Drawing on the treasure trove of information from Scientific American and Scientific American Mind magazines as well as original material written specifically for this book, Judith Horstman weaves together a compelling description of your brain at work and at play. The Scientific American Day in the Life of Your Brain reveals what's going on in there while you sleep and dream, how your brain makes memories and forms addictions and why we sometimes make bad decisions. The book also offers intriguing information about your emotional brain, and what's happening when you're feeling love, lust, fear and anxiety--and how sex, drugs and rock and roll tickle the same spots.Based on the latest scientific information, the book explores your brain's remarkable ability to change, how your brain can make new neurons even into old age and why multitasking may be bad for you.Your brain is uniquely yours - but research is showing many of its day-to-day cycles are universal. This book gives you a look inside your brain and some insights into why you may feel and act as you do.The Scientific American Day in the Life of Your Brain is written in the entertaining, informative and easy-to-understand style that fans of Scientific American and Scientific American Mind magazine have come to expect.

    For Timothy Caulfield, a health science expert, this culture has a measurable influence on individual health-care decisions. But this is not a book about celebrity culture. Nor does it mock those who enjoy it (Caulfield in fact loves celebrity culture). Instead he identifies and debunks the messages and promises that flow from the celebrity realm, whether they’re about health, diet, beauty, or what is supposed to make us happy.As he did so convincingly in The Cure for Everything, Caulfield separates sense from nonsense and provides usable, evidence-informed advice about what actually works and what is a complete waste of money and time.In typical Caulfield manner, it isn't enough to just interview experts and read all the current studies (which he does). Caulfield employs a more hands-on approach: He tries celebrity-recommended beauty routines and diets. He signs on with a modelling agency and goes to a competition in New York. He follows celebrity Twitter feeds, peruses gossip blogs, and forces himself to read every issue—cover to cover—of People magazine, for an entire year, in his quest to understand the relationship between celebrity culture and our individual health choices.Is Gwyneth Paltrow Wrong about Everything? That’s the question Caulfield sets out to answer in this fun, factual book that offers real-life advice.

    But for the past thirty-five years of his professional life, he has also been active as an investigator of the paranormal, occult, and supernatural claims that have impressed the thinking of the public for a generation: ESP, psychokinesis, psychic detectives, levitation, psychic surgery, UFOs, dowsing, astrology, and many others. Those of us unable to discriminate between geniune scientific research and the pseudoscientific nonsense that has resulted in fantastic theories and fancies have long needed James Randi and Flim-Flam!In this book, Randi explores and exposes what he believes to be the outrageous deception that has been promoted widely in the media. Unafraid to call researchers to account for their failures and impostures, Randi tells us that we have been badly served by scientists who have failed to follow the procedures required by their training and traditions. Here he shows us how what he views as sloppy research has been followed by rationalizations of evident failures, and we see these errors and misrepresentations clearly pointed out. Mr. Randi provides us with a compelling and convincing document that will certainly startle and enlighten all who read it.

    The men who live through the plane crash must make their way toward the mountains separating NWT from the Yukon Territory while surviving off the land, facing tragedy and the wild, and uncompromising land and animals they come across. This is a story of extreme survival, and a rescue attempt that is beyond belief.

    this is one of those rare books that will change your beliefs - and in doing so will change your life. tHE ANt AND tHE FERRARI offers readers a clear, navigable path through the big questions that confront us all today. What is the meaning of life? Can we be ethical beings in today's world? Can we know if there is life after death? Is there such a thing as Absolute truth? What caused the Big Bang and why should you care?

