Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician. But skill with rhetoric today is no longer admired. Rhetoric is often seen as a synonym for shallow, deceptive language-empty words, empty rhetoric--and therefore as something quite negative. But if we view rhetoric in more neutral terms, as the art of persuasion, it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defense of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from ancient Greece, medieval Islamic preaching, the wartime speeches of Winston Churchill, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.About the Series:Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    A growing number of scholars and political activists have invoked the term to describe a variety of changing economic, political, cultural, ideological, and environmental processes that are alleged to have accelerated in the last few decades. Rather than forcing such a complex social phenomenon into a single conceptual framework, Manfred Steger presents globalization in plain, readable English as a multifaceted process encompassing global, regional, and local aspects of social life. In addition to explaining the various dimensions of globalization, the author explores whether globalization should be considered a good or bad thing--a question that has been hotly debated in classrooms, boardrooms, and on the streets.

    Each chapter addresses a central scientific issue but does so in a way that is lively and completely accessible. Issues discussed include whether there are several different types of intelligence, whether intelligence differences are caused by genes or the environment, the biological basis of intelligence levels, and whether intelligence declines as we grow older. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    In a short and unhappy life, he wrote many books and articles on literary, satirical, religious and psychological themes, but the diversity and idiosyncratic style of his writing have contributed to a misunderstanding of his ideas. In this book--the only introduction to the full range of Kierkegaard's thought--Patrick Gardiner demonstrates how Kierkegaard developed his ideas and examines his thoughts in light of the doctrines on society developed by his contemporaries Marx and Feuerbach. Finally, he assesses the profound importance of Kierkegaard's ideas on the development of modern ways of thinking.

    He identifies key characteristics and ideas of the British tradition, and investigates what makes British politics distinctive, while emphasizing throughout the book how these characteristics are reflected in the way the political system actually functions. Each chapter is organized around a key theme, such as the constitution or political accountability, which is first established and then explored with examples and illustrations. This in turn provides a perspective for a discussion of how the system is changing, looking in particular at devolution and Britain's place in Europe.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam

    And while research into cancer is bringing huge improvements in the range of options available to cancer patients, these new therapies bring with them massive challenges for healthcare systems struggling to find the huge sums of money for the large numbers of patients involved. This Very Short Introduction explores the facts underlying these figures, starting with the basic facts about the disease before moving on to the bigger picture of the economics and politics of cancer care. Nick James, founder of the CancerHelp UK website, examines the trends in diagnosis of the disease and the constant improvements in treatment techniques that result in better cure rates and increased quality and quantity of life for cancer patients. The book also considers issues surrounding expensive drug development, highlights what can be done to reduce the risk of developing cancer, and discusses the use of complementary and alternative therapies.

    Numerous introductory books have appeared in recent years to cater for this growing interest, but almost none devotes attention to the specifically ethical dimension of the tradition. For complex cultural and historical reasons, ethics has not received as much attention in traditional Buddhist thought as it has in the West, and publications on the subject are few and far between. Here, Damien Keown, author of Buddhism: A Very Short Introduction , illustrates how Buddhism might approach a range of fascinating moral issues ranging from abortion and suicide to cloning. Readership: Students and general readers with an interest in Buddhism, ethics, or comparative religion. Anyone seeking a clear and straightforward answer to the question 'What is the Buddhist view on X?', or who read and enjoyed Keown's VSI to Buddhism.

    But despite the many measures taken to overhaul the educational system, student math and reading scores rarely seem to improve. Taking the reader from the schools of ancient times to the present day, this Very Short Introduction explains why education has followed the path that it has taken-and what we might do to improve it. Education expert Gary Thomas delves into some of the big questions of education and the twists and turns the field has taken over time, looks at the work of such key thinkers as Piaget and Vygotsky, and examines such recent innovations as the introduction of progressive education in the 20th century and the marketization of schools over the last few decades. Thomas repeatedly returns to the question of why education has recently become so test-orientated and he explores the consequences of this obsession with testing for children. He also looks at moves that teachers and policy-makers have made to try to improve what goes on in schools, from changing teaching so that it mirrors the way children learn, to making schools more inclusive and meaningful for a broader range of students. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    As humans, we decipher the meaning of newspaper articles, books, legal matters, religious texts, political speeches, emails, and even dinner conversations every day . But how is knowledge mediated through these forms? What constitutes the process of interpretation? And how do we draw meaning from the world around us so that we might understand ourposition in it?In this Very Short Introduction Jens Zimmermann traces the history of hermeneutic theory, setting out its key elements, and demonstrating how they can be applied to a broad range of disciplines: theology; literature; law; and natural and social sciences. Demonstrating the longstanding and wide-ranging necessity of interpretation, Zimmermann reveals its significance in our current social and political landscape.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    They changed the course of history, but the myth theyestablished was even stranger than their real achievements. This Very Short Introduction deploys the latest scholarship to shatter and replace the traditional narrative. Chapters explore New World civilizations prior to the invasions, the genesis of conquistador culture on both sides of theAtlantic, the roles black Africans and Native Americans played, and the consequences of the invasions. The book reveals who the conquistadors were and what made their adventures possible.

