He demonstrates the critical role of maritime trade to the civilizations of ancient Egypt, Mesopotamia, and the Indus Valley. He reacquaints us with the great seafaring cultures of antiquity like those of the Phoenicians and Greeks, as well as those of India and Southeast and East Asia, who parlayed their navigational skills, shipbuilding techniques, and commercial acumen to establish thriving overseas colonies and trade routes in the centuries leading up to the age of European expansion. And finally, his narrative traces how commercial shipping and naval warfare brought about the enormous demographic, cultural, and political changes that have globalized the world throughout the post–Cold War era. This tremendously readable intellectual adventure shows us the world in a new light, in which the sea reigns supreme. We find out how a once-enslaved East African king brought Islam to his people, what the American “sail-around territories” were, and what the Song Dynasty did with twenty-wheel, human-powered paddleboats with twenty paddle wheels and up to three hundred crew. Above all, Paine makes clear how the rise and fall of civilizations can be linked to the sea. An accomplishment of both great sweep and illuminating detail, The Sea and Civilization is a stunning work of history.

    But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new. They can be conceived as "biological nutrients" that will easily reenter the water or soil without depositing synthetic materials and toxins. Or they can be "technical nutrients" that will continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being "recycled" -- really, downcycled -- into low-grade materials and uses. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do as well.

    Apparently, they are the unequivocal source of many societal ills. But what does science actually have to say about the effects that playing them can have on us?In Lost in a Good Game, psychologist Pete Echells takes us on a journey through that scientific data and research, as well as his own past experiences with video games, which helped him cope in the aftermath of a tragedy.His story reveals that, really, our worries are unfounded - and that in playing, studying and living through them we can understand what it means to be human.

    A guided tour of the physical Internet, as seen on, above, and below the city s streets What do....

    The ship is instantly transformed into a fiery cauldron and sinks within minutes. Some 300 men go down with the ship. Nearly 900 make it into the water alive. For the next five nights and four days, almost three hundred miles from the nearest land, the men battle injuries, sharks, dehydration, insanity, and eventually each other. Only 316 will survive. For the better part of a century, the story of USS Indianapolis has been understood as a sinking tale. The reality, however, is far more complicated—and compelling. Now, for the first time, thanks to a decade of original research and interviews with 107 survivors and eyewit­nesses, Lynn Vincent and Sara Vladic tell the complete story of the ship, her crew, and their final mission to save one of their own. It begins in 1932, when Indianapolis is christened and launched as the ship of state for President Franklin Roosevelt. After Pearl Harbor, Indianapolis leads the charge to the Pacific Islands, notching an unbroken string of victories in an uncharted theater of war. Then, under orders from President Harry Truman, the ship takes aboard a superspy and embarks on her final world-changing mission: delivering the core of the atomic bomb to the Pacific for the strike on Hiroshima. Vincent and Vladic provide a visceral, moment-by-moment account of the disaster that unfolds days later after the Japanese torpedo attack, from the chaos on board the sinking ship to the first moments of shock as the crew plunge into the remote waters of the Philippine Sea, to the long days and nights during which terror and hunger morph into delusion and desperation, and the men must band together to survive. Then, for the first time, the authors go beyond the men’s rescue to chronicle Indianapolis’s extraordinary final mission: the survivors’ fifty-year fight for justice on behalf of their skipper, Captain Charles McVay III, who is wrongly court-martialed for the sinking. What follows is a captivating courtroom drama that weaves through generations of American presidents, from Harry Truman to George W. Bush, and forever entwines the lives of three captains—McVay, whose life and career are never the same after the scandal; Mochitsura Hashimoto, the Japanese sub commander who sinks Indianapolis but later joins the battle to exonerate McVay; and William Toti, the captain of the modern-day submarine Indianapolis, who helps the survivors fight to vindicate their captain. A sweeping saga of survival, sacrifice, justice, and love, Indianapolis stands as both groundbreaking naval history and spellbinding narrative—and brings the ship and her heroic crew back to full, vivid, unforgettable life. It is the definitive account of one of the most remarkable episodes in American history.