    They came, they conquered, and they took whatever they wanted. They were strong men in both body and mindset - their culture and religion promoted men to be "men" and their skill and bravery in battle was rewarded with status, plunder and women!Vikings were passionately devoted to their brothers, bonds formed in the bloody danger of battle. And they enjoyed these bonds of brotherhood with feasting and a lot of mead during the winter!But today, you live in a modern world of smartphones, suits and safety. Pillaging and plundering opportunities are limited, and many of your friends are probably too concerned with their iPhones or Gluten Free Diets to be interested in going on a foreign Viking campaign together.But is there still hope?Could the ancient Viking warrior lifestyle help you to rediscover your masculinity? Could it inspire you to become stronger, to become happier, to become more successful?...In this book, Liam Gooding walks you through his personal journey from the top to the bottom. He lost his multi-million dollar company, his house and his fiance. But worst of all, he lost his masculinity.But that's when he discovered the power and strength hidden within ancient Vikings. The liberating freedom of their mythology, the guiltless pride in building a strong and muscular body, the confident ambition of getting what you want in life (no matter who or what stands in your way).Becoming a Modern Viking allowed Liam to become a man again. To rebuild himself stronger than before, to embrace the body and the mindset that evolution and natural selection had intended, and to remove the chains and limitations of modern western society.... Chapter Highlights:• Build a Viking Body using principles and guidelines such as 'Lift Like A God' and 'Train Like A Warrior'• Follow a spreadsheet-free nutrition diet that allows a man to eat as much as he wants, and still boost testosterone and build muscle, or lose fat, depending on his goals• How to stop worrying about overwhelming situations by thinking like a Viking in the shield wall• How to become more assertive in social and professional situations• How to live in Winter Season or Raiding Season to encourage your body to build muscle or lose fat with just a few small changes to your routineModern Viking is not a fitness and exercise book promising to help you look like an Instagram model. It isn't a book about deep meditation and mindfulness.Modern Viking is a practical, no-nonsense self improvement book for men who want to become better men. Modern Viking is especially effective for bigger men - Liam Gooding stands at 6'5" and weighs 230 lb. He eats 4000 - 5000 kcal every day. And none of the women in his life every complain that he doesn't have "Instagram Abs"! Modern Viking is about looking like a man who can swing an axe, row a boat, build a house, and then carry his woman to bed after the days work!

    If you master this skill, you'll achieve extraordinary results.Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

    Regularly priced at $ 4.99. Read on your PC, MAC, smart phone or Kindle device. “The Emotionally Absent Mother” is a practical guide to understanding and working out the pain of being emotionally abandoned as a child. Insightful explanations offer new perspectives on old problems. The exercises in the book can direct you through your emotional numbness or distress and into a brighter future. The book describes how the trauma of emotional abuse can get started. It lists and describes the symptoms of emotional abandonment. In later chapters, the book tells you what to do about it now that you are an adult and offers not only hope, but a method to reach the goals of becoming emotionally connected with others in a healthier way and becoming freer and more independent. It belongs on the “to-be-read” list of adults who still suffers the pain of being an emotionally abandoned child, as well as those who care about them. Here Is A Preview Of What You'll learn... What exactly is an Emotionally Absent Mother? Describes the symptoms of emotional abandonment. Recognize Why Your Mother Was Emotionally Absent. How to Forgive Your Mother and Forgive Yourself How to Face Feelings of Anger, Resentment and Hurt How to Separate Past Emotions from Your Current Situation Much, much more Download your copy today! Today only,get this Kindle book for just $0.99. Regularly priced at $ 4.99 To order Emotional Absent Mother- How to overcome Childhood Neglect When You Don’t know Where To Start! click the BUY button and download your copy right now!

    Now they can stop worrying, take charge of their brain health, and begin enjoying a sharper mind quickly and for years to come. In 2 Weeks to a Younger Brain, Dr. Gary Small and Gigi Vorgan translate the latest brain science into practical strategies and exercises that everyone can use to get immediate and long-lasting benefits. Dr. Small's studies have found that the sooner each of us gets started on a younger brain program, the greater the potential benefits. Following the authors' advice will not only improve your memory, but will also strengthen your physical health by reducing your risk for diabetes, heart disease, and stroke. In a new study published by the journal Psychological Science, researchers at MIT and Massachusetts General Hospital reported that the ability to reason, learn, and remember information ebbs and flows over our lifespan Although some forms of rapid recall peak in our late teens, our ability to evaluate another person's emotions by just viewing their eyes is strongest in midlife. And, vocabulary skills may not decline until well into our 60s. Remarkably, their data showed that since the late-1970s and early 1980s, our peak-ability to define words has gradually increased from age 40 to age 60. After three decades of helping thousands of patients improve their mental acuity, Dr. Small has shown that our daily lifestyle habits are directly linked to brain health. 2 Weeks to a Younger Brain reveals how you can rapidly form new habits that bolster cognitive abilities and help prevent, and reverse, brain aging. 2 Weeks to a Younger Brain makes sense of the latest scientific discoveries showing that: • Brain aging starts as young as age 20 • Sex is good for your brain • Memory exercises can erase senior moments from your brain scan • Aerobic conditioning can overcome even a genetic risk for Alzheimer's disease

