In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share. Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives. Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.

    Today's mudlarks unearth relics of the past, from Roman tiles to elegant Georgian pottery.Here are Edward Sandling's most evocative finds, gorgeously photographed. Together they create a mosaic of everyday London life through the centuries. There are two themes behind the account: celebrating the beauty of small things, and making sense of the intangible connection that found objects give us to the individuals who lost them.An evocative and detailed text will place the fragments in the objects they came from, and place the objects in the flow of London's history. The book concludes with advice on how to start mudlarking.

    In Temples, Tombs, and Hieroglyphs, Dr. Mertz explores the breathtaking reality behind her fiction by casting a dazzling light on a remarkable civilization that, even after thousands of years, still stirs the human imagination and inspires awe with its marvelous mysteries and amazing accomplishments.A fascinating chronicle of an extraordinary epoch—from the first Stone Age settlements through the reign of Cleopatra and the Roman invasions—Temples, Tombs, and Hieroglyphs brings ancient Egypt to life as never before. Lavishly illustrated with pictures, maps, photographs, and charts, it offers tantalizing glimpses into Egyptian society and everyday life; amazing stories of the pharaohs and the rise and fall of great dynasties; religion and culture; folklore and fairy tales; stories of the explorers, scientists, and unmitigated scoundrels who sought to unravel or exploit the ageless mysteries; and breathtaking insights into the magnificent architectural wonders that rose up from the desert sands.Revised and updated to include the results of the most recent historical research and archaeological finds, Dr. Mertz's book is unhampered by stuffy prose and dry academic formality. Instead, it is a vibrant, colorful, and fun excursion for anyone who's ever fantasized about exploring the Valley of the Kings, viewing up close the treasures of the temple of Queen Hatshepsut, or sailing down the Nile on Cleopatra's royal barge.

    Twenty miles up the Hudson River from Manhattan and the contemporary art scene Lissa wants to avoid, Tarrytown has a charming Main Street where she can set up her easel and paint, immersed in her subject, the way her beloved French Impressionists did. Charismatic cop Nick Bellini, whose family owns the ice cream shop she's painting, soon notices her expertise and asks her to be on the lookout for phony masterpieces he's heard are being made in town. She hesitates, afraid of being sued by unhappy art collectors, but takes the plunge after seeing a questionable Monet in the home of a local power couple. The danger goes from professional to personal when, responding to a vague request for help from another artist, she walks into his studio and finds him dead. Is there a link to the forgeries? Is someone in the arts community a murderer? Will Lissa be the next target?

    Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: Throughout the book, Scott shares his own personal settings and studiotested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 5 workflow and learn how to incorporate it into your own workflow. Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows first-hand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 5. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll also learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom than with this groundbreaking book.

    From the decipherment of hieroglyphics in 1822 to the discovery of Tutankhamun’s tomb by Howard Carter and Lord Carnarvon a hundred years later, the uncovering of Egypt’s ancient past took place in an atmosphere of grand adventure and international rivalry.In A World Beneath the Sands, acclaimed Egyptologist Toby Wilkinson chronicles the ruthless race between the British, French, Germans, and Americans to lay claim to its mysteries and treasures. He tells riveting stories of the men and women whose obsession with Egypt’s ancient civilization helped to enrich and transform our understanding of the Nile Valley and its people, and left a lasting impression on Egypt, too. Travelers and treasure-hunters, ethnographers and archaeologists: whatever their motives, whatever their methods, a century of adventure and scholarship revealed a lost world, buried for centuries beneath the sands.

    Author Robert Marbury makes for a friendly (and often funny) guide, addressing the three big questions people have about taxidermy art: "What is it all about? Can I see some examples? "and "How can I make my own? "He takes readers through a brief history of taxidermy (and what sets artistic taxidermy apart) and presents stunning pieces from the most influential artists in the field. Rounding out the book are illustrated how-to lessons to get readers started on their own work, with sources for taxidermy materials and resources for the budding taxidermist."

