Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    Featuring folklore, mythology, and poetry from around the world, this lovely collection reveals these ethereal spirits' extraordinary powers and the history behind their existence. From the case of the Cottingley fairies in the early twentieth century, whose photographs fooled thousands (including Arthur Conan Doyle), to the mischievous fairies found in Shakespeare's A Midsummer Night's Dream, the fascinating stories surrounding these magical sprites are sure to captivate anyone who has ever dreamed of catching one hiding deep within her flowerbed. Whether you're interested in exploring the history and culture or just want to learn more about fairies' powers and trickery, you'll love plunging into the enchanting tales that bring these whimsical creatures to life.Complete with hundreds of lovely illustrations, Fairies reveals the magnificent beauty of these mesmerizing sprites as well as their knack for causing mischief.

    But how do you get them to work?Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear you're being ripped off?Amazon ads are hard to master. But if you do, they’ll reward you. They tap into an audience hungry for books, and willing to pay full price.The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There’s a skillset for the job.This book explains it.If you’re tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audience The neuroscience behind clicks that don’t convert (and how to get more that do) The tactics of expert optimization Ad types to avoid (and why) Why scaling is so hard This book gives you the knowledge to advertise at profit. It’ll surprise you, and bust the myths holding you back.You’ll never look at advertising the same way again. Are you ready to unleash your Amazon ads? What writers think about this series… “This is, by far, the best indie how-to guide I have read.”“Best advice I’ve seen yet.”“Brilliant!”“This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly.”“This guy SO knows what he's talking about.”“Wow, powerful stuff. Loving this series!”“Game changer.”

    The medium of poetry is the human body: the column of air inside the chest, shaped into signifying sounds in the larynx and the mouth. In this sense, poetry is as physical or bodily an art as dancing.As Poet Laureate, Pinsky is one of America's best spokesmen for poetry. In this fascinating book, he explains how poets use the technology of poetry--its sounds--to create works of art that are performed in us when we read them aloud.He devotes brief, informative chapters to accent and duration, syntax and line, like and unlike sounds, blank and free verse. He cites examples from the work of fifty different poets--from Shakespeare, Donne, and Herbert to W. C. Williams, Frost, Elizabeth Bishop, C. K. Williams, Louise Gl�ck, and Frank Bidart.This ideal introductory volume belongs in the library of every poet and student of poetry.

    Every new reader's brain possesses the extraordinary capacity to rearrange itself beyond its original abilities in order to understand written symbols. But how does the brain learn to read? As world-renowned cognitive neuroscientist and scholar of reading Maryanne Wolf explains in this impassioned book, we taught our brain to read only a few thousand years ago, and in the process changed the intellectual evolution of our species.Wolf tells us that the brain that examined tiny clay tablets in the cuneiform script of the Sumerians is configured differently from the brain that reads alphabets or of one literate in today's technology.There are critical implications to such an evolving brain. Just as writing reduced the need for memory, the proliferation of information and the particular requirements of digital culture may short-circuit some of written language's unique contributions—with potentially profound consequences for our future.Turning her attention to the development of the individual reading brain, Wolf draws on her expertise in dyslexia to investigate what happens when the brain finds it difficult to read. Interweaving her vast knowledge of neuroscience, psychology, literature, and linguistics, Wolf takes the reader from the brains of a pre-literate Homer to a literacy-ambivalent Plato, from an infant listening to Goodnight Moon to an expert reader of Proust, and finally to an often misunderstood child with dyslexia whose gifts may be as real as the challenges he or she faces.As we come to appreciate how the evolution and development of reading have changed the very arrangement of our brain and our intellectual life, we begin to realize with ever greater comprehension that we truly are what we read. Ambitious, provocative, and rich with examples, Proust and the Squid celebrates reading, one of the single most remarkable inventions in history. Once embarked on this magnificent story of the reading brain, you will never again take for granted your ability to absorb the written word.

     Jammed with sage advice, genuine encouragement, and surprising examples of how to write and how not to write, this book gives beginning writers and confident students alike an easy-to-follow roadmap for improving one of the most important skills for success. En route to Sin Boldly!-induced, A+ paper bliss, readers encounter such topics as:Choosing a Topic and Telling Your Story ("K.I.S.S.-Keep It Simple, Stupid")Literary Games (featuring "Francobabble for Freshman")Choosing a Voice ("Dissing the Prof")Grammatical Horrors ("A does not equal they")Common Mistakes ("Hopefully and Other Controversies") Fully revised and updated with new examples, quizzes, and tips, Sin Boldly! is not only a comprehensive guide, but also a fantastic, fun read for anyone who wants to write clearly and effectively.