    It has been called “the great destroyer” and “the evil.” The Pentagon refers to it as “the pervasive menace.” It destroys cars, fells bridges, sinks ships, sparks house fires, and nearly brought down the Statue of Liberty. Rust costs America more than $400 billion per year—more than all other natural disasters combined.In Rust, journalist Jonathan Waldman travels from Key West, Florida, to Prudhoe Bay, Alaska, to meet the colorful and often reclusive people concerned with corrosion. He sneaks into an abandoned steelworks with a brave artist and nearly gets kicked out of Can School. Across the Arctic, he follows a massive high-tech robot, hunting for rust in the Alaska pipeline. On a Florida film set he meets the Defense Department’s rust ambassador, who reveals that the navy’s number one foe isn’t a foreign country but oxidation itself. At Home Depot’s mothership in Atlanta, he hunts unsuccessfully for rust products with the store’s rust products buyer—and then tracks down some snake-oil salesmen whose potions are not for sale at The Rust Store. Along the way, Waldman encounters flying pigs, Trekkies, decapitations, exploding Coke cans, rust boogers, and nerdy superheroes.The result is a fresh and often funny account of an overlooked engineering endeavor that is as compelling as it is grand, illuminating a hidden phenomenon that shapes the modern world. Rust affects everything from the design of our currency to the composition of our tap water, and it will determine the legacy we leave on this planet. This exploration of corrosion, and the incredible lengths we go to fight it, is narrative nonfiction at its very best—a fascinating and important subject, delivered with energy and wit.

    In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media  to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!

    Born with an unshakeable belief that she was destined for greatness, Alma de Bretteville Spreckels (1881-1968) rose from poverty to become one of San Francisco's most powerful women. Alma's humble beginnings and scandalous lifestyle would alienate her from the cream of San Francisco society: she became an artists' model, befriended European royalty, married sugar magnate Adolph Spreckels, lived in the grandest mansion in San Francisco, and at age fifty-seven chartered a plane and eloped with a cowboy. But that same larger-than-life personality was a fruitful asset in the many pursuits that claimed her passions, the most notable of which still stands high on the Golden Gate headlands. Big Alma celebrates the woman who brought Rodin's works to America and built the Palace of the Legion of Honor to hold them.

    And this may sound weirdly obvious, but every single one of those pieces of software was written by a programmer. Programmers are thus among the most quietly influential people on the planet. As we live in a world made of software, they're the architects. The decisions they make guide our behavior. When they make something newly easy to do, we do a lot more of it. If they make it hard or impossible to do something, we do less of it.If we want to understand how today's world works, we ought to understand something about coders. Who exactly are the people that are building today's world? What makes them tick? What type of personality is drawn to writing software? And perhaps most interestingly -- what does it do to them?One of the first pieces of coding a newbie learns is the program to make the computer say "Hello, world!" Like that piece of code, Clive Thompson's book is a delightful place to begin to understand this vocation, which is both a profession and a way of life, and which essentially didn't exist little more than a generation ago, but now is considered just about the only safe bet we can make about what the future holds. Thompson takes us close to some of the great coders of our time, and unpacks the surprising history of the field, beginning with the first great coders, who were women. Ironically, if we're going to traffic in stereotypes, women are arguably "naturally" better at coding than men, but they were written out of the history, and shoved out of the seats, for reasons that are illuminating. Now programming is indeed, if not a pure brotopia, at least an awfully homogenous community, which attracts people from a very narrow band of backgrounds and personality types. As Thompson learns, the consequences of that are significant - not least being a fetish for disruption at scale that doesn't leave much time for pondering larger moral issues of collateral damage. At the same time, coding is a marvelous new art form that has improved the world in innumerable ways, and Thompson reckons deeply, as no one before him has, with what great coding in fact looks like, who creates it, and where they come from. To get as close to his subject has he can, he picks up the thread of his own long-abandoned coding practice, and tries his mightiest to up his game, with some surprising results.More and more, any serious engagement with the world demands an engagement with code and its consequences, and to understand code, we must understand coders. In that regard, Clive Thompson's Hello, World! is a marvelous and delightful master class.

