Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That's why makers of successful video games like Fortnite and Assassin's Creed invest both time and money perfecting their UX strategy. These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition.The game UX accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the optimal experience they want to deliver, including shipping higher quality games (whether indie, triple-A or "serious" games) and meeting business goals -- all while staying true to design vision and artistic intent.At its core, UX is about understanding the gamer's brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with cognitive science knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience."The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design"Is written by Celia Hodent -- a UX expert with a PhD in psychology who has been working in the entertainment industry for over 10 years, including at prominent companies such as Epic Games (Fortnite), Ubisoft, and LucasArts.Major themes explored in this book: Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: "neuromyths", perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good "engage-ability" (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

    Unlike other logic puzzle books, every puzzle includes statistics - such as the average completion time, the record completion time, and the percentage of people to complete the puzzle - to bring out the competitor in each puzzler and better inform them on how easy or difficult each puzzle is.?Features 200 grid-based logic puzzles?Includes puzzles statistics for added excitement?Ideal for kids and adults

    This spoiler-free atlas will help you navigate every planet while you experience your story on your terms. The Star Wars The Old Republic Explorer's Guide includes:• Comprehensive atlases for all planets: Alderaan, Coruscant, Hoth, Tatooine, and more• No walkthrough means no spoliers• Locations of hidden Datacrons to augment your stats• Hundreds of maps packed with critical information to guide you through your adventure• Enemy locations and levels revealed so you can better prepare to explore every planet• Learn about every basic class and pick one that is right for you• Exclusive concept art

    Mukerjee was one of the first Indian followers of Maharaj-ji Westerners met in the late 60s and early 70s when they came seeking this Neem Karoli Baba that Ram Dass wrote about. Dada was fluent in English. He?d been a professor of economics at Allahabad University, editor of a prestigious economics journal, and a political activist. It was the women in his family who were interested in religion and spiritual matters until Maharaj-ji moved into Dada?s home. Dada gave up all his worldly activities then to follow Maharaj-ji. Westerners learned surrender from their acquaintance with Dada, that is did not enslave but frees. They saw there was no space between when Maharaj-ji spoke and Dada acted. His level of service to his Baba while hard for Westerners to understand was beautiful in its simplicity and acceptance of the moment.After Maharaj-ji?s death Westerners began gathering at Dada?s house, eager to hear his stories about Maharaj-ji. They couldn?t get enough and would keep Dada up late talking about his Baba. Now we have this delightful book containing Dada?s stories of the great Indian saint Neem Karoli Baba. Readers will find themselves captivated by Dada?s remembrances, informed, and challenged. Dada opens wide for us a window into Indian spiritual culture as you begin to understand what it is that happens when Guru calls and the devotee replies ?yes.? ? Paperback, 224 pages. Published by the Hanuman Foundation, 1990. The story of one of Neem Karoli Baba?s Indian devotees about his time living in Maharaj-ji?s shadow. Rich with numerous photos of Neem Karoli Baba and Mukerjee and Indian ashram life. Mukerjee often served as Neem Karoli Baba?s translator and writes in a manner easily understood by Westerners, as he leads readers into an understanding of Indian spiritual values.

    But as the gaming industry grows in numerous directions and everyone talks about the advance of the moment, few explore and seek to understand the forces behind this profound evolution. How did we get from Space Invaders to Grand Theft Auto? How exactly did gaming become a $50 billion industry and a dominant pop culture form? What are the stories, the people, the innovations, and the fascinations behind this incredible growth?Through extensive interviews with gaming's greatest innovators, both its icons and those unfairly forgotten by history, All Your Base Are Belong To Us sets out to answer these questions, exposing the creativity, odd theories--and passion--behind the twenty-first century's fastest-growing medium.Go inside the creation of: Grand Theft Auto * World of Warcraft * Bioshock * Kings Quest * Bejeweled * Madden Football * Super Mario Brothers * Myst * Pong * Donkey Kong * Crash Bandicoot * The 7th Guest * Tetris * Shadow Complex * Everquest * The Sims * And many more!

    In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it. The business of videogames is both a prestige industry and an opaque one. Based on dozens of first-hand interviews that cover the development of landmark games -- Bioshock Infinite, Epic Mickey, Dead Space, and more -- on to the shocking closures of the studios that made them, PRESS RESET tells the stories of how real people are affected by game studio shutdowns, and how they recover, move on, or escape the industry entirely. Schreier's insider interviews cover hostile takeovers, abusive bosses, corporate drama, bounced checks, and that one time the Boston Red Sox's Curt Schilling decided he was going to lead a game studio that would take out World of Warcraft. Along the way, he asks pressing questions about why, when the video game industry is more successful than ever, it's become so hard to make a stable living making video games -- and whether the business of making games can change before it's too late.

    Davies discovered they were part of a network of children selling themselves on the streets of the city, running a nightly gauntlet of dangers: pimps, punters, the Vice Squad, disease, drugs. This propelled Davies into a journey of discovery through the slums and ghettoes of our cities. He found himself in crack houses and brothels, he befriended street gangs and drug dealers.Davies' journey into the hidden realm is powerful, disturbing and impressive, and is bound to rouse controversy and demands for change. He unravels threads of Britain`s social fabric as he travels deeper and deeper into the country of poverty, towards the dark heart of British society.