    Nim Chimpsky, the chimpanzee chosen to realize this potentially groundbreaking experiment, was raised like a human child and taught American Sign Language while living with his "adoptive family" in their elegant Manhattan town house. But when funding for the study ended, Nim's problems began. Over the next two decades he was exiled from the people he loved, put in a cage, and moved from one facility to another, including, most ominously, a medical research lab. But wherever he went, Nim's humanlike qualities and his ability to communicate with humans saved him.

    But, when the ingrate disappears into the mean streets of Phoenix you don’t let that stand. You recruit your old partner, Blackhawk, and together you take on two of the bloodiest cartels in the Southwest. Yeah, that’s what happens.

    She has it all…or does she? Only Alix knows that the image she presents to the world is a carefully constructed mirage that veils an embarrassing truth. A brilliant, once-promising art student, the daughter of a prominent New York art conservator, her world was left in ruins when her father went to prison for art forgery. Now a Harvard dropout with an emptied bank account, she is languishing in a career that has produced little more than a lucky house-sitting gig. But all of that changes when Alix meets Christine Lemay, a novice art collector with money to burn and a hot tip on a recently discovered painting by American master Georgia O’Keeffe. Chris hires Alix to perform the authentication, an assignment that finally could launch Alix into the big leagues. But soon after her arrival in Santa Fe, she finds herself tangled up in a web of forgery, deceit—and murder. Anxious to avoid becoming the next victim, she teams up with FBI Special Agent Ted Ellesworth—and gets a little unlikely help from her roguish father—to uncover the truth behind the painting and those who would kill to have it. Sharp, witty, and devilishly fun, A Dangerous Talent offers an insider’s look into the surprisingly treacherous contemporary art world.

    In the great halls of science, dogma holds that Darwin's theory of natural selection explains every branch on the tree of life: which species thrive, which wither away to extinction, and what features each evolves. But can adaptation by natural selection really account for everything we see in nature? Yale University ornithologist Richard Prum--reviving Darwin's own views--thinks not. Deep in tropical jungles around the world are birds with a dizzying array of appearances and mating displays: Club-winged Manakins who sing with their wings, Great Argus Pheasants who dazzle prospective mates with a four-foot-wide cone of feathers covered in golden 3D spheres, Red-capped Manakins who moonwalk. In thirty years of fieldwork, Prum has seen numerous display traits that seem disconnected from, if not outright contrary to, selection for individual survival. To explain this, he dusts off Darwin's long-neglected theory of sexual selection in which the act of choosing a mate for purely aesthetic reasons--for the mere pleasure of it--is an independent engine of evolutionary change. Mate choice can drive ornamental traits from the constraints of adaptive evolution, allowing them to grow ever more elaborate. It also sets the stakes for sexual conflict, in which the sexual autonomy of the female evolves in response to male sexual control. Most crucially, this framework provides important insights into the evolution of human sexuality, particularly the ways in which female preferences have changed male bodies, and even maleness itself, through evolutionary time. The Evolution of Beauty presents a unique scientific vision for how nature's splendor contributes to a more complete understanding of evolution and of ourselves.

