This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industry

    Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

    Book content includes:Getting started with MVC 3, including a rundown of the new project dialog, directory structure and an introduction to NuGet (PowerShell inside Visual Studio 2010)Controllers and Actions View and ViewModelsModels and Databases, including using NuGet to install Entity Framework Code FirstForms and HTML HelpersValidation and Data AnnotationsMembership, Authorization and SecurityAjaxRouting, including routing to Http HandlersNuGet, including using it from the Dialog 'and Package Console, creating a package, custom PowerShell actions and running from both a local repository and the WebDependency InjectionUnit testingExtending ASP.NET MVC with filters and Extensibility pointsWhat's new in MVC 3

    This book demonstrates how the notation and process complement one another, using UML models to illustrate the new process in action. It describes the constructs such as use cases, actors, and more.

    "

    It is a great book, not just for beginning programmers, but also for computer users who would want to have an idea what is happening behind the scenes as they work with various computer programs. In this book, you are going to learn what the C programming language entails, how to write conditions, expressions, statements and even commands, for the language to perform its functions efficiently. You will learn too how to organize relevant expressions so that after compilation and execution, the computer returns useful results and not error messages. Additionally, this book details the data types that you need for the C language and how to present it as well. Simply put, this is a book for programmers, learners taking other computer courses, and other computer users who would like to be versed with the workings of the most popular computer language, C. In this book You'll learn: What Is The C Language? Setting Up Your Local Environment The C Structure and Data Type C Constants and Literals C Storage Classes Making Decisions In C The Role Of Loops In C Programming Functions in C Programming Structures and Union in C Bit Fields and Typedef Within C. C Header Files and Type Casting Benefits Of Using The C Language ...and much more!! Download your copy today! click the BUY button and download it right now!

    This bookpresents an introductory survey of computer science. It explores thebreadth of the subject while including enough depth to convey anhonest appreciation for the topics involved. The new edition includesreorganization of some key material for enhanced clarity (SoftwareEngineering and Artificial Intelligence chapters), new and expandedmaterial on Security and Data Abstractions, more on ethics anddifferent ethical theories in Chapter 0. Anyone interested in gaining athorough introduction to Computer Science.

    These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of Web intelligence, as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected.Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.

    I'm sure you'll find the read rewarding." --From the Foreword by Scott Meyers D is a programming language built to help programmers address the challenges of modern software development. It does so by fostering modules interconnected through precise interfaces, a federation of tightly integrated programming paradigms, language-enforced thread isolation, modular type safety, an efficient memory model, and more. The D Programming Language is an authoritative and comprehensive introduction to D. Reflecting the author's signature style, the writing is casual and conversational, but never at the expense of focus and pre-cision. It covers all aspects of the language (such as expressions, statements, types, functions, contracts, and modules), but it is much more than an enumeration of features. Inside the book you will find In-depth explanations, with idiomatic examples, for all language features How feature groups support major programming paradigms Rationale and best-use advice for each major feature Discussion of cross-cutting issues, such as error handling, contract programming, and concurrency Tables, figures, and "cheat sheets" that serve as a handy quick reference for day-to-day problem solving with D Written for the working programmer, The D Programming Language not only introduces the D language--it presents a compendium of good practices and idioms to help both your coding with D and your coding in general.

    This book covers all the core features of the language. It ranges widely through the Perl programmer's universe, gathering together in convenient form a wealth of information about Perl itself and its application to CGI scripts, network programming, database interaction, and graphical user interfaces. It also gives detailed coverage about using Perl within a Win32 environment.This book assembles more information about the language in one place than any other reference work. Here are just some of the topics covered in the book:Basic language reference Introduction to using Perl modules Perl and CGI: CGI basics, CGI.pm, mod_perl DBI, the database-independent API for Perl Sockets programming in Perl LWP, the library for World Wide Web programming in Perl The Net::* modules As part of the successful "in a Nutshell" series of books from O'Reilly & Associates, Perl in a Nutshell is for readers who want a single reference for all their needs.

    You’ll learn how to apply MongoDB design patterns to several challenging domains, such as ecommerce, content management, and online gaming. Using Python and JavaScript code examples, you’ll discover how MongoDB lets you scale your data model while simplifying the development process.Many businesses launch NoSQL databases without understanding the techniques for using their features most effectively. This book demonstrates the benefits of document embedding, polymorphic schemas, and other MongoDB patterns for tackling specific big data use cases, including:Operational intelligence: Perform real-time analytics of business dataEcommerce: Use MongoDB as a product catalog master or inventory management systemContent management: Learn methods for storing content nodes, binary assets, and discussionsOnline advertising networks: Apply techniques for frequency capping ad impressions, and keyword targeting and biddingSocial networking: Learn how to store a complex social graph, modeled after Google+Online gaming: Provide concurrent access to character and world data for a multiplayer role-playing game

    This book is the indispensable guide for the galactic traveler.

    You’ll learn how to create structured JavaScript applications, using Backbone’s own flavor of model-view-controller (MVC) architecture.Start with the basics of MVC, SPA, and Backbone, then get your hands dirty building sample applications—a simple Todo list app, a RESTful book library app, and a modular app with Backbone and RequireJS. Author Addy Osmani, an engineer for Google’s Chrome team, also demonstrates advanced uses of the framework.Learn how Backbone.js brings MVC benefits to the client-sideWrite code that can be easily read, structured, and extendedWork with the Backbone.Marionette and Thorax extension frameworksSolve common problems you’ll encounter when using Backbone.jsOrganize your code into modules with AMD and RequireJSPaginate data for your Collections with the Backbone.Paginator pluginBootstrap a new Backbone.js application with boilerplate codeUse Backbone with jQuery Mobile and resolve routing problems between the twoUnit-test your Backbone apps with Jasmine, QUnit, and SinonJS

    The aim of The Node Beginner Book is to get you started with developing applications for Node.js, teaching you everything you need to know about advanced JavaScript along the way on 59 pages.

    In the successful, accessible style of Tony Gaddis’ best-selling texts, useful examples and detail-oriented explanations allow students to become comfortable with fundamental concepts and logical thought processes used in programming without the complication of language syntax. Students gain confidence in their program design skills to transition into more comprehensive programming courses.The book is ideal for a programming logic course taught as a precursor to a language-specific introductory programming course, or for the first part of an introductory programming course.