    It also offer advanced strategies that are vital to crushing today's online short-handed games up to 100NL.YOU WILL LEARN: - How to win pots without premium holdings ... Secrets revealed on page 97- How to crush your opponents using this simple tactic ... See page 177- How to increase your win-rate with a tiny adjustment to your game ... Go to page 184- How to be the best player at your table the moment you sit down ... See page 14 immediately- How to bluff big and gets rewarded for it ... Read page 235- How to deal with downswings without stressing yourself ... Read page 238- How to calculate odds on the fly ... Go to Page 34- How Tri becomes a self-made millionaire through playing poker ... Secrets revealed on Page 20And that's just the tip of the iceberg. There are more than 50 advanced tactics covered, all proven to work under the Las Vegas bright lights, the New York underground games, the internet, the college dorms, the kitchen home games, and anywhere you can think of!You don't need advanced math or a high IQ to crush poker.You need the right strategies and that's exactly what The Poker Blueprint delivers.Order today. Our winning circle awaits you!

    Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history—Doom and Quake— until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry—a powerful and compassionate account of what it's like to be young, driven, and wildly creative.

    Deciding on exactly the right strategy in any particular situation can be very difficult. Perhaps this is why very few authors have attempted to analyze this game even though it is widely played. In 1989, the first edition of this text appeared. Many ideas, which were only known to a small, select group of players, were now made available to anyone who was striving to become an expert, and a major gap in the poker literature was closed. It is now a new century, and the authors have again moved the state of the art forward by adding over 100 pages of new material, including an extensive section on "loose games." Anyone who studies this text, is well disciplined, and gets the proper experience should become a significant winner. Some of the other ideas discussed in this 21st century edition include the cards that are out, the number of players in the pot, ante stealing, playing big pairs, playing little and medium pairs, playing three-flushes, playing three-straights, randomizing your play, fourth street, pairing your door card on fourth street, proper play on fifth, sixth, and seventh streets, defending against a possible ante steal, playing against a paired door card, scare card strategy, and buying a free card.

    Warren began collecting these stories from around the world: they had to be true, they had to be short, and they had to send a shiver down your spine.It Was a Dark and Creepy Night presents a wide variety of weird and spooky tales about ghosts, UFOs, cryptids, angels, demons, ESP, interdimensional contact and more. Because each tale is short, this eerie little tome is perfect for a subway ride, a plane flight, or a night entertaining guests.An internationally respected investigator of the unknown, Joshua adds his insight to these strange experiences. Some tales are too odd to easily categorize, but each one simple or complex transformed an ordinary person's life, revealing a facet of those uncanny phenomena that still leave us wondering…what if?Imagine if:You met a strange woman who said she remembered Lincoln's funeral, then vanished . . .You dreamed you were being attacked by a demon and woke up to find scratch marks across your body . . .The face of the person in front of you suddenly transformed into that of a reptilian . . .Remember: These and the many other tales in this fascinating book are true, short, and eminently creepy!

    This race-realist endeavor exposes many inconvenient truths and will certainly become a catalyst for candid conversation.Flooded with statistics, headlines, pictures and other evidence, this book is not simply an anecdotal tale of a miserable, inner-city co-existence... it’s a war report.

    Covering the best practices for raising and caring for children with Down syndrome through age five, this book is invaluable to new parents who have welcomed a baby with Down syndrome into their lives. This new edition incorporates the latest scientific, medical, educational research, and practical information available, as well as parents' suggestions and feedback. Existing chapters have been revised, some completely rewritten by new authors, and in keeping with its parent-friendly reputation, most of the book's contributors are parents of children with Down syndrome Chapters cover: - What Is Down Syndrome?: A primer on the causes, characteristics, and diagnosis, including the latest information on genetics and prenatal testing;- Adjusting to Your Baby: Advice from an experienced mother on coping with common emotions and announcing the news to friends and family;- Medical Concerns & Treatments: An overview of possible health issues including celiac disease, sleep apnea, diabetes, reflux, and skin problems, with an emphasis on detecting signs early for needed treatment;- Daily Care: The gamut of care from feeding to bathing, with expanded information about toilet training;- Family Life: The impact on siblings and couples, discipline issues, and new material to help everyone understand that a child's behavior is a form of communication;- Development & Learning: Expectations about development plus new material on variability in development, learning styles, using reading todevelop language, memory strengths and weaknesses, and using play to encourage learning;- Early Intervention: An overview of services and therapies for babies & toddlers with new information on the transdisciplinary approach, providing services in the natural environment, transitioning preschool, and common questions & answers;- Legal Rights & Financial Issues: Explains your child's educational and legal rights, and financial information, including the latest on federal education and civil rights laws, sources of financial assistance, health insurance, trusts, and guardianship.Full of new photos, parent statements, updated and expanded resources and reading lists, this build everything parents need to build a bright and healthy future for their child with Down syndrome.

    Yet the realities of bureaucracies, deadlines, budgets, and demands for quick results make the payoffs for dealing formally with ethics seem unclear. Since its original publication, The Responsible Administrator has guided professionals and students alike as they grapple with the challenges of making ethical, responsible decisions in real world situations. This new edition includes information on coping with new demands for accountability, as well as new cases and examples, an examination of current issues relevant to administrative ethics, and supplementary materials for professors.Cooper's theoretical framework and practical applications and techniques will help you consider all of the factors involved in a decision, ensuring that you balance professional, personal, and organizational values. Case studies and examples illustrate what works and what does not. The Responsible Administrator helps both experienced and novice public administrators and students become effective decision makers, provides them with a solid understanding of the role of ethics in public service and the framework to incorporate ethical and values-based decision making in day-to-day management.