    But as any writer can tell you, the blank page can be daunting. It's tough to know where to get started, what details to include in each scene, and how to move from the kernel of an idea to a completed manuscript. Writing great fiction isn't a gift reserved for the talented few. There is a craft to storytelling that can be learned, and studying writing techniques can be incredibly rewarding - both personally and professionally. Even if you don’t have ambitions of penning the next Moby-Dick, you'll find value in exploring all the elements of fiction. From evoking a scene to charting a plot to revising your drafts, Writing Great Fiction: Storytelling Tips and Techniques offers a master class in storytelling. Taught by award-winning novelist James Hynes, a former visiting professor at the famed Iowa Writers' Workshop, these 24 insightful lectures show you the ins and outs of the fiction writer's craft. Get tips for developing believable and memorable characters, explore how to craft plausible dialogue that serves the purposes of your narrative, compare the advantages of different points of view, and more. A wealth of exercises will inspire you to practice the many techniques you learn. Professor Hynes is an able guide, showing you what has worked for him and other novelists, and pointing out pitfalls to avoid. Writing Great Fiction is truly an exceptional course for anyone interested in storytelling.©2014 The Teaching Company, LLC (P)2014 The Great Courses

    Rowling, magical illustrations from Jim Kay and weird, wonderful and inspiring artefacts that have been magically released from the archives at the British Library. This spellbinding book takes readers on a journey through the Hogwarts curriculum, including Herbology, Defence Against the Dark Arts, Astronomy, Divination and more. Discover the truth behind making the Philosopher's Stone, create your very own potion and uncover the secret of invisible ink. Learn all about the history of mandrake roots and dragons, discover what witches really used their brooms for, pore over incredible images of actual mermaids and read about real-life potions, astronomers and alchemists. The perfect gift for aspiring witches and wizards and any Harry Potter fan. Celebrating twenty years of Harry Potter magic, and produced in association with the British Library to support their major exhibition, Harry Potter: A History of Magic.Contents:The magical world of Harry Potter --The journey --Potions and alchemy --Herbology --Charms --Astronomy --Divination --Defence against the dark arts --Care of magical creatures --Past, present, future --The British Library --J. K. Rowling.

    There's no need to look through dozens of photos of birds that don't live in Texas. This book features 170 species of Texas birds, organized by color for ease of use. Do you see a yellow bird and don't know what it is? Go to the yellow section to find out. Fact-filled information, a compare feature, range maps and detailed photographs help to ensure that you positively identify the birds that you see.

        Everything You Need to Ace English Language Arts . . .takes students from grammar to reading comprehension to writing with ease, including parts of speech, active and passive verbs, Greek and Latin roots and affixes; nuances in word meanings; textual analysis, authorship, structure, and other skills for reading fiction and nonfiction; and writing arguments, informative texts, and narratives. The BIG FAT NOTEBOOK™ series is built on a simple and irresistible conceit—borrowing the notes from the smartest kid in class. There are five books in all, and each is the only book you need for each main subject taught in middle school: Math, Science, American History, English Language Arts, and World History. Inside the reader will find every subject’s key concepts, easily digested and summarized: Critical ideas highlighted in neon colors. Definitions explained. Doodles that illuminate tricky concepts in marker. Mnemonics for memorable shortcuts. And quizzes to recap it all. The BIG FAT NOTEBOOKS meet Common Core State Standards, Next Generation Science Standards, and state history standards, and are vetted by National and State Teacher of the Year Award–winning teachers. They make learning fun, and are the perfect next step for every kid who grew up on Brain Quest.

    These steps will show you: the myths about writing that make us feel like we're not "good enough" to be an author, how to develop the good writing routines and a solid timeline, how to write a first draft and revise the draft, how to bring in beta readers and incorporate their feedback, and finally, how to pull it all together into a finished manuscript. When we're writing a book, we need inspiration, and we need the "how-to" pieces that we were never taught in school. Start Writing Your Book Today provides both. Over the last 10 years as a writing coach, Morgan has developed a blend of mindset and mechanics to help authors through feeling stuck and into power writing through their books. In this book, Morgan shares her methods with you, so that you can step up and become the writer you know you're meant to be.Each step of how to write your book is laid out for you. No more excuses. You'll be ready to finally start writing your book.

    There is a better way.Calmer, Easier, Happier Parenting brings the joy back into family life and helps parents to raise confident, responsible adults. Based on her forty-plus years of experience, behavioral specialist Noël Janis-Norton outlines a clear, step-by-step plan that will help any parent raise a child who is cooperative and considerate, confident and self-reliant. Transform your family life with these five strategies: Descriptive Praise, Preparing for Success, Reflective Listening, Never Ask Twice and Rewards and Consequences. You’ll begin to see results almost immediately: • Kids start cooperating the first time you ask • Mornings, bedtimes, mealtimes and homework all become easier • Even very resistant kids start saying” yes” instead of “no” Full of examples and real stories from parents, this book gives you the complete tool-kit to achieve Calmer, Easier, Happier Parenting.

    Lots of actual templates, graphic organizers, black-line masters, detailed lesson plans, and student work samples are included, as well as vignettes of mini-lessons, center time, small guided math groups, and share time.This practical, hands-on guide will help you...Understand the framework of Guided Math lessons Gain an in-depth look at the role of assessment throughout the Guided Math process Develop an action plan to get started immediately This is a must-have resource for all educators looking for a structure to teach small groups in math that meet the Common Core State Standards for Mathematics.