. Toss in Hollywood scandal and the mobbed up career of Frank Sinatra and his Rat Pack. Now you can begin to grasp the epic story of Tony Accardo. Why has this story never been told? Accardo killed everyone in his path: family, friends, cops, reporters, movie stars, and politicians. Operating from deep within the shadows Tony influenced national policy, exploited the FBI, owned politicians, and fixed presidential elections. Connected to every gangster from Al Capone to Lucky Luciano to John Gotti, Joe Batters is the must-read that every Godfather fan is craving.

    This is a rare opportunity to hear two luminaries from the field of self-development together for the first time on an audio program.As you absorb the information on these four CDs, you’ll find that you can transform your challenges and concerns into spiritual triumphs; learn the keys to empowering yourself in the midst of change, chaos, and complexity by understanding and applying spiritual principles to your life; and discover the deeper meaning inherent in your daily experiences and see your life as a blueprint for growth and personal evolution.

    These are phrases that you hear almost every day in Spanish speaking countries, on TV, in movies, and when talking with friends in Spanish. Included in this book is FREE Access to Downloadable Mp3's of this book. Spanish Audio book is available by clicking link in book. This book is very basic Spanish. It is for beginning Spanish learners or students that want to review basic Spanish phrases. Some Topics Covered in this book are: Greetings Music What are you doing? Phrases about the Present (right now) Phrases about the Past Hotels Restaurants And Many More! Are you ready to learn some Spanish phrases you can use right away? GREAT! Download the book now and start learning Spanish.

    What you need is some sane advice to get you through. Your body aches. Your brain feels like a mouldy wrung-out dishcloth. You can barely get anything done and, hang on, why are you even doing this anyway? Is there something wrong with you? Nope. You're just burnt out. Burnout Survival Kit offers practical advice for when things are already bad. There's no mystical magic about unleashing your inner corporate superhero, no weird productivity diagrams, and certainly no crap about working 'smarter'. Instead, this is the calm inner voice that you need, served with good sense and creativity. As well as helping you to take time to ground yourself, there are brilliant hacks for all the causes of stress and anxiety, from how to approach networking (no one likes it) to practical advice on sleeping better. And the humour helps too. This may not be a cure, but it really does offer instant relief and give you the chance to take a breath. So whether you're just starting to burn or fully scorched to a crisp, rest easy. You've got a Burnout Survival Kit.

    What will it take to turn this opportunity into reality in every classroom, school, and district? Continuing its tradition of mathematics education leadership, NCTM has defined and described the principles and actions, including specific teaching practices, that are essential for a high-quality mathematics education for all students. Principles to Actions: Ensuring Mathematical Success for All offers guidance to teachers, specialists, coaches, administrators, policymakers, and parents: Builds on the Principles articulated in Principles and Standards for School Mathematics to present six updated Guiding Principles for School MathematicsSupports the first Guiding Principle, Teaching and Learning, with eight essential, research-based Mathematics Teaching PracticesDetails the five remaining Principles--the Essential Elements that support Teaching and Learning as embodied in the Mathematics Teaching PracticesIdentifies obstacles and unproductive and productive beliefs that all stakeholders must recognize, as well as the teacher and student actions that characterize effective teaching and learning aligned with the Mathematics Teaching PracticesWith Principles to Actions, NCTM takes the next step in shaping the development of high-quality standards throughout the United States, Canada, and worldwide.

    In The Death of Trotsky, Cecelia Holland brings this fated and fatal day to life, from its quotidian beginnings to its dramatic close. Between Trotsky’s waking and his final rest, she probes the outer-workings and inner thoughts of those who were with him till the end, illuminating a man who exited life as he lived it: defiantly. Cecelia Holland, author of more than 30 books and articles, lives in northern California with her family.Cover Design by Adil Dara.

    These are the true and incredible stories of some of Hollywood’s biggest and best known stars, but never before told . Every story has been researched and verified, no matter how surprising or out of character it may seem to the public, for some of the world’s best known people. * "This book is a pure delight." - Daily Oklahoman * " The research is incredible and told in a most      entertaining fashion." - Houston Courier * " Chaz does it again!  This time a Best Seller!      - Blake's Review * " I read until my eyes hurt and still couldn't      put it down." -  Dexter. MacBride      - Columbia Review. *  "A Winner!" - Ray Hibbard, Edmond Life & Leisure. * “A surprise on every page. Fantastic true stories. We loved having Little Known Facts on our radio station for more than 10 years.” - Craig Stallcup – NetRadio Boston * “I could forget the news and nobody would notice. But forget to air Little Known Facts and I would get 30 phone calls.”– Matt Batton – WPRG Radio * “What a fantastic way to spend a few hours. I love these stories of my friends and fellow actors.” - Dale Robertson, Actor, Host. * “Chaz is a dear friend. I can attest to many of these stories personally. What a pleasure to see them put together in one place.” - Tony Randall, Actor -What famous woman movie star invented the snooze alarm? - What famous woman television personality was a spy in WWII? - Did you know it was a glamorous woman movie star who invented the secret codes to direct navy topedos... - Which famous star was the real impetus for the movie Pretty Woman - The Beverly Hillbillies really existed - Which famous movie star was actually AWOL from the Army - Which famous Hollywood hunk was actually a Mailman - Which television star was responsible for one of the biggest toy crazes in history - Which famous comedy star was once completely blind And many many more.