    Flying Enterprise steamed westward from Europe toward America. A few days into the voyage, she hit the eye of a ferocious storm. Force 12 winds tossed men about like playthings and turned drops of freezing Atlantic foam into icy missiles. When, in the space of twenty-eight hours, the ship was slammed by two rogue waves–solid walls of water more than sixty feet high–the impacts cracked the decks and hull almost down to the waterline, threw the vessel over on her side, and thrust all on board into terror.Flying Enterprise’s captain, Kurt Carlsen, a seaman of rare ability and valor, mustered all hands to patch the cracks and then try to right the ship. When these efforts came to naught, he helped transfer, across waves forty feet high, the passengers and the entire crew to lifeboats sent from nearby ships. Then, for reasons both professional and intensely personal, and to the amazement of the world, Carlsen defied all requests and entreaties to abandon ship. Instead, for the next two weeks, he fought to bring Flying Enterprise and her cargo to port. His heroic endeavor became the world’s biggest news.In a narrative as dramatic as the ocean’s fury, acclaimed bestselling author Frank Delaney tells, for the first time, the full story of this unmatched bravery and endurance at sea. We meet the devoted family whose well-being and safety impelled Carlsen to stay with his ship. And we read of Flying Enterprise’s buccaneering owner, the fearless and unorthodox Hans Isbrandtsen, who played a crucial role in Kurt Carlsen’s fate.Drawing on historical documents and contemporary accounts and on exclusive interviews with Carlsen’s family, Delaney opens a window into the world of the merchant marine. With deep affection–and respect–for the weather and all that goes with it, he places us in the heart of the storm, a “biblical tempest” of unimaginable power. He illuminates the bravery and ingenuity of Carlsen and the extraordinary courage that the thirty-seven-year-old captain inspired in his stalwart crew. This is a gripping, absorbing narrative that highlights one man’s outstanding fortitude and heroic sense of duty. “One of the great sea stories of the twentieth century… [a] surefire nautical crowd-pleaser.”--Booklist é (starred review)“Frank Delaney has written a completely absorbing, thrilling and inspirational account of a disaster at sea that occasioned heroism of the first order. In the hands of a gifted storyteller, the ‘simple courage’ of the ship’s captain and the young radio man who risked their lives to bring a mortally wounded ship to port reveals the essence and power of all true courage–a stubborn devotion to the things we love.”–Senator John McCain

    is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?ABOUT THE AUTHORMax Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.

    Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.   As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:   • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

    As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of cold war confrontations and Gulf War air combat, of extraordinary feats of engineering & achievement against fantastic odds. Here are up-close portraits of the maverick band of scientists & engineers who made the Skunk Works so renowned. Filled with telling personal anecdotes & high adventure, with narratives from the CIA & from Air Force pilots who flew the many classified, risky missions, this book is a portrait of the most spectacular aviation triumphs of the 20th century.

    Essinger, a master story-teller, describes how Joseph-Marie Jacquard's loom enabled the silk-weavers of Lyons to weave fabrics 25 times faster than had previously been possible. The device used punched cards, which stored instructions for weaving whatever pattern or design was required. Thesecards can very reasonably be described as the world's first computer programs. Indeed, Essinger shows through a series of remarkable and meticulously researched historical connections--connections never before investigated--that the Jacquard loom kick-started a process of scientific evolution whichwould lead directly to the development of the modern computer. The book examines a wealth of extraordinary links between the nineteenth-century world of weaving and today's computer age: for example, modern computer graphics displays are based on exactly the same principles as those employed inJacquard's special woven tableaux. Jacquard's Web also introduces some of the most colorful and interesting characters in the history of science and technology: the modest but exceptionally dedicated Jacquard himself; the brilliant but temperamental Victorian polymath Charles Babbage, who dreamed ofa cogwheel computer operated using Jacquard cards; and the imaginative and perceptive Ada Lovelace, Lord Byron's only legitimate daughter. Attractively illustrated and compellingly narrated, Jacquard's Web is an engaging and delightful volume. It is an impressive case of historical detective work, one that will leave the reader mesmerized.

    Navy, and a crazy billionaire spent six years and nearly a billion dollars to steal the nuclear-armed Soviet submarine K-129 after it had sunk to the bottom of the Pacific Ocean; all while the Russians were watching.In the early hours of February 25, 1968, a Russian submarine armed with three nuclear ballistic missiles set sail from its base in Siberia on a routine combat patrol to Hawaii. It never arrived. As the Soviet Navy searched in vain for the lost vessel, a top-secret American operation using sophisticated deep-sea spy equipment found it—wrecked on the sea floor at a depth of 16,800 feet, far beyond the capabilities of any salvage that existed. But the potential intelligence assets onboard the ship—the nuclear warheads, battle orders, and cryptological machines—justified going to extreme lengths to find a way to raise the submarine.So began Project Azorian, a top-secret mission that took six years, cost an estimated $800 million, and would become the largest and most daring covert operation in CIA history. After the U.S. Navy declared retrieving the sub “impossible,” the mission fell to the CIA's burgeoning Directorate of Science and Technology, the little-known division responsible for the legendary U-2 and SR-71 Blackbird spy planes. Working with Global Marine Systems, the country's foremost maker of exotic, deep-sea drill ships, the CIA commissioned the most expensive ship ever built and told the world that it belonged to the reclusive billionaire Howard Hughes, who would use the mammoth vessel to mine rare minerals from the ocean floor. In reality, a complex network of spies, scientists, and politicians attempted a project even crazier than Hughes’s reputation: raising the sub directly under the watchful eyes of the Russians. The Taking of K-129 is a riveting, almost unbelievable true-life tale of military history, engineering genius, and high-stakes spy-craft set during the height of the Cold War, when nuclear annihilation was a constant fear, and the opportunity to gain even the slightest advantage over your enemy was worth massive risk.