    Important discoveries with relevance to the Bible are made virtually every year--during 2007 and 2008 alone researchers announced at least seven major discoveries in Israel, five of them in or near Jerusalem. Biblical Archaeology offers a passport into this fascinating realm, where ancient religion and modern science meet, and where tomorrow's discovery may answer a riddle that has lasted a thousand years. Archaeologist Eric H. Cline here offers a complete overview of this exciting field. He discusses the early pioneers, such as Sir William Matthew Flinders Petrie and William Foxwell Albright, the origins of biblical archaeology as a discipline, and the major controversies that first prompted explorers to go in search of objects and sites that would prove the Bible. He then surveys some of the most well-known biblical archaeologists, including Kathleen Kenyon and Yigael Yadin, the sites that are essential sources of knowledge for biblical archaeology, such as Hazor, Megiddo, Gezer, Lachish, Masada, and Jerusalem, and some of the most important discoveries that have been made, including the Dead Sea Scrolls, the Mesha Inscription, and the Tel Dan Stele. Subsequent chapters examine additional archaeological finds that shed further light on the Hebrew Bible and New Testament, the issue of potential frauds and forgeries, including the James Ossuary and the Jehoash Tablet, and future prospects of the field. Biblical Archaeology: A Very Short Introduction captures the sense of excitement and importance that surrounds not only the past history of the field but also the present and the future, with fascinating new discoveries made each and every season.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    This book is a brief introduction to the political, social, religious, and cultural history of Anglo-Saxon England and it is the mostcomprehensive and authoritative short guide to the Anglo-Saxon age available.

    Echevarria II presents a fascinating account of the "art of the general." Drawing on historical examples, from Hannibal's war against Rome to Napoleon's victory at Austerlitz, from the Allies' campaign to overwhelm Hitler's fortress to the terror attacks of September 11, Echevarria vividly describes the major types of military strategy and their advantages and disadvantages.Clear and engaging, this book shows that military strategy is essential for understanding major events of the past and becomes even more critical today, in a world increasingly threatened by weapons of mass destruction, terrorist attacks, and new dimensions of conflict such as cyberwar and space.

    Beginning with infancy, Usha Goswami considers the process of attachment and bonding, showing how secure attachments enable the development of self-understanding. Exploring childhood learning, ranging from aspects of language and thinking to cognitive reasoning, Goswami looks at how babies and toddlers develop an understanding of the physical, biological, and social worlds, and develop complex abilities like language and morality. Demonstrating how learning is shaped by the environments surrounding the child; at home, school, with peers, and in wider society, Goswami emphasizes the importance of childhood friendships and siblings for psychological development. Introducing the key theories in child psychology, Goswami explains why children develop as they do and how society can further optimize their development through the adolescent years. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    The relics of their power, in traditions and behavior, in architecture and the arts, are still all around us. This engaging Very Short Introduction shows how ideas of aristocracy originated in ancient times, were transformed in the middle ages, and have only fallen apart over the last two centuries, following the outbreak of the American and French Revolutions. William Doyle, an authority on eighteen-century European history, here strips away the myths in which aristocracies have always sought to shroud themselves, but he also astutely delineates the true sources of their enduring power. Their outlook and behavior affected the rest of society in innumerable and sometimes surprising ways, but perhaps most surprising was the way in which the centuries-old aristocratic hegemony crumbled away. In this Very Short Introduction William Doyle considers why this happened and what is left today.