Propaganda


Edward L. Bernays - 1928
    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

The Future Starts Here: Adventures in the Twenty-First Century


John Higgs - 2019
    The idea that our civilisation is doomed is not established fact. It is a story we tell ourselves.' In the 1980s, we gave up on the future. When we look ahead now, we imagine economic collapse, environmental disaster and the zombie apocalypse. But what if we are wrong? What if this bleak outlook is a generational quirk that afflicted those raised in twentieth century, but which is already beginning to pass? What if we do have a future after all?John Higgs takes us on a journey past the technological hype and headlines to discover why we shouldn't trust the predictions of science fiction, why nature is not as helpless as we assume and why purpose can never be automated. In the process, we will come to a better understanding of what lies ahead and how, despite everything - despite all the horrors and instability we face - we can build a better future.

ಮಹಾಭ್ರಾಹ್ಮಣ | MahaBrahmana


Devudu Narasimhashastri - 1950
    Gives some great insights into Gayatri mantra and how it can transform the life of a mortal.

Stubborn Attachments: A Vision for a Society of Free, Prosperous, and Responsible Individuals


Tyler Cowen - 2018
    Through history, economic growth, in particular, has alleviated human misery, improved human happiness and opportunity, and lengthened human lives. Wealthier societies are more stable, offer better living standards, produce better medicines, and ensure greater autonomy, greater fulfillment, and more sources of fun. If we want to continue on our trends of growth, and the overwhelmingly positive outcomes for societies that come with it, every individual must become more concerned with the welfare of those around us and in the world at large and most of all our descendants in the future. So, how do we proceed? Tyler Cowen, in a culmination of 20 years of thinking and research, provides a roadmap for moving forward. In this new book, Stubborn Attachments: A Vision for a Society of Free, Prosperous, and Responsible Individuals, Cowen argues that our reason and common sense can help free us of the faulty ideas that hold us back as people and as a society. Stubborn Attachments, at its heart, makes the contemporary moral case for economic growth and delivers a great dose of inspiration and optimism about our future possibilities. As a means of practicing the altruism that Stubborn Attachments argues for, Tyler Cowen is donating all earnings from this book to a man he met in Ethiopia earlier this year with aspirations to open his own travel business.

To Our Friends


Comité invisible - 2014
    Seven years later, The Invisible Committee follows up their premonitory manifesto with a new book, To Our Friends.From The Invisible Committee:In 2007 we published The Coming Insurrection in France. It must be acknowledged that a number of assertions by the Invisible Committee have since been confirmed, starting with the first and most essential: the sensational return of the insurrectionary phenomenon. Who would have bet a kopeck, seven years ago, on the overthrow of Ben Ali or Mubarak through street action, on the revolt of young people in Quebec, on the political awakening of Brazil, on the fires set French-style in the English or Swedish banlieues , on the creation of an insurrectionary commune in the very heart of Istanbul, on a movement of plaza occupations in the United States, or on the rebellion that spread throughout Greece in December of 2008?During the seven years that separate The Coming Insurrection from To Our Friends , the agents of the Invisible Committee have continued to fight, to organize, to transport themselves to the four corners of the world, to wherever the fires were lit, and to debate with comrades of every tendency and every country. Thus To Our Friends is written at the experiential level, in connection with that general movement. Its words issue from the turmoil and are addressed to those who still believe sufficiently in life to fight as a consequence.To Our Friends is a report on the state of the world and of the movement, a piece of writing that's essentially strategic and openly partisan. Its political ambition is immodest: to produce a shared understanding of the epoch, in spite of the extreme confusion of the present.

The Little Blue Book: The Essential Guide to Thinking and Talking Democratic


George Lakoff - 2012
    Reich, former Secretary of Labor and author of Beyond Outrage).“The essential handbook for thinking and talking Democratic—must reading not only for every Democrat but for every responsible citizen” (Robert B. Reich, former Secretary of Labor and author of Beyond Outrage). Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power


Shoshana Zuboff - 2018
    The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.Table of contentsINTRODUCTION1. Home or exile in the digital futureI. THE FOUNDATIONS OF SURVEILLANCE CAPITALISM2. August 9, 2011: Setting the stage for Surveillance Capitalism3. The discovery of behavioral surplus4. The moat around the castle5. The elaboration of Surveillance Capitalism: Kidnap, corner, compete6. Hijacked: The division of learning in societyII. THE ADVANCE OF SURVEILLANCE CAPITALISM7. The reality business8. Rendition: From experience to data9. Rendition from the depths10. Make them dance11. The right to the future tenseIII. INSTRUMENTARIAN POWER FOR A THIRD MODERNITY12. Two species of power13. Big Other and the rise of instrumentarian power14. A utopia of certainty15, The instrumentarian collective16. Of life in the hive17. The right to sanctuaryCONCLUSION18. A coup from aboveAcknowledgementsAbout the authorDetailed table of contentsNotesIndex

Work Like Da Vinci: Gaining the Creative Advantage in Your Business and Career


Michael J. Gelb - 2006
    Gelb identified seven aspects of Da Vinci's genius that contemporary readers can emulate and apply in their own lives. Now, in WORK LIKE DA VINCI, Gelb adapts these principles to the specific demands of the workplace, sharing the innovative solutions to contemporary corporate and career challenges that have kept him in constant demand as a top-tier speaker and consultant to Fortune 500 clients. In Gelb's expert perspective, Da Vinci's genius can be distilled into seven principles for the business listener: Ask the right questions (Curiosit�) Put your answers to work (Dimostrazione) Develop your business senses (Sensazione) Turn uncertainty into opportunity (Sfumato) Strike a profitable balance (Arte/Scienza) Integrate for success (Corporalit�) Make the break-through connection (Connessione) These principles will help you tackle such timeless business challenges as: leadership; innovation; teamwork; strategic planning; decision-making; managing change and uncertainty; giving powerful presentations; giving and receiving feedback; and more.