    No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.The End of Membership As We Know It explains:How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

    But, as Kelly McGonigal reveals, it doesn't have to be. Movement can and should be a source of joy.Through her trademark blend of science and storytelling, McGonigal draws on insights from neuroscience, psychology, anthropology, and evolutionary biology, as well as memoirs, ethnographies, and philosophers. She shows how movement is intertwined with some of the most basic human joys, including self-expression, social connection, and mastery--and why it is a powerful antidote to the modern epidemics of depression, anxiety, and loneliness.McGonigal tells the stories of people who have found fulfillment and belonging through running, walking, dancing, swimming, weightlifting, and more, with examples that span the globe, from Tanzania, where one of the last hunter-gatherer tribes on the planet live, to a dance class at Juilliard for people with Parkinson's disease, to the streets of London, where volunteers combine fitness and community service, to races in the remote wilderness, where athletes push the limits of what a human can endure. Along the way, McGonigal paints a portrait of human nature that highlights our capacity for hope, cooperation, and self-transcendence.The result is a revolutionary narrative that goes beyond familiar arguments in favor of exercise, to illustrate why movement is integral to both our happiness and our humanity. Readers will learn what they can do in their own lives and communities to harness the power of movement to create happiness, meaning, and connection.

    Civilization, we are told, could be achieved only by sacrificing those original freedoms or, alternatively, by taming our baser instincts. David Graeber and David Wengrow show how such theories first emerged in the eighteenth century as a conservative reaction to powerful critiques of European society posed by Indigenous observers and intellectuals. Revisiting this encounter has startling implications for how we make sense of human history today, including the origins of farming, property, cities, democracy, slavery, and civilization itself.Drawing on pathbreaking research in archaeology and anthropology, the authors show how history becomes a far more interesting place once we learn to throw off our conceptual shackles and perceive what's really there. If humans did not spend 95 percent of their evolutionary past in tiny bands of hunter-gatherers, what were they doing all that time? If agriculture, and cities, did not mean a plunge into hierarchy and domination, then what kinds of social and economic organization did they lead to? The answers are often unexpected, and suggest that the course of human history may be less set in stone, and more full of playful, hopeful possibilities, than we tend to assume.The Dawn of Everything fundamentally transforms our understanding of the human past and offers a path toward imagining new forms of freedom, new ways of organizing society. This is a monumental book of formidable intellectual range, animated by curiosity, moral vision, and a faith in the power of direct action.

    Sapolsky's acclaimed and successful Why Zebras Don't Get Ulcers features new chapters on how stress affects sleep and addiction, as well as new insights into anxiety and personality disorder and the impact of spirituality on managing stress.As Sapolsky explains, most of us do not lie awake at night worrying about whether we have leprosy or malaria. Instead, the diseases we fear--and the ones that plague us now--are illnesses brought on by the slow accumulation of damage, such as heart disease and cancer. When we worry or experience stress, our body turns on the same physiological responses that an animal's does, but we do not resolve conflict in the same way--through fighting or fleeing. Over time, this activation of a stress response makes us sick.

    Levitin shifts his keen insights from your brain on music to your brain in a sea of details.The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and faster—decisions about our lives than ever before. No wonder, then, that the average American reports frequently losing car keys or reading glasses, missing appointments, and feeling worn out by the effort required just to keep up.But somehow some people become quite accomplished at managing information flow. In The Organized Mind, Daniel J. Levitin, PhD, uses the latest brain science to demonstrate how those people excel—and how readers can use their methods to regain a sense of mastery over the way they organize their homes, workplaces, and time.With lively, entertaining chapters on everything from the kitchen junk drawer to health care to executive office workflow, Levitin reveals how new research into the cognitive neuroscience of attention and memory can be applied to the challenges of our daily lives. This Is Your Brain on Music showed how to better play and appreciate music through an understanding of how the brain works. The Organized Mind shows how to navigate the churning flood of information in the twenty-first century with the same neuroscientific perspective.

    He shows that there are many ways of achieving happiness; for example, there is the inherent happiness that comes with the love of a child; the competitive happiness of triumphing over your opponents; the sensual happiness of the hedonist. Rather than preaching a particular behavior or way of life, Morris provides knowledge that we can use, if we wish, to make ourselves happier.