This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

    We try everything to feel better, from changing jobs and dating new people, to attending therapy and taking pills. We grasp at the superficial, and externally overcompensate for our internal voids and self-doubts. What we don't realize is that avoiding responsibility only postpones the inevitable—that nothing about our life changes until we change.You will not become empowered until you choose to take responsibility for the role you've played in undermining yourself. Finding more fulfillment, satisfaction, and inner-peace is your responsibility because no one else cares.In Responsibility Rebellion, author Kain Ramsay discusses why we often rely on easy steps and magical formulas to find fulfillment, only to come up short. He'll equip you with a structured roadmap for personal growth and progress—one that shows you how to be better, rather than feel better.

    Now, he’s combining his proven techniques with engaging principles of storytelling and fun exercises to show readers how they can apply the principles of EI on the job to achieve greater success. Filled with real-life profiles of people who faced emotional intelligence dilemmas and easy-to-implement solutions, Other Kind of Smart offers tools that will bring results in as little as five minutes a day and teaches readers how to: develop stress tolerance, cultivate empathy, increase flexibility with coworkers, boost assertiveness, and resolve problems successfully. The difference between those who become successful in life and those who struggle is their ability to exhibit and leverage strong people skills. Complete with an EI quiz that will help readers measure their level of emotional intelligence and EI growth, this invaluable guide enables all professionals to improve their relationships and increase their effectiveness at work in a practical, accessible way.

    But what does that really mean? Increasingly, scientific evidence shows us that true satisfaction and well-being come only from within. Dr. Andrew Weil has proven that the best way to maintain optimum physical health is to draw on both conventional and alternative medicine. Now, in Spontaneous Happiness, he gives us the foundation for attaining and sustaining optimum emotional health. Rooted in Dr. Weil's pioneering work in integrative medicine, the book suggests a reinterpretation of the notion of happiness, discusses the limitations of the biomedical model in treating depression, and elaborates on the inseparability of body and mind. Dr. Weil offers an array of scientifically proven strategies from Eastern and Western psychology to counteract low mood and enhance contentment, comfort, resilience, serenity, and emotional balance. Drawn from psychotherapy, mindfulness training, Buddhist psychology, nutritional science, and more, these strategies include body-oriented therapies to support emotional wellness, techniques for managing stress and anxiety and changing mental habits that keep us stuck in negative patterns, and advice on developing a spiritual dimension in our lives. Lastly, Dr. Weil presents an eight-week program that can be customized according to specific needs, with short- and long-term advice on nutrition, exercise, supplements, environment, lifestyle, and much more. Whether you are struggling with depression or simply want to feel happier, Dr. Weil's revolutionary approach will shift the paradigm of emotional health and help you achieve greater contentment in your life.

    . . . John Gottman has decoded the subtle secrets that can either enrich or destroy the quality of our ties with others.” Daniel B. Wile, Ph.D., author of After the Fight: Using Your Disagreements to Build a Stronger Relationship“John Gottman is our leading explorer of the inner world of relationships. In The Relationship Cure, he has found gold once again.”William J. Doherty, Ph.D., author of Take Back Your Marriage: Sticking Together in a World That Pulls Us Apart“When he says his five steps will help you build better connections with the people you care about, you know that they have been demonstrated to work.” E. Mavis Heatherington, Ph.D., professor of psychology, University of VirginiaFrom the country’s foremost relationship expert and New York Times bestselling author Dr. John M. Gottman comes a powerful, simple five-step program, based on twenty years of innovative research, for greatly improving all of the relationships in your life—with spouses and lovers, children, siblings, and even your colleagues at work. In The Relationship Cure, Dr. Gottman:* Reveals the key elements of healthy relationships, emphasizing the importance of what he calls “emotional connection”* Introduces the powerful new concept of the emotional “bid,” the fundamental unit of emotional connection* Provides remarkably empowering tools for improving the way you bid for emotional connection and how you respond to others’ bids

    In Hold Me Tight, Dr. Sue Johnson presents Emotionally Focused Therapy to the general public for the first time. Johnson teaches that the way to save and enrich a relationship is to reestablish safe emotional connection and preserve the attachment bond. With this in mind, she focuses on key moments in a relationship-from "Recognizing the Demon Dialogue" to "Revisiting a Rocky Moment" -- and uses them as touch points for seven healing conversations.Through case studies from her practice, illuminating advice, and practical exercises, couples will learn how to nurture their relationships and ensure a lifetime of love.