The Queer Art of Failure


J. Jack Halberstam - 2011
    Judith Halberstam proposes “low theory” as a mode of thinking and writing that operates at many different levels at once. Low theory is derived from eccentric archives. It runs the risk of not being taken seriously. It entails a willingness to fail and to lose one’s way, to pursue difficult questions about complicity, and to find counterintuitive forms of resistance. Tacking back and forth between high theory and low theory, high culture and low culture, Halberstam looks for the unexpected and subversive in popular culture, avant-garde performance, and queer art. She pays particular attention to animated children’s films, revealing narratives filled with unexpected encounters between the childish, the transformative, and the queer. Failure sometimes offers more creative, cooperative, and surprising ways of being in the world, even as it forces us to face the dark side of life, love, and libido.

The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else


Hernando de Soto - 2000
    Every developed nation in the world at one time went through the transformation from predominantly informal, extralegal ownership to a formal, unified legal property system. In the West we've forgotten that creating this system is also what allowed people everywhere to leverage property into wealth. This persuasive book will revolutionize our understanding of capital and point the way to a major transformation of the world economy.

48 Laws of Power Book Summary


Parish Publishers - 2012
    This is a summary of 48 Laws of Power.

Everyday Karma: A Renowned Psychic Shows You How to Change Your Life by Changing Your Karma


Carmen Harra - 2002
    I demonstrate how day-to-day thoughts and actions can plant karmic seeds in your life that will either blossom like flowers or take over like weeds. This book will guide you into a deep understanding of your own karma and give you the tools to heal the past and discover a more joyful future.”–CARMEN HARRAThe author of Everyday Karma is one of the great psychics of our time, a veritable “karmic counselor” whose gifts have enabled her to help presidents, first ladies, Wall Street executives, royalty, and Hollywood celebrities achieve their true destinies. She predicted the collapse of the Soviet Union, John Kennedy Jr.’s death, President Clinton’s impeachment, and major karmic events around the world with better than 90 percent accuracy.Now, in Everyday Karma, she invites you to embark upon a journey of healing and enlightenment–and to start living the life that is yours alone. Through her own spiritual biography (beginning with a near-death experience when she was young), true stories from many of her clients, and her predictions of coming events, you’ll be inspired to initiate your own spiritual evolution. With powerful, specially created meditations, prayers, and visualizations, she helps you resolve your specific problems, even deeply ingrained and self-destructive ways of thinking and behaving.Unique among books about spiritual growth and healing, Everyday Karma emphasizes the great power of the karmic energy within you that is waiting to be tapped–and tells you exactly how to set it free, including how to Enter the invisible world of spirit and light Hear messages from your spirit guide Create karmic relationships Heal karmic wounds and improve your emotional and physical health Discover your karmic life purpose Bring fresh, positive, and balanced energy into your everyday worldMost of us live our entire lives with, at best, a vague sense of dissatisfaction that even great fame and wealth seem unable to dispel. This book shows you another way. The lessons that Carmen Harra learned from the invisible world and shares with you here will light your path to a transformed and deeply fulfilled life in the visible world, starting here and now.

A God Named Desire


Ty Gibson - 2010
    We are creatures of intense desire.  We emerge from the womb longing for touch and affection.  Desire pulsates within us every waking moment of our lives.  Our hearts are fueled by hungry yearnings for connection, for relationship, for a sense of belonging.  We plunge into life, giving ourselves away to him or her, to this or that, drinking in every promise of fulfillment.  And yet, we always emerge from the quest for love still feeling a persistent and insatiable desire for something more.  A God Named Desire is about that something more.  There are some books that speak with an unusual level of clarity to the deepest issues that press the human heart.  This is one of those rare books.  You will never see god, or yourself, the same after the insights of A God Named Desire are introduced into your mind.

Conscious Robots: Facing up to the reality of being human.


Paul Kwatz - 2005
    Conscious Robots challenges us to face up to the reality of being human: just because we're conscious doesn't mean we're not robots. So what would we do with free will if we really had it? And how does “being a robot” explain why life, as Buddha suggested, is “inherently unsatisfactory”, despite our luxurious homes, successful careers and loving families? Conscious Robots shows why we’re so convinced that we’re in charge, when we’re really just carrying out our evolved pre-programmed instructions. And reveals the inevitable future, how one day humans will take control of their conscious minds, get happy and stay happy. But it will come too late for you, Dear Reader… so no point buying the book. Unless you’re extremely rich, of course. Then you can pay for the neurochemical research yourself. “Easy to understand and persuasive” “Reminded me of Douglas Adams and Terry Pratchett”

Debunking Economics: The Naked Emperor Dethroned?


Steve Keen - 2001
    When the original Debunking Economics was published in 2001, the market economy seemed invincible, and conventional "neoclassical" economic theory basked in the limelight. Steve Keen argued that economists deserved none of the credit for the economy's performance, and "The false confidence it has engendered in the stability of the market economy has encouraged policy-makers to dismantle some of the institutions which initially evolved to try to keep its instability within limits." That instability exploded with the devastating financial crisis of 2007, and now haunts the global economy with the prospect of another Depression. In this expanded and updated new edition, Keen builds on his scathing critique of conventional economic theory while explaining what mainstream economists cannot: why the crisis occurred, why it is proving to be intractable, and what needs to be done to end it. Essential for anyone who has ever doubted the advice or reasoning of economists, Debunking Economics (Revised and Expanded Edition) provides a signpost to a better future.