    The Cave and the Light is a magisterial account of how the two greatest thinkers of the ancient world, Plato and Aristotle, laid the foundations of Western culture—and how their rivalry shaped the essential features of our culture down to the present day.   Plato came from a wealthy, connected Athenian family and lived a comfortable upper-class lifestyle until he met an odd little man named Socrates, who showed him a new world of ideas and ideals. Socrates taught Plato that a man must use reason to attain wisdom, and that the life of a lover of wisdom, a philosopher, was the pinnacle of achievement. Plato dedicated himself to living that ideal and went on to create a school, his famed Academy, to teach others the path to enlightenment through contemplation.   However, the same Academy that spread Plato’s teachings also fostered his greatest rival. Born to a family of Greek physicians, Aristotle had learned early on the value of observation and hands-on experience. Rather than rely on pure contemplation, he insisted that the truest path to knowledge is through empirical discovery and exploration of the world around us. Aristotle, Plato’s most brilliant pupil, thus settled on a philosophy very different from his instructor’s and launched a rivalry with profound effects on Western culture.   The two men disagreed on the fundamental purpose of the philosophy. For Plato, the image of the cave summed up man’s destined path, emerging from the darkness of material existence to the light of a higher and more spiritual truth. Aristotle thought otherwise. Instead of rising above mundane reality, he insisted, the philosopher’s job is to explain how the real world works, and how we can find our place in it. Aristotle set up a school in Athens to rival Plato’s Academy: the Lyceum. The competition that ensued between the two schools, and between Plato and Aristotle, set the world on an intellectual adventure that lasted through the Middle Ages and Renaissance and that still continues today.   From Martin Luther (who named Aristotle the third great enemy of true religion, after the devil and the Pope) to Karl Marx (whose utopian views rival Plato’s), heroes and villains of history have been inspired and incensed by these two master philosophers—but never outside their influence.   Accessible, riveting, and eloquently written, The Cave and the Light provides a stunning new perspective on the Western world, certain to open eyes and stir debate.Praise for The Cave and the Light   “A sweeping intellectual history viewed through two ancient Greek lenses . . . breezy and enthusiastic but resting on a sturdy rock of research.”—Kirkus Reviews   “Examining mathematics, politics, theology, and architecture, the book demonstrates the continuing relevance of the ancient world.”—Publishers Weekly  “A fabulous way to understand over two millennia of history, all in one book.”—Library Journal  “Entertaining and often illuminating.”—The Wall Street JournalFrom the Hardcover edition.

    The author maintains that the last two decades have seen the emergence of a mass alternative nation, populated by struggling screen writers, oddball thrift stores, indie rockers and thousands of coffee houses.

    These essays, collected from the pages of The Economist's Intelligent Life magazine, reveal the special hold that some museums have over us all.In his ode to the Museum of Anthropology in Xalapa, Mexico, the great novelist and essayist Carlos Fuentes writes, “Museums, like lovers, can lose their charms. But the next time can always be the first time.” William Boyd visits the Leopold Museum in Vienna—a shrine to his favorite artist, Egon Schiele, whom Boyd first discovered on a postcard as a University student. In front of her favorite Rodins, Allison Pearson recalls a traumatic episode she suffered at the hands of a schoolteacher following a trip to the Musée in Paris. Neil Gaiman admires the fantastic world depicted in British outsider artist Richard Dadd’s “The Fairy Feller’s Master-Stroke,” a tiny painting that also decorated the foldout cover of a Queen album, housed in the Victorian room of Tate Britain’s Pre-Raphaelite collection. Ann Patchett fondly revisits Harvard University’s Museum of Natural History—which she discovered at 19, while in the throes of summer romance with a biology student named Jack.Treasure Palaces is a treasure trove of wonders, a tribute to the diversity and power of the museums, the safe-keepers of our world’s most extraordinary artifacts, and an intimate look into the deeply personal reveries we fall into when before great art.

    . ."Now available in paperback--a selection of revealing interviews from the award-winning National Public Radio showOriginating from WHYY-FM in Philadelphia and heard on more than 450 NPR stations, Fresh Air with Terry Gross has become a daily habit with millions of listeners nationwide--a must for anyone hoping to keep up with what's happening in the arts. Over the last twenty years, Terry's guests have included our most significant writers, actors, musicians, comics, and visual artists.For her first collection, Terry has chosen more than three dozen timeless interviews that prove to be as lively on the page as they were on the radio. Her questions--probing yet sensitive--encourage revelations from figures as diverse as John Updike, Isabella Rossellini, Conan OBrien, Samuel L. Jackson, Johnny Cash, and Nicolas Cage. And in her introduction, the generally self-effacing host of Fresh Air does something she wouldnt dream of doing on the air--she reveals a thing or two about herself.