    In Simply Sustainable, perfection is not required. Whether you are looking for easy changes to get you started, or more advanced, high-impact tips for your low-waste home, these simple, effective steps will forever change your relationship to disposable plastic products.Lily Cameron shows readers how to gradually transition away from plastic and curate a minimal, beautiful home in the process. Her approach teaches you how to "make plastic-free living work for you, savor your progress and celebrate that with each small change, you are making a positive impact on the environment, your health and your family's well being."Simply Sustainable proves that zero-waste living can be easy and deeply satisfying, whether shopping at the farmers market, throwing a dinner party, or packing for a getaway weekend. With practical, manageable strategies organized by room, and inspiring photographs of plastic-free homes, you can begin your journey toward intentional, low-waste living.

    The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.That’s what You’re Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What do you do if you’re introverted or hate networking?  Behavioral scientist Jon Levy had no money, reputation or status, but was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even an occasional princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience. The goal of his gatherings, much like this book, was not networking, but to build meaningful and lasting relationships.    This private community based around the dinner experience became known as “The Influencers”, named for the member’s success and industry influence. Since its inception more than a decade ago, The Influencers has grown into the largest private group of its kind worldwide, with a thriving community both in person and through digital experiences.In You’re Invited, Levy guides readers through the art and science of creating deep and meaningful connections with anyone, regardless of their stature or celebrity, and demonstrates how we develop influence, gain trust, and build community so that we can impact our communities and achieve what’s important to us.

    Yet the thing we call "parenting" is a surprisingly new invention. In the past thirty years, the concept of parenting and the multibillion dollar industry surrounding it have transformed child care into obsessive, controlling, and goal-oriented labor intended to create a particular kind of child and therefore a particular kind of adult. In The Gardener and the Carpenter, the pioneering developmental psychologist and philosopher Alison Gopnik argues that the familiar twenty-first-century picture of parents and children is profoundly wrong--it's not just based on bad science, it's bad for kids and parents, too.Drawing on the study of human evolution and her own cutting-edge scientific research into how children learn, Gopnik shows that although caring for children is profoundly important, it is not a matter of shaping them to turn out a particular way. Children are designed to be messy and unpredictable, playful and imaginative, and to be very different both from their parents and from each other. The variability and flexibility of childhood lets them innovate, create, and survive in an unpredictable world. “Parenting" won't make children learn—but caring parents let children learn by creating a secure, loving environment.

    Based in the latest research in neuroscience, this audiobook offers dozens of little things you can do every day to rewire your brain and create an upward spiral towards a happier, healthier life.Depression doesn't happen all at once. It starts gradually and builds momentum over time. If you go through a difficult experience, you may stop taking care of yourself. You may stop exercising and eating healthy, which will end up making you feel even worse as time goes on. You are caught in a downward spiral, but you may feel too tired, too overwhelmed, and too scared to try and pull yourself back up. The good news is that just one small step can be a step in the right direction.In The Upward Spiral, neuroscientist Alex Korb demystifies the neurological processes in the brain that cause depression and offers effective ways to get better "one little step at a time". In the book, you'll discover that there isn't "one big solution" that will solve your depression. Instead, there are dozens of small, practical things you can do to alleviate your symptoms and start healing. Some are as simple as relaxing certain muscles to reduce feelings of anxiety, while others involve making small efforts toward more positive social interactions. Small steps in the right direction can have profound effects giving you the power to literally "reshape" your brain.Like most people, you probably didn't wake up one day and find yourself completely depressed. Instead, it probably happened over time, as a series of reactions to difficult situations and negative thinking. But if you are ready to reverse the trajectory of your depression and find lasting happiness, this book will show you how.

    Why expensive name-brand medicines provide better pain relief than the generic stuff, even if they share the same ingredients. And why a hospital room with a good view speeds up recovery from surgery. The truth is, the way we think about ourselves and the world around us dramatically impacts our happiness, health, how fast or slow we age, and even how long we live. In fact, people with a positive mindset about aging live on average 7.5 years longer than those without. That might sound alarming to those of us who struggle to see the bright side, but the good news is we can make surprisingly simple changes or small shifts to how we think, feel, and act that will really pay off. In The Positive Shift: Mastering Mindset to Improve Happiness, Health, and Longevity, Dr. Catherine Sanderson breaks down the science of thought and shows how our mindset—or thought pattern—exerts a substantial influence on our psychological and physical health. Most important, this book demonstrates how, no matter what our natural tendency, with practice we can make minor tweaks in our mindset that will improve the quality—and longevity—of our life. Combining cutting-edge research from the fields of psychology, neuroscience, and medicine, as well as vivid real-world examples of the power of mindset, The Positive Shift gives readers practical and easy strategies for changing maladaptive thought patterns and behaviors so they can live longer, happier lives. These behaviors include: - Appreciating nature, with actions as simple as eating lunch outside- Giving to others, like volunteering- Spending money on experiences, not possessions Living your best life is truly mind over matter. Believe in yourself and rethink your way to a happier reality.

    For decades, we've been lectured by experts and authority figures on the importance of dieting, exercising, and living in prescribed ways. It seems as if we are constantly being flooded by advice, only to have that advice refuted and replaced by something new. Part manifesto, part new-era survival guide, The Healthy Deviant is a renegade handbook for those who want to beat the unhealthy odds. With insight and expertise, using hand-drawn illustrations and easy-to-grasp charts, Gerasimo explains how we can reclaim our health and happiness--by refusing to play games rigged against us, and by breaking away from the systems that have been breaking us down. Drawing on medical, psychological, and brain-science research, this book provides practical advice for enhancing the efficacy of any weight-loss, mindfulness, or health-improvement approach--without insisting on any one-size-fits all method or miracle cure. Gerasimo's 14-day Healthy-Deviant Adventure Program presents a series of "Renegade Rituals" (plus daily readings, worksheets, reminders, and progress tracking tools) that put you firmly back in charge of your own wellbeing. For anyone interested in living with greater vitality and resilience, The Healthy Deviant offers fresh hope, renewed motivation, and a clear path toward a vibrant life of your own choosing.

    Smart Change explores the psychological mechanisms that form and maintain habits in individuals and groups and offers real, accessible and actionable advice for changing habits. In an engaging narrative, Markman covers a wide range of habits, from individual behaviors like eating better and exercising regularly to work-related behaviors such as learning effectively and influencing customers’ purchases. He proposes that there are five effective tools to help individuals change behavior and to help people influence the habits of the people around them:1. Tame the “Go” system: Identify the triggers of habits, replace old behaviors with new ones and generate specific plans to deal with obstacles.2. Harness the “Stop” system: Learn to deal with stress and other factors that hinder the development of new and positive habits.3. Optimize your goals. Determine the course of behavior change and how to successfully incorporate those changes for the long term.4. Manage your environment: Change your surroundings to dramatically reduce poor behavior and habits.5. Engage your Neighbors: To affect other people’s behavior, understand the shared culture that creates a mutual dependency, and allows neighbors and colleagues to have a profound positive influence on the behavior of other members of their community.

     The institution of marriage in America is struggling. But as Eli Finkel's most recent research reveals, the best marriages today are better than the best marriages of earlier eras. Indeed, they are the best marriages the world has ever known. Still, the quality of the average marriage is in decline. This book reverse engineers the best marriages--from the "traditional" to the utterly nontraditional--showing how any marriage can be better. Why do some celebrity marriages work and others don't? Finkel provides insight into the lives of household names such as Elizabeth Gilbert and Neil Strauss, as well as one marriage that delivered three Olympic gold medals in 2016. Finkel digs deeper with a sweeping historic overview showing that the primary function of marriage from 1776 to 1850 was food, shelter, and protection from violence. From 1850 to 1965, the purpose revolved around love and companionship. Nowadays, marriage is all about self-discovery, self-esteem, and personal growth. (Will your spouse give you that?) Ultimately, this much-needed book delivers practical advice for immediate action as well as long-term strategies: seven "love hacks" that take little time or reflection; four categories of how to channel greater levels of effort; and three ways of recalibrating the marriage so expectations match reality--and happiness can flourish.

     If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around."We know when history will repeat and when it won't.""We can tell the difference between evidence and coincidences.""The simplest explanation is usually true."Wrong, wrong, and dangerous!If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, addicts should be responsible for fixing the opioid epidemic, and that your relationship fell apart simply because you chewed with your mouth open.Even the smartest people can slip into loserthink's seductive grasp. This book will teach you how to spot and avoid it--and will give you scripts to respond when hollow arguments are being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits. You'll also learn how to spot the underlying causes of loserthink, like the inability to get ego out of your decisions, thinking with words instead of reasons, failing to imagine alternative explanations, and making too much of coincidences.Your bubble of reality doesn't have to be a prison. This book will show you how to break free--and, what's more, to be among the most perceptive and respected thinkers